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www.baby-mio.com<br />
www.babytime.com.tr<br />
www.yosun.com.tr<br />
www.bebeceyizsarayi.com<br />
www.bestkidsclub.com<br />
www.biyoteks.com.tr<br />
www.boinc.com.tr<br />
www.breeze.com.tr<br />
www.defnebaby.com<br />
www.elsima.com<br />
www.funnybaby.com.tr<br />
www.luggibaby.com<br />
www.hilalakinci.com<br />
www.b2b.kitti.com.tr<br />
www.laricekids.com<br />
www.linexpo.net<br />
www.matilda.com.tr<br />
www.nktekstil.com<br />
www.paminakids.com<br />
www.papulin.com<br />
www.etiketsizmarkalama.com<br />
www.visnebebe.com<br />
www.winimokids.com<br />
www.zeyland.com.tr
2 September <strong>2019</strong>
September <strong>2019</strong><br />
3
4 September <strong>2019</strong>
www.etiketsizmarkalama.com<br />
About us<br />
Tri Elektronik was established by Remzi Büyüknalçacı in 1972. It stepped into the printing sector with the manufacturing of<br />
steel cliché first in 1991. We started exporting raw material of steel cliché in 1996. We started domestic distribution of VISPROX<br />
pad printing and screenprinting inks in 2000. Right after this development we signed sales and service agreement of pad<br />
printing machines with Comec Italia SRL in 2004. We continued to take our recognized place in the sector as Tri Elektronik<br />
San. Tic. Ltd. Sti. in 2010. We started to make assembling of EAZY 90 in 2013 and EAZY 130 machines provided from 100%<br />
Comec Italia SRL in 2015.<br />
We are proudly continuing to be a company improving its customer potential with the fame every day thanks to our adherence<br />
to quality, customer satisfaction and brand reliability from the very first day.<br />
We have currently been operating in the printing industry and manufacturing imports of main elements such as machinery<br />
and inks and manufacturing of consumables such as silicon pads and steel clichés. We have also been providing the service<br />
and after sale services of the materials that we sell.<br />
Фирма “Три Электроник” (Tri Elektronik) была основана в 1972 году Ремзи Бююкнальчаджи. В 1991 году<br />
компания сделала первый шаг в полиграфической промышленности, выпустив стальное клише. В 1996 году<br />
мы начали экспортировать сырье стального клише. В 2000 году мы начали продажу красок для тампопечати<br />
и трафаретной печати VISPROX. Сразу же после этого, в 2004 году, мы подписали соглашение с Comec Italia<br />
SRL о продаже и обслуживании машин для тампонной печати. В 2010 году фирма ООО “Три Электроник Сан.<br />
Тидж.Лтд.Шти” (Tri Elektronik San. Tic. Ltd. Şti.) продолжала занимать свое место в этом секторе. В 2013 году<br />
мы начали осуществлять монтаж машин EAZY 90, а в 2015 году -EAZY 130 на 100% продукты Comec Italia SRL.<br />
Мы гордимся тем, что продолжаем быть компанией, которая день ото дня увеличивает потенциал наших<br />
клиентов благодаря нашей приверженности качеству, удовлетворенности клиентов и надежности бренда.<br />
В настоящее время мы работаем в секторе печати, импортируя основные компоненты, такие как машины<br />
и чернила, производя силиконовые тампоны, расходные материалы, как стальные клише. Мы также<br />
предоставляем сервис и постпродажную поддержку для всех продуктов, которые мы продаем.<br />
Tri Elektronik è stata fondata da Remzi Büyüknalçacı nel 1972. Nel 1991 è entrata nel settore della stampa con la produzione<br />
di cliché in acciaio. Nel 1996 abbiamo iniziato ad esportare materiale grezzo di cliché in acciaio. Nel 2000 abbiamo iniziato<br />
la distribuzione domestica degli inchiostri da stampa e serigrafia VISPROX. Subito dopo questo sviluppo, nel 2004, abbiamo<br />
firmato un accordo di vendita e assistenza per le macchine tampografiche con Comec Italia SRL. Nel 2010 abbiamo continuato<br />
a tenere il nostro posto riconosciuto nel settore con il denominazione Tri Elektronik San. Tic. Ltd. Sti.. Nel 2013 abbiamo<br />
iniziato a montare EAZY 90 e nel 2015 le macchine EAZY 130 fornite 100% da Comec Italia SRL.<br />
Stiamo orgogliosamente continuando a essere un’azienda che migliora il potenziale dei suoi clienti preziosi ogni giorno grazie<br />
alla nostra adesione alla qualità, alla soddisfazione del cliente e all’affidabilità del marchio sin dal primo giorno.<br />
Attualmente operiamo nel settore della stampa e produciamo importazioni di elementi principali come macchinari e inchiostri<br />
e facciamo la produzione di materiali di consumo come lastre di silicone e cliché in acciaio. Forniamo anche servizi e servizi<br />
post vendita per i materiali che vendiamo.<br />
September <strong>2019</strong><br />
5
Interview<br />
TRİ ELEKTRONİK BREAKS TABOOS WITH LOW COST TAGLESS PRINTING!<br />
We talked about Inkprint Tagless Printing which starts a new era almost in all sectors, with<br />
Ilker Keser, Marketing and Sales Manager, Tri Elektronik…<br />
and frictions and does not shine the tag background on<br />
synthetics as in hot transfer system. The product can be<br />
printed as single colour or two colours.<br />
With regard to health, the inks used do not harm the user, do<br />
not harm and do not contain any carcinogenic substances in<br />
any way. We also have test reports and certifications.<br />
Which markets do you receive inquiries regarding your<br />
printing machines?<br />
In this regard, it is not possible to limit the sector diversity.<br />
Almost every sector can use the printing machines we sell,<br />
so that we can make a variety of prints, such as marking,<br />
labelling on their products. In this context, machines have<br />
some optional equipment. We offer these equipment to our<br />
customers according to the specifications of the products<br />
they produce.<br />
‘If you used Inkprint System, no one can remove your brand<br />
from your product!’<br />
Can we get a little more detailed information about<br />
Inkprint Tagless Printing method and user advantages<br />
for textile sector?<br />
Inkprint Tagless can be applied on final products such as<br />
seamless clothing, underwear, t-shirts, shirts, pants, socks,<br />
sportswear, swimwear, hats it can also be applied before<br />
sewing of these products. The fact that printing machines can<br />
print directly and permanently on the fabric, it is no longer<br />
necessary to sew a label on garments in the textile market.<br />
Inkprint Tagless Printing is resistant to washing, stretching<br />
Inkprint tagless printing machines achieve savings in time<br />
and labor costs. The printing process has no drying process.<br />
There is no extra process for ordering labels. Already one<br />
of the most important feature that separates the inkprint<br />
from the hot transfer printing is the speed of the machine.<br />
Additionally, these two methods are separated in terms of<br />
safety protection. Our machine is electropneumatic. Here,<br />
there is no temperature like in hot transfer printing. This<br />
means a safer work environment in the production area.<br />
It also provides significant advantages to the User in terms of<br />
usability. For example, you can print on the elastic waistband<br />
directly. Inkprint tagless printing system does not need any<br />
heat to transfer the print, so the the elastic waistband is not<br />
deformed.<br />
Finally, when you use the inkprint tagless printing, your<br />
brand visibility in the product is permanent. If Users are<br />
uncomfortable by the labels, they cut it. By this system your<br />
washing instructions are printed on fabric, there is nothing<br />
to cut.<br />
Which countries do you export machines to?<br />
We mainly export to the Turcic Republics and Middle East.<br />
As a matter of fact, we don’t have a limitation, but since we’re<br />
a distributor for Turkey and Turcic Republics , we are also<br />
able to sell some Middle East Countries. Our main foreign<br />
customers are in Uzbekistan, Kirghizistan, Azerbaijan, Russia,<br />
Moldova, Ukraine, Serbia, Macendonia, Algeria, Jordan and<br />
Lebanon.
About us<br />
Elsima Türkiye’nin modern çocuk pijama ve eşofmanları üreten bir tekstil markasıdır. Elsima 1 ve 18 yas arası pijama ve<br />
eşofmanlar üretmektedir. İlkbahar - Yaz ve Sonbahar - Kış olmak üzere 4 mevsim yeni koleksiyonlar tasarlamaktadır. Şirket<br />
1995 yılında kurulmuştur. Özgün tasarım, kaliteli ürünler, en iyi fiyat ve çocuk sağlığı firmanın temel vizyonudur. Günümüzde<br />
Elsima ürünlerini 63 ülkeye ihraç etmektedir. Şirketin hedefi dünyanın en çok tanınan çocuk markalarından biri olmaktır.<br />
Elsima is a textile brand which produces modern child’s pyjamas and sweatsuits in Turkey. Elsima produces pyjamas and<br />
sweatsuits between 1 and 18 ages. The company creates new collections as Spring-Summer and Autumn-Winter in 4 seasons. The<br />
company was founded in 1995. Unique design , quality products , best price and health of children are vision of Elsima. Today,<br />
Elsima exports its products 63 countries. The company aims to be one of the well-known kids brand in the World.<br />
Elsima это турецкая текстильная компания, которая выпускает модную спортивную одежду и пижамы для детей.<br />
Elsima производит спортивную одежду и пижамы для детей возрастом от 1 до 18 лет. Нами разрабатываются<br />
новые коллекции для 4 сезонов, включая сезоны весна-лето и очень-зима. Фирма была создана в 1995 году.<br />
Оригинальный дизайн, качественные товары, самые лучшие цены и здоровье детей лежат в основе нашего<br />
видения. На сегодня компания Elsima экспортирует свою продукцию в 63 страны. Цель компании - стать одним<br />
из самых узнаваемых детских брендов в мире.<br />
www.elsima.com<br />
8 September <strong>2019</strong>
VIsIt both<br />
Istanbul and LINEXPO<br />
Boasting the status of an Istanbul landmark, Maidens Tower or Leander’s Tower, is<br />
built up on a rock facing Üsküdar at the mouth of the Bosphorus.<br />
This tower has been in service as a lighthouse, a watchtower, a traffic control center and<br />
a prison in its lifetime and after it’s restoration now it is open as a several flats tower<br />
for tourist attraction... An observation terrace, gift store, a small Bosphorus Museum,<br />
tea/coffee house and restaurant.<br />
Visit and observe this unique view!<br />
The most globally recognized flavor of Turkish cuisine is no doubt kebab. Because our<br />
country has the highest number of kebab varieties. In Turkey, almost every region<br />
has its own type of kebab. Although the ingredients of kebab are essentially the<br />
same, they are completely different from each other with their way of making, as<br />
well as their taste.<br />
How about a taste of Turkish kebabs?<br />
Coffee was first brought to Istanbul in 1555 by two Syrian traders, and by the mid-<br />
17th century it became an essential part of the Ottoman Court’s elaborate ceremonies.<br />
The tradition itself has also been recognized as a symbol of hospitality and friendship,<br />
with locals meeting at coffeehouses to converse over coffee, or coffee being offered to<br />
visitors as a welcoming gesture.<br />
We invite you to have a Turkish coffee!<br />
The Grand Bazaar (Kapalı Çarflı in Turkish) is an overwhelming experience for many.<br />
Sellers hawk their wares at the top of the voice, everyone has their own technique to<br />
entice you in, the colors, lights and sounds create an exotic and unique atmosphere.<br />
The main area of the Grand Bazaar boasts a total of 64 streets and 22 entrances,<br />
however the entire section around the historical bedesten is also considered to be a part<br />
of the market. Prepare to get lost and embrace this as a part of the authentic experience.<br />
There’s still a lot of people who only know of Turkish Delight (Lokum) as the powdery<br />
white sweet used by the White Witch to entice Edmund in The Chronicles of Narnia.<br />
However, the confection has a long history and is one of Turkey’s most popular exports.<br />
Turkish Delight is made from a sugar syrup and starch milk mixture that is cooked for five<br />
to six hours, at which point the flavor is added. The mixture is then poured into large wooden<br />
trays to be set and about five hours later they are rolled, cut and dusted with icing. Lokum<br />
has more than 24 different flavors, including rose, mastic, plain, mint and coffee, as well as<br />
fillings such as walnuts, pistachio and hazelnut.<br />
You definitely taste Turkish Delight!<br />
The market was constructed in the 1660s as part of the New Mosque, with<br />
rent from the shops supporting the upkeep of the mosque as well as its charitable<br />
activities, which included a school, hamam and hospital. The market’s Turkish name,<br />
the Mısır Çarflısı (Egyptian Market), references the fact that the building was<br />
initially endowed with taxes levied on goods imported from Egypt. In its heyday, the<br />
bazaar was the last stop for the camel caravans that travelled the Silk Road from<br />
China, India and Persia.<br />
Vividly coloured spices are displayed alongside jewel-like lokum (Turkish delight) at<br />
this Ottoman-era marketplace, providing eye candy for the thousands of tourists<br />
and locals who make their way here every day. Stalls also sell caviar, dried herbs,<br />
honey, nuts and dried fruits. The number of stalls selling tourist trinkets increases<br />
annually, yet this remains a great place to stock up on edible souvenirs, share a few<br />
10<br />
jokes with<br />
September<br />
vendors<br />
<strong>2019</strong><br />
and marvel at the well-preserved building.<br />
No visit to Istanbul is complete without stopping by the atmospheric Spice Bazaar.
September <strong>2019</strong><br />
11
Letter From the Editor<br />
baby & kid store ile<br />
dördüncü boyutta yürüyoruz…<br />
Orta Asya’nın doğal güzellikleriyle ün salmış ülkesi<br />
Kırgızistan’dan, Ukrayna’ya bir boğaz havası katarak gözbebeği<br />
haline gelmiş Dinyeper Nehri’nin kıyısına kurulu popüler<br />
şehir Kiev’den, Avrupa’nın en güçlü ekonomisine sahip<br />
Almanya’dan, Rusya tarihinin en önemli anlarına tanıklık<br />
etmiş Kızıl Meydan’a ev sahipliği yapan Moskova’dan herkese<br />
merhaba!<br />
We are walking in the 4th dimension<br />
with baby & kid store…<br />
Hello to everyone from Kyrgyzstan, a country famous for its<br />
natural beauties of Central Asia, from Kiev, a popular city on<br />
the banks of the Dnieper River, which has become a pupil by<br />
adding a sore eye to Ukraine, Germany, which has the most<br />
powerful economy in Europe, from the Red Square, Moscow,<br />
witnessed the most important moments of the in the history<br />
of Russia!<br />
According to the discoveries made to date, our visual<br />
intelligence and brain are designed according to three<br />
dimensions according to human creation. Within these three<br />
dimensions, we can see and feel objects. We can live in space<br />
and comprehend our environment with our perceptions. What<br />
about the fourth dimension? What I’m talking about here is<br />
exactly the concept of time! Known research shows that the<br />
stars we see in the sky are dozens or even millions of light years<br />
away from us. Considering that a light year is about 9.5 trillion<br />
kilometers, every time we look at the sky it is quite astonishing<br />
to see what time we actually see an image!<br />
In this issue and of course in the following issues, we aim<br />
to take you on a journey in the fourth dimension. We will<br />
continue our principle of being a publication that provides<br />
benefit in increasing the speed of development of the brands<br />
that accompany us in these journeys and guiding each reader’s<br />
quest in the sector by taking part in the largest number of trade<br />
fairs at the highest speed we can reach!<br />
But of course, we recommend you to examine our pages in<br />
three dimensions…<br />
Bugüne dek yapılan keşifler doğrultusunda diyebiliriz ki,<br />
insanın yaradılışına göre, görsel zekamız ve beynimiz üç<br />
boyuta göre tasarlanmıştır. Bu üç boyut içerisinde nesneleri<br />
gözümüzle görüp hissedebiliriz. Mekân içinde yaşayıp,<br />
bulunduğumuz ortamı algılarımızla kavrayabiliriz. Peki<br />
ya dördüncü boyut? Burada bahsettiğim şey, tam olarak<br />
zaman kavramı! Varlığını farkında olduğumuz ancak somut<br />
olarak inceleyemediğimiz… Bilinen araştırmalar gösteriyor<br />
ki, gökyüzünde gördüğümüz yıldızlar, bizden onlarca hatta<br />
bazıları milyonlarca ışık yılı uzakta bulunuyorlar. Bir ışık yılının<br />
ortalama 9.5 trilyon kilometre olduğu göz önüne alınırsa,<br />
gökyüzüne her baktığımızda aslında hangi zamana ait bir<br />
görüntüyü izlediğimiz oldukça hayret verici!<br />
Bu sayımızda ve tabii ilerleyen sayılarımızda da, sizleri dördüncü<br />
boyutta bir yolculuğa çıkarmayı hedefliyoruz. Erişebileceğimiz<br />
en yüksek hızda, en fazla sayıda sektörel fuarı ziyaret ederek,<br />
yaptığımız bu yolculuklarda bize eşlik eden markaların gelişim<br />
hızını arttırabilme ve her bir okuyucumuzun sektördeki<br />
arayışlarına rehber olabilme konusunda fayda sağlayan bir<br />
yayın olma ilkemizi ışık hızıyla sürdüreceğiz!<br />
Ama tabii sizlere tavsiyemiz, sayfalarımızı üç boyut içerisinde<br />
incelemeniz olacak…<br />
Su gibi akıp geçen zaman içerisinde bir sonraki sayımızda<br />
buluşmak dileğiyle…<br />
Keyifli okumalar!<br />
Duygu Sazan<br />
Editor<br />
We hope to meet you in our next issue in time flying by…<br />
Hope you enjoy your reading of the issue!
Publisher: H. Ferruh Işık<br />
on behalf of<br />
İSTMAG<br />
Magazin Gazetecilik Yayıncılık<br />
İç ve Dış Tic. Ltd. Şti.<br />
General Manager<br />
(Responsible)<br />
Mehmet Söztutan<br />
mehmet.soztutan@img.com.tr<br />
Coordinator<br />
Mehtap Akyel<br />
mehtap.akyel@img.com.tr<br />
Editor<br />
Duygu Sazan<br />
duygu.sazan@img.com.tr<br />
Design & Graphics Consultant<br />
Furkan Yaldız<br />
furkan.yaldiz@img.com.tr<br />
East and West, What’s Next?<br />
Our baby travels a lot. It never stops. It is running again with this issue. One leg<br />
is in the west one leg is in the east… It will enjoy Kind & Jugend in Cologne with<br />
a mission to represent Turkey in the Consumer Award contest of Koelnmesse as<br />
it does for last four years.<br />
The baby will go to Ukraine and Russia too. It loves attending leading fairs all<br />
over the world very much. It goes there to cover the events and to represent<br />
Turkish baby/mom and kids’ requirements industry. It is, unfortunately, the only<br />
publication to go to so many events from Turkey. It is alone… It is a baby but it<br />
acts as a hero…<br />
<strong>Baby</strong> & Kid Store is our baby but it is very much experienced. It is a professional<br />
in the hands of professionals. It has a passion to serve the industry with the best<br />
possible way. It is always a baby and it will keep always being a baby but it will<br />
always be a giant baby…<br />
I am proud of our industrialists who are very active internationally. We are<br />
always running with them with a big pride. Wherever they go, they see us next<br />
to them. It is our power to go hand-in-hand with strong personalities. We enjoy a<br />
big trust, confidence, cooperation and support. Thanks all!<br />
Mehtap AKYEL<br />
Coordinator<br />
Foreign Relations<br />
İsmail Çakır<br />
ismail.cakir@img.com.tr<br />
Correspondent<br />
Tayfun Aydın<br />
tayfun.aydin@img.com.tr<br />
Subscription<br />
İsmail Özçelik<br />
ismail.ozcelik@img.com.tr<br />
Finance Manager<br />
Yusuf Demirkazık<br />
yusuf.demirkazik@img.com.tr<br />
Head Office<br />
İSTMAG<br />
Magazin Gazetecilik Yayıncılık<br />
İç ve Dış Tic. Ltd. Şti.<br />
15 Temmuz Mah. Bahar Cad.<br />
Polat İş Merkezi B Blok<br />
No:3 Kat: 3 Güneşli<br />
Bağcılar - İstanbul / Turkey<br />
Tel: +90 212 604 51 00<br />
Faks: +90 212 604 51 35<br />
Printed By<br />
İHLAS GAZETECİLİK A.Ş.<br />
Merkez Mahallesi<br />
29 Ekim Caddesi<br />
İhlas Plaza No:11 A/41<br />
Yenibosna–Bahçelievler/<br />
İSTANBUL<br />
Tel: 0212 454 30 00<br />
www.ihlasmatbaacilik.com
14 September <strong>2019</strong>
September <strong>2019</strong><br />
15
About us<br />
Best Kids; 1973 yılında kurulan ve 45 yılı aşkın süredir kalitesi ve yenilikçi yaklaşımları ile tüketicisiyle buluşan bir marka olma<br />
özelliğini taşıyor. Markalaşma sürecinde kendisini ‘’Çocuk modasının Türkiye’deki öncü markası’’ olarak konumlandıran Best<br />
Kids, dünyadaki trendleri takip ederek genç ve dinamik ekibi tarafından klasik ve sıra dışı tasarımlarını modern yaşama uygun<br />
şıklık ve rahatlıkta hazırlıyor. Çocuk giyimi sektöründe ayrıntıları kaliteli kumaşlarla buluşturarak klasik ve gündelik çocuk<br />
kıyafetlerinin modern stilini ortaya koyan Best Kids, bugün pazara farklı müşteri taleplerine göre hazırlanan koleksiyonlarını<br />
yurtdışı ve Türkiye geneline yayılmış satış noktaları aracılığı ile tüketicilerine sunuyor. Sektöründeki teknolojik yenilikleri<br />
yakından takip eden, insan eğitimine yatırımı en büyük yatırım olarak gören firma, bu anlayışla hareket ederek kalite<br />
standartlarını hep en yüksekte tutmaya çalışan bir yönetim şekliyle yoluna devam ediyor. Toptan ürün satışı ile büyük bir<br />
başarı yakalayan Best Kids, perakende mağazacılıkta da aynı başarı ile yoluna devam etmekte. Çağımızın getirdiği dijitalleşme<br />
ile birlikte e-ticaret faaliyetlerine de hız katan firma, nihai tüketicisine online mağazası ile ulaşıyor. Büyüme hedeflerini gün<br />
geçtikçe arttıran Best Kids verdiği bayilikler ile de yurt içinde adını daha fazla duyurmaya hazırlanıyor.<br />
Best Kids, which in its branding period positioned itself as “Turkey’s pioneering brand in child fashion”, follows world trends, and<br />
its young and dynamic team prepares classic and unusual designs with the chic and comfortable suited for modern life.Best Kids<br />
produces the modern style of classic and casual children’s wear by combining attention to detail with quality fabrics and today<br />
presents its collections designed according to various customer demands to its clients through its selling points abroad and all<br />
over Turkey. Our company, following technological innovations in our sector closely and regarding investments in training as<br />
the most important investments, continues on its way by acting on this understanding with a management policy that always<br />
maintains top quality standards.<br />
Best Kıds была основана в 1973 году. Best Kıds, которая в процессе своего становления упрочилась как<br />
«передовая марка детской моды в турции»,<br />
Трендами вместе с молодой и динамичной командой создаёт классические и экстраординарные дизайны с<br />
роскошью и удобством, соответствующими современной жизни. Best kıds, иллюстрирующая современный<br />
стиль ежедневной детской одежды объединяя специфические особенности сектора детской одежды с<br />
качественными тканями, на сегодняшний день предлагает потребителям коллекции, созданные в соответствии<br />
с разными запросами клиентов, посредством торговых точек,распространённых по всей территории турции<br />
и за рубежом.<br />
Наша фирма вблизи прослеживает за технологическими новшествами в секторе и самым важным<br />
капиталовложением считает инвестиции в образование человека. Действуя именно по этому принципу, наша<br />
фирма старается придерживаться самых высоких стандартов качества.<br />
16 September <strong>2019</strong><br />
www.bestkidsclub.com | www.e-bestkids.com
September <strong>2019</strong><br />
17
About us<br />
Ticaret hayatına 1979 yılında başlayan Cantoy, 1996 yılından<br />
itibaren bebek çocuk giyim alanında faaliyet göstermeye<br />
devam etmektedir. Cantoy, Bursa’nın Vişne Caddesi’ndeki 2800<br />
metrekarelik alanda, 40 çalışanıyla ve Laleli’de 5 katlı binasında<br />
sekiz çalışanı ile 700 metrekarelik alanda hizmet vermektedir.<br />
Her şeyden önce güveni ön planda tutan Cantoy, iş dünyasında<br />
adil bir ticaret anlayışı ile hareket etmektedir. Cantoy’un en<br />
önemli çalışma prensibi, üreticileri, müşterileri ve tedarikçileri<br />
ile iletişimde güvenilir, açık ve net olmaktır. Cantoy Tekstil,<br />
dünya standartlarında ürün yelpazesi ve profesyonel hizmet<br />
anlayışını samimiyet ve ciddiyetle devamlı hale getirme<br />
çabası içerisindedir. Bu zamana kadar değerlerinden asla<br />
ödün vermeyen şirket, var olduğu sürece asla bu değerlerden<br />
vazgeçmeyecektir. Bu başarısını kendi ülkesinde gerçekleştiren<br />
Cantoy Tekstil, bunu dünyada da adım adım yapmak için<br />
gayret sarf eden global bir şirkettir.2010 yılında vişne caddesine<br />
ilk adım atan şirket olma özelliğine sahip CANTOY katıldığı<br />
50 ye yakın uluslararası fuar ile <strong>Baby</strong>dola ismiyle yaptığı<br />
üretimi ile hali hazırda 80 ülkeye ürün pazarlayabilmekterdir.<br />
<strong>Baby</strong>dola markasının merkezini bir pergel ucu gibi Avrupa’ya<br />
koyarak şirket genel merkezini Madrid/İspanya’da 2017 yılında<br />
açmıştır. Böylelikle tasarım ve üretim standartlarını Avrupa<br />
dizayn ve kalitesine uydurarak tüm dünyaya hitap etmek<br />
hedefine sağlam bir temel oluşturmuştur.<br />
Hedefi daima geçmişinden aldığı tecrübe ve birikimi güncel<br />
teknik ve donanımla revize ederek çok daha güzel bir gelecek<br />
hazırlamaktır.<br />
Cantoy started its commerce life in 1979 and has been active in baby and kids wear since 1996. Cantoy offers its service in an<br />
area of 2800 square meters in Visne Street of Bursa with its 40 employees and in an area of 700 square meters, 5 storey building<br />
in Laleli with its 8 employees. Cantoy prioritizes trust before anything and acts in the business world with a fair understanding<br />
of trade. The most important working principle of Cantoy is to be reliable, straight and clear in communication with manufacturers,<br />
customers and suppliers. Cantoy Textile is striving to make world class product range and professional service sense<br />
with sincerity and seriousness. The company has never compromised its values until this time and will never give up on these<br />
values as long as it exists. Creating this success in its own country, Cantoy is a global company making efforts to realize this<br />
step by step in the world. Cantoy, the first company taking the first step to the Vişne Street in 2010, has been able to market its<br />
products to 80 countries with its production under the name of <strong>Baby</strong>dola with nearly 50 international exhibitions. <strong>Baby</strong>dola<br />
has opened its company headquarters in Madrid / Spain in 2017, putting its headquarters in Europe as a compass point. In this<br />
way, it has established a solid foundation for the aim of addressing the whole world by adapting the design and production<br />
standards to European design and quality. The goal is always to revise the experience and knowledge gained from the past with<br />
current techniques and to prepare a better future.<br />
Cantoy, которая начала свою коммерческую деятельность в 1979 году, активно занимается детской одеждой<br />
с 1996 года. Cantoy имеет площадь 2800 квадратных метров с 40 сотрудниками на улице Вишне в Бурсе. И<br />
восемью сотрудниками в 5-этажном здании площадью 700 квадратных метров в Лалели Истанбул. Прежде<br />
всего, Cantoy, который отдает приоритет доверию, действует в деловом мире с спроведливым пониманием<br />
торговли. Самый важный принцип работы Cantoy - это быть надежным, ясным и понятным в общении со своими<br />
производителями, клиентами и поставщиками. Cantoy Textile стремится к тому, чтобы ассортимент продукции<br />
мирового класса и профессиональное понимание сервиса продолжались с искренностью и серьезностью.<br />
Компания, которая никогда не скомпрометировала свои ценности до этого времени, никогда не откажется<br />
от этих ценностей, пока она существует. Cantoy Textile, которая реализует этот успех в своей стране, является<br />
глобальной компанией, которая делает шаг за шагом в этом мире. CANTOY, являясь первой компанией,<br />
вышедшей на Вишневую улицу в 2010 году, смогла продать свою продукцию в 80 странах, производя продукцию<br />
под названием <strong>Baby</strong>dola на почти 50 международных выставках. <strong>Baby</strong>dola открыла свою штаб-квартиру в<br />
Европе в качестве компаса в 2017 году в Мадриде / Испания. Таким образом, он заложил прочную основу для<br />
решения проблемы всего мира путем адаптации своих стандартов дизайна и производства к европейскому<br />
дизайну и качеству. Цель всегда состоит в том, чтобы пересмотреть опыт и знания, приобретенные в прошлом,<br />
с использованием современных технических и аппаратных средств и подготовить гораздо лучшее будущее.<br />
18 September <strong>2019</strong><br />
www.cantoybebe.com | www.babydola.com | www.cantoyshop.com
September <strong>2019</strong><br />
19
About us<br />
H’A Kids Club, ticari hayatına 2003 yılında İstanbul’un Merter semtinde 30 metrekarelik bir mağazada toptan<br />
alım & satım yaparak başlamıştır.<br />
Firma, 2016 yılında patentini aldığı H’A by Hilal Akıncı ismi ile ve HA Kids Club unvanı ile ticari hayatına devam<br />
etmektedir. Toptan ağını genişleterek sezonunda ortalama 1500 ayrı modelle yurtiçinde 81 ile ve yurtdışında 52<br />
ülkeye ihraç ettiği ürünlerini her yıl 1.5 milyondan fazla çocukla buluşturmaktadır.<br />
H’A Kids Club, <strong>2019</strong> yılında faaliyete geçirdiği 3. mağazasıyla Merter Lalebahçe Sokak’ta hizmet vermeye devam<br />
etmektedir.<br />
H’A Kids Club started its commercial life in 2003 by buying and selling in a 30 square meter store in Merter,<br />
Istanbul.<br />
The company continues its commercial life under H’A by Hilal Akıncı name patented in 2016 and under the title<br />
of HA Kids Club. With an average of 1500 different models in the season by expanding its wholesale network,<br />
it offers products for more than 1.5 million children from 81 cities in Turkey and 52 countries abroad each year.<br />
H’A Kids Club continues to serve the sector with its 3rd store in Merter, Lalebahce Street which they started<br />
trade in <strong>2019</strong>.<br />
Как HBA KIDS CLUB, мы начали свою<br />
коммерческую жизнь в 2003 году с оптовых<br />
покупок и продаж в магазине площадью 30<br />
м2 в районе Мертер в Стамбуле. С момента<br />
своего основания наша компания была<br />
преобразована в бренд My Kids & <strong>Baby</strong> в<br />
2010 году и в настоящее время продолжает<br />
свою деятельность в сфере внутренних и<br />
международных оптовых продаж в Стамбуле<br />
Мертер, 400 м2 торговых площадей, 1000<br />
м2 закрытых площадей, проектирование,<br />
планирование, производство и логистику.<br />
My Kids & <strong>Baby</strong> расширяет свою оптовую сеть<br />
в 2012 году, поставляя свою продукцию в<br />
81 страну и 52 стран за границу с более чем<br />
1,5 миллионами детей каждый год. В 2016<br />
году H патентA Hilal Akıncı продолжает свою<br />
коммерческую деятельность под именем Hilal<br />
Akıncı. Наша компания, как H daA Kids Club,<br />
работает в основном в арабских странах, а<br />
также в Центральной Азии, Европе и Америке.<br />
Основные страны, которые мы экспортируем;<br />
Америка, Германия, Азербайджан, Босния<br />
и Герцеговина, Болгария, Алжир, Эфиопия,<br />
Марокко, Палестина, Франция, Южная<br />
Африка, Ирак, Великобритания, Иран,<br />
Италия, Казахстан, Кыргызстан, Ливия,<br />
Ливан, Македония, Египет, Молдова, Нигер,<br />
Нигерия, Узбекистан, Россия, Сенегал, Сербия,<br />
Саудовская Аравия, Тунис, Украина, Греция и<br />
др.<br />
20 September <strong>2019</strong><br />
www.hilalakinci.com
H’A KIds Club<br />
Is exportIng to 52 countrIes<br />
We talked with the owner Hilal Akıncı about the details of this solid progress.<br />
Interview<br />
At the same time, we can say that we are a brand that<br />
can appeal to customers’ hearts and visions with a<br />
wide range of products and colors that our customers<br />
cannot find in many stores.<br />
What items are in your range of product?<br />
We are producing all kinds of clothes suitable for<br />
today’s fashion for all children and young people aged<br />
0-16. In particular, we claim that we have a successful<br />
line on the special groups we call the daily evening<br />
dresses. Besides, our bags and hats are in our range of<br />
product groups.<br />
As H’A Kids Club family, how do you describe the<br />
point you have come since its foundation? What is<br />
your company’s potential in the sector and what<br />
makes you stand out in the competition?<br />
In 2003, we started first to operate in a showroom<br />
with 30 square meters in Merter district of Istanbul.<br />
Then we again opened our second store in 2016 in<br />
400 square meters in Merter too. We continue to serve<br />
our esteemed customers with our third showroom we<br />
opened in May, <strong>2019</strong> in Lalebahce.<br />
We produce high quality of my products, carefully<br />
avoid any content that will harm our children’s health<br />
and carefully select all our fabrics and utilize them on<br />
our machine.<br />
Our company manages to collect on the original<br />
model and inspire confidence in our customers’<br />
interest and attention to posture. Our customers are<br />
in any situation, any time know that we are behind our<br />
product. I think that this sense of trust makes us more<br />
connected to us.<br />
What criteria do you pay attention to during the<br />
production process?<br />
The most important criteria in our production is our<br />
fabric quality and range of suitable European standards<br />
body. At the same time, as I have just mentioned,<br />
originality and being dazzling are very important<br />
concepts for us. That is why we are very careful in the<br />
production process.<br />
Apart from that, we attach great importance on timing<br />
in production. At this stage, our team of friends<br />
motivation is very important. We always take care to<br />
keep our employees highly motivated.<br />
Which cities H’A Kids Club products are offered in<br />
Turkey and how many stores you have? Do you have<br />
a store abroad?<br />
We offer our products in stores of Turkey’s 81 provinces<br />
in the country and Turkish Republic of Northern<br />
Cyprus. We have three stores in Merter, Istanbul.<br />
We are exporting to 52 countries with our customer<br />
network which we have expanded day by day. If we<br />
rate these values, we can say that 70% of our products<br />
are offered at home and 30% of our total production is<br />
offered abroad.<br />
September <strong>2019</strong><br />
21
22 September <strong>2019</strong>
H’A KIDS<br />
Shop 1 : Ahmet Nafiz Gürman Mah. Nadide Sok.<br />
Bağkur Evleri No: 19 B1 Blok Merter - İstanbul<br />
Shop 2 : Mehmet Nezih Özmen Mah. Savaş Cad.<br />
Meşe Sk. Çınar İş Merkezi Kat 4 Merter - İstanbul<br />
Shop 3 : Ahmet Nafiz Gürman Mah. Alirıza Gürcan<br />
Cad. Lalebahçe Sk. 31/1 ( McDonald’s Karşısı) Merter - İstanbul
About us<br />
Компания Zeynep Giyim A.Ş<br />
была основана в 1970-ом году<br />
является производителем<br />
модной детской одежды<br />
от 0 до 12 лет.Широкий<br />
ассортимент,доступные<br />
цены,высокое<br />
качество сделало нашу марку<br />
одной из первых и лидирующих<br />
компаний в Турции. Гордостью<br />
компании являются бренды<br />
MININIO, MININIO BABY, ZEY-<br />
LAND. Kак правило дважды в<br />
год ведущими дизайнерами<br />
разрабатывается новая,сезонная<br />
коллекция с учётом последних<br />
тенденций европейской детской<br />
моды, это «весна-лето» и «осеньзима».Большой<br />
модельный<br />
ряд гарантирует возможность<br />
выбрать стильную,<br />
высококачественную одежду. В<br />
работе Zeynep Giyim A.Ş в первую<br />
очередь заботится о здоровье<br />
детей используя красители<br />
и аксессуары не содержащие<br />
канцерогенных<br />
веществ,а только<br />
высококачественные<br />
материалы,прошедшие<br />
гигиеническую экспертизу<br />
и соответствующие<br />
международным стандартам<br />
качества.<br />
Zeynep Giyim which was found in<br />
1970 is a leader Turkish company in<br />
designing, manufacturing<br />
and marketing of children’s apparel<br />
for domestic and export markets.<br />
We have a large collection<br />
for children clothes which we<br />
produce two times a year (Spring&-<br />
Summer and Autumn&Winter<br />
Collection) for our own brands<br />
“Zeyland”, “Mininio” for 0-12years<br />
and “Mininio <strong>Baby</strong>” for new borns.<br />
Having the backgound in children’s<br />
ready-wear market with the innovation<br />
concept and years<br />
of experience, we develop and<br />
manufacture new and high quality<br />
products approved<br />
by ECOTEX 100 quality certificate.<br />
We are making export to many of<br />
European countries, Russia,<br />
Ukraine, Belarus, etc. and our<br />
clothes are soled around 300<br />
points in Turkish domestic market.<br />
Örme ve dokuma çocuk giyiminde<br />
entegre bir firma olan Zeynep<br />
Giyim; 1970 yılında başladığı<br />
tekstil sektöründe ki yolculuğunda<br />
bugün lider konumundadır. Hazır<br />
giyimde yılda iki kere koleksiyon<br />
yapan Zeynep Giyim, 0-12 yaş için<br />
“Zeyland” ve “Mininio”, yenidoğan<br />
grubunda da “Mininio <strong>Baby</strong>”<br />
markası ile faaliyet göstermektedir.<br />
Tesislerimizde; 0 – 12 yaş<br />
çocuğunun sağlığı ön planda<br />
tutularak, kanserojen madde<br />
içermeyen boya ve aksesuarlarla,<br />
Ekoteks 100 belgesi standartlarına<br />
uygun üretim yapılmaktadır.<br />
Koleksiyonlarımız başta Avrupa,<br />
Rusya, Ukrayna, Belarus ve diğerleri<br />
olmak üzere birçok ülkeye ihraç<br />
edilmekte ve iç piyasada yaklaşık<br />
300 çocuk butiğinde satılmaktadır.<br />
24 September <strong>2019</strong>
September <strong>2019</strong><br />
25
Interview<br />
PAMINA KIDS addresses NOT ONLY EYE<br />
but also the hearts<br />
With its new collections, Pamina Kids is ready to be with children not only on special occasions<br />
but also in their daily lives! In addition to sharing the excitement of the brand, we had an exclusive<br />
interview with the owner of the company Ebru Özcan Şenol about the importance of the brand and<br />
its contributions in the sector.<br />
Could you briefly tell us about yourself and your position<br />
in the Pamina Kids?<br />
I graduated from Architectural Restoration, Mimar Sinan<br />
University. After graduation, I studied Graphic Design, but<br />
I always felt myself as a part of the textile industry due to<br />
my family history. We revived our family company, “Pamuk<br />
Prenses” (Snow White) dating back to 1975, under the name<br />
“Pamina” in 2011 with my father . With the participation of<br />
my wife Efe Senol in 2014, our marketing activities gained<br />
a significant acceleration upwards and we continue our<br />
way with confidence as a family company . If it is about my<br />
position in the firm; I can say that I am actively working in all<br />
areas where design processes, visual image of the company in<br />
every field and production quality.<br />
How did the Pamina Kids brand start its adventure? How<br />
do you assess your current position today?<br />
It started with the adventure between Çorlu-İstanbul and<br />
İstanbul-Çorlu which took place every day 8 years ago. I<br />
wanted to be a part of my father’s faith and love for textiles,<br />
and every day I came to to Istanbul where our workplace is<br />
from Çorlu, where my home is. And with the power given by<br />
the faith I received from my father and the endless support<br />
of my wife, our small machine workshop turned into a facility<br />
that produces close to 20 thousand dresses for girls a month<br />
. Moreover, we provide housewives with the opportunity to<br />
work in their homes with their intensive hand workmanship<br />
on each of our clothes. Even though some of our products<br />
are manufactured in external production facilities, quality<br />
control and finish of each part is carried out in-house due to<br />
our superior quality-oriented understanding and perhaps to<br />
some extent obsession . I can say that the positive feedback<br />
we receive from our customers eliminates the difficulties of<br />
this process .<br />
What are the product groups you offer?<br />
Our main product group is the production of evening dresses<br />
and fashionable girls’ dresses. Each of these dresses is<br />
accompanied by an accessory. But we have established our<br />
new team in <strong>2019</strong> summer season and we entered casual girls<br />
dresses… we are stepping into clothing . We no longer want<br />
to offer Pamina product for children dresses not only for<br />
special occasions but also their favorite clothes in everyday<br />
life.<br />
26 September <strong>2019</strong>
How does your product collections work? What inspires<br />
you in the design process?<br />
In our design process, we surely set off the season trends. In<br />
the process of preparing the collection, we renewal ourselves<br />
visually. We determine the season colors and form our mood<br />
boards. Then we begin our search to offer best form with the<br />
R&D for fabrics and accessories together.<br />
What criteria do you pay attention to during production?<br />
What percentage of your products are manufactured in<br />
Turkey?<br />
Our products are manufactured one hundred percent in<br />
Turkey. Our most important criterion in the production stage<br />
is the quality of the fabric, accessory selection and sewing<br />
stages. As a mother of two children, I think all children who<br />
wear our clothes all over the world with the same sensitivity<br />
I show to my own children. And we pay endless attention<br />
to every production stage that will affect their comfort and<br />
health positively and negatively.<br />
What about your export activities and goals? Which<br />
countries do you ship to?<br />
Our goal is to be part of the special days of the children of<br />
all countries around the world. Our products are in demand<br />
in many countries in America, Europe, Russian and Arab<br />
regions.<br />
In Turkey, which cities are Pamina Kids products offered<br />
to consumers? Do you have a store abroad?<br />
Our products in almost all cities are met with the children in<br />
Turkey. We have representative offices in France, America<br />
and in Russia on wholesale line.<br />
Which channels do you prefer to reach the consumer as<br />
Pamina Kids?<br />
As Pamina Kids, we realize that we can reach a wider audience<br />
through online. And in this sense, we are trying to reach our<br />
target by finding places in important market places.<br />
Where do you see yourself in the sector? What are your<br />
strengths in the sector and what makes you stand out<br />
from the competition?<br />
We are one of the popular children fashionable clothing<br />
design and manufacture, we see this as one of Turkey’s leading<br />
companies. Our innovative thinking, investment in R & D and<br />
design processes, the importance we attach to innovation and<br />
our focus on the perfection of the company’s image in every<br />
field, make us strong in the sector and make us stand out in<br />
the competition.<br />
<strong>Baby</strong> & kid textile sector in Turkey has evolved day by<br />
day. How do you evaluate the point of this sector? What<br />
changes / developments do you think will happen in the<br />
sector in the coming period? What do you plan to do to<br />
contribute to the development of the sector?<br />
Turkey is an important point in apparel exports in the textile<br />
industry in the world. Especially in recent years, Turkey ‘worth<br />
of children’s clothing showed a growth rate of development.<br />
Settled in Turkey with the cause of war in the country and the<br />
transfer of production networks of Syrian national producers<br />
here, brought a serious complainants with them but they also<br />
brought potential customers. This situation has spread to us<br />
very positively to the local child wear producers.<br />
I think that we are in an enjoyable and hope industry, if we can<br />
compatible export, design and quality oriented perspective,<br />
with a strong understanding of the structure of the open<br />
innovation and entrepreneurial spirit we approach our work.<br />
We aim to contribute to the development of the sector by<br />
producing high value added products, investing in the R & D<br />
process and giving the necessary value to qualified personnel.<br />
September <strong>2019</strong><br />
27
About us<br />
Dünden Bugüne Pamina: Pamina, 2011 yılında İstanbul’da bir aile şirketi olarak kuruldu. Kurulduğu ilk günden bu yana birincil<br />
hedefi tasarımlarıyla adından söz ettirmek ve modanın belirleyicisi olmaktı. Moda sektöründeki yerini tasarım odaklı bir<br />
marka olarak yükseltmeyi hedefleyen firma, adını Mozart’ın “Sihirli Flüt” operasındaki genç prenses karakterinden almakta.<br />
Sadece kız çocukları için kıyafet tasarlayan Pamina, yaratıcı, hayalperest ve sürekli gelişen bir moda anlayışını benimseyerek,<br />
tasarımlarına yön vermekte. Türkiye ve dünyadaki çocuk giyim fuarlarında oldukça ilgi gören marka, çocuk modasının nabzını<br />
tutan büyük bir ar-ge ekibi ile her yıl sonbahar-kış ve ilkbahar-yaz olmak üzere 2 geniş koleksiyon oluşturmakta.<br />
Türkiye başta olmak üzere dünyanın birçok ülkesinde çocuk modasının önemli markaları arasında yer alan Pamina, 7 kıtaya<br />
ihracat yapmakta.<br />
Pamina’nın Öncelikleri:<br />
Tasarımları ve çizgisiyle öne çıkan Pamina, koleksiyonlarını özel gün elbiseleri temasıyla üretmekte. Çocuk modasına<br />
yön vermeyi hedefleyen büyük bir ar-ge ekibiyle hız kesmeden çalışmalarına devam etmekte. Çocuk sağlığı konusundaki<br />
hassasiyetinden dolayı insan ve doğaya saygılı üretimler gerçekleştirmekte. Tercih edilen malzemenin kalitesi ve el işçiliğinin<br />
kusursuzluğu üretimin birinci şartı olarak benimsenmekte. Müşteri memnuniyeti için, şık, rahat ve yüzleri güldüren tasarımların<br />
yanısıra müşterilerle kurulan sıkı ve kusursuz iletişimin gücüne inanmakta.<br />
Pamina’nın Hedefleri: Dünya çocuk modasına yön vermek, Kendini aşan tasarımlar yapmak, Hayal edilmemişi hayal etmek<br />
Pamina from the Past Until Today; Pamina was incorporated as a family company in 2011 in Istanbul. Its primary target since<br />
the first day if its incorporation was to become renowned for its designs and to become a determinant of fashion. The company<br />
aimed at rising as a design-focused company in the fashion sector and it derives its name from the young princess character<br />
in Mozart’s “Magical Flute” opera. Pamina only designs clothes for female children, it has adapted an innovative, imaginative<br />
and continuously developing fashion concept and orientates its designs accordingly. The brand attracts considerable attention<br />
during the children’s wear fairs both in Turkey and abroad. And with a large R&D team that takes the pulse of children’s fashion,<br />
it creates 2 pcs broad collections at each autumn-winter and spring-summer. Especially in Turkey, Pamina has ranked amongst<br />
important brands in children’s fashion and it currently exports to 7 continents.<br />
Priorities of Pamina:<br />
Pamina, which comes to the forefront with its design and line, manufactures its collection with the “special days’ clothing”<br />
concept. It ceaselessly continues its studies with a large R&D team that aims at orientating the children’s fashion. Its productions<br />
are friendly towards the humanity and the nature owing to its sensitively for children’s health. The primary condition for its<br />
productions is the quality of preferred materials and the perfectness of handwork. In addition to chick, comfortable and blissing<br />
designs, it also believes in close & perfect relation with customers in order to ensure customer satisfaction.<br />
Targets of Pamina: To orientate the global children’s fashion. To make designs that exceeds itself. To image the unimagined.<br />
«Pamina» с прошлого до сегодняшнего дня<br />
«Pamina» была основана в 2011 году как семейная компания в Стамбуле. С момента своего создания, основной<br />
целью компании стало стало сделать свое имя благодаря дизайну и определяющим фактором моды. Название<br />
компании было взято из оперы Моцарта «Волшебная флейта», персонажа молодой принцессы. Стремление<br />
компании подняться на более высокое место в секторе моды и стать брендом ориентированный на дизайн.<br />
Разрабатывая одежду только для девочек, компания «Pamina» принимая во внимание креативность,<br />
мечтательность и постоянно развивающуюся концепцию моды и дает направление своему дизайну . Наш<br />
бренд пользуется большой популярностью на выставках детской одежды как в Турции, так и во всем мире.<br />
Наша большая научно-исследовательская команда, держащая пульс детской моды, создает две коллекции<br />
широкого ассортимента, такие как: осень-зима и весна-лето. Компания «Pamina» выполняя экспорт на<br />
7 континентов мира, является одним из важнейших брендов детской моды во многих странах мира и в<br />
особенности в Турции.<br />
Приоритеты «Pamina»:<br />
«Pamina», которая выделяется своими дизайнами и линиями, выпускает свои коллекции на тему платьев<br />
для особых случаев. Большая научно-исследовательская команда, которая ставит целью направлять<br />
детскую моду, продолжает работать без замедления. Благодаря своей чувствительности к здоровью детей,<br />
компания производит продукцию, уважая человечество и природу. Качество предпочтительного материала и<br />
совершенство ручного мастерства принимаются в качестве первого условия производства. Компания верит в<br />
силу тесного и идеального общения с клиентами, а также для удовлетворения клиентов в стильный, удобный<br />
и заставляющий улыбаться дизайн.<br />
Цели «Pamina»: Давать направление миру детской моды , Создавать превосходящие себя дизайны,<br />
Мечтать о невообразимом<br />
www.paminakids.com<br />
28 September <strong>2019</strong>
September <strong>2019</strong><br />
29
About us<br />
NK Tekstil olarak Unsea markamızla 2002 yılından bugüne çocuk modasına yön veriyor, çocuklarımızın sağlığı, mutluluğu ve<br />
rahatlığı için en kaliteli ve doğru ürünleri üretmek için büyük bir hassasiyet ile çalışıyoruz.<br />
Unsea için çocuklar, kendi karalarını verebilen birer birey olarak kavranmakta ve tasarımlarımızı tüm çocukların beğenisine<br />
sunmaktayız. Önceliğimiz bu doğrultuda daima ürünlerimizin kalitesi ve rahatlığıdır. Koleksiyonumuza ebeveynlerin de<br />
hassasiyetlerini göz önünde bulundurarak %100 Pamuk kumaşlardan, toksin maddeler içermeyen sağlıklı üretim teknikleri<br />
kullanarak şekil veriyoruz.<br />
İstanbul Merter ve Laleli’deki toptan satış mağazalarımız, yurtiçi ve yurtdışındaki yüzlerce satış noktalarımız ile her yıl<br />
yüzbinlerce çocuğu mutlu ediyor, onların mutluluğundan büyük keyif alıyoruz.<br />
As NK Tekstil, Unsea brand has been setting trends in kids wear fashion since 2002 and we work with great sensitivity to<br />
produce the best quality and right products for the health, happiness and comfort of our children.<br />
For Unsea, children are perceived as individuals who can give their own blessings and we present our designs to all children’s<br />
liking. Our priority is always the quality and comfort of our products in this direction. Considering the sensitivities of our<br />
parents, we use 100% Cotton fabrics using healthy production techniques that do not contain toxins.<br />
With our wholesale stores in Istanbul Merter and Laleli, with hundreds of sales points in Turkey and abroad, we make hundreds<br />
of thousands of children happy each year, and we are delighted with their happiness.<br />
Компания NK Textile под брэндом Unsea с 2002 года развивает направление детской одежды. Мы работаем<br />
с особой деликатностью, изготавливая лучшее качество и подходящие товары для здоровья, счастья и<br />
комфорта наших детей.<br />
Unsea воспринимает детей как взрослых, которые могут сами выбирать и принимать решения, поэтому мы<br />
предлагаем наши модели для всех детей. Нашим приоритетом всегда является качество и комфорт нашей<br />
продукции. Учитывая восприимчивость наших родителей мы используем только 100% хлопок, используя<br />
только безопасные методы производства, без токсинов. В наших оптовых магазинах Мертер и Лалели в<br />
Стамбуле, а также в сотне торговых точках в Турции и за рубежом, мы ежегодно доставляем счастье тысячам<br />
детей, получая от этого огромное удовольствие.<br />
30 September <strong>2019</strong><br />
www.nktekstil.com
September <strong>2019</strong><br />
31
About us<br />
Güleçyüz Çorap ve Tekstil 15 yılı aşan üretim ve ihracatı<br />
boyunca öğrenmiş olduğu bilgi ve tecrübeyi, siz değerli<br />
müşterileri ile paylaşmanın heyecanını yaşıyor. Kurulduğu günden<br />
itibaren çorap üretimi yapan uzman kadroya sahip şirketimiz<br />
bünyesindeki İstanbul Bayrampaşa’da bulunan 2200 m2’de<br />
kurulu olan fabrikamızda %100 doğal elyaflardan üretim yapılıp<br />
desen, dokuma, kalite kontrol ve ütü paket işlemleri yapılmaktadır.<br />
2016 yılında firmamız bünyesinde kurulumunu gerçekleştirdiğimiz<br />
Defne <strong>Baby</strong> markamızla short çorap, patik, külotlu çorap<br />
ve iç çamaşırı üretimi gerçekleştirip toptan satışını yapmaktayız.<br />
Ürünlerimiz bebeğinizin sağlığı düşünülerek birinci sınıf hammaddelerden<br />
üretilmiştir. Bebeğiniz için zararlı kimyasallar içermez.<br />
Azo-free boya ve nikel-free aksesuarları ile uluslararası üretim<br />
teknikleri ve güvenlik standartlarına sahiptir. Yüksek kalite<br />
standartları Oeko-Tex belgesi ile tescillenmiştir.<br />
Gulecyuz Socks is experiencing the excitement of sharing its knowledge and experience with our valued customers<br />
for more than 15 years of production and export. Since its inception, our company, which has a specialized staff who<br />
produces socks, is located in Bayrampaşa, İstanbul, we produce 100% natural fibers pattern, weaving, quality control<br />
and ironing package operations in our factory which is built in 2200 m2.<br />
In 2016, we produce and sell short socks, booties, pantyhose and underwear with our Defne <strong>Baby</strong> brand which we<br />
have established in our company.<br />
Our products are made of first-class raw materials, considering the health of your baby. They never contain harmful<br />
chemicals for your baby. It has international manufacturing techniques and safety standards with Azo-free paint and<br />
nickel-free accessories. High quality standards are certified with Oeko-Tex certificate.<br />
Компания “Güleçyüz Çorap и Tekstil” испытывает волнение,<br />
делясь своими знаниями и опытом с вами, уважаемыми<br />
клиентами, приобретенные в течение 15 лет производства<br />
и экспорта.С момента своего основания наша компания,<br />
имеющая опытный персонал по производству носков,<br />
находится в Байрампаша, Стамбул, где на производственной<br />
фабрике общей площадью 2200 м2, выполняется производство<br />
100% натуральных волокон, выкройка, ткачество, контроль<br />
качества и упаковочные работы.<br />
В 2016 году мы начали производство коротких носков, пинеток,<br />
колготок и нижнего белье под нашим брендом Defne <strong>Baby</strong>.<br />
Наша продукция изготавливается из первоклассного сырья<br />
с учетом здоровья вашего малыша. Не содержит вредных<br />
химических веществ для вашего малыша. С аксессуарами<br />
покрашенными краской без содержания азота и никеля<br />
товары имеют международные технологии производства<br />
и стандарты безопасности. Сертифицированы с высокими<br />
стандартами качества Сертификата “Oeko-Tex”<br />
32 September <strong>2019</strong><br />
www.defnebaby.com
September <strong>2019</strong><br />
33
Interview<br />
The story of socks from generatIon to generatIon<br />
crowned wIth DEFNE BABY<br />
Partnering with many global brands since 1994, Gulecyuz Socks offers its production experience<br />
and all knowledge with its brand, Defne <strong>Baby</strong>… Gaining a good sales chart in short time with Defne<br />
<strong>Baby</strong> babies & children socks and laundry products they offer to the domestic and foreign market,<br />
General Manager Mustafa Güleçyüz shared their success stories with us.<br />
investment in meeting all the needs of babies from stroller to<br />
feeding bottle, from pajamas to t-shirt.<br />
Mustafa Güleçyüz said, “We managed to take place at all sales<br />
points in Turkey soon, as we gained a good sales graph. Our<br />
team continues their work in a controlled and systematic way.<br />
In addition, Defne <strong>Baby</strong> began to make a name for itself in<br />
the foreign market. In this direction, we export to countries<br />
such as Germany and Serbia and we are planning to work to<br />
increase the number of regions and countries we export. We<br />
also export all of our products from our factory to every point<br />
of Europe with our exporter company DevTeks.<br />
Using the experience and knowledge of years, we are<br />
producing socks for many world famous trademarks and<br />
companies. Gulecyuz Socks manufactures and markets all its<br />
goods internally. The company is represented by well-known<br />
distributors in this field in Germany, France, Austria, Holland,<br />
Belgium, Denmark, Switzerland, Sweden, Norway, England<br />
where the products are present in the most important<br />
shopping centers in Europe.<br />
Mustafa Güleçyüz stated that they grew up in this business<br />
together with his brothers and said that in 1994 they made<br />
production more professional. Güleçyüz, which started<br />
to make production to different brands and talked about<br />
themselves in the sector, now carries its knowledge and<br />
experience to its own brands, Defne <strong>Baby</strong>.<br />
Güleçyüz Çorap, now employing many people in Bayrampaşa<br />
factories and even receiving outsourcing production support,<br />
stated that their aim was to work in the sector with the right<br />
moves at the right time.<br />
Defne <strong>Baby</strong> wind in socks fashion<br />
It is possible to say that socks have recently become a fashion.<br />
The socks selected according to their colors and patterns<br />
became parts to complement for the combinations.<br />
Informing about their production process, Mustafa Güleçyüz,<br />
said, “Traditionally, pink for girls, blue for boys is more preferred.<br />
We use clearer, less eye-catching patterns. Emphasizing that<br />
they have at least 20 audits per year, Güleçyüz emphasized<br />
the health criteria they pay attention in production by saying<br />
that “we eliminate the substances that may be harmful to the<br />
babies during the production phase and we are more careful.””<br />
Our goal in <strong>2019</strong> is to start to produce Defne <strong>Baby</strong><br />
products in its own factory<br />
Mustafa Güleçyüz mentioned the <strong>2019</strong> targets as follows: “For<br />
Defne <strong>Baby</strong> products, we have prepared a production plant of<br />
16 thousand square meter in Hayrabolu, Tekirdag. However,<br />
due to the economic fluctuations in our country, we have<br />
postponed the start of activity of our factory for a short period<br />
of time. Our biggest target in <strong>2019</strong> is to start production in this<br />
factory and increase our production portfolio by including<br />
different product groups.”<br />
While the company continues to invest in Defne <strong>Baby</strong>, it<br />
continues to make production to famous brands such as<br />
Mothercare, Zara, JohnLewis and Mango.<br />
“Defne <strong>Baby</strong> gets its name from the smallest member of<br />
the family”<br />
Getting name of the family from the youngest one, Ms. Defne,<br />
who was born 3 years ago, Defne <strong>Baby</strong> products appeal to<br />
babies 0-2 age group with socks and laundry products. Defne<br />
<strong>Baby</strong>, whose quality and original designs are at the forefront, is<br />
offered to the consumers with its color, design and varieties in<br />
its collection. Mustafa Güleçyüz said that they plan long-term<br />
34 September <strong>2019</strong>
September <strong>2019</strong><br />
35
36 September <strong>2019</strong>
September <strong>2019</strong><br />
37
About us<br />
Tulay Textile, founded in 1987, is primarily operating in women’s, men’s and children’s underwear and sleepwear<br />
sectors. Tülay İç Giyim and Devino are leading export brands, which play an important part in overseas exports, and important<br />
values for the Turkish Textile Industry.<br />
Today, we-Larice Club Larice Kids, as a third generation, are pleased to present our new products. We are all dedicated to<br />
bringing you the strong and assertive production infrastructure in the area of children’s pajamas, underwear and home wearpajamas.<br />
We are managed by dedicated professionals having rich industrial experience with a passion for innovation and<br />
excellence. We are equipped with the young and dynamic staff to be a world-wide brand. While we are preparing Larice<br />
Club and Larice Kids branded products, we always ask ourselves one question: How to make childrens happy? Our source of<br />
inspiration is the smile on children’s face. We, as Larice Kids, believe that if children are happy, then the worlds is happy, too.<br />
And we also know that the things we are designing today are the best investment value for our future children. Here we are...<br />
We are all childishly excited to begin our work together.<br />
Детский мир с Larice, становится цветнее.<br />
В этом году внутреняя энергия детей, встречается c дизайном. Фирма Larice, впервые со своей коллекцией<br />
Весна-Лето, ожидает выставку CBME “Мама”и”Малыш”. Коллекцию этого года, украшает незаменимая<br />
для Larice веселая и живая тема. С проектом развлечения и поднятия настроения детям, отправляемся в<br />
путь. В этом процессе, душевной и денамичной одеждой, хотим открыть мерцающий мир в глазах детей.<br />
B коллекции приятный дизайн смешивается с живыми цветами. В этом, году внемание привлекают<br />
мальчиковые и девочковые наборы, даполняющие друг друга. Оригинальные узоры одежды - самое<br />
красивое отражение веселого детского мира. На одежде, для девочек элегантные штрихи совмещаются<br />
с гармоничными цветами. Узоры цветов, в этом году занимают не последнее место. У мальчиков , Larice<br />
настаивает на динамичные полосы и живые цвета. Используемые в расцветке нейтральные тона, придают<br />
особый вид. Дизайн, привлекает внимание подборкой гармоничных цветов. Иногда контрастами, а иногда<br />
переходящими тонами. Larice, в новой коллекции предстанет перед нами в новом виде. В сфере создания<br />
узоров на уровне марки и на модельной основе идет в тему. В этом году, мы увидим и комбинированные<br />
модели используемые в группе с отдельными изделиями. Во время создания этих комбинаций,следовали<br />
тематическим путем. И в следствии этого, появились изделия имеющие целостность и историю от узоров до<br />
полос и цветов. Будьте готовы раскрасить лето с Larice!<br />
Основанная в 1987 году под названием Tülay Tekstil, наша фирма начала набирать активные обороты,<br />
опираясь в большинстве на производство мужского, женского и детского нижнего белья, а также пижам<br />
для детей и взрослых. Заработав особое место на экспорте товара заграницу, наши марки Tülay Tekstil и<br />
Devino с особой значимостью продолжают своё развитие на текстильном рынке Турции.<br />
На сегодняшний день мы с радостью представляем вашему вниманию новое, уже третье поколение<br />
нашей организации под именами Larice Club-Larice Kids. Под маркой Larice Kids, на основании сильного<br />
и конкурентоспособного производства, наша фирма дает высококачественное обслуживание в области<br />
нижнего белья, пижам и домашней одежды для детей. Имея за спиной многолетний опыт и не теряя в<br />
себе стремление к усовершенствованию, вместе с молодым и энергичным коллективом мы ставим перед<br />
собой цель достижения успеха мирового значения. В каждой разработке марок Larice Kids и Larice Club<br />
мы задаемся вопросом, как благодаря нашей продукции мы можем подарить детям радость. Прекрасные<br />
улыбки на лицах детей- это наш самый главный источник вдохновения для создания новых коллекций.<br />
Для нас, сотрудников Л Larice Kids , счастье ребенка означает счастливое будущее для всего мира, на что<br />
и направлены все наши усилия. Мы знаем, что то, что мы сегодня посеем , то и будем пожинать в будущем<br />
38 September <strong>2019</strong><br />
для наших детей.<br />
www.laricekids.com
LARICE KIDS offers pajamas and home wear<br />
products for chIldren and teenage age groups<br />
Interview<br />
As Larice family, how would you describe the point you<br />
have reached since your establishment?<br />
The history of Tulay Textile is based on a long history of 32<br />
years. As Tulay Tekstil, we started to produce adult home wear<br />
with Devino Club brand. We started children’s home wear<br />
with Larice Kids brand about 5 years ago. When we look at<br />
today, we are among the indispensable brands of Middle East<br />
and many countries.<br />
As Larice Kids, we are a company that does not compromise<br />
on quality and any criteria that make up the quality from the<br />
point of departure to the place we reach. Since the first day, we<br />
have always maintained what we have with our current quality,<br />
and we have always added innovations to the present day<br />
by day. Because one of our biggest values, as an innovative<br />
company to adapt to the innovations of the age and our<br />
customers always new, appreciated, wanted to offer.<br />
What are the product groups in your organization?<br />
We offer pajamas and home wear products for children and<br />
teenage age groups. You can find daily and comfortable<br />
products under the roof of Larice Kids. Our products can<br />
actually be described as wild products. Because these products,<br />
color, fabric, texture, with every detail, such as spending time<br />
at home, playing on the street, or sleeping can be used in a<br />
very wide area that can be used in a variety of features.<br />
What criteria do you pay attention to during production?<br />
Which countries do you ship to?<br />
In fact, we have many different criteria in this field. But<br />
the most important of these criteria is to produce healthy<br />
products. One of the important factors here is the quality of<br />
the fabric. Use will be made of organic cotton and fabric to<br />
be in Turkey. We produce hygienic products by working with<br />
healthy, organic dyes.<br />
As Larice Kids, we make production as a company based on<br />
export but we produce in Turkey. We are a women entrepreneur<br />
company established with 100% domestic capital.<br />
In exports, the Middle East has the largest share of our current<br />
market. But as an alternative to Middle Eastern countries,<br />
we also aim to export to different countries on different<br />
continents.<br />
September <strong>2019</strong><br />
39
40 September <strong>2019</strong><br />
www.laricekids.com
www.laricekids.com<br />
September <strong>2019</strong><br />
41
Interview<br />
A JOURNEY FROM DOMESTIC PRODUCTION<br />
TO ARAB COUNTRIES, BALKANS AND EUROPE<br />
We listened to the success story of the Biyo Kids brand, which progresses in the marathon extending<br />
from the first steps in the sector to the whole world, from the Owner, İbrahim Kara with the<br />
experience of the sector that can shed light on the youth.<br />
Could you tell us briefly about yourself and your position<br />
in Biyo Kids brand and the story of the brand ?<br />
I was born in Yalvaç Kırkbaş village in Isparta. I came to<br />
Istanbul with my family when I was six years old. We’re four<br />
brothers. So far, we have done business in different sectors<br />
with our father. In 1990 we started to sell and manufacture<br />
underwear. We did contract manufacturing for a few years.<br />
After getting to know the market and learning the business,<br />
we started to make orders for the supermarkets in Europe. In<br />
2005, with our own brand Biyo Kids, we searched for domestic<br />
and foreign markets. We have made serious progress in this<br />
way with our old export experience. We have reflected this<br />
experience and our understanding of quality service to our<br />
products. Today our products are sold in about 42 countries.<br />
We plan to continue our works by giving dealerships in the<br />
future.<br />
What are the product groups you offer?<br />
Currently, we produce men’s and women’s children’s<br />
underwear. Our center is located in Istanbul. In addition to our<br />
manufacturing in Istanbul, we also have a factory in Bartin.<br />
My brother Osman takes care of our manufacturing side and I<br />
manage the sales and marketing branch. We aim to move our<br />
brand forward with unity of power without compromising on<br />
quality at any point.<br />
How are your product collections produced? What do you<br />
pay attention to in design and production processes?<br />
In every stage of delivering our products to the final consumer,<br />
we take great care in addition to the quality of the product, as<br />
well as its design. And it will be directly proportional to that,<br />
our products are liked and preferred by our customers. This is<br />
quite satisfactory for us.<br />
What percentages of your products are manufactured in<br />
Turkey?<br />
We manufacture all our products in Turkey. On average, we<br />
make ninety percent of our sales to overseas countries. Among<br />
the countries we mainly export are Arab countries, Russia,<br />
Ukraine, Greece, Germany, Africa and Balkan countries,<br />
namely Bulgaria, Croatia and Serbia.<br />
42 September <strong>2019</strong><br />
In which cities of Turkey Biyo Kids products are offered to<br />
the consumers? Do you have a store abroad?<br />
We provide our products in Turkey with three companies,<br />
including two chain stores, one of them is located in Southeast<br />
and others in the Mediterranean area.<br />
We also have country and city dealerships abroad .
Biyo Kids as you’d prefer to reach the channel through<br />
which most consumers? What are your strengths in<br />
the sector and what makes you stand out from the<br />
competition?<br />
As regards advertising and promotion activities, we mainly<br />
participate in fairs and exhibit our products.<br />
When you look today, I think we are in a good position in the<br />
sector. I can say that the main reason for this is that we do not<br />
compromise our quality under any circumstances and that we<br />
always satisfy ourselves by making innovations with what we<br />
add to ourselves.<br />
How do you assess Turkey at the point where babies<br />
& children of the textile industry? What changes /<br />
developments do you think will happen in the sector in<br />
the coming period?<br />
<strong>Baby</strong> and children’s textiles in Turkey is developing, I think<br />
that is a towards a good direction. We have come a long way<br />
in terms of product diversity and quality and have made<br />
successful progress on this path. However, in order to reflect<br />
this correctly to the world, branding needs to be done. In this<br />
way, our sector will be able to express itself, its quality and<br />
position to the world countries much better.<br />
How was the first half of <strong>2019</strong> in terms of both turnover<br />
and projects and activities? Do you think you will achieve<br />
your goals this year? What are your goals and projects<br />
for 2020?<br />
Year <strong>2019</strong> is a very successful year for us. This year, we<br />
increased our product range and expanded our market. We<br />
also reached the turnover we thought and targeted. We also<br />
have new projects for the year 2020. We continue our efforts<br />
with enthusiasm and determination to realize these projects.<br />
We have a very successful working team that makes us<br />
companionship both in manufacturing and in our store.<br />
We also work by selecting our customers. Thus, we do not<br />
compromise the peace of our brand, we embrace our business<br />
with four hands and adopt our brand as a family, and we<br />
continue to serve in line with our quality and values...<br />
September <strong>2019</strong><br />
43
About us<br />
1990 yılında kurulan ve uzun yıllar Avrupa ve Amerika’ya<br />
ihracat yapan firmamız 2005 yılında Biyokids ve Biyoteks<br />
ismi ile kendi koleksiyonunu hazırladı. İnsan sağlığına<br />
uygun, kanserojen madde içermeyen materyaller ile her<br />
geçen gün daha kaliteli ürünler üretip Avrupa, Asya ve<br />
Rusya coğrafyasına ihracat yapıyor, yurt içi ve yurt dışında<br />
bayilikler de vererek çalışmalarımıza devam ediyoruz...<br />
Founded in 1990 and exporting to Europe<br />
and America for many years, our company<br />
has prepared its collection in 2005 with the<br />
name of Biyokids and Biyoteks. We produce<br />
quality products which are suitable for human<br />
health with materials that do not contain<br />
carcinogens and we export to Europe, Asia<br />
and Russia, we continue our works by giving<br />
distributorship in domestic and abroad ...<br />
БИО ТЕКСТИЛЬ<br />
Основанная в 1990 году и много лет экспортирующая<br />
в Европу и Америку, наша компания подготовила<br />
свою коллекцию в 2005 году под названием Biyokids<br />
и Biyoteks. Мы производим качественные продукты,<br />
подходящие для здоровья человека, из материалов,<br />
не содержащих канцерогенов, и мы экспортируем в<br />
Европу, Азию и Россию, продолжаем нашу работу,<br />
предоставляя дистрибьюторские услуги в стране и за<br />
рубежом ...<br />
44 September <strong>2019</strong><br />
www.biyoteks.com.tr
September <strong>2019</strong><br />
45
46 September <strong>2019</strong>
September <strong>2019</strong><br />
47
Interview<br />
PAPULIN BABY BOOTIES<br />
AIMS TO BECOME A GLOBAL BRAND<br />
BY ESTABLISHING DEALERSHIP<br />
IN EVERY COUNTRY<br />
Offering its exclusive baby booties for the<br />
many parts of the world from the North<br />
Africa and the Arab countries and in all<br />
regions of Turkey, Papulin <strong>Baby</strong> Booties is<br />
proud of it, continues to grow at a rapid<br />
pace.<br />
Ismail Kalacoş, Papulin informs us about<br />
how they differ from other companies<br />
and what they are more sensitive about.<br />
Declaring that everything is progressing<br />
in a systematic way during production,<br />
Kalacoş said, “The most sensitive point is<br />
that the products are suitable for health<br />
because the products we offer especially<br />
are baby products. The raw materials and accessories are used to comply with all health<br />
norms and no chemicals are used in the products. Addressing babies in the 0-1 age range<br />
requires more attention to all health elements.”<br />
Another important element for the brand is trust. Kalacoş recorded that they always<br />
approach the situation with a solution-oriented approach to stock update and after-sales<br />
support due to trust. With its extraordinary design and quality, the company has set a target<br />
for exporting more product abroad and has progressed successfully in this way.<br />
48 September <strong>2019</strong>
September <strong>2019</strong><br />
49
About us<br />
Founded in 1978 with the aim of producing knitwear and<br />
wholesale, the company succeeded to bring its successful<br />
vision of the knitwear and textile sector up to daylight through<br />
its experience. Showing its success in adapting to the changing<br />
sector and market conditions by protecting its corporate identity,<br />
the company renewed itself in many ways and continuously<br />
improved its standards.<br />
Combining the trend of the market with the deep experience<br />
in the knitwear market, Danışan Tekstil managed to be one<br />
of leading companies in the market. Providing high added<br />
value to the economy of our country, the company continues<br />
to work with many companies by getting their corporate<br />
identity popular all over the world by working successfully in<br />
production-marketing. It continues to contribute to the country<br />
and sector by producing indirectly with many corporate companies in the market.<br />
Producing weaving and knitting groups with the products with care, Danışan Tekstil is also very ambitious in timely delivery.<br />
In order to achieve customer satisfaction at the highest point by combining the best quality production with the best cost and<br />
price experience, in addition to making the collections with the international registered trademark <strong>Baby</strong> Mio, Danışan Tekstil<br />
offers for domestic market and export. The company will integrate its deep experience with today‘s evolving technologies and<br />
will continue with its valuable customers in the sector and grow even bigger.<br />
1978 yılında triko üretim ve toptan satış yapmak amacı ile kurulan firma, tecrübesi ile triko-tekstil sektöründeki başarılı<br />
vizyonunu günümüze kadar taşımayı başardı. Değişen sektör ve piyasa şartlarına kurumsal kimliğini koruyarak adapte olma<br />
başarısını gösteren şirket birçok konuda kendini yeniledi ve standartlarını devamlı yükseltti.<br />
Danışan Tekstil, triko pazarında, derin tecrübesi ile pazarın trendini birleştirerek kendisini piyasada üst noktalara taşımayı<br />
başardı. Ülkemiz ekonomisine yüksek miktarlarda katma değer sağlayan firma, kurumsal kimliğini tüm dünyaya kabul ettirmiş<br />
birçok firma ile üretim-pazarlama konusunda başarıyla işbirliği kurarak çalışmalarını sürdürüyor. Söz konusu pazar içerisinde<br />
yine birçok kurumsal firma ile dolaylı olarak üretim yaparak ülkemize ve sektöre katkıda bulunmaya devam ediyor.<br />
Danışan Tekstil, dokuma ve örme gruplarına ait ürünleri itina ile üretmekle beraber, gününde teslimat konusunda da bir<br />
hayli iddialı. Amacı kaliteli üretim beraberinde, en iyi maliyet ve fiyatla tecrübelerini birleştirerek en üst noktada müşteri<br />
memnuniyetine ulaşmak, bunlara ek olarak uluslararası tescilli kendi markası olan <strong>Baby</strong> Mio ile koleksiyonlar hazırlayıp iç<br />
piyasa satışı ve ihracat yapmak. Danışan Tekstil derin tecrübesini günümüzün gelişen teknolojileri ile bütünleştirerek sektör<br />
içerisinde daha ileriye, değerli müşterileriyle birlikte yürüyecek ve daha da büyüyecek.<br />
Компания была основана в 1978 году для производства трикотажных изделий и оптовых продаж. Благодаря<br />
своему опыту компания смогла реализовать свое успешное видение в трикотажно-текстильном секторе к<br />
сегодняшнему дню. Компания преуспела в адаптации к изменяющемуся сектору и рыночным условиям,<br />
сохранив свой фирменный стиль и обновив себя во многих областях, постоянно повышая свои стандарты<br />
качества.<br />
Данышан Текстиль (Danışan Textil), объединив глубокий опыт рыночного тренда на рынке трикотажа,<br />
сумела подняться на вершину рынка. Обеспечивая высокую добавленную стоимость для экономики нашей<br />
страны, компания продолжает свою деятельность, успешно сотрудничая со многими компаниями, которые<br />
создали свой фирменный стиль во всем мире в области производства и маркетинга. Компания продолжает<br />
вносить вклад в нашу страну и сектор, налаживая отношения со многими корпоративными компаниями на<br />
данном рынке.<br />
Данышан Текстиль (Danışan Textil) относится с очень большим вниманием к производству продукции<br />
ткацкой и вязальной группы, но также очень амбициозна в вопросе доставки в тот же день. Цель состоит<br />
в том, чтобы достичь удовлетворенности клиентов на самом высоком уровне, сочетая опыт с лучшими<br />
затратами и ценами с качественным производством, в дополнение к подготовке коллекций с собственным<br />
всемирно зарегистрированным брендом Бейби Мио (<strong>Baby</strong> Mio) для продажи и экспорта на внутреннем<br />
рынке. Данышан Текстиль (Danışan Textil) объединит свой глубокий опыт с современными технологиями<br />
разработки и будет идти вперед со своими ценными клиентами в этом секторе и расти еще дальше. Миссия:<br />
мы считаем, что каждый имеет право носить качественный и безопасный для здоровья трикотаж. Мы<br />
работаем вместе для этого с нашей семьей клиентов, поставщиками и деловыми партнерами. Видение: мы<br />
являемся ведущим производителем экономичного трикотажа в нашем регионе с нашим инновационным,<br />
рациональным, принципиальным и ответственным подходом.<br />
50 September <strong>2019</strong><br />
www.baby-mio.com
September <strong>2019</strong><br />
51
About us<br />
<strong>Baby</strong>Time is among the indispensable brands with its<br />
innovative products that make mom’s life easier.<br />
Özeda Plastic has been operating in the field of production<br />
since 2000.<br />
It entered the mother and baby sector with the brand Eda Bebe<br />
and developed and increased its production over time.<br />
The company takes its place in the mother and baby market<br />
with its new brand <strong>Baby</strong>Time brand by using its production<br />
power 5 years ago. The product portfolio in production has<br />
improved.<br />
99% domestically produced product that meets the needs of<br />
mothers and babies in Özeda Plastic brought innovations<br />
by the world health standards and emerging technologies in<br />
Turkey, it has adopted the principle to include the production<br />
and service processes.<br />
Realizing a first in the investment sector, it has become a<br />
preferred product in the market as it develops its production<br />
machinery track day by day. As a manufacturer <strong>Baby</strong>Time has<br />
a strong position in mother-baby products with its 20-year<br />
history and 125 product types.<br />
<strong>Baby</strong>Time, which makes its name among the important<br />
competitors and makes its name, exports to many countries.<br />
The company, since it is consumer-oriented, aims to provide<br />
the most accurate and beneficial products to facilitate the lives<br />
of mothers and to make consumers happy in this direction.<br />
<strong>Baby</strong>Time is the first brand approved by the Ministry of Health.<br />
<strong>Baby</strong>Time brand, which is completely domestic production<br />
with new models and product types continuously developed,<br />
is popular in the sector.<br />
Our company has all the permits for domestic production in<br />
Turkey and is 100% self-owned. <strong>Baby</strong>Time advances with the<br />
principle of adding all the products needed by mothers and<br />
babies after birth to the brand.<br />
52 September <strong>2019</strong><br />
www.babytime.com.tr
September <strong>2019</strong><br />
53
About us<br />
Anne Dokunuşu Gibi…<br />
Yıllardır farklı markalar adı altında Üretim, toptan ve perakende satış alanlarında faaliyet<br />
gösteren firmamız şimdi yeni markasıyla pazarda yerini almak için yılların tecrübe ve birikimini<br />
yeni markası Luggi <strong>Baby</strong> ile yansıtmaya çalışacaktır. Geçmiş dönemde tüketicinin güvenini<br />
kazanan marka aynı kararlılık sorumluluk ve emin adımlarla sektörde söz sahibi olmayı<br />
hedeflemektedir.<br />
Yeni markası ile eski tecrübelerini birleştirerek tüketicilere daha kaliteli ürünler sunmayı<br />
amaçlamaktadır. “En değerliniz bizim için de değerlidir” sloganı ile yola çıkan Luggi <strong>Baby</strong><br />
%100 pamuk olan sağlıklı ürünleriyle bebeğinize rahatlık, huzur ve mutluluk katacaktır.<br />
Luggi <strong>Baby</strong> daha çok kazanç yerine “sağlıklı kaliteli ürün ve müşteri memnuniyeti” anlayışını<br />
prensip edinmiştir.<br />
Koşulsuz müşteri memnuniyetini ilke edinmiş olan Luggi <strong>Baby</strong>, üretim kalitesi uzman kadrosu<br />
ve sosyal sorumluluk bilinci ile pazarlardaki payını her geçen gün müşterilerine sunduğu<br />
iyi hizmet ile arttırmayı amaçlamaktadır.<br />
Ürün grubu yelpazesiyle ne kadar hassas bir noktada olduğunu bilen Luggi <strong>Baby</strong> bütün<br />
üretim ve satış aşamalarında bu sorumluluk bilincini göz ardı etmeden hareket etmektedir.<br />
Çalışanı, üreticisi ve tüketicisi ile el ele vererek geleceğin büyük insanlarının küçücük bedenlerini<br />
sımsıcak saracak; kimyasal katkı maddesi olmayan sağlıklı, naturel ürünler üretmeye<br />
kararlılık ile devam edecektir.<br />
Birlikte üretip, birlikte kazanmak dileğiyle…<br />
As a mother’s touch<br />
Operating in the field of production, wholesale and retail under several brand names with many years of experience for years, our<br />
company is now to take place in the market with a new brand, Luggi <strong>Baby</strong>. Winning the confidence of the consumer in the past,<br />
the brand aims to be leader with the same responsibility, stability by taking firm steps forward in the sector.<br />
Combining old experience with its new brand, the company aims to provide better quality products to consumers. With the motto<br />
of ‘Your most valuable is valuable for us’, Luggi <strong>Baby</strong> offers 100% cotton healthy products to provide your baby comfort, peace<br />
and happiness.<br />
Luggi <strong>Baby</strong> adopts ‘healthy quality products and Customer Satisfaction’ instead of earning more.<br />
Adopting unconditional customer satisfaction, Luggi <strong>Baby</strong> increases its market share with production quality, expert staff, good<br />
service and social responsibility for its customers each passing day.<br />
Being aware of in a sensitive point for range of product, Luggi <strong>Baby</strong> performs in all production and sales processes without ignoring<br />
this responsibility.<br />
Collaborating with its employees, manufacturers and consumers on offering natural, healthy and without chemical additives<br />
products to embrace tiny body of the great people of the future, the company will continue to manufacture with the same principle<br />
pertinaciously.<br />
Hope to produce together, win together<br />
Wie die Berührung einer Mutter<br />
Wir produzieren seit Jahren für Einzel- und Großhandel unter verschiedene Marken. Jetzt möchte unsere Firma mit langjährigen<br />
Erfahrungen und dem Wissen für unsere neue Marke <strong>Baby</strong> versuchen ihren Platz auf dem nehmen. In der Vergangenheit<br />
Kundenvertrauen gewonnene Firma erzielt mit gleiche Beschlossenheit und Verantwortung von reden lassen.<br />
Mit der Verbindung unsere Erfahrung mit unseren neuen Marken möchten wir unsere Kunden noch bessere Produkten anbieten.<br />
Luggi <strong>Baby</strong> beginnt diese Reise mit dem Motto, “ Ihr Wertvollste ist für uns auch wertvoll”, und möchte Produkten aus %100<br />
Baumwolle Ihr <strong>Baby</strong> Bequemlichkeit, Gemütlichkeit und Glück anbieten.<br />
Luggi <strong>Baby</strong> möchte nicht noch mehr Gewinn sondern mit hoch qualitativen Produkten zufriedene Kunden. Unser Prinzip<br />
ist Kundenzufriedenheit ohne Vorbedingung. Wir erzielen mit unseren erfahrenen Mitarbeiter, Produkqualität und soziale<br />
Verantwortung unseren Marktanteil erhöhen. Wir möchten unsere Kunden mit unserem Service überzeugen.<br />
Luggi <strong>Baby</strong> weiß dass ihre Produkten auf sehr sensiblen Bereich liegen. Mit dieser Bewusstsein bewegt sich Luggi <strong>Baby</strong> in jeden<br />
Produktions- und Verkaufsstufen.<br />
Hand in Hand mit Mitarbeiter, Produzent und Kunden werden wir gesunden und natürlichen Produkten, die Körper von<br />
Erwachsenen von Morgen umgeben, ohne chemische Zutaten mit Beschlossenheit weiter herstellen<br />
КАК МАМИНО ПРИКОСНОВЕНИЕ!!!!!!<br />
Наша фирма долгие годы работает как оптовым так и розничным<br />
производителем детской одежды. С годами набранным опытом<br />
работы представляем вам нашу новую марку Luggi <strong>Baby</strong>.<br />
Профессиональный и ответственный коллектив Luggi <strong>Baby</strong><br />
представляет свой качественный товар на Российском рынке.<br />
Наша продукция для самых маленьких поэтому мы знаем как<br />
нужно аккуратно и внимательно к нему относиться . С девизом<br />
‘’САМОЕ ДОРОГОЕ ДЛЯ ВАС И ДЛЯ НАС ДОРОГО !!!!! ‘’ наша новая<br />
марка Luggi <strong>Baby</strong> представляет % 100 хлопковая продукция для<br />
счастья удобства и спокойствия ваших малышей. Для нас понятие<br />
‘’Здоровый качественный товар и довольный покупатель ‘’ больше<br />
чем заработок.<br />
НАШ товар не вредит здоровью и не содержит вредных химических<br />
веществ. Новая марка с набранным опытом работы представляет<br />
еще лучшую качественную продукцию.<br />
С ЖЕЛАНИЕМ ВМЕСТЕ РАБОТАТЬ И ВМЕСТЕ ЗАРАБАТЫВАТЬ<br />
54 September <strong>2019</strong><br />
www.luggibaby.com
September <strong>2019</strong><br />
55
About us<br />
56 September <strong>2019</strong>
September <strong>2019</strong><br />
57
58 September <strong>2019</strong><br />
www.funnybaby.com.tr
www.funnybaby.com.tr<br />
September <strong>2019</strong><br />
59
Interview<br />
Bebe Çeyiz Sarayı grows<br />
every year by developIng Itself<br />
‘Bebe Çeyiz Sarayı will be the smiling face of the dealers<br />
in <strong>2019</strong> with its distributorship and importation in textile,<br />
equipment and other needs.’<br />
Since 1994, Bebe Çeyiz Sarayı has been continuing to crown<br />
the textile, cosmetics, care, equipment and toys produced for<br />
0-3 years old babies with export and import. The brand has<br />
more than 900 dealers in Turkey and exports to more than 40<br />
Middle East and European countries.<br />
Talking about the new season collection, Gökhan Saraç, Bebe<br />
Çeyiz Sarayı, said, “We had great investments in textiles. We<br />
continue on our way in <strong>2019</strong>. We will revive the sector with<br />
different fabric and different model choices.” adding that they<br />
will introduce their new collections at different fairs.<br />
Bebe Çeyiz Sarayı further develops its growth rate in<br />
import and export by focusing quality on domestic<br />
production.<br />
Offering its products to more than 40 countries and close<br />
to 800 sub channels, Bebe Çeyiz Sarayı grows every year by<br />
developing itself. The brand that keeps its targets last year<br />
continues to work without stopping for next season.<br />
Bebe Çeyiz Sarayı, which will continue to serve its sub-channel<br />
in the best way this year as it did last year, plans to add a new<br />
model to the collection in <strong>2019</strong> by giving more weight to<br />
domestic production. Declaring that they increased by 70%<br />
up in domestic production, Saraç said, “At the moment, our<br />
12 models are manufactured in Turkey. These travel systems<br />
include a wide range of products, such as strollers, duplex<br />
strollers, cane strollers, playgrounds, feeding chairs, homestyle<br />
main straps. There are two new models in import. We<br />
continue to work increasing our goals in travel system and<br />
pram, as well as equipment and tools. This year we will add a<br />
new and very dynamic model which European giants like very<br />
much to our range. In <strong>2019</strong> plans, we plan to offer this model<br />
to our consumers.”<br />
“We achieved our targets one by one”<br />
Declaring that they have achieved the targets of last year in<br />
exportation, Saraç said, “We aim to present our high quality<br />
products that we produce and import besides the textile,<br />
treatment and cosmetics with the lowest prices to our dealers<br />
and final consumers. This year, our line is above our projected<br />
growth rate. In the domestic market, we have imported the<br />
model of the aventedor that we liked in the European market<br />
last year. We exported that model to Iran. We were very<br />
pleased with the sales chart in Iran. In other words, we not only<br />
imported the product but also we export it. We achieved our<br />
targets one by one.”<br />
Bebe Çeyiz Sarayı is now in MASKO!<br />
Starting its confident steps in <strong>2019</strong>, Bebe Çeyiz Sarayı opened<br />
its European side Masko branch in Istanbul. Bebe Çeyiz Sarayı<br />
shows ought to be how a baby store that serve customers in<br />
Turkey with this concept store.<br />
The store, which has 1000 square meters, is designed for every<br />
detail from the children’s playground, mother breastfeeding<br />
room, baby pacifier and baby room furniture.<br />
Bebe Çeyiz Sarayı, continues to open retail stores throughout<br />
Turkey. Continuing its location works in Europe and Asia side<br />
of Istanbul in the first phase, the company aims to accelerate<br />
its branch openings in a short period of time.<br />
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About us<br />
www.bebeceyizsarayi.com<br />
Bebe Çeyiz Sarayı<br />
has over 900 stores<br />
in Turkey and export<br />
over 40 countries in<br />
Middle East and Europe<br />
world brand “Safe Line”<br />
is in elite baby stores<br />
underBebe Çeyiz Sarayı<br />
Bebe Çeyiz Sarayı Tekstil Tic. Ltd.<br />
Şti 1994 yılında kurulmuştur. 0-3 yaş<br />
aralığındaki bebekler için; bebe tekstil<br />
ürünleri, bebe kozmetik ürünleri, bebe<br />
bakım ürünleri, bebe araç ve gereçleri,<br />
oyuncak vb. ürünleri üretir, ihraç eder<br />
ve ithalatını yapar.<br />
Bebe Çeyiz Sarayı, bodyden emziğe,<br />
beşikten bebek arabasına yaklaşık<br />
10.000 çeşit ürün ve 120 markanın aynı<br />
çatı altında toplandığı firmadır. Bebe<br />
Çeyiz Sarayı, yurt içinde 900’ü aşkın<br />
bayi sayısına sahiptir. Yurt dışında<br />
ise 40’tan fazla Ortadoğu ve Avrupa<br />
ülkesine ihracat yapmaktadır.<br />
Bebe Çeyiz Sarayı, bebek ve çocuk<br />
alanında mağaza açmak ve bu alanda<br />
firmasını geliştirmek isteyenlerin<br />
tercih edecek olduğu, dünyanın göz<br />
bebeği İstanbul’da hizmet veren ve eşi<br />
bulunmayan bir işletmedir.<br />
Bebe Çeyiz Sarayı, kararlılığın,<br />
güvenin, kalitenin ve dünya çapında<br />
bebe markalarının aynı çatı altında<br />
buluştuğu ve yılların deneyiminin<br />
markasıdır. Bu marka, % 100 yerli<br />
sermayenin ürünü Türkiye’nin tescilli<br />
markası “Sebi” dir.<br />
Bebe Çeyiz Sarayı Tekstil Tic. Ltd.<br />
Şti ist 1994 gegründet. Produziert,<br />
importiert und exportiert babytextilien,<br />
baby- kosmetik, baby- pflege,<br />
spielzeuge, kinderartikel für babys 3 bis<br />
3 jahren.<br />
Bebe Çeyiz Sarayı ist die adresse von<br />
120 marken und ca. 10.000 produkten<br />
von body über schnuller, wiege bis hin<br />
kinderwagen. Bebe Çeyiz Sarayı besitzt<br />
im Inland über 900 fachhändler. Das<br />
Unternehmen exportiert im Mittleren<br />
Osten und Europa in über 40 länder.<br />
Bebe Çeyiz Sarayı ist ein unternehmen,<br />
das von denen, die beabsichtigen,<br />
laden im bereich baby und kind zu<br />
eröffnen und ihren betrieb in diesem<br />
bereich weiterzuentwickeln, bevorzugt<br />
wird. Das Unternehmen geht seinen<br />
Geschäften in der Weltstadt Istanbul<br />
nach.<br />
Bebe Çeyiz Sarayı ist eine marke<br />
langjähriger erfahrung, in der sich<br />
entschiedenheit, zuverlässigkeit,<br />
qualität sowie weitweite baby-marken<br />
unter einem dach zusammentreffen.<br />
Diese marke ist ein produkt von % 100<br />
inländischem kapital. Die eingetragene<br />
marke ist „Sebi“<br />
Bebe Çeyiz Sarayı Tekstil Tic.Ltd.Şti<br />
was established in 1994. It is for babies<br />
between 0-3 ages: It produces, exports<br />
and imports baby textile products,<br />
baby cosmetic products, baby care<br />
products, baby equipments, toys...<br />
Bebe Çeyiz Sarayı, it is the address of<br />
around 10 000 type of products and 120<br />
brands from bodies to pacifiers, form<br />
cradles to prams. Bebe Çeyiz Sarayı<br />
has more than 900 dealers in Turkey.<br />
It exports to more than 40 Middle East<br />
and European countries abroad.<br />
Bebe Çeyiz Sarayı, it is a unique<br />
enterprise rendering services in the<br />
apple of world’s eye Istanbul, and which<br />
will be preferred by those who wish to<br />
open <strong>Baby</strong> and Children’s stores and<br />
to develop their firms in this area.<br />
Bebe Çeyiz Sarayı, this is the<br />
trademark where stability, reliability,<br />
quality and worldwide baby brands<br />
come together under one roof and has<br />
many years of experience. This brand<br />
is the product of 100% domestic capital<br />
and it is the registered trademark of<br />
Turkey “Sebi”.<br />
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Учредено в 1994 году.<br />
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Осуществляет производству, эксопрту и<br />
импорту любые виды Текстильные Изделия для грудных ребёнок, Козметические Изделия для грудных<br />
ребёнок, Изделия для заботы для грудных ребёнок 0 – 3 года.<br />
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Является адрес более 10.000 (ресять<br />
тысячь) виды изделий и 120 торговых марок ; с утки для движения – по соску, с люлки – по повозку . Bebe<br />
Çeyiz Sarayı имеет более 400 дилеров в стране, и кроме того экспортирует свою продукцию в более 40<br />
стран Ближнего Востока и Европы.<br />
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Является одно незаменимое<br />
предприятие и оказывающее услуги клиентам в городе Стамбуле являющем зрачку Мира для<br />
предпринимателей хотящий открывать магазинов и развивать своих фирм в областе изделий для<br />
Грудных Ребёнок и Детей.<br />
“Бэбе Чейиз Сарайы Текстиль Тиджарет Лимитед Ширкети» : Является одна крыша решительности<br />
и надеждности, где встречаются Мировых марок для изделий грудного ребёнка и многолетных<br />
опытов в этой областе. Эта марка является продукция 100 % инвестиционного капитала Турции и<br />
зарегистрирована под названием «Себи».<br />
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63
About us<br />
Matilda, sektörde adını ilk defa 1992 yılında duyuran Canbey Tekstil’in, 2000 yılında kurulan markasıdır. Sektördeki<br />
yolculuğuna dış giyim ile başlayan marka son 5 yıldır ağırlıklı olarak 0-16 yaş aralığında pijama, iç giyim ve homewear giyim<br />
üzerine yoğunlaşmıştır. Dört mevsim çamaşır ve iki sezon olarak da pijama üretimi yapmaktadır. Yurtdışında, özellikle Rusya<br />
ve Ukrayna’da okullar için üniforma, eşofman, laboratuvar önlüğü gibi giysilerin de üretimini gerçekleştirmektedir. Gelen<br />
talepler doğrultusunda farklı nitelikteki kumaşları kullanarak üretimler yapabilmektedir. İlaveten, kendi etiketi ile ürün satmak<br />
isteyen firmalara, zincir mağazalara özel her türde ürünün üretim taleplerini de karşılamaktadır. İhracatta başta Rusya, Ukrayna,<br />
Azerbaycan, Beyaz Rusya, Kazakistan, Kırgızistan, Özbekistan olmak üzere Irak, İran, Ürdün, Fas, Cezayir, Arabistan, Birleşik<br />
Arap Emirlikleri, Sudan gibi çok sayıda ülke ile faaliyetlerini sürdürmektedir.<br />
Matilda is the first brand of Canbey Textile, which was established in 2000, which was first introduced in the sector in 1992. The<br />
brand, which started its journey in the sector with outerwear, has concentrated on pajamas, underwear and homewear apparel<br />
for the last 5 years. It produces apparel for four seasons and pajamas for two seasons. It carries out the production of clothes<br />
such as uniforms, tracksuits, lab coats for schools abroad, especially in Russia and Ukraine. In accordance with the demands<br />
of the production of different qualities can be made using fabrics. In addition, it meets the production demands of all types of<br />
products specific to the chain stores, for companies that want to sell products with their own label. The company is mainly active<br />
in Russia, Ukraine, Azerbaijan, Belarus, Kazakhstan, Kyrgyzstan, Uzbekistan, Iraq, Iran, Jordan, Morocco, Algeria, Arabia, United<br />
Arab Emirates and Sudan.<br />
Торговая марка «Matilda» существует на рынке с 2000 года, являясь<br />
брендом фирмы “ CANBEY Tekstil “ , основанной в 1992 году. Бред<br />
, который начал свой путь в этом секторе с производства верхней<br />
одежды, в последние 5 лет сосредоточился на производстве<br />
пижамы, нижнего белья и домашней одежды для девочек и<br />
мальчиков в возрасте от 0-16 лет. В настоящее время фирма<br />
отшивает по сезонно 2 коллекции пижам и 4 коллекции нижнего<br />
белья. А также бренд выпускает коллекцию школьной формы,<br />
спортивных костюмов и лабораторных халатов , для школ<br />
находящихся за рубежом , в особенности в России и в Украине.<br />
В соответсвии с требованиями потребителей фирма производит<br />
продукцию с использованием различных качественных<br />
тканей. Кроме того , фирма удовлетворяет производственные<br />
потребности всех видов товаров , характерных для сетевых<br />
магазинов , для компаний , которые хотят продавать товары со<br />
своей маркой. Фирма экспортирует свою продукцию в Россию,<br />
Украину, Азербайджан, Беларусь, Казахстан, Киргизию, Узбекистан,<br />
Туркмению , Грецию , а также продолжает своё сотрудничество со<br />
многими странами , такими как Ирак, Иран, Иордания, Марокко,<br />
Алжир, Саудовская Аравия, Объединённые Арабские Эмираты,<br />
Кувейт, Тунис, Судан.<br />
64 September <strong>2019</strong><br />
www.matilda.com.tr
September <strong>2019</strong><br />
65
About us<br />
VİŞne Bebe provIdes<br />
added value to natIonal<br />
economy In wholesale<br />
Vişne Bebe toptan satışta<br />
ülke ekonomisine katma<br />
değer sağlıyor<br />
Fatihim Textile Company was established in 1987. The<br />
company manufactures and sells baby and children’s<br />
clothing for 0-16 age group. Today, Fatihim Textile exports<br />
its products to more than 40 countries worldwide.<br />
Fatihim Tekstil gives importance to all health elements<br />
and quality standards in production and draws an active<br />
profile not only in Turkey but also abroad. Exporting<br />
to more than 40 countries in the world, Fatihim Textile<br />
provides added value to both the national economy and<br />
the sector.<br />
Fatihim Textile draws a strong profile in both<br />
production and wholesale<br />
Fatihim Tekstil A.Ş., which has always expressed that<br />
there was a need for continuity in the creation of a brand<br />
at every opportunity, Vice Chairman of the Board of<br />
Directors İsmail Çolak stated that they would benefit<br />
from Vişne Bebe brand and they are in every aspect to<br />
support branding and they would be on the agenda with<br />
the aim of moving the brand forward.<br />
Fatihim Tekstil şirketi 1987 yılında faaliyete başlamıştır.<br />
Şirket, 0-16 yaş arası bebek ve çocuk giysileri imalatı<br />
ve toptan satışı yapmaktadır. Bugün Fatihim Tekstil,<br />
ürünlerini dünya çapında 40’dan fazla ülkeye ihraç<br />
etmektedir.<br />
Üretimde tüm sağlık unsurlarına ve kalite standartlarına<br />
önem veren Fatihim Tekstil sadece yurt içinde değil,<br />
yurt dışında da aktif bir profil çiziyor. Dünyadaki 40’dan<br />
fazla ülkeye ihracat yapan Fatihim Tekstil hem ülke<br />
ekonomisine hem de sektöre katma değer sağlıyor.<br />
Fatihim Tekstil hem üretim hem toptanda güçlü bir<br />
profil çiziyor<br />
Marka oluşturmanın süreklilik istediğini her fırsatta<br />
dile getiren Fatihim Tekstil A.Ş. Yönetim Kurulu Başkan<br />
Yardımcısı İsmail Çolak, Vişne Bebe markasına fayda<br />
sağlayacak ve markalaşmayı destekleyici her mecrada<br />
yer aldıklarını, markayı daha ileriye taşımak adına<br />
sürekli yeniliklerle gündemde olacaklarını belirtti.<br />
www.visnebebe.com<br />
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Interview<br />
YOSUN SOCKS<br />
DEEP ROOTED AND INNOVATIVE BRAND<br />
We talked about the sector with Orhan Kaya, one of the partners of Yosun Socks, which has<br />
maintained its position in the sector for many years and is a brand that stands out with its<br />
unique and innovative approaches.<br />
Where do you see yourself in the sector? What are your<br />
strengths in the sector and what makes you stand out from<br />
the competition?<br />
We are one of the companies that have taken place in this market<br />
for many years and I believe that we are the locomotive in the<br />
sector with our approach that does not compromise on quality.<br />
We have a reliable, honest and ethical brand structure. In this<br />
context, I think that having customer continuity is one of our<br />
strengths. Since we highly value our customers’ wishes, what<br />
they are looking for and their feedback, we have continuously<br />
improved in the process we have been in the market and have<br />
become a sought-after brand.<br />
As Yosun Socks family, how would you describe the point<br />
you have reached since your establishment?<br />
As Yosun Socks family, we have been serving in this sector for<br />
a long time. Since the day we started, we are in a mission that<br />
does not compromise on quality and reflects our experiences<br />
and knowledge to the products we produce.<br />
What are the product groups in your organization?<br />
Although our product groups are mainly children’s textile<br />
products, we also produce socks and pantyhose for all age groups.<br />
What inspires you in the design process?<br />
Our design office designs comfortable, convenient and topquality<br />
products according to customer demands. We design<br />
our collections with creative and modern designs utilizing<br />
cotton, modal, bamboo and so on fabrics. Nowadays, as a concept<br />
called socks fashion has developed, it is of great importance for<br />
us to create new collections and to bring original designs to<br />
our customers with inspiration from the latest trends in these<br />
collections.<br />
<strong>Baby</strong> & kid textile sector in Turkey has evolved day by day.<br />
How do you evaluate the point of this sector? What changes<br />
/ developments do you think will happen in the sector in the<br />
coming period? What do you plan to do to contribute to the<br />
development of the sector?<br />
<strong>Baby</strong> and children’s textile sector is developing rapidly in our<br />
country as well as all over the world. Constantly changing trends,<br />
innovations, fashionable themes available. We are trying our best<br />
to adapt to this speed and we are continuing our works without<br />
compromising on our quality in order to maintain our place<br />
among the leading manufacturers of the sector with our original<br />
designs.<br />
In addition, developing technology and conscious consumer<br />
concepts directly affect our work. We use the latest technology<br />
in our production. We carefully fulfill the hygiene and health<br />
criteria in the product groups we produce.<br />
We establish positive relations with the foreign companies we<br />
export to in our studies outside the country, and we strive to<br />
represent our country in the best way outside our borders without<br />
compromising our business ethics.<br />
What criteria do you pay attention to during production?<br />
What percentage of your products are produced in Turkey?<br />
Can you give us information about your export activities<br />
and goals?<br />
All of our products are produced as domestic production. Since<br />
we mainly produce for children groups, we care about fulfilling<br />
the health conditions in production. None of the supplies we use<br />
in the products contain any carcinogenic or harmful substances.<br />
We carefully plan and follow all processes from design to sale of<br />
products.<br />
As for export, we are currently exporting to Middle East and<br />
Eastern Bloc countries. We aim to take part in more potential<br />
markets while maintaining our current position and export share<br />
in the market.<br />
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Interview<br />
WINIMO WITH A SUCCESS<br />
STORY FROM ADANA TO<br />
BURSA<br />
We made an interview on their target and sector<br />
with Sehmuz Gok, Sales Manager, Winimo,<br />
popular brand with its rich range of product and<br />
skilled staff of Rekor Tekstil<br />
Can you tell us about yourself and your position in<br />
Winimo?<br />
I would like to start by thanking you for bringing us to your<br />
valuable readers in such an interview. I am Sehmuz Gok who is<br />
the sales manager of a seven-brothers family company based<br />
in Adana. I am married and have two children. I manage the<br />
wholesale branch in Bursa.<br />
How was Winimo found? How do you evaluate the point<br />
you have?<br />
Today, our business continues its activities under the brand<br />
WINIMO, activities began in 2000 with the manufacture of<br />
coats. Until 2008, it continued to outsource to various brands.<br />
With the investments made in the following years, it entered<br />
the children’s clothing sector. Today, our company is one of the<br />
most important commercial actors in the children’s clothing<br />
industry, continues to produce children’s coats, children’s<br />
suits and children’s tracksuit group.<br />
I would like to share some information about the production<br />
and sales capacity of our company;<br />
• Manufacturing area: 2,500 square meters<br />
• Active Employees: 100 people<br />
• 500,000 children sub-group (annual capacity)<br />
• 100,000 children clothing set (annual capacity)<br />
• 10,000 coats (annual capacity)<br />
• 20,000 vest (annual capacity)<br />
What are the product groups you offer?<br />
A large part of our production capacity in our structure<br />
consists of children’s tracksuits, monthly and 2-5 years old<br />
children’s sets. We also produce coats, sweats and t- shirts for<br />
children and middle-aged individuals.<br />
How does your product collections work? What inspires<br />
you in the design process?<br />
Our product range consists of a team of professional and<br />
experienced teamwork. The first stage of production is the<br />
product quality of the fabric. Our products are prepared<br />
using completely healthy fabrics produced in accordance<br />
with standards. The second stage constitutes a model study.<br />
Prepared model series went into production in the next<br />
stage of our preparation adventure. Finally, our products are<br />
carefully ironed and packaged and delivered to our Bursa<br />
wholesales branch to be offered for our esteemed customers<br />
What about your export activities and goals?<br />
With our investments since 2017, our products have reached<br />
many countries with Russia-Ukraine-Kyrgyzstan-Azerbaijan-<br />
Iraq-Libya. Our search for a new market continues. We have<br />
new investment plans for the year 2020 in line with the<br />
demands of our new customers.<br />
Which cities do you offer Winimo products in Turkey?<br />
Do you have a store abroad?<br />
Within the borders of our country, we deliver our products<br />
all corners of the country with the chain stores. We do<br />
not currently have any overseas stores, but we have new<br />
investment plans in the future.<br />
Especially with the demands coming from abroad, I see<br />
the trust in Turkish Goods one by one. Moving the positive<br />
opinion of domestic products manufactured in our country to<br />
the overseas market is a burden on us, first of all manufacturers<br />
and then every company and its employees. In this sense, we<br />
should take further steps by improving our product quality.<br />
How was the first half of <strong>2019</strong> in terms of both turnover<br />
and projects and activities? Do you think you will achieve<br />
your goals this year? What are your goals and projects<br />
for 2020?<br />
So far, I think we have been below our expectations in <strong>2019</strong>.<br />
The turnover was slightly below our potential. I think it is<br />
effective in this contraction in the fluctuations in the dollar<br />
exchange rate. New targets and new investments for the year<br />
2020, we want to meet our customers in Istanbul as well as<br />
Bursa. We perform with steady steps with goal of making<br />
WINIMO a popular brand for children all over the world.<br />
What criteria do you pay attention to during the<br />
production stage? What percentage of your products are<br />
manufactured in Turkey?<br />
Health is the most important factor. The raw material we use<br />
is completely healthy and suitable for our children health.<br />
However, all of our products are manufactured in-house and<br />
100% domestic.<br />
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About us<br />
About Us<br />
Kare tekstil is one of the Turkish manufacturing<br />
company that produce socks,tights, pantyhose,<br />
legging, hosiery products and underwear for children<br />
from 0 to 14 years.The company is present on the<br />
market since 2001 and is a leading manufacturer in<br />
its field. The products are manufactured in high-quality<br />
equipment in accordance to quality certificates<br />
and goes by four names ARTI, KATAMINO, under<br />
property of KARE TEKSTIL SANAYI VE DIS TICARET<br />
LIMITED SIRKETI that includes factories, workshops,<br />
warehouse, showroom, several stores in Turkey.<br />
Our brand that parents and children choose safely<br />
started its activity in 2001.Our socks and underwear<br />
we produce in our machines compatible with the<br />
latest technology. We have two wholesale stores in<br />
Istanbul, our sales office in Ukraine. Many representatives<br />
in Turkey and abroad. And our always updated<br />
website for our valued customers. We have more<br />
than 190 High technology Sock knitting machine and<br />
other sewing machine.Production, Boarding, labelling,<br />
Packing and other all process is doing inside of<br />
factory. We have more than 130 employees.<br />
The company’s partners are representatives of Turkey,<br />
Russia, Ukraine, European countries, Azerbaijan,<br />
Central Asia, Iran, Iraq and African countries.<br />
Every year our company, which is trying to respond<br />
to increasing demands with recent investments increased<br />
our machine count. We also add value to our<br />
country’s economy.<br />
Our products do not include carcinogen substance<br />
certainly. Our cloths are producing certificated naturel<br />
cotton yarn using without chemical substance.<br />
Our products are made pre-wash shrinkage - SAN-<br />
FOR tested and Metal dedector.<br />
We love children.<br />
We always do the best for them.<br />
Our Mission<br />
Our company, which has the philosophy that “ children<br />
deserve the best “ brings together the customers<br />
with unique quality in original designs in kids &<br />
baby socks and underwear.<br />
“Even to such seemingly secondary elements of<br />
children’s wardrobe as tights, caring mothers make<br />
several demands at once: that the material is durable,<br />
but at the same time soft and elastic; the<br />
drawings are beautiful and diverse, and the products<br />
themselves are comfortable for children.<br />
All these parameters correspond to the products of<br />
the brands Arti and Katamino, production Turkey.<br />
In the assortment you will find a variety of tights,<br />
leggings and socks.<br />
Beautiful elastic products will be an important part<br />
of the elegant or casual image of a young lady. “<br />
Our Vision & Values<br />
We are willing to first coming to mind at domestic<br />
and abroad with quality and reliability in kids & baby<br />
socks and underwear.<br />
• High quality<br />
• Prompt and accurate service<br />
• Reliability<br />
• Advanced Research and Development standards<br />
• Innovation<br />
• High responsibility<br />
• Respect to each and every employee individually<br />
• Equality<br />
• Security<br />
• Freedom to suggestions and complaints<br />
Мы являемся турецкой компанией производителем детских носков, колготок, леггинсов и нижнего<br />
белья от 0 до 14 лет. Компания присутствует на рынке с 2001 года и является ведущим производителем<br />
в своей отрасли. Наши фабрики оснащены современными высококачественными станками. Продукция<br />
производиться под торговым марками ARTI и KATAMINO. В собственности KARE TEKSTIL SANAYI VE DIS<br />
TICARET LIMITED SIRKET входят фабрики, мастерские, склад, выставочный зал, оптовые магазины в<br />
Стамбуле и офис в Украине.Партнерами компании являются представители Турции, Россия, Украина,<br />
Европейские страны, Азербайджан, Центральные страны Азии, Иран, Ирак и Африканские старны.<br />
72 September <strong>2019</strong><br />
www.artimagaza.com
September <strong>2019</strong><br />
73
About us<br />
www.boinc.com.tr<br />
74 September <strong>2019</strong>
BOINC TEKSTIL AIMS TO INCREASE ITS EXPORTS BY EXPANDING<br />
AND OPENING UP NEW EXPORT MARKETS<br />
Reaping the benefit of innovation, Boinc Tekstil expands its export volume<br />
by entering to new country markets.<br />
Interview<br />
Following fashion closely, Boinc Tekstil uses technological developments and vitality of<br />
fashion. The brand that appeals to the 1-12 age group offers children both elegance and<br />
comfort. Boinc offers competitive price in order to be able to appeal to all target groups.<br />
North Africa after the Middle East<br />
Building a good brand recognition in the European market,<br />
Boinc plans to expand to North African countries in <strong>2019</strong>. As<br />
a result of the agreements to be made with countries such<br />
as Morocco, Algeria and Lebanon, both the Boinc and the<br />
Turkish markets will be more activated.<br />
Boinc goes beyond standard<br />
Utilizing production with top quality fabrics with the best<br />
machines, Boinc attaches great importance to the products<br />
that are designed by following the world fashion closely, to<br />
make children look stylish and to wear healthy clothes.<br />
Offering more varieties and product groups to its customers<br />
every year compared to the previous year, Boinc is ready for<br />
2020 with its new models!<br />
Declaring about their 2020 collections, Yusuf Zeynel Özkan<br />
said, “This winter and summer, we have a unique product<br />
group, which is made with unusual design approach. In<br />
addition to our classic products, we will present this product<br />
group to the customers in the fairs in <strong>2019</strong>-2020.”<br />
September <strong>2019</strong><br />
75
www.boinc.com.tr<br />
www.boinc.com.tr<br />
76 September <strong>2019</strong>
www.boinc.com.tr<br />
www.boinc.com.tr<br />
September <strong>2019</strong><br />
77
Fair<br />
Great opportunItIes<br />
for your busIness In the RussIan market<br />
National pavilions at the Mir Detstva and CJF – Child and Junior Fashion<br />
international exhibitions: great opportunities for your business in the<br />
Russian market<br />
Today, trade shows are considered as one of the most<br />
effective tools in the business environment to promote<br />
your products, including children’s goods and clothing,<br />
to the market. It is the Mir Detstva and CJF – Child and<br />
Junior Fashion exhibitions that provide manufacturers<br />
and suppliers of children’s goods and clothing with an<br />
opportunity to respond to multiple challenges such as<br />
commercial, production, investment, communication,<br />
information, marketing, and image making.<br />
From September 24 through 27 Expocentre Fairgrounds in<br />
Moscow, Russia will host the largest in Russia and the CIS<br />
Mir Detstva <strong>2019</strong> B2B trade show of children’s products, that<br />
celebrates the 25th anniversary this year, and the 23rd edition<br />
of the CJF - Child and Junior Fashion. Autumn, Russia’s B2B<br />
trade show of children’s fashion.<br />
In 2018 the participants in Mir Detstva were 697 companies<br />
from 30 countries. The participants in the spring edition of<br />
CJF - Child and Junior Fashion <strong>2019</strong> were 350 companies<br />
from 23 countries. The exhibitors of both trade shows were<br />
major Russian manufacturers and suppliers of children’s<br />
goods and clothing as well as the companies presenting<br />
the products of world-known brands. According to the<br />
participants’ feedback, each company got a high ROI from<br />
participation.<br />
Expocentre seeks to attract foreign manufacturers and offers<br />
newcomers favourable conditions of participation. Exhibiting<br />
companies have an opportunity to find new partners and<br />
distributors, sign contracts, and update the information<br />
about the Russian market and the industry as a whole.<br />
Your personal manager will settle all financial issues, help<br />
draft all necessary documents, ensure coordination on<br />
delivery and connection of equipment, stand construction,<br />
and other issues that can arise during mounting, running and<br />
dismantling periods.<br />
Focus on your work with clients, we will do the rest!<br />
The Mir Detstva and CJF – Child and Junior Fashion<br />
international exhibitions will run on September 24-27 at<br />
Expocentre Fairgrounds. Learn more about exhibitions on<br />
https://www.mirdetstva-expo.ru/en<br />
http://www.cjf-expo.ru/en.<br />
78 September <strong>2019</strong>
September <strong>2019</strong><br />
79
Observer<br />
TURKISH BRANDS WANT TO GROW THEIR OWN<br />
BRAND WITH RUSSIAN COMPANIES IN 2023<br />
With an area of 17,075,400 square kilometers, Russia is the<br />
largest country in the world and covers one-eighth of its size<br />
and world living space. It is the ninth most populous country<br />
in the world.<br />
Russia has 23 UNESCO world heritage sites, 40 UNESCO<br />
biosphere reserves, 41 national parks and 101 nature reserves.<br />
According to GDP, the Russian economy is the ninth<br />
largest economy in the world and the sixth largest in terms<br />
of purchasing power parity. Although Russia has one<br />
of the world’s largest mining and energy resources, it is<br />
the largest natural gas producer in the world. Russia is a<br />
politically important country; A permanent member of the<br />
United Nations Security Council, G8, G20, the Council of<br />
Europe, Asia-Pacific Economic Cooperation, the Shanghai<br />
Cooperation Organization, the Eurasian Economic<br />
Community, the Organization for Security and Cooperation<br />
in Europe, the World Trade Organization is a member of<br />
such organizations. He is also a leading member of the<br />
Commonwealth of Independent States.<br />
According to Teble Foreign Trade news; In line with the<br />
results of IMF reports; The Russian economy began to<br />
grow again in 2017, largely due to the extraction of mineral<br />
resources and personal consumption, after a few years<br />
of recession due to the declining capital outflow, the fall<br />
of the ruble, the decline in oil prices and the Ukrainian<br />
crisis, due to the sanctions imposed by the western<br />
states. Growth is projected by the IMF as 1.7% for 2018.<br />
It is foreseen to continue to increase by 1.8% in <strong>2019</strong> and<br />
2020 with the support of increasing credit and disposable<br />
income. Structural weaknesses, low investment levels and<br />
a weak demographic view; real GDP growth is well below<br />
2% per annum in the medium term. However, according<br />
to preliminary estimates made by Rosstat, GDP growth<br />
increased to 2.3% in 2018, the highest level in six years.<br />
Rosstat announced the surprise figure with a sharp upward<br />
revision in the increase in construction production.<br />
Clothing Markets in Russia and Turkey<br />
Declaring that Turkey aims to become one of the world’s<br />
top five fashion centers, Hikmet Tanriverdi, the President<br />
of Istanbul Textile and Apparels Exporters’ Association<br />
(IHKIB), states that Turkish brands want to grow their own<br />
brand with Russian companies in this way in 2023.<br />
Tanriverdi said, “Turkish brands have begun to gain a serious<br />
success in Europe, Russia and the Middle East today. But<br />
we need a process and time. In 2023, our goal is to become<br />
one of the world’s top 5 fashion centers with our brands. Our<br />
brands are settled, but with our designers, collections and<br />
Russian ready-to-wear brands, we can grow much faster, and<br />
one of our next biggest goals is to bring Russian ready-towear<br />
brands together with Turkish brands and make them<br />
grow here together. Our exports have declined a little and<br />
these declines have declined, but we have to keep in mind<br />
the fluctuation in the rubble, so many companies did not take<br />
their orders in an environment where they were volatilized,<br />
but it was canceled. When Volatile decreased, and ruble<br />
become a little more stable, trade with Turkey would increase<br />
quickly, I think.”<br />
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September <strong>2019</strong><br />
81
Interview<br />
Atılgan Tekstil<br />
“We are growIng every year wIth concept of<br />
customer and qualIty-orIented servIce”<br />
We talked about the sector and the targets of the company<br />
with Ramazan Atılgan, Chairman of Atılgan Tekstil.<br />
Quality and standard price policy important<br />
Emphasizing the issues that they pay attention to in their<br />
products, Atılgan said, “We are very sensitive about quality<br />
and standard price. Besides our stability in our quality, our<br />
price policy has remained the same since the day we were<br />
established. We have a single price and we offer the same<br />
quality with the same price to our customers and they always<br />
meet the guarantee with this.”<br />
Stating that the company was established in 1980 and<br />
becomes dealer of about 100 distinguished brands in the<br />
region, Ramazan Atılgan said that the company has become<br />
the biggest textile company of the Mediterranean Region<br />
with its customer and quality-oriented service concept, he<br />
adds they will continue to provide services by differentiating<br />
themselves from the competitors. He recorded that, “We are<br />
quite assertive with all our brands. We are a leading company<br />
that is followed in an absolute way in terms of both quality<br />
and price. What makes us different from the companies in the<br />
sector is quality, service, reliability, truth and honesty.”<br />
All customers were invited<br />
Atılgan informed that they had prepared their collections for<br />
CBME Istanbul <strong>2019</strong> fair to be held this year and that they<br />
invited their customers one-on-one to participate in the<br />
fair and informed themselves about this. Atılgan also said<br />
that they attend fairs abroad in Germany, France, Holland,<br />
Italy, England, EU countries and Dubai and they follow the<br />
important fairs all around the world and they closely followed<br />
the retail shelves almost daily.<br />
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Fair<br />
Hong Kong Trade Shows set to raIse the<br />
sourcIng bar thIs comIng October<br />
From October 27-29 the three co-located shows THE ASIAN<br />
GIFTS AND TRAVEL GOODS SHOW, THE ASIAN STA-<br />
TIONERY SHOW and THE ASIAN SANITARY AND<br />
BATHROOM ACCESSORIES SHOW will round up the final<br />
showing of MEGA SHOW Series.<br />
All shows take place at the downtown venue, the Hong Kong<br />
Convention and Exhibition Centre.<br />
For over 25 years, MEGA SHOW Series in Hong Kong every<br />
October has built and maintained its reputation as the important<br />
sourcing showcase for products manufactured in Asia. In<br />
2018, over 33 countries were represented by 3972 companies,<br />
whilst the 51,000 buyers originated from 132 countries, ensuring<br />
its market position as a leading global sourcing event,<br />
and as vital buying and selling platforms and key date fixtures<br />
in the Southern China autumn sourcing season.<br />
From October 20 - 23 and October 27 – 29, <strong>2019</strong>, Hong Kong<br />
will again be the centre for Asian Sourcing as over 4,000 companies<br />
based in Asia and abroad present their new products<br />
during seven important trading days. International buyers<br />
have fully endorsed the shows, with over 50,000 attendees visiting<br />
Hong Kong to compare and select from the companies<br />
which manufacture some of the best retail consumer products<br />
available in the market.<br />
In <strong>2019</strong>, the dates of October 20-23 will feature five co-located<br />
shows of the MEGA SHOW Series, namely THE ASIAN<br />
GIFTS AND PREMIUMS SHOW, THE ASIAN HOUSEWA-<br />
RES AND KITCHEN SHOW, THE ASIAN TOYS AND<br />
BABY PRODUCTS SHOW and THE ASIAN FESTIVE, CH-<br />
RISTMAS AND SEASONAL SHOW. In addition, this year<br />
marks the debut of THE ASIAN SPORTING GOODS SHOW.<br />
A key drawcard for international buyers apart from the volume<br />
and quality of products on show is the variety of suppliers<br />
from all over the world, In addition to suppliers based in Asian<br />
countries; buyers can meet with suppliers from Asia/Pacific,<br />
USA, South America and Europe. Expect to meet companies<br />
from Australia, Bangladesh, China, Czech Republic, France,<br />
Guatemala, Germany, Hong Kong, India, Indonesia, Ireland,<br />
Israel, Italy, Japan, Myanmar, Malaysia, Mexico, Nepal, Sri<br />
Lanka, The Netherlands, Pakistan, Poland, The Philippines,<br />
South Korea, Spain, Taiwan, Thailand, Turkey, UK, USA and<br />
Vietnam. There are official country pavilions from Bangladesh,<br />
China, India, Indonesia, South Korea, Pakistan, Taiwan,<br />
Thailand, Philippines, Vietnam, UK and Turkey.<br />
Registration for professional trade buyers is available online<br />
and a special sponsorship program is available for international<br />
buyers with full details and application form available on<br />
the show’s website.<br />
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September <strong>2019</strong><br />
85
From the Editor<br />
You cannot<br />
manage dreams but<br />
perceptIons!<br />
We set out by saying “The only constant is change”. Well, is<br />
becoming different from other variables in this changing way<br />
possible or not? How true is to make an effort to continue on<br />
the same way without changing?<br />
As we know well, people have different characters by nature.<br />
People make a selection through their characters. They can<br />
reach to their aims by working in this line. Shortly, they go<br />
ahead the way they prefer.<br />
Does each brand have its own characteristics when we admit<br />
that manufacturers or discoverers of a brand or product are<br />
humans? Well, if we put the product quality to one side, can<br />
the character of the brand affect decisions of buyers? The<br />
answer is definitely yes! If the consumer loves your brand,<br />
they meet with you; if not, they won’t.<br />
Unfortunately, you won’t get out of the way by saying “The<br />
products of my brand are more quality than all others’”<br />
because today’s conditions force to write brand stories. If you<br />
want to maintain your existence in this market by growing,<br />
you know that your brand story should be read.<br />
If you make your brand distinct correctly and express this<br />
distinction right, thereby obtaining a positive position in the<br />
perception of your end users, you can be one step ahead of<br />
your competitors with this advantage.<br />
First of all, begin to recognize your brand because the<br />
promotion of a product is dependent on knowing it very<br />
well. Explore the most distinct details of your brand and add<br />
characteristic features to it. You can be helpful with social<br />
responsibility projects you organized, you can be fit with<br />
assuming sponsorship for outdoor sports, you can be joyful<br />
with activities you organized or you can be full of surprises<br />
with draws you may organize. No doubt, your biggest assistant<br />
will be public relations, marketing and advertising facilities<br />
while you are managing whole process.<br />
Don’t forget that the presence of a brand is not where it<br />
actually is, but where it wants to be. Manage perceptions<br />
properly and move your brand where it deserves!<br />
Rüyaları değil<br />
ama algıları<br />
yönetebilirsiniz!<br />
Değişmeyen tek şey değişimdir diyerek çıkıyoruz yola. Peki, bu<br />
değişim yolunda diğer değişenlerden farklılaşmak mümkün<br />
mü? Ya da yeterince farklılaşmadan yola devam etmeye<br />
çalışmak ne kadar doğru?<br />
Biliyoruz ki her insan yaradılışı gereği farklı karakterlere sahip.<br />
Kendisine ait özellikler doğrultusunda tercihler yapabiliyor.<br />
Hedefleri doğrultusunda gayretli çalışmalar gösterip<br />
amaçlarına ulaşabiliyor. Yani kısaca, duygu ve düşünceleri ile<br />
kendisini istediği yönde ilerletebiliyor.<br />
O halde, şunu da düşünmek gerek ki, bir markanın keşifçisi<br />
ya da bir ürün modelinin üreticisi insansa, her markanın da<br />
kendine has bir karakteristiği mi var? Peki, ürün kalitesini bir<br />
kenara bırakırsak, bir markanın karakteristiği satın alıcıların<br />
kararlarını etkileyebilir mi? Bu sorunun cevabı kesinlikle<br />
evet! Tüketici markanızı severse sizinle görüşür, sevmezse<br />
görüşmez.<br />
“Benim markamın ürünleri herkesinkinden kaliteli” diye<br />
düşünüp, sadece özgüveniniz eşliğinde köşenize çekilemezsiniz<br />
ne yazık ki. Çünkü günümüz koşulları, markaları kendi<br />
hikayelerini yazmaya itiyor ve sizler de bu piyasada gelişerek<br />
varlığınızı sürdürmek istiyorsanız, birilerinin hikayenizi<br />
okuması gerek…<br />
Eğer ki markanızı doğru şekillerde farklılaştırır, bu farklılaşmayı<br />
doğru şekillerde ifade eder ve nihai tüketicinizin algısında<br />
olumlu bir konumlanmaya ulaşabilirseniz, bu avantajla<br />
rakiplerinizden bir adım öne geçebilirsiniz.<br />
Öncelikle işe markanızı tanımakla başlayın. Çünkü bir şeyi<br />
tanıtmanın çıkış noktası, onu çok iyi tanımaktan geçer.<br />
Markanızın en belirgin özelliklerini keşfedin, ona karakteristik<br />
özellikler katın. Sosyal sorumluluk faaliyetleri ile iyiliksever,<br />
doğa sporları sponsorlukları ile fit, düzenlediğiniz etkinliklerle<br />
eğlenceli ya da yaptığınız çekiliş kampanyaları ile sürprizlerle<br />
dolu bir marka olabilirsiniz. Tüm bu süreçleri yönetirken<br />
PR, pazarlama ve reklam faaliyetleri şüphesiz ki en büyük<br />
yardımcınız olacak.<br />
Unutmayın, bir markanın varlığı aslında olduğu yerde değil,<br />
olmak istediği yerdedir. Algıları doğru yönetin ve markanızı<br />
layık olduğu yere taşıyın!<br />
86 September <strong>2019</strong>
September <strong>2019</strong><br />
87
MONART AMBALAJ MOVED TO NEW FACTORY<br />
Monart Ambalaj, which was established in 2003, continues to serve you<br />
valuable customers with corrugated cardboard box and box sector in<br />
Istanbul Tuzla Leather Organized Industrial Zone.<br />
‘’We provide not only packaging but also solution, therefore the value<br />
you will acquire as advantage with our cooperation is important for us’<br />
With corrugated cardboard, triplex boxes and offset box production,<br />
As Monart Ambalaj, we offer solutions in the industry in our 5,000 m2<br />
production space providing a technological printing, cutting, stitching and<br />
gluing machines for domestic and international markets. All corrugated<br />
cardboard used in our production is 100% recyclable, water-based dye that<br />
we use in printing we continue to use our resources efficiently with the use<br />
of eco-friendly products and services.<br />
We offer quality and competitive price service adopting a contemporary and<br />
innovative corporate culture with our new machine purchases we have done<br />
in 2013 with R & D work and our working principle of customer satisfaction.<br />
We are pleased to see our valuable customers by protecting our total quality<br />
understanding and growing and enhancing our company...<br />
About ıus<br />
New brand from Monart Packaging!<br />
The brand incorporates a new line of business in <strong>2019</strong>. Talking<br />
about their new brand, “Çocuklar Dünyası”, (Children’s World),<br />
Çıkan said, “Our new brand, which will operate in many fields<br />
of business such as toy, dressing, stationery and education, will<br />
offer products for the 0-15 age group. It will be sold internet and<br />
through chain stores.”<br />
ONE OF MONART AMBALAJ’S INNOVATIVE PRODUCTS<br />
WHEELED BOX IS A POPULAR PROMOTION TOOL IN FAIRS<br />
One of Monart Ambalaj’s innovative products, wheeled box is<br />
a popular promotion tool in fairs and we prefer it too. Declaring<br />
the solidity of their products, owner of the company, Murat<br />
Çıkan, said, “Being compact and upright of groove in corrugated<br />
cardboard boxes provides great solidity for our product. By<br />
increasing the weight of paper, we increase the strength to a<br />
much higher level. We have products with carrying capacity up<br />
to 500 -700 kg.” The brand, which carries out its production with<br />
the latest technology machines, delivers its quality products to<br />
its customers in the fastest way with competitive prices.<br />
Stating that they are planning to increase their exports by 30%<br />
in <strong>2019</strong>, Çıkan said, “We are aiming to increase our exports<br />
to the highest levels, especially in the European region by<br />
cooperating with stronger companies.”<br />
88 September <strong>2019</strong><br />
www.monartambalaj.com
We Produce Solutions, Not just Packing.<br />
Standard A Box Carton - Segmented Boxes - Food Packaging<br />
Offset Box and Bins - Special Produts<br />
Sadece Ambalaj Değil, Çözüm Üretiyoruz.<br />
Standar A Box Koli - Kesimli Kutular - Gıda Ambalajları<br />
Ofset Koli ve Kutular - Özel Ürünler<br />
NEW ADRESS<br />
İstanbul Deri Organize Sanayi Bölgesi<br />
Kadife Cad. No:45 R-1 Parsel Tuzla İstanbul<br />
September <strong>2019</strong><br />
89
About us<br />
IT IS TIME TO TURN THE CRISIS INTO AN<br />
OPPORTUNITY FOR ÇINARLAR AMBALAJ<br />
Offering a wide range of quality products and services that meet the needs of<br />
customers, Çınarlar Ambalaj addresses every sector from textiles to cosmetics.<br />
Nuh Temel, owner, Çınarlar Ambalaj, who has been serving in the sector for 18<br />
years, summarizes the secret of success as follows: We do our best for it. We offer<br />
quality to our customers with competitive price together.<br />
In <strong>2019</strong>, the plastic bags used in the markets to be charged for the protection of<br />
the environment will encourage citizens to use more cloth bags. In the new year,<br />
which is foreseen to increase the production of cloth bags, Çınarlar Ambalaj will<br />
turn this situation into an opportunity and diversify its cloth bags. Çınarlar Ambalaj<br />
will diversify the cloth bags with different designs.<br />
Çınarlar Ambalaj continues to produce its products in its factory in Esenyurt.<br />
The company exports to Balkan countries such as Serbia, Albania, Bosnia and<br />
Herzegovina, and Middle East countries such as Libya and Algeria.<br />
About Us<br />
Çınarlar Ambalaj offers superior quality products with competitive prices. Our<br />
production infrastructure has been created using state-of-the-art production<br />
equipment to produce the highest quality products for our valued customers.<br />
We are aware of the fact that quality and speed and quality of service are very<br />
important nowadays, so we are very careful about timely delivering within our<br />
standard term. Although each product we produce is different from each other, our<br />
approach to all our products is based on the same basic principles. We also expect<br />
you to benefit from this privileged service.<br />
“Personalize your product”<br />
Personalize your product with a wide range of models, colors and accessories.<br />
Different material options such as plastic, nonnowen and raw clothing help you<br />
find the product for every budget. All that remains is to determine the appropriate<br />
color, accessory and printing method. Our experienced staff will guide you to the<br />
right choice.<br />
“Variable order quantities”<br />
Our company applies variable prices for order quantities ranging from 1000<br />
pieces to 10,000 pieces. Thus, while you have a low price advantage in your high<br />
numbered orders, you will have reached your special products without lowering<br />
your needs.<br />
90 September <strong>2019</strong><br />
www.pvcambalaj.org
September <strong>2019</strong><br />
91
About us<br />
EKİN EXPO<br />
A brand you can choose to enhance and upgrade your brand<br />
image at the fairs you participate<br />
With good quality with fast delivery<br />
service for Exhibition Stand Design<br />
and Implementation, Ekin Expo has<br />
been one of the leading companies in<br />
the sector since 2007.<br />
In Turkey, the show followed the development<br />
of the exhibition industry,<br />
exhibition stands sector this situation<br />
is developing in parallel renews itself<br />
every day. The Turkish sector, which<br />
has become the window of Europe to<br />
Asia, is growing rapidly and important<br />
projects are being signed with each<br />
passing day.<br />
In particular, the fairs that have been<br />
concentrated abroad have increased<br />
day by day and the exhibition stand<br />
sector has renewed itself and became<br />
competitive with European companies.<br />
The first element of the companies<br />
to represent and promote themselves<br />
at the fairs they participate in<br />
is the participation of a beautiful and<br />
stunning booth. Ekin Expo Fair Stand<br />
Services, which come into play at this<br />
point, provide services to the participating<br />
companies with professional<br />
architects and by completing the project<br />
which will best represent the company<br />
by examining even the smallest<br />
details about the company in order to<br />
prepare the design and project suitable<br />
for the company. Acting with the<br />
principle that the success is hidden in<br />
small details, Ekin Expo architect and<br />
application staff apply the same oneto-one<br />
of the project to the fair area<br />
without skipping the smallest detail.<br />
Ekin is also aware that not very long<br />
setup time of the Expo, in the days prior<br />
to the workshop to prepare the project<br />
is to make the installation process<br />
only in the exhibition area. Company<br />
customers have the chance to follow<br />
the stage of the stands at the Ekin<br />
Expo workshops.<br />
Using the advantage of being close to<br />
the exhibition area, Ekin Expo offers<br />
customers to have the opportunity to<br />
intervene in case of a disruption in 15<br />
minutes. The firm has its own “special<br />
wooden stand ”, “special modular<br />
stand” and “special Maxima stand”<br />
and prepares and implements projects<br />
. Ekin Expo serves in a closed area of<br />
1500 square meters located in Beylikduzu,<br />
Istanbul. The firm, which aims to<br />
design and implement the most suitable<br />
stand with the highest quality and<br />
without sacrificing quality, produces<br />
complete solutions to its customers.<br />
Ekin Expo Service Values<br />
* 100% customer satisfaction<br />
* To provide reliable and honest<br />
service<br />
* To provide quality, economical and<br />
fast service<br />
* Maintaining solution-oriented<br />
activities<br />
* Keeping up with the variable<br />
aspects of the sector to inform<br />
customers<br />
* To provide the best service by<br />
paying attention to the corporate<br />
sensitivities of the companies<br />
* Providing customer oriented<br />
solutions by making one-to-one<br />
interviews with companies<br />
Exhibition Stand Services<br />
* Special Wooden Booth Design<br />
and Applications<br />
* Modular Stand Design and<br />
Applications<br />
* Maxima Stand Design and<br />
Applications<br />
* Product Display and Package<br />
Stand Applications<br />
* Stage and Platform Design and<br />
Applications<br />
* Stand Storage and Storage<br />
Service<br />
* Exhibition Material Rental<br />
Interior Architecture Services<br />
* Office Interior Design Project<br />
Design and Applications<br />
* Showroom Project Design and<br />
Applications<br />
* Store Project Design and<br />
Applications<br />
Digital Printing Services<br />
* Indoor and Outdoor Digital Printing<br />
* Foil Printing and Cutting (Font,<br />
Letter)<br />
* Vinyl Printing<br />
* One Way Vision Printing<br />
* Led Signboard<br />
* CNC Cutting<br />
* Styrofoam and Plexi Fonts - Text<br />
www.ekinexpo.com
News<br />
CrItIcal poInts In exportIng to the USA<br />
TABA-AmCham issued a report titled “Turkey-USA Foreign Trade Investment<br />
Report <strong>2019</strong>” that details about the investment opportunities in the USA for<br />
businesses in Turkey. The report shows that the key for success lies on the<br />
intelligent analysis of the incentives offered by the state and federal levels.<br />
INCENTIVES BY STATE<br />
• Short-term operations and long-term strategic plans for the<br />
market should be established.<br />
• Since customer rights are well protected, logistics planning<br />
should be done in detail and quality should be given<br />
importance.<br />
• Because commercial laws vary widely in federal, state and<br />
city basis, these services should be of high quality and well<br />
managed.<br />
• Market / opportunity research findings and supply-demand<br />
structure should be analyzed in detail.<br />
Turkish-American Businessmen Association, TABA and<br />
American Chamber of Commerce underlined the importance<br />
of increasing exports to the USA in order to overcome<br />
economic slowdown for faster growth. The association<br />
underlined that Turkey had only 0.4 percent share in the<br />
total imports of the USA, and offered its advices to Turkish<br />
businesses for better performance in this region.<br />
The right business plan<br />
The report pointed out that the US was currently importing<br />
2.6 trillion dollars and exporting 1.6 trillion dollars, and also<br />
mentioned the advantages of establishing businesses in the<br />
country. The report also stated that the major reasons for<br />
not being successful in the USA were the lack of a correct<br />
business plan, the desire to achieve results in a short time,<br />
the lack of human resources to compete in the foreign market<br />
and insisting on traditional promotional methods (fairs,<br />
exhibitions, etc.).<br />
Access to finance<br />
The report which stated that exports to the United States or<br />
establishing business there are also critical to branding and<br />
tries to find answers to the question, ”Why invest in the US”. It<br />
says, “Free trade agreements with 20 other countries provide<br />
opportunities to access hundreds of millions of additional<br />
consumers. The United States is also one of the best in the<br />
international arena for its ability to do business and access<br />
to finance, labor capability and protectionism. On the other<br />
hand, the country has rich resources, especially oil and gas.<br />
The report explains the key points of success in the US:<br />
• Supply chains, brands and price strategies should be<br />
investigated in detail.<br />
• Specific rules for the sector should be analyzed on the basis<br />
of state and federal laws.<br />
• Incentives are one of the most important issues that vary<br />
from state to state. Some of these incentives are provided<br />
by state and some are covered by Federal incentives. These<br />
assignments should be studied well.<br />
• Data and information on state basis, ‘tax relief’, ‘customs duty<br />
exemption’, ‘investment land allocation’, ‘educational support’,<br />
‘financial support’ are important.<br />
• Real estate tax reduction, income tax reduction and<br />
R&D support data are provided besides customs tax<br />
exemptions, insurance premium, employer share support<br />
and unemployment insurance discounts are made within the<br />
scope of federal incentives. These should be analyzed well.<br />
TABA-AmCham also offers critical support for market analysis to<br />
Turkish companies wishing to enter the US market with a focus on<br />
manufacturers and/or sales-marketing.<br />
94 September <strong>2019</strong>
September <strong>2019</strong><br />
95
Interview Part 1<br />
ITS NAME IS A CITY BUT ITS TARGET IS THE WORLD<br />
‘Uşak UnIversIty, Leather, TextIle & CeramIc DesIgn ApplIcatIon<br />
& Research Center’<br />
The first and only one in its field in Turkey, its inception since the industry’s growth<br />
potential by exploring the open side, the theory and practice of bringing together<br />
under one roof, but creating that those of the whole world, aiming to wrap ‘Uşak<br />
University Leather, Textile and Ceramic Design, Practice and Research. We were<br />
guests at the Center. Dr. Ekrem Savaş, Rector of Uşak University, shared the history<br />
of this center, the differences and the investments made for the future…<br />
member at Istanbul Commerce University. In 2008, I received<br />
the incentive award of the Istanbul Chamber of Commerce. I<br />
was the dean of this university for 4 years. While I was working<br />
as a faculty member at Istanbul Commerce University, I was<br />
appointed as the Rector of Uşak University in December 2017<br />
by our President Recep Tayyip Erdoğan.<br />
Could we get to know about you first?<br />
I was born in Ulucak village of Uşak. I finished my primary<br />
education in the same village. I completed my secondary<br />
and high school education in Uşak Central Middle School<br />
and Uşak High School. I graduated from Hacettepe<br />
University, Department of Mathematics in 1980 with honors.<br />
Between 1977 and 1981, I worked at the Ministry of Industry<br />
and Technology. I got my master’s degree in 1983 and my<br />
doctorate in 1986. Between 1986 and 1987 I was at Utkal<br />
University and Indian Institute of Technology in India. I<br />
became an associate professor in 1988 and a professor in 1993.<br />
In 1992 he was awarded the RoyalSociety Fellowship , which<br />
was held in Leicester, England. I was here to do research at the<br />
University. Between 1995 and 1997, I worked in the National<br />
Education Development Project of YÖK-WORLD BANK.<br />
In 1995, I was elected to the HEC Science Subcommittee.<br />
In 1997, I conducted research at the University of Florida in<br />
the USA with the World Bank scholarship, and at the Indiana<br />
University with the NATO B scholarship in 2000 . Between<br />
2003-2004, I won a Fulbright scholarship and went back to<br />
Indiana University as Visiting Professor. In 2006, I was invited<br />
to both the University of North Florida and Indiana University<br />
to work on these universities. In the year to TUBITAK ARDEB<br />
General Executive Board members in 2010 and 2012, Turkey<br />
Academy of Sciences (TUBA), I was elected to the Master<br />
membership. I have two books published. I have more than<br />
300 international scientific papers, 260 of which are in journals<br />
scanned by SCI. I am the editor of 15 international journals<br />
and the scientific reviewer of nearly 100 journals. In 2004, I<br />
received the American Medal of Honor for my work in the<br />
field. In 2004, I was awarded the Trainer of the Year Award for<br />
the same work. Since 2007, I have started to work as a faculty<br />
Could you give us some information about the content<br />
of Leather, Textile and Ceramic Design, Application and<br />
Research Center established within your university?<br />
Uşak University Leather, Textile and Ceramics Design<br />
Application and Research Center was established in the official<br />
newspaper numbered 30635 published on 24 December 2018.<br />
Our Center is a first in Turkey, Leather, Textiles and Ceramics<br />
started at a great pace to the areas of design and product<br />
development-oriented activities.<br />
As is known; the most important element of competitiveness<br />
is undoubtedly the ability to develop new products and<br />
produce new technologies. Nowadays, the way to develop<br />
technology and design is possible by producing knowledge<br />
through studies carried out in universities and then applying<br />
the produced knowledge to industry. It is a known fact that the<br />
most effective component for the realization of this ecosystem<br />
is strong university-industry cooperation.<br />
Therefore, in our design center, we aim to provide the<br />
industry with high value-added products developed by means<br />
of advanced technology and design, increase patent, designbrand<br />
registered rates and at the same time, train our qualified<br />
workforce with our mission.<br />
We act with an interdisciplinary working principle by creating<br />
our expert staff with the identities of designers, engineers and<br />
technicians in the related fields within the center. We have<br />
signed protocols with many companies in a short time. We<br />
established bilateral relations with the strong representatives<br />
of the sector, and at the same time, we strengthen our sectoral<br />
ties with international cooperation.<br />
Could you tell us a little about the history of this center?<br />
What kind of subjects do you aim to accelerate the sector<br />
with the studies carried out in this center?<br />
Design, which is one of the most important tools directly<br />
affecting the competitiveness of our industry, constitutes<br />
more agenda in our country as well as many developed<br />
96 September <strong>2019</strong>
and developing countries of the world recently. As a matter<br />
of fact, it is seen that the industries of many countries have<br />
developed and implemented strategies and policies for<br />
design in order to increase their competitiveness. Increasing<br />
interest in this area, such as increasing the sales value in the<br />
market by providing added value to the products, the role of<br />
the firms in strengthening their positions and their impact on<br />
the profitability rates of the firms, are increasing.<br />
For this reason, one of the organizations in this direction in our<br />
country is coordinated by the Council of Higher Education<br />
(YÖK) and carried out in coordination with the Ministry of<br />
Development (former), “The Regional Development-Focused<br />
Mission Differentiation and Specialization of Universities”<br />
themed program. Within the scope of the program, Uşak<br />
University has been selected as a university specialized in<br />
“Leather, Textile and Ceramics”. Our university, which is the<br />
only university specialized in three main branches of industry,<br />
has been continuing its activities since the end of 2016. After<br />
this task was given to our university, Uşak Governorship,<br />
Uşak Science Industry Provincial Directorate, Uşak Chamber<br />
of Commerce and Industry and Organized Industrial Zones<br />
in our province held a wide-participation meetings with<br />
companies operating. As a result of these meetings, the needs<br />
of the sectors were determined.<br />
In the meetings, the differences in the production processes<br />
and the expectations of these three powerful sectors were<br />
determined and road maps on design, which had common<br />
points, were started to be determined. In addition to the needs<br />
for product improvement and new product development,<br />
it was determined that there is a need to train qualified<br />
workforce. Subsequently, project markets were established.<br />
Domestic and international good practices were examined.<br />
As a result, when the Design Center is established, we continue<br />
our efforts to meet the needs of the 3 sectors identified.<br />
What kind of studies, applications and projects do you<br />
realize in your center?<br />
First of all, I would like to express that, both in Uşak province<br />
and in our country sectors, Leather, Textile and Ceramics are<br />
very strong and high export rates are among the sectors. For<br />
this reason, the competitive environment in the world should<br />
be taken into consideration and new developments must be<br />
kept up. We know that the three sectors we specialize need<br />
to be strengthened and developed in this direction. As Uşak<br />
University, another of our priorities is; to contribute to regional<br />
development and to carry our country’s economy to advanced<br />
levels. Therefore, we are aware that Public-University-Industry<br />
cooperation is very important.<br />
In regional terms;<br />
Leather our industry, in terms of export potential of Turkey’s<br />
economic “locomotive” is one of the industry. In the Leather<br />
Processing Industry, which is one of the most intense sectors<br />
of competition, Uşak is at the forefront. Our city, which has<br />
proved its expertise in the field of sheep skin processing, has<br />
been the most laborious and difficult process of the sector for<br />
years, but because of the difficulties in producing the final<br />
product from the processed leather and its inability to make<br />
the branding process effective, its contribution to the leather<br />
sector remains limited. In order to overcome this deficiency,<br />
design and R & D activities for leather products in our center<br />
are carried out by working closely with the companies. Project<br />
studies are carried out for products with high brand value and<br />
final products are created with prototype workshops.<br />
Our textile industry, 80% of recycled fibers produced in the<br />
recycling facilities available in Turkey produces alone. 65% of<br />
the produced fibers are employed in the provinces, 10% is sold<br />
to other cities in Turkey and exported 25% is. In Turkey rag<br />
pulling facilities by the produced regenerated % of the fibers<br />
70 , garnet recycled in the plant regenerated % of the fibers 70<br />
, leather during tanning recovered 38% and 34% of the fibers<br />
comprising the recycling of PET bottles wool provinces are<br />
recovered. Although it has such a strong potential in the<br />
textile recycling sector, there are deficiencies in increasing<br />
economic inputs and improving competitiveness. We aim<br />
to increase competitiveness by making design and product<br />
development oriented works with new technology and<br />
equipment in processes such as yarn, knitting and weaving.<br />
When we look at our ceramic sector, our 3 companies with<br />
very high annual production capacities are located in Uşak.<br />
Approximately 23% is produced in the production capacity<br />
in Turkey Uşak limit. The total number of people employed<br />
is approaching 2000s. These companies give approximately<br />
50% of their production to overseas markets. Our personnel<br />
with industrial experience working in our center develops<br />
designs that will increase exports by analyzing all markets<br />
in line with the needs of the companies. In this direction, we<br />
work in coordination with our manufacturers. We provide<br />
design support to them. Our designs gradually enter the<br />
product portfolio of our companies and is produced. Leather,<br />
textile and ceramics interact with each other in the field of<br />
design. In our center, these three groups are planned to work<br />
in synergy with each other.<br />
For the reasons I have mentioned, we follow different strategies<br />
for each field. For example; Textile, Garment and Leather<br />
sectors of the customer-oriented, innovative, environmentally<br />
sensitive, speed and flexibility with urea which improves the<br />
tic features, design, and with its that can create brand with<br />
direction, we adopt the work supporting the conversion of a<br />
structure that is active in marketing and production channels.<br />
September <strong>2019</strong><br />
97
News<br />
TURNING THE CRISIS INTO AN OPPORTUNITY AND<br />
EARNING IN TRADE<br />
Turk Barter International, which assumed<br />
the foundation of the barter system and<br />
brought it to the economy in Turkey as<br />
an alternative trade and finance model,<br />
started a wide study with its members by<br />
aiming to protect harms and fight against<br />
the crisis with the aim of turning the<br />
crisis into an opportunity and winning in<br />
trade!<br />
costs of financing so that they can concentrate on trade and<br />
production, their main functions. For this purpose, we invite<br />
all companies apply to and be a member of Turkish Barter so<br />
that they are not affected by the crises and expand their trade<br />
operations safely.”<br />
The Barter System, which was introduced for the first time by<br />
Turk Barter as a cash saving method, provides capital needs<br />
of the firms, sells their stocks and has them reach to new<br />
markets. Today it has become a widely used system in the<br />
world. With the Barter System, which can be operated in every<br />
sector, companies pay for the goods or services they buy at the<br />
Barter Common Market, where they come together and trade<br />
with each other, not with money, but in return of the goods or<br />
services they produce. With this system, companies both have<br />
the opportunity to sell out their stocks, easily overcome the<br />
economic locks they are in, and complete their investments<br />
and start new operations. A company that receives a product<br />
or service without paying cash using Barter, a unique financial<br />
system, It is able to make safe and continuous sales without<br />
being affected by the crises, inflation and liquidity squeezes.<br />
Chairman of the Board of Directors of Turk Barter M. Sırrı<br />
Şimşek says, “We regret to see that many businesses are<br />
closed in succession in times of crises. As Turk Barter, we<br />
want the Barter System, which is actively used in other parts<br />
of the world and which relieves the country’s economies in<br />
times of great crisis, to be used more widely in our country<br />
and that the enterprises can survive in crisis periods. We<br />
invite all enterprises to perform 20% of their commercial<br />
transactions with the Barter System, an alternative finance<br />
and trade model, in order to prevent the crisis that is caused<br />
by opportunist firms obstructing the economic flow. We<br />
aim to save businesses from unnecessary burdens with the<br />
credit package and we started to provide financial relieve<br />
to SMEs. Today, businesses have to work with small profits<br />
due to market conditions and increasing competition. Banks<br />
and finance companies use the crises to their advantage,<br />
leaving businesses in a difficult position. Here we aim to<br />
reduce the burden they assumed. In this way, firms will not<br />
sacrifice their shrinking and contracted profitability to high<br />
“Maximum benefit from idle capacity with Turkish<br />
Barter”<br />
Turk Barter recommends member companies to use Barter, an<br />
alternative trade and finance model, demanding an increase<br />
in production of between 5% and 10% by forcing the labor and<br />
capacity that was initially idle. These products are supplied to<br />
the Barter System. When sales are realized to other members<br />
in the barter system, profit rate increases. When a product<br />
that is considered to be purchased by spending with cash<br />
obtained from the Barter Common Market is obtained, the<br />
idle capacity is fully evaluated. As a result of the operation of<br />
the idle capacity mentioned herein; It is possible to mention<br />
that the sales of the company adding Barter model to the sales<br />
pool increased.”<br />
“Barter offers strong sales potential especially for<br />
entrepreneurs”<br />
Şimşek said that applications other than Barter System<br />
for additional sales may require intervention on cash flow<br />
balance. “It is ensured that the member perceives his / her<br />
approach to the Barter model as an alternative by acting in<br />
a planned and coordinated manner without falling into this<br />
situation. When using the Barter System, there is a wide<br />
market where you can make purchases, so you have not to<br />
buy in a limited pool of companies. Companies always have<br />
a bid process in their purchasing activities. In this process,<br />
company officials receive bids from members in the Barter<br />
Common Market as well as cash offers. A member who has<br />
a receivable balance by making sales may purchase goods or<br />
services with Barter. One of the important advantages of the<br />
Barter System is that it is an addition to the target market in<br />
the marketing activities of the companies. Especially in the<br />
early years of their enterprises, the Barter Common Market<br />
offers a very serious sales potential to them.”<br />
98 September <strong>2019</strong>
September <strong>2019</strong><br />
99
Observer<br />
Exports to Turkey In<br />
Germany Increased<br />
Turkey’s exports soar to $83.7 billion in first half of <strong>2019</strong>. Turkey’s foreign trade deficit<br />
dropped sharply to $3.2 billion in June, down 42.5 percent from the previous year<br />
The country’s exports also rose, reaching a whopping $83.7<br />
billion, while imports decreased by 19.8 percent year-on-year<br />
in the first half of <strong>2019</strong>.<br />
Exports to Turkey in Germany increased to 1650445 EUR<br />
Million in May from 1488105 EUR Million in April of <strong>2019</strong>.<br />
Exports to Turkey in Germany averaged 258378.78 EUR<br />
Million from 1990 until <strong>2019</strong>, reaching an all time high of<br />
2155191 EUR Million in June of 2015 and a record low of 203<br />
EUR Million in June of 1994.<br />
Trade Minister Ruhsar Pekcan announced Turkey’s exports<br />
brought in $88.2 billion in the first half of <strong>2019</strong>, the highest<br />
such figure in its history. “Despite the downward revisions<br />
in the global economy, especially in the growth prospects of<br />
the most important export market eurozone, Turkish exports<br />
rose 2.18 percent to $88.2 billion in the first six months of this<br />
year and set a record in the history of Turkish Republic,” the<br />
minister said Tuesday in a statement. Turkey’s foreign trade<br />
gap narrowed to $13.96 billion in the first half of this year,<br />
Pekcan noted. She also said the country’s foreign trade volume<br />
fell by 11.3 percent to $190.4 billion from January to June.<br />
“Exports coverage ratio to imports reached 86.3 percent in the<br />
January-June period, up from 67.3 percent in the same period<br />
last year,” she underlined. Mentioning the slowdown in the<br />
global economy, trade wars, protectionism tendencies and<br />
possible Brexit without deal, the minister remarked, “Despite<br />
100 September <strong>2019</strong><br />
all these challenges, we expect Turkey to maintain its positive<br />
performance in exports throughout <strong>2019</strong>.”<br />
Germany top market for Turkish exports<br />
Germany remained Turkey’s top export market by country,<br />
receiving some $1.07 billion worth of Turkish goods, or a 9.6%<br />
share of total exports, followed by the U.K. ($684.6 million),<br />
France ($639.6 million), and Italy ($613.1 million).<br />
On the import side, Russia did the lion’s share of imports to<br />
Turkey in the month, with over $1.5 billion.<br />
It was followed by China, Germany, and the U.S. with $1.27<br />
billion, $1.19 billion and $919 million, respectively.<br />
Textile exports <strong>2019</strong> begins with a decline<br />
The Turkish textile and raw materials industry increased its<br />
exports by 5.5% in January-February <strong>2019</strong> period, while it<br />
decreased by 6.6% in value. This points to a period when we<br />
sell much and earn less.<br />
In February, most exports of textiles and raw materials were<br />
made to 28 EU member countries. This exports declined by<br />
12% to about 403 million dollars. In January-February period,<br />
exports were 840 million dollars with a decrease of 10.7%. The<br />
second country group with the highest exports were African<br />
countries. Exports to this market decrease by 8.2% in February<br />
to 78 million dollars. The change in the January-February<br />
period was – 1% to around 160 million dollars. The largest<br />
export decline in February were to the Middle East Countries.<br />
Exports to these countries decreased by 14% in February and<br />
by 15.6% in January-February. Top 5 countries with the highest<br />
share in Turkey’s textile exports in this period were as follows;<br />
Italy, Germany, USA, Bulgaria and the United Kingdom.<br />
In this period, the most exported product was woven<br />
fabric. This product group formed 22.9% of the textile and<br />
raw materials exports. However, exports of woven fabrics<br />
decreased by 10.8% compared to the same period of the<br />
previous year and reached a value of 370 million dollars.<br />
In the January-February period of <strong>2019</strong>, exports of home<br />
textiles decreased by 15.3% to about 69 million dollars. The<br />
most important product in this group was curtain fabric.<br />
Exports of this product decreased by 16.6% to 49 million<br />
dollars. In the second row, the exports of upholstery fabrics<br />
decreased by 17.2%, while the terry-type fabrics caught a 3%<br />
increase in exports.
www.kindundjugend.com<br />
19.–22.09.<br />
DISCOVER NEW<br />
OPPORTUNITIES<br />
Koelnmesse GmbH Türkiye Temsilcisi<br />
tezulaş fuar dan. hizmetleri ltd. şti. | Bağdat Cad. 181/6 | 34730 Çiftehavuzlar – Kadıköy/İSTANBUL<br />
Tel: 0216-385 66 33, Fax: 0216-385 74 00 | info@tezulas-fuar.com<br />
KInd + Jugend offers both exhIbItors and vIsItors<br />
of the trade faIr a central InformatIon platform<br />
0x140_KJ19_<strong>Baby</strong>-Kid-Store_TR.indd 1 04.04.19 11<br />
Kind + Jugend <strong>2019</strong> excellently positioned. Around 1,200 providers from around 50<br />
countries expected once again.<br />
With top providers, start-ups and innovations in all segments,<br />
the upcoming Kind + Jugend from 19 to 22 September <strong>2019</strong>,<br />
Koelnmesse is once again expecting excellent exhibitor<br />
participation from Germany and abroad. With around 1,200<br />
providers from around 50 countries, Kind + Jugend is the<br />
world’s most important trade fair for the baby and children’s<br />
outfitting industry. More than 85 percent of exhibitors come<br />
from abroad. In addition to top providers in all segments,<br />
many smaller and medium-sized companies will be showing<br />
the innovations and further developments we can expect in the<br />
coming season. In addition to this, start-ups will enjoy more<br />
visibility at the trade fair in the context of pavilions. With the<br />
baby carriage, children’s car seat, children’s furniture, textile<br />
and care outfitting, hygiene item, educational toys and toys<br />
sections, Kind + Jugend covers the entire product spectrum<br />
for the first years of babies and toddlers.<br />
Among the key players exhibiting at Kind + Jugend <strong>2019</strong> are<br />
ABC Design, Alvi, Angelcare, Artsana/Chicco, <strong>Baby</strong>björn,<br />
<strong>Baby</strong>moov, bibi/Lamprecht, Bébécar, Brevi, Britax Römer,<br />
Cam il mondo, Cybex, Delta Children, Diono, Dorel, Doudou<br />
et Compagnie, Ergobaby, Easywalker, Foppapedretti, Geuther,<br />
Haba, Hartan, Hauck, HTS Besafe, iCandy, Infantino, Jané/<br />
Concord, Joie/Nuna, Joolz, Julius Zöllner, Kaloo/Juratoys,<br />
Kidsmill, Lässig, Leander, Mayborn/tommee-tippee,<br />
Melissa&Doug, Micuna, Munchkin, Mutsy, Nattou, Newell,<br />
Nuby, Odenwälder, Paidi, Peg Perego, Pinolino, reer, Roba<br />
Baumann, rotho, Schardt, Sauthon, Sterntaler, Thule, Tobi,<br />
Uppababy and Vulli.<br />
The Kids Design Award is also being offered once again: it<br />
honours exceptional concepts and designs in the segment of<br />
outfitting and furniture for babies and children. The Design<br />
Parc area is also taking shape and already promises interesting<br />
new design ideas for the world of babies and children.<br />
The “The Connected Kidsroom” special event will also be<br />
continued. Smart products and digital applications that make<br />
the lives of parents and children easier will be attractively<br />
presented in a children’s room atmosphere.<br />
For the first time, the Trend Forum is also the stage for the<br />
representation of international consumer trends, which will be<br />
presented by experts and cooperation partners from various<br />
countries.<br />
September <strong>2019</strong><br />
101
Observer<br />
TURKEY<br />
Quality in textile production in Turkey<br />
starts from A but does not end in Z ...<br />
Turkey is a country which hosts millions of tourists for years.<br />
Natural beauties, historical artifacts, culture, food and many<br />
other features of many nationalities have been the eye of many<br />
nationalities. Turkey the country of 4 seasons with those who are<br />
dying to come once, ones visited one and those who count the<br />
days to visit once more, got different cultures within its borders,<br />
also added something to different cultures…<br />
Of course these visits were not limited to tourist trips. Both<br />
international trade fairs, as well as numerous meeting has also<br />
become the center of business people meeting event with<br />
Turkey. The increase in the workload of metropolises with the<br />
continuation of the development of the cities, the transformation<br />
of small cities into big cities with investments, the success of<br />
industrialization and technocity projects with the state incentives<br />
made to the most back of the beyond, and many others. When<br />
all these points are combined, the big picture is clearly revealed:<br />
Labor spent, strategic development, cooperation … Turkey<br />
excess itself a little more every day.<br />
Textile is a tradition inherited us from the Ottoman Empire<br />
Today, Turkey has become the most ambitious in the history of<br />
the textile industry in the international field goes back many<br />
years. Weaving is a tradition inherited from the Ottoman Empire.<br />
The fact that our country has both raw materials such as cotton<br />
and wool in its own structure and the high levels of labor force<br />
are the main influences of the success achieved in this sector.<br />
A good progress available in the framework of a win-win<br />
thinking and working across sectors in Turkey. Serious textile<br />
investments are made especially in the east of cities such as<br />
Gaziantep, Kahramanmaras, Malatya and Adana in order to<br />
contributing to the development of cities. Our country, with<br />
these investments, provides a high level of employment in itself,<br />
quality production and craftsmanship in the international arena<br />
is strengthening the perception of reputation. So both Turkey is<br />
gaining, and employees is gaining.<br />
Quality in textile production in Turkey starts from A but<br />
does not end in Z ...<br />
Turkey, a country the textile industry in the days went by<br />
pushing the limits. The surplus of production demands from<br />
foreign countries is the proof of this situation. The use of high<br />
quality raw materials in production, speed of delivery, R & D<br />
studies, increasing technological investments, the perception of<br />
reliability created by after-sales services are the main reasons of<br />
this demand surplus. In addition, proximity to markets is also an<br />
important advantage…<br />
Dedicated works on behalf of a manufacturer company that<br />
ensures quality in production in Turkey is certain, however, is<br />
not limited to those who have never done things to do. We see<br />
each passing day and we testify that over time, the quality bar in<br />
every stage of production will be carried to higher heights and<br />
will continue to move…<br />
Following these developments, the distance of advertising and<br />
marketing activities and branding efforts started to increase.<br />
Turkish textile companies have stepped up their steps to<br />
introduce their brands to the whole world and to get the quality<br />
as they deserve. Because now it is time for production for 2<br />
seasons, quality for 4 seasons!<br />
102 September <strong>2019</strong>
the limits. The surplus of production demands from foreign countries<br />
is the proof of this situation. The use of high quality raw materials in<br />
production, speed of delivery, R & D studies, increasing technological<br />
investments, the perception of reliability created by after-sales services<br />
are the main reasons of this demand surplus. In addition, proximity to<br />
markets is also an important advantage…<br />
Employment of Turkey textile sector<br />
As the textile and clothing industry in Turkey meets<br />
25% of manufacturing employment and welcomes<br />
the 6% of overall employment Turkey. With 40%<br />
female employment rate, it is one of Turkey’s most<br />
democratic sectors.<br />
Dedicated works on behalf of a manufacturer company that ensures<br />
quality in production in Turkey is certain, however, is not limited to those<br />
who have never done things to do. We see each passing day and we testify<br />
that over time, the quality bar in every stage of production will be carried<br />
to higher heights and will continue to move…<br />
Following these developments, the distance of advertising and marketing<br />
activities and branding efforts started to increase. Turkish textile<br />
companies have stepped up their steps to introduce their brands to the<br />
whole world and to get the quality as they deserve. Because now it is time<br />
for production for 2 seasons, quality for 4 seasons!<br />
September <strong>2019</strong><br />
103
Fair<br />
Europe’s rankIngs runner-up among all<br />
chIld-product busIness sector expos KIDS’ TIME<br />
becomes the kIds Industry one-stop-shop<br />
11th InternatIonal FaIr of Toys and Products for Mother and<br />
ChIld, KIDS TIME Is on 19-21 February 2020 In TargI KIelce, Poland<br />
The world’s smallest pram, a car seat with air cushions,<br />
wooden magnetic blocks and programmable robots for the<br />
youngest. Everything mothers and children need. Kielce<br />
exhibition and congress centre’s expo halls have again<br />
become the kids industry one-stop-shop. Europe’s rankings<br />
runner-up among all child-product business sector expos<br />
is now over; this year’s edition has proven to be a recordbreaking<br />
one. The number of exhibitors has increased by<br />
over 10% compared to last year’s expo - over 20,000 meters of<br />
exhibition space in the 7 regular expo halls complemented<br />
with the 2 extra pavilions built for the purpose was the<br />
display for producers and distributors from 19 countries,<br />
including Belgium, Finland, Spain, Portugal, Russia, the<br />
United States, Great Britain and Italy and other countries.<br />
Thus, KIDS ‘TIME has advanced to become one of the most<br />
international exhibitions in the Targi Kielce’s portfolio.<br />
Foreign companies account for 20% of all exhibitors.<br />
Following previous years’ example, the expo was held in the<br />
b2B format. - We keep returning to Kielce and prosper for<br />
new customers, find new business contacts and new markets<br />
whose representatives mark their presence in Kielce. Every<br />
year we bring back new collections which closely follow<br />
the global trends - said Grzegorz Gajewski from Sofija. The<br />
exhibitors can themselves assess how effectiveness is the<br />
expo - (...) all exhibitors want the expo to yield as many<br />
orders and contacts as possible. And this is what the Kielce<br />
expo delivers. - says Łukasz Kot from the Eko.<br />
On the game board and in the bowling alley - sports<br />
excitement at KIDS ‘TIME<br />
This year’s KIDS ‘TIME offered sport excitement in a vintage<br />
unveiling... the special zone was created for the first time.<br />
That was the realm of retro toys and the best board games.<br />
The zone offered the possibility to try your hand and play<br />
games and the activities which date back to the People’s<br />
Republic of Poland’s times. This was also a display of<br />
museum exhibits and the toys awarded in the 10th edition<br />
of the “Kid-friendly toy” competition. The Kielce Museum<br />
of Toys and Play which celebrates its 40th anniversary took<br />
care of the proper setting. On the other hand, all enthusiasts<br />
of contemporary board games were offered a real treat -<br />
novelties and iconic products from Trefel, Granny, Rebel,<br />
Nasza Księgarnia and Tactica.The board games mechanics<br />
was also discussed in Wojciech Chuchla and Przemysław<br />
Wojtkowiak’s lecture, the representatives of the Rebel<br />
company.The listeners learned about the advantages of<br />
family games, what are the Eurogames and what mechanics<br />
are sealed in.Of course, the latest trends discussion was<br />
a must. Once the intellectual struggle over board games<br />
was over, the exhibitors had the chance to compete in the<br />
bowling tournament. In the LADIES category winners - Lena<br />
Hedö (Leksaks Revyn) before Elena Kakhanova (DETSKIY<br />
MIR VITA) and Anna Vorotnikova (FEST).Krzysztof Gebel<br />
(PULIO) was the player who scored the most strikes. The<br />
team classification features the Mammutico company as<br />
the best team, the second place - the representatives of the<br />
“BRANŻA DZIECIĘCA Children’s Industry” magazine,<br />
while the lowest rank on the podium is occupied by the Pulio<br />
company.<br />
KIDS’ TIME for kids<br />
Not only is the birthday a great opportunity to celebrate,<br />
but also to give a helping hand. This is a special year for us<br />
the KIDS ‘TIME helps children who are at the same patients<br />
of the Stationary Hospice for Children and the Medical<br />
Centre, the Intervention Pre-Optional Centre Tuli Luli and<br />
the Centre for Therapy and Help for the Child and Family,<br />
CUKINIA, in which the children who are hurt and who<br />
experienced a hard-time receive support. All these initiatives<br />
are owed to GAJUSZ Foundation. The exhibitors had the<br />
opportunity to offer their products in order to support the<br />
Foundation. When you do good things, good things happen!<br />
For the consecutive edition, Targi Kielce has been the “Child-<br />
Friendly World” competition’s partner - this is a unique<br />
project of the Children’s Rights Protection Committee.<br />
104 September <strong>2019</strong>
B2B only<br />
The 11 th International Fair of Toys<br />
and Products for Mother and Child<br />
19-21.02.2020<br />
Kielce, Poland<br />
www.kidstime.pl<br />
Strategic Partner:<br />
Main Media Partner:<br />
Co-operation:<br />
Targi Kielce SA, Kielce, Poland<br />
e-mail: kidstime@targikielce.pl, tel. +4841 365 13 19<br />
September <strong>2019</strong><br />
105
News<br />
TOBB TURKEY TEXTILE INDUSTRY COUNCIL CHAIR<br />
ABDULKADİR KONUKOĞLU<br />
“THE TURKISH TEXTILE TALKED WITH FASON PRODUCTION IN THE HISTORY, NOW HAS<br />
POPULAR FASHION BRANDS AND VERY GOOD POINT IN FOREIGN MARKETS ”<br />
production in the amount of the condition of the facility with<br />
the recognition of tax-free exports to the United States from<br />
the same products that we produce in Turkey. They have<br />
examined, evaluated, but the law did not allow it to get results.<br />
Labor intensive sectors are an area of employment tool for<br />
not only the developing countries but also the developed<br />
countries. Every innovation made in the textile industry<br />
is aimed at reducing employment. The contribution of<br />
labor-intensive sectors to employment and economy also<br />
contributes to the country’s social peace. Without forgetting<br />
this, measures should be taken to protect the competitiveness<br />
of the sector. ”<br />
Importance should be given to renewal investments<br />
rather than new investments in the sector<br />
Defining the textile sector as “island of employment” and<br />
“warehouse of workers”, Konukoglu emphasized that the<br />
sector he calls “as old as human history” carry burden of the<br />
labor-intensive sectors.<br />
The Union of Chambers and Commodity Exchanges of<br />
Turkey (TOBB) Turkey Textile Industry Council Chair and<br />
Sanko Holding Honorary President Abdulkadir Konukoglu<br />
assessed the Turkish textile sector together with Zeki Kivanc,<br />
Adana Chamber of Industry Chairman and Hanifi Oksuz,<br />
Kahramanmaras Chamber of Commerce and Industry, in a<br />
television program he attended.<br />
Stating that, a delegation from the United States visited<br />
them and they wanted to invest in textiles a few years ago<br />
Konukoglu, “We met with Indiana Muncie Mayor, Muncie<br />
Chamber of Commerce President, Indiana Marion Mayor,<br />
Indiana Grant District Chamber of Commerce Chairman,<br />
Eastern Indiana Chamber of Commerce Chairman Indiana<br />
Sherry Marie Roberts, a member of Fayette District Chamber<br />
of Commerce, first in Istanbul and then in Gaziantep.”<br />
Recording that they showed American delegation around<br />
SANKO Holding’s textile industry enterprises in Gaziantep,<br />
Konukoglu said,<br />
“Textile is a labor-intensive sector. There is a big drop in the<br />
labor-intensive sectors in the USA and there is a problem of<br />
unemployment due to this. They offered us to invest in the<br />
United States; a million square meters of land near the airport.<br />
They want to revive labor-intensive sectors in their countries.<br />
I told them that we could consider the investment on<br />
one condition. I wanted there at least 50 percent of our<br />
Referring to the history of textiles Konukoglu said, “Once upon<br />
a time, England came to mind when textile was mentioned,<br />
and it continued to dominate for many years. In the years<br />
1940-1945 France began to speak in the sector. After the 1970-<br />
1975 period, the dominance of Italy began after Britain and<br />
France lost their colonies. ”<br />
Stating that there is an era where Turkey’s textile flag waving<br />
Konukoglu, continued as follows:<br />
“Textiles in Turkey in very good condition. We eat bread from<br />
this sector for many years due to its machinery equipment,<br />
skilled labor and closeness to consumption centers. In the past,<br />
Turkish textiles, which were talked about with subcontracting,<br />
created brands that offer fashion, at a very good point in<br />
foreign markets.<br />
The sector never loses its importance. However, investment<br />
in the textile industry has declined in recent years. We must<br />
keep the sector alive and dynamic and increase our exports.<br />
Production investments with high added value should be<br />
supported and encouraged.<br />
Importance should be given to renewal rather than new<br />
investments in the sector. If the boss, who does not renew his<br />
facility, the facility renews him. Unemployment figures in the<br />
middle. We should raise Turkish textile a little more. Textile is<br />
at the origin of major companies across the globe. The textile<br />
sector has strategic importance.”<br />
106 September <strong>2019</strong>
September <strong>2019</strong><br />
107
BABY PRODUCTS FAIR & CHILDREN’S FASHION FAIR,<br />
10-12 SEPTEMBER, <strong>2019</strong> IN KIEV<br />
Fair<br />
<strong>Baby</strong> Products Fair<br />
<strong>Baby</strong> Products Fair is the largest business event for the<br />
market of baby and mom products in Ukraine.<br />
Safety for babies and comfort for their parents are its<br />
keynotes. It showcases everything needed by babies from<br />
the very first days and parents to make baby care much<br />
easier. Innovative products are increasingly offered by<br />
exhibitors wishing to move with the times and meet today’s<br />
requirements. <strong>Baby</strong> prams and strollers are becoming more<br />
lightweight and mobile, body care products more effective<br />
and flavourful, and diapers more absorbent.<br />
<strong>Baby</strong> Products Fair creates a mixed impression. On the one<br />
hand, showcased products catch the imagination with their<br />
functionality, up-to-the-minute technologies, compliance<br />
with the latest trends in child education and psychology. On<br />
the other hand, lots of ruches, bows, sparkles, tiny smoking<br />
jackets and teddy bears are so cute! And anyway, why not?<br />
Customer goodwill is your key to success.<br />
Due to our international partnerships, foreign manufacturers<br />
wishing to enter the Ukrainian market are regular exhibitors<br />
at <strong>Baby</strong> Products Fair. Buyers and distributors have an<br />
up-close opportunity to sign the most lucrative contracts<br />
right there. So why waste money and time searching for new<br />
partners throughout the world? We at <strong>Baby</strong> Products Fair are<br />
doing it for you!<br />
Due to its reputation as a major event in the market of<br />
children’s goods, the fair annually attracts thousands of<br />
business visitors. They clearly aim at finding new partners<br />
and trademarks to be supplied with wow products for their<br />
stores. Each exhibitor gets thousands of target customers.<br />
You have a little left to do: attract them to visit your booth. So<br />
why waste time searching for new distribution channels? We<br />
at <strong>Baby</strong> Products Fair are doing it for you!<br />
Children’s Fashion Fair <strong>2019</strong><br />
Fashion shows of children’s wear, footwear and accessories<br />
are one of the most popular events of CHILDREN’S<br />
FASHION FAIR. Children’s defiles always arouse a keen<br />
interest of visitors and media representatives; the business<br />
audience gets a clear idea of the style, quality, practicality<br />
and other advantages of the models.<br />
Who participates<br />
We invite manufacturers and distributors of children’s wear,<br />
footwear, headwear and accessories of domestic and foreign<br />
origin, as well as leading and novice designers. The show<br />
demonstrates not only mass-market collections, but also<br />
unique designer models and “feather samples” of young<br />
talents. A special place is devoted to school and business wear.<br />
Advanteges of Participation<br />
Defiles are not just a demonstration of wear; it is a show, an<br />
event, thanks to which the designer can express his idea<br />
more clearly and brighter. With the help of music, the work of<br />
stylists and directors of the show, the audience is transferred<br />
to another world. And everyone knows that any item is sold<br />
better and more expensive if it is followed by an image and a<br />
story.<br />
108 September <strong>2019</strong>
September <strong>2019</strong><br />
109
Fair<br />
JUNIOSHOW FAIR TO ENLIVEN<br />
BABY AND CHILDREN’S FASHION<br />
Set to bring together the domestic and international readyto-wear<br />
sector at the Tüyap Bursa International Fair and<br />
Congress Center on January 8-11, 2020, the JUNIOSHOW<br />
International <strong>Baby</strong>, Kidswear & Kids Necessities Fair is<br />
looking forward to welcome professional procurers.<br />
The fair, during which over 200 local manufacturers will<br />
showcase their newest products in an exhibition area<br />
spanning 20,000 square meters in four halls, is a joint<br />
organization between TÜYAP Bursa Fuarcılık A.Ş. and<br />
Bursa Chamber of Commerce and Industry (BTSO) in<br />
partnership with the <strong>Baby</strong> Children Ready-to-Wear Sector<br />
Industry and Business Association (BEKSIAD). Organized<br />
twice a year, in January and July, with support from the<br />
Turkish Ministry of Commerce and Bursa Metropolitan<br />
Municipality, the Junioshow fair brings the beating heart of<br />
the sector to Bursa.<br />
Junioshow Brings Export Boost for the New Year<br />
Commenting on the Junioshow Fair, TÜYAP Bursa<br />
Fuarcılık A.Ş. General Manager İlhan Ersözlü said, “Last<br />
year, close to 200 domestic manufacturers showcased their<br />
products to 24,624 professional from 64 countries over the<br />
span of four days. New business connections established<br />
here contributed to the trade volume and recognition of the<br />
sector. The first trade fair of the year to be held at Tüyap<br />
Bursa, Junioshow is poised to bring a boost to exports.”<br />
and expects participation from firms operating in provinces<br />
where the sector is prominent, especially enterprises from<br />
Bursa, which singlehandedly account for eighty percent of<br />
Turkey’s baby and kids ready-to-wear production.<br />
In addition to intense promotion efforts by overseas Tüyap<br />
offices in Moscow, Sofia, Tehran, Tbilisi, Skopje, Jordan and<br />
Cairo, Tüyap’s widespread network of representation offices<br />
in more than 30 countries and 17 local offices contributed<br />
to an effective campaign of promotion and marketing,<br />
which is expected to attract procurement delegations from<br />
over 60 countries this year. Offering ax export-oriented<br />
vision to participants, Junioshow’s importance is testified<br />
by international procurers, who adapt their purchasing<br />
schedules based on the fair date.<br />
Only open to wholesale trade, the Junioshow International<br />
<strong>Baby</strong>, Kidswear & Kids Necessities Fair aims to expand the<br />
trade volume of the sector by creating lasting business<br />
connections as it brings together prominent businesspeople<br />
from Turkey and abroad to showcase and introduce the<br />
newest spring/summer creations.<br />
For detailed information about the fair, please visit www.<br />
junioshow.com and www.tuyap.com.tr.<br />
Poised to bring a breath of fresh air to the sector, the fair will<br />
take place on January 8-11, 2020, from 10.00 to 18.30.<br />
An Export-Oriented Fair for the Participants<br />
Junioshow will take place on January 8-11 in the hub of<br />
exports, Bursa, with a single-type, custom decor stand format,<br />
110 September <strong>2019</strong>
September <strong>2019</strong><br />
111
<strong>Baby</strong> - Kid Materials Journal April - <strong>2019</strong> www.baby-kidstore.com<br />
The Only Trade<br />
PublIcatIon<br />
WhIch BrIngs Sector<br />
ProfessIonals To You<br />
www.bebeceyizsarayi.com<br />
www.danisantekstil.com<br />
Bimonthly <strong>Baby</strong> & Kid Store magazine is the only trade publication of the<br />
baby kid product industry and serves to reach the new dealer channels of<br />
the mother-baby-children goods sector. Thus, it benefits the formation of a<br />
new customer portfolio and the improvement of existing dealers’ channels.<br />
International publication, <strong>Baby</strong> & Kid Store brings together supplier firms<br />
of manufacturers, importers, exporters and wholesalers from care products<br />
to the textile group, from metal products to furniture group with ads and<br />
reports and it is delivered www.bestkidsclub.com to target audience in the www.biyoteks.com.tr retail point of sale and<br />
owners of companies. These are independent boutiques, chain stores and<br />
multi-storey shops. Moreover,<br />
<strong>Baby</strong> & Kid Store is distributed to all exhibitors and visitors from its stand<br />
in the related domestic and international fairs for the sector.<br />
www.babydola.com<br />
www.cantoybebe.com<br />
www.boinc.com.tr<br />
www.babyneo.com.tr<br />
www.breeze.com.tr<br />
/babykidstore /babykidstoredergisi /baby-kid-store<br />
www.donella.com.tr<br />
www.defnebaby.com<br />
www.elsima.com<br />
www.firststep.com.tr<br />
CBME Turkey Children <strong>Baby</strong> Maternity Expo<br />
08-11 January<br />
2020<br />
CBME Turkey is the<br />
www.funnybaby.com.tr<br />
leading children, baby and maternity www.granzmoda.com products exhibition in Eurasia www.hilalakinci.comregion. The<br />
show gathers thousands of high profile visitors from all around the world with more than 750 brands each<br />
year. Being the most recognized baby and children trade show in Eurasia, CBME Turkey is definitely an<br />
international marketplace for buyers to source producers with high quality and good price. In 2018, CBME<br />
Turkey attracted 17,742 visitors from 120 countries and succesfully delivered its task of gathering them with<br />
more than 582 brands which makes it the most international industry event in Eurasia. CBME Turkey is a<br />
unique opportunity for producers to connect with new customers and re-connect with existing contacts<br />
from the region, and to present their new products to the trade visitors. In addition, CBME Turkey provides<br />
an opportunity for trade visitors to discover Turkey’s potential. The 37th International Istanbul Children<br />
<strong>Baby</strong> Maternity Industry Expo is taking place on 08-11 January 2020 at Istanbul CNR Expo Center!<br />
www.laricekids.com<br />
www.pappulo.com<br />
www.nktekstil.com<br />
www.papulin.com<br />
www.luggibaby.com<br />
112 September <strong>2019</strong><br />
Junioshow <strong>Baby</strong> Kidswear & Kids Necessities Fair<br />
Comes true, Junioshow Bursa International <strong>Baby</strong>, Children’s Clothing and Children’s Needs<br />
Fair, which organized with joint organization of Tuyap Bursa Fairs Inc. and Bursa Chamber<br />
of Commerce and Industry (BCCI), with in cooperation Bebe and Children’s Clothing Sector<br />
Industrialists and Businessmen Association (BCCSIBA), with support of T. C. Ministry of<br />
Economy, KOSGEB and Bursa Metropolitan Municipality. The fair which will introduce the<br />
spring & summer concept creations for baby and children’s clothing by nearly 200 exhibitor<br />
company with their special decor stands, will present an international platform focusing on<br />
both design and innovation. Bursa who carrying the power of production beyond the borders,<br />
continues with sure steps to being model the world in baby and children’s wear.<br />
www.rolypoly.com.tr www.tri.com.tr www.visnebebe.com www.zeyland.com.tr<br />
08-11 January<br />
2020
Pentex Combed Textile and Tecnologies Fair<br />
05-08 February<br />
2020<br />
PENTEX fair is visited by abundant number of visitors from the Middle East, Eastern Europe, Balkan<br />
Countries and Caucasian Countries. A very wide range of products from combed textile products to apparel<br />
products, from yarn to laser cut and digital print machines, from combed textile machines to weaving<br />
machines, from apparel dye and auxiliary chemicals to professional publications are exhibited in the fair<br />
which is organized in Gaziantep. PENTEX, which we believe shall be the most extensive and efficient<br />
meeting point of the sector in the coming years and which is the first and only fair of the sector, shall offer<br />
attractive opportunities to the producers who are in search of new markets. PENTEX Combed Textile and<br />
Technologies Fair is organized at Gaziantep Middle East Fair Center by AKORT Fuarcılık, with the support<br />
of Gaziantep Chamber of Industry, PENKON Combed Textile, Apparel and Ready Wear Association.<br />
Linexpo Lingerie-Hosiery Fair<br />
05-08 February<br />
2020<br />
LINEXPO is organized by TIGSAD- one of the reputable textile associations in Turkey- and IFM<br />
Fuarcilik. LINEXPO, a lingerie exhibition originating from Istanbul and addressing the entire<br />
world, is organized only once a year. LINEXPO is organized with the aim of increasing global<br />
sectorial awareness and increasing the business volume of our country holding the leading<br />
position in textile. Fair will be held at Istanbul Expo Center.<br />
Pitti Imagine Bimbo<br />
16-18 January<br />
2020<br />
Pitti Immagine is an Italian company devoted to promoting the fashion industry worldwide.<br />
From the top down, its motivated staff fully believes in the concept of the modern trade fair as<br />
an event that is in a constant stage of renewal and development – indeed Pitti Immagine has<br />
recently expanded its scope to include other industries such as food and fragrance. According<br />
to Pitti Immagine the trade fair must create clear and stimulating relationships involving the<br />
exhibitors, their collections and the buyers and public, by offering information, and knowledge.<br />
Playtime Paris<br />
January<br />
2020<br />
Summer is coming and we very much look forward to sharing this 26th edition of Playtime<br />
Paris with you! From June 29th until July 1st, the reference fashion and lifestyle show for childrenswear<br />
creatives and creators will be returning to its lush green abode at the Parc Floral de<br />
Paris.<br />
Inspired by the energy of spring, the show will be exploring the theme of «Metamorphosis»:<br />
the kind that returns immutably every season and the kind that is born in the imaginations of<br />
our children, to whom nothing seems quite impossible.<br />
September <strong>2019</strong><br />
113
Kid’s Time<br />
19-21 February<br />
2020<br />
Over 20,000 meters, 564 companies from around the world and 9 exhibition halls - the jubilee and at the<br />
same time the record-breaking International Fair of Articles for Mother and Child KIDS’ TIME hosted<br />
over 8,200 visitors.<br />
This year’s KIDS ‘TIME offered sport excitement in a vintage unveiling... the special zone was created for<br />
the first time. That was the realm of retro toys and the best board games. The 11th International Fair of<br />
Toys and Products for Mother and Child KIDS’ TIME is held in Targi Kielce from 19 to 21 February 2020.<br />
We look forward to seeing you.<br />
Bishkek Fashion & Textile<br />
February<br />
2020<br />
Bishkek, which is the largest wholesaler market in Central Asia with about 40,000 wholesalers,<br />
shops and boutiques, is located in Bishkek; Kyrgyzstan, Kazakhstan, Uzbekistan, East Turkestan<br />
and Siberia, especially as the trade center of Central Asia. Approximately 75% of the apparel<br />
and textile products imported into the Dordoy market are known to be exported to the<br />
Central Asian markets, mainly in Kazakhstan, Uzbekistan, East Turkestan and Siberia. The fact<br />
that Kyrgyzstan was able to deliver goods at a more affordable price and easier and faster way,<br />
and that Kyrgyzstan had established a good air, road and rail transportation network for all the<br />
Central Asian markets to open the way for trade as the state policy has a great impact.<br />
CJF Child and Junior Fashion<br />
24-27 February<br />
2020<br />
Child and Junior Fashion, Maternity Wear will be held on February 24-27, 2020, Expocentre<br />
Fairgrounds, Moscow.<br />
The 22nd edition of the CJF – Child and Junior Fashion. Spring has completed its work. We<br />
thank you for your participation in the exhibition, and we do hope that it has given you a new<br />
impetus to further development of your companies and brands. 340 exhibitors from 25 countries<br />
have presented their collections this season. Manufacturers and distributors from Austria,<br />
Belarus, Germany, Kazakhstan, Russia, Turkey, the UK, the USA, and other countries – all<br />
together more than 400 famous brands – demonstrated clothes for children from 0 to 16 years<br />
of age, school uniform, footwear for children, accessories, and headwear.<br />
<strong>Baby</strong> Expo<br />
24-27 March<br />
2020<br />
Fashion shows of children’s wear, footwear and accessories are one of the most popular<br />
events of CHILDREN’S FASHION FAIR. Children’s defiles always arouse a keen interest of<br />
visitors and media representatives; the business audience gets a clear idea of the style, quality,<br />
practicality and other advantages of the models.<br />
FIMI<br />
In this OI 20-21 Season, we will become the best showcase of Spanish and International fashion<br />
for children and young people. FIMI strives to select the most relevant brands with a<br />
projection in the sector to offer a different and quality offer. A space where design, quality,<br />
offer, sale, exhibition, exclusivity and trends meet in the same space. FIMI serves national and<br />
international buyers, taking care of them and showing them the highlights of Spanish and<br />
International fashion to nurture and create the best fashion platform for children and youth.<br />
FIMI is waiting for you from January 24th to 26rd, 2020 in Valencia, Spain.<br />
114 September <strong>2019</strong><br />
24-26 January<br />
2020
Kids Russia<br />
11-13 February<br />
2020<br />
International Specialized Exhibition “ KIDS RUSSIA “ is the most promising and fast-growing exhibition<br />
of toys, children’s products, hobbies and leisure activities in Eastern Europe. All major Russian industry<br />
leaders the market here. Once a year, in the spring, industry professionals from all regions of Russia,<br />
as well as from abroad, come to Moscow to the leading trade fair of games, toys and hobbies in Russia.<br />
All major Russian industry market leaders are here. Once a year, in the spring, industry professionals from<br />
all regions of Russia, as well as from abroad, come to Moscow to the leading trade fair of games, toys and<br />
hobbies in Russia. The exhibition is focused exclusively on manufacturers and distributors of children’s<br />
goods. Providing a unique combination of a huge range of products, targeted industry information and<br />
know-how, numerous Opportunities for business communications The exhibition of children’s products<br />
is the ideal professional platform for business cooperation between companies engaged in the industry.<br />
Kind + Jugend<br />
19- 22 September<br />
<strong>2019</strong><br />
Only a few industries are as keen on innovation as the world of baby and children’s outfitting:<br />
thousands of new products and a never-ending series of new trends find their way into children’s<br />
rooms worldwide, and exciting ideas for parents and children are conquering the market<br />
everywhere. The trend here too is also increasingly toward design, quality and not least environmental<br />
consciousness and sustainability. All of these developments come together in one<br />
place: Kind + Jugend in Cologne. With 1.239 exhibitors from 49 countries and 24.874 trade visitors<br />
from around the world. The international leading trade fair for premium baby and toddler<br />
products is the perfect platform for global commerce and the order business. In no other place<br />
in the world can one see so much of what will already be in children’s rooms tomorrow.<br />
September <strong>2019</strong><br />
115
118 September <strong>2019</strong>
September <strong>2019</strong><br />
119
YOUR INTERNATIONAL FACE<br />
“2020 Distribution Schedule of Exhibitions”<br />
. Issue<br />
January 2020<br />
1. CBME Turkey-Children <strong>Baby</strong> Maternity Expo, Istanbul, Turkey<br />
2. JunioShow <strong>Baby</strong> Kidswear & Kids Necessities Fair, Bursa, Turkey<br />
4. PENTEX Combed Textile and Technologies Fair, Gaziantep, Turkey<br />
5. Linexpo Lingerie – Hosiery Fair, Istanbul, Turkey<br />
www.cbmeturkey.com<br />
8 - 11 JANUARY 2020<br />
8 - 11 JANUARY 2020<br />
3. 90. FIMI / <strong>Baby</strong> Kid Spain, Valencia-Spain 24 - 26 JANUARY 2020<br />
www.akort.com<br />
5 -8 FEBRUARY 2020<br />
5 - 8 FEBRUARY 2020<br />
1. Pitti Imagine Bimbo, Florence, Italy<br />
16 - 18 JANUARY 2020<br />
. Issue<br />
February 2020<br />
2. Playtime Paris, France<br />
3. Kids’ Time, Kielce, Poland<br />
5. Bishkek Fashion & Textile, Kyrgyzstan<br />
www.iloveplaytime.com<br />
JANUARY 2020<br />
19 - 21 FEBRUARY 2020<br />
FEBRUARY 2020<br />
6. CJF - Child and Junior Fashion, Moscow, Russia<br />
24 -27 FEBRUARY 2020<br />
7. I&P Trans distribution, Daghistan<br />
www.cjf-expo.ru<br />
FEBRUARY 2020<br />
8. 13. Kids Russia, Moscow-Russia<br />
11 - 13 FEBRUARY 2020<br />
. Issue<br />
April 2020<br />
1. <strong>Baby</strong> Expo, Kiev, Ukraine<br />
2. BCCI - <strong>Baby</strong> Kid URGE Event, Warsaw, Poland<br />
www.babyexpo.ua<br />
www.btso.org.tr<br />
24 - 27 MARCH 2020<br />
APRIL 2020<br />
.<br />
Issue<br />
May 2020<br />
Turkish Domestic <strong>Baby</strong> Market, Distribution of magazine to<br />
domestic sectoral purchasing points (retail or chain stores,<br />
multi-storey stores, wholesale purchase centers, importers,<br />
exporters and manufacturers<br />
1. Chain stores<br />
2. Multi-storey stores<br />
3. Independent market retailers<br />
4. Wholesale centers<br />
5. Internet stores<br />
www.baby-k dstore.com
www.babydola.com<br />
www.bab e.com.tr www.babyneo.com.tr www.bebedor.com www.cantoybebe.com<br />
www. bebedor.com www. bestk b.com<br />
www yoteks.com com.tr www. bluaberryk s.com.tr<br />
.<br />
Issue<br />
June 2020<br />
1. Pitti Imagine Bimbo, Florence, Italy<br />
2. Fashion for Kids, Kielce, Poland<br />
3. Playtime Paris, France<br />
JUNE 2020<br />
JUNE 2020<br />
JUNE 2020<br />
.<br />
Issue<br />
July 2020<br />
1. Istanbul Kids Fashion, Turkey<br />
2. JunioShow <strong>Baby</strong> Kidswear & Kids Necessities Fair, Bursa, Turkey<br />
3. Childhood and Children's Fashion, Almaty, Kazakhstan<br />
4. S.R.F. South Russia Fashion Exhibition, Pyatigorsk, Russia<br />
JUNE 2020<br />
JULY 2020<br />
AUGUST 2020<br />
AUGUST 2020<br />
.<br />
Issue<br />
September 2020<br />
1. Bishkek Fashion & Textile Exhibition, Kyrgyzstan<br />
2. Children’s Fashion Fair, Kyiev, Ukraine<br />
3. Kind + Jugend, Cologne, Germany<br />
4. CJF - Child and Junior Fashion & Mir Detstva, Moscow, Russia<br />
SEPTEMBER 2020<br />
SEPTEMBER 2020<br />
SEPTEMBER 2020<br />
SEPTEMBER 2020<br />
.<br />
Issue<br />
November 2020<br />
Turkish Domestic <strong>Baby</strong> Market, Distribution of magazine to<br />
domestic sectoral purchasing points (retail or chain stores,<br />
multi-storey stores, wholesale purchase centers, importers,<br />
exporters and manufacturers<br />
1. Chain stores<br />
2. Multi-storey stores<br />
3. Independent market retailers<br />
4. Wholesale centers<br />
5. Internet stores<br />
/babykidstoredergisi<br />
/baby-kid-store<br />
<strong>Baby</strong> & Kid Store represents the sector in international fairs<br />
Book your place in the magazine<br />
www.baby-k dstore.com<br />
THE ONLY ADDRESS<br />
WHERE B2B<br />
EXPERTS MEET
Interview<br />
KIds & <strong>Baby</strong> Expo to announce everyone that<br />
Turkey has the power to determIne the fashIon!<br />
Kids & <strong>Baby</strong> Expo, which started its journey with the idea of a new understanding and differentiation<br />
in the Children’s Clothing sector, which drew dynamism at its peak, praised its name in the first half<br />
of <strong>2019</strong> with its organization in April. We talked about the details of this organization which made a<br />
new breath to the sector with the founding companies of the organization<br />
prepare our early collections. In order to reach full and timely,<br />
all companies worked day and night intensively and we<br />
managed 4 successful expositions including 3 in Antalya and<br />
1 in Cyprus together with Best Kids, Çimpa, Nanica, NK Kids,<br />
Pamina, Rolly Polly and Yümese.<br />
Kids & <strong>Baby</strong> Expo has started to give a new breath to the<br />
sector as you have described. How did the idea of such<br />
an organization come into being? What requirements<br />
did you observe in the sector encouraged you to carry<br />
out this organization?<br />
In the apparel sector in Turkey, we are a country that has<br />
made its name worldwide. With our well-established quality<br />
and price balance and fast production capability, we can<br />
respond to today’s trends very quickly. At this point, we are<br />
ahead of the sector. There is a point that we’re missing, so<br />
we can add value to our products! The baby and children’s<br />
clothing industry is known as a market where ready-made<br />
products can be bought for the current season. We want to<br />
change this perception. Our goal is to announce to everyone<br />
that the power to determine Turkey’s fashion.<br />
For this process, we have designed all our production<br />
processes from the beginning. With our collections that we<br />
have presented to our customers, we have moved to orderoriented<br />
production system. Thus, we are able to produce<br />
products at the right time for professional buyers as well as<br />
direct order-oriented production rather than enduring the<br />
cost of inventory as before.<br />
When we look at the initiatives you have made, we can<br />
clearly see that you are working very hard to contribute<br />
to the sector. In this context, can we get to know the<br />
organization and the participating companies a little<br />
more closely?<br />
At the beginning of 2017, Kids & <strong>Baby</strong> Expo was founded as a<br />
result of a new understanding, breathing and differentiation<br />
efforts for the children’s clothing sector by bringing together<br />
the companies that are experts and pioneers in their fields in<br />
the baby and children’s clothing sector. Our vision is to lead<br />
our industry, baby and children’s fashion is becoming the<br />
largest representatives in Turkey and all countries of the world<br />
from Turkey to achieve the ability to do a job that can support<br />
the standard. In this direction, we have decided to make<br />
our own special organization which we can come together<br />
as 7 successful companies and lead the sector and open<br />
the season and lead the sector. As a result of this decision,<br />
we have abandoned all our business habits and started to<br />
122 September <strong>2019</strong>
Could you inform us about the content of the<br />
organization? You are on the road to a new understanding<br />
and differentiation in the sector. What kind of work do<br />
you emphasize this vision with Kids & <strong>Baby</strong> Expo?<br />
Antalya, the city announced its name to the world in the<br />
meeting and convention area of our country. We have very<br />
high quality facilities, we proudly invite our customers from<br />
all over the world to this beautiful city.<br />
With the all-inclusive accommodation in a 5-star hotel, our<br />
customers can avoid the stress of their daily life and also<br />
follow the trend of what will be trendy in the next season. At<br />
the same time, our customers have the opportunity to know<br />
each other. They exchange ideas among themselves, discuss<br />
their problems and produce new ideas.<br />
foreign buyers, who indicate that the sector fairs are on a late<br />
date with our existing customers. Although there is intense<br />
participation in the already organized fairs; Since we offer our<br />
ready-made products, we could not provide enough services<br />
to the big retail chains that gave their orders long before we<br />
did. With our exposition, we can now easily reach large groups<br />
of buyers. Doing their best to improve our organization<br />
which is formed with these ideas and thoughts, our valuable<br />
customers’ contributions and the information they provide to<br />
our firms are quite important.<br />
On the last night of our event, we have a gala night, that got us<br />
to feel “what a great family we are.” We have fun together with<br />
all our guests from all over the world, we make sweepstakes<br />
and give gifts.<br />
What about your target audience? What are your<br />
expectations from Kids & <strong>Baby</strong> Expo visitors and what<br />
privileges do you offer?<br />
With Kids & <strong>Baby</strong> Expo, our first priority is to win the<br />
appreciation of our customers. When we plan our collection,<br />
our customers’ comments to our collections are as important<br />
as the number of products we will produce. We need their likes,<br />
perhaps the most criticisms. This is our biggest expectation<br />
from our customers.<br />
We want our customers to comment on the accessories,<br />
colors and trends we use. We bring them together with our<br />
design teams and we take individual comments from each<br />
user according to the feedback they received from the end<br />
user. Therefore, we try to invite as many customers as we<br />
can. In addition, we invite large groups of domestic and<br />
September <strong>2019</strong><br />
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124 September <strong>2019</strong>
September <strong>2019</strong><br />
125
www.baby-kidstore.com<br />
/babykidstore<br />
/babykidstoredergi<br />
/<strong>Baby</strong>-Kid-Store
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