What does a General Director do?
A general director is required to oversee all the business operations of their company, including its financial performance and investments. Part of a general director's job is to supervise executives and delegate work to them. They may also be required to assess problematic situations and developments and resolve them. Moreover, they must ensure that their company is constantly moving towards both its long-term and short-term goals.
General director responsibilities
A general director plays a pivotal role in determining strategic plans for brand development and sales strategies. They coordinate sales efforts, develop customer relationships, and ensure alignment with the business plan. Their responsibilities also extend to marketing, where they create and implement integrated campaigns, manage marketing channels, and leverage best practices to drive demand generation. In addition, they oversee operational aspects such as budget control and network administration. The impact of their work is evident in achievements like increasing brand awareness and market share, and managing successful business plans.
Here are examples of responsibilities from real general director resumes:
- Manage business start-up from formation including development of business and marketing plans, equipment selection/installation, staffing, and product offerings.
- Maintain all payroll records for administrative and artistic staff.
- Maintain portfolio of donors to increase relationships and donor revenue.
- Assemble a team of direct marketing professionals to develop an integrate CRM solution.
- Develop core-satellite portfolio compose of 3 fund of funds and 28 direct hedge fund investments.
- Assist in the creation of a payroll distribution database used after the elimination of the mainframe.
- Expand revenue-generating capabilities and maximize ROI.
- Ensure tight integration of Hubspot with Salesforce.com.
- Assist Mexican companies with international customs procedures, export logistics and negotiations.
- Communicate with school administrators and program directors to outline conference logistics and assign countries and committees to schools that participate
- Collect and analyze metrics of organizational Facebook pages to convince leadership to support permanent, widespread social media program.
- Direct staff members in charge of administering and monitoring regulate activities to interpret Medicare and Medi-Cal laws and ensure compliance.
- Ensure that orientation of new staff is provided and regularly schedule in-service educational programs are present according to Medicare standards.
- Create new intellectual property product offerings including ROI measurement for key learning initiatives, and launch consulting division to increase revenue.
- Experience in designing, developing and implementing large-scale networking deployments and LAN/WAN infrastructures with special emphasis on compliance with FDA regulations.
General director skills and personality traits
We calculated that 11% of General Directors are proficient in Digital Marketing, SEO, and Lead Generation. They’re also known for soft skills such as Management skills, Problem-solving skills, and Communication skills.
We break down the percentage of General Directors that have these skills listed on their resume here:
- Digital Marketing, 11%
Leveraged best practices in content marketing, digital marketing, and marketing automation to create successful demand generation campaigns.
- SEO, 10%
Developed and managed marketing campaigns (Email, PPC, Mailer, SEO, Social Media).
- Lead Generation, 9%
Managed and optimized lead generation and nurturing programs to meet pipeline and acquisition sales targets.
- Marketing Campaigns, 9%
Cultivated relationships with senior level leadership within key channel partners and strategically developed co-marketing campaigns to mutually drive revenue.
- ROI, 7%
Expanded revenue-generating capabilities and maximized ROI.
- HubSpot, 7%
Ensured tight integration of Hubspot with Salesforce.com.
"digital marketing," "seo," and "lead generation" are among the most common skills that general directors use at work. You can find even more general director responsibilities below, including:
Problem-solving skills. Another soft skill that's essential for fulfilling general director duties is problem-solving skills. The role rewards competence in this skill because "top executives need to identify and resolve issues within an organization." According to a general director resume, here's how general directors can utilize problem-solving skills in their job responsibilities: "commanded all aspects of $4.5m software company offering innovative retail marketing crm solutions for global retail client base. "
Communication skills. This is an important skill for general directors to perform their duties. For an example of how general director responsibilities depend on this skill, consider that "top executives must be able to convey information clearly and persuasively." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a general director: "provided critical sales support, repairing and improving customer relationships by ensuring effective communications and continuous delivery of top quality products/services. ".
Leadership skills. For certain general director responsibilities to be completed, the job requires competence in "leadership skills." The day-to-day duties of a general director rely on this skill, as "top executives must be able to shape and direct an organization by coordinating policies, people, and resources." For example, this snippet was taken directly from a resume about how this skill applies to what general directors do: "provided training and technical assistance to managers/employees to enhance their leadership skills and to proactively address associate morale and engagement. "
Time-management skills. Another common skill required for general director responsibilities is "time-management skills." This skill comes up in the duties of general directors all the time, as "top executives do many tasks concurrently to ensure that their work gets done and that the organization meets its goals." An excerpt from a real general director resume shows how this skill is central to what a general director does: "implemented a warehouse inventory management system that reduced finished goods and raw material by 50% while improving on time deliveries. "
The three companies that hire the most general directors are:
- Forescout3 general directors jobs
- Regeneron2 general directors jobs
- Huntington Ingalls Industries1 general directors jobs
Choose from 10+ customizable general director resume templates
Build a professional general director resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your general director resume.
Compare different general directors
General director vs. Religious educator
A director of training education spearheads and oversees the training programs of an organization. They primarily set goals, manage budgets, establish timelines, coordinate with experts in developing curricula, and liaise with internal and external parties, building positive relationships along the way. They also conduct research to identify student needs and ways to meet them, perform assessments to determine the weaknesses and strengths of existing procedures, and develop strategies to optimize training services. Moreover, as a director, it is their duty to lead and manage staff while implementing company policies and standards.
There are some key differences in the responsibilities of each position. For example, general director responsibilities require skills like "digital marketing," "seo," "lead generation," and "marketing campaigns." Meanwhile a typical religious educator has skills in areas such as "classroom management," "catholic church," "co-taught," and "children ages." This difference in skills reveals the differences in what each career does.
Religious educators tend to reach lower levels of education than general directors. In fact, religious educators are 12.1% less likely to graduate with a Master's Degree and 5.4% less likely to have a Doctoral Degree.General director vs. Junior high pastor
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that general director responsibilities requires skills like "digital marketing," "seo," "lead generation," and "marketing campaigns." But a junior high pastor might use other skills in their typical duties, such as, "classroom management," "iep," "social studies," and "volleyball."
In general, junior high pastors achieve lower levels of education than general directors. They're 11.0% less likely to obtain a Master's Degree while being 5.4% less likely to earn a Doctoral Degree.General director vs. Director of teacher education
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a general director is likely to be skilled in "digital marketing," "seo," "lead generation," and "marketing campaigns," while a typical director of teacher education is skilled in "classroom management," "child care," "preschool program," and "staff development."
Most directors of teacher education achieve a lower degree level compared to general directors. For example, they're 9.9% less likely to graduate with a Master's Degree, and 5.1% less likely to earn a Doctoral Degree.General director vs. Director training & education
Even though a few skill sets overlap between general directors and directors training & education, there are some differences that are important to note. For one, a general director might have more use for skills like "digital marketing," "seo," "lead generation," and "marketing campaigns." Meanwhile, some responsibilities of directors training & education require skills like "child abuse," "staff development," "hr," and "learning management system. "
The finance industry tends to pay the highest salaries for directors training & education, with average annual pay of $104,038. Comparatively, the highest general director annual salary comes from the health care industry.The average resume of directors training & education showed that they earn similar levels of education compared to general directors. So much so that theyacirc;euro;trade;re 3.5% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 4.8%.Types of general director
Updated April 25, 2024
