MBA_Online_Final_MBA_GD_2014

MERIT 

EMPLOYMENT 

PROJECTS 

OFFICE 

VALUES 

MENTOR 

INTERNSHIP 

EDUCATION 

ENTREPRENEURSHIP 

INNOVATION 

EXPERIENCE 

ACTION 

NETWORKING 

SUCCESSFUL 

LIFE 

MISSION 

RESUME 

HIRING 

DUTIES 

JOB 

REFERENCES 

LEADERSHIP 

VOCATION 

PASSION 

MBA 

Class of 2014

CONTENTS 

I-IV 

Introduction 

V 

CDC Services 

VI 

Employment Survey 2013 

January 2014 Graduates 

01 Marketing 

63 Finance 

69 Supply Chain 

June 2014 Graduates 

73 Marketing 

105 Supply Chain 

123 Finance

All About IBA 

Whether it is the neatly laid out symmetry 

of the University Campus, or the cozy 

compactness of the City Campus, IBA 

welcomes all to its intellectual fold with 

warmth and generosity of spirit. Over 

the last five decades, IBA has come a 

long way in establishing itself as a 

premier Institution in the country in a 

manner that allows those associated 

with it to hold up their heads with pride. 

With the world changing rapidly, IBA is 

constantly redefining its playing field. 

Aspiring to be ranked amongst the top 

10 Business Schools in South Asia and 

in the Middle East we are committed 

to retaining our essential characteristics 

of nurturing camaraderie and 

teamwork, in balance with a spirit of 

healthy competition. 

The last 4 years have witnessed a variety 

of changes in life at IBA, and the pace 

of change is gaining continuous 

momentum. From infrastructure 

improvements to technology up 

gradation, curriculum revamp to 

changes in pedagogy, addition of highly 

qualified faculty to introduction of new 

courses; IBA is going through a 

systematic process of revitalization. 

Now, more than ever before, more and 

more students are getting opportunities 

to attend national and international 

competitions and events. Exchange 

programs with universities abroad have 

opened wider avenues of exposure for 

students and faculty alike. In 2011, IBA 

was awarded the coveted a 

accreditation by the South Asian Quality 

Assurance System (SAQS). Having 

undergone a rigorous selection process, 

our exuberant and diverse student body 

takes this ‘Season of Change’ in their 

stride, demonstrating their versatility 

and ability to adapt. Riding on the edge 

of this wave, we present to you the 

Class of 2013. These young men and 

women are remarkable for their 

optimistic energy, out of the box problem 

solving approach, and the ability to 

think.a 

It gives us pleasure to introduce to you 

the potential “Leaders of Tomorrow”. 

The future, is theirs! 

History 

IBA is the oldest business school 

outside North America. It was 

established in 1955 with initial 

technical support provided by the 

world famous Wharton School of 

Finance, University of Pennsylvania; 

later, the University of Southern 

California set up various facilities at 

the Institute and several prominent 

American professors were assigned 

to the IBA. The course contents, the 

curriculum, the pedagogical tools and 

the assessment and testing methods 

were developed under the guidance 

of reputed scholars from these two 

institutions. IBA has zealously guarded 

the high standards and academic 

traditions it had inherited from 

Wharton and USC while adapting 

and adjusting them with the passage 

of time. 

Till 1994, the University of Karachi 

awarded degrees to the graduates. 

In that year, the Sindh Assembly 

elevated the Institute’s status to that 

of a degree-awarding institution. A 

bill is pending in the Assembly for 

conferring the status of a University 

to IBA. Despite a rapid increase in 

the number of business schools, the 

IBA has maintained its position as the 

premier Institution of higher learning 

in the field of Management and 

Business Administration. 

The IBA initially offered its MBA 

program only for day scholars. In 

1957, an Evening Program was 

started to cater to the needs of the 

numerous working executives and 

managers who were interested in 

furthering their careers through parttime 

business studies. In 1982, a 

three-year BBA (Honors) Program was 

introduced which has now been 

upgraded to a four-year BBA 

program. 

The Faculty of Computer Science was 

originally established as the Center 

for Computer Studies in 1983 with 

the collaboration of IBM, Pakistan. It 

initially offered a diploma in System 

Analysis to overcome a shortage of 

software professionals in the country. 

It now offers BS (Computer Science), 

MS (Computer Science), and PhD 

programs. The PhD degree is being 

offered in the areas of Computer 

Science and Engineering (CSE), 

Information and Communication 

MBA Graduate Directory 2014

Technology (ICT), Operations 

Research, Artificial Intelligence, 

Cryptography, Numerical Analysis 

and Numerical Computing. 

In 2009, IBA introduced its first 

weekend Executive MBA Program 

(EMBA), focusing on the needs of the 

mid-career professionals, serving in 

the Corporate Sector, Banks and 

Government departments. The 

curriculum, methodology and course 

material have been developed in 

consultation with industry experts and 

lead resource persons. Currently 450 

participants from more than 100 

organizations are attending this 

program steered by leading 

professionals and senior IBA faculty. 

The Center for Executive Education 

organizes customized courses for 

corporate clients and holds short 

courses on emerging issues and 

themes for those engaged in business. 

The newly established Center for 

Entrepreneurial Development at the 

IBA is envisioned to be a breeding 

ground for high-growth businesses. 

It will be a pioneer in educating and 

training those willing to adopt an 

entrepreneurial career in life. The 

CED provides a conducive research 

and development environment for 

innovation and also assists in turning 

ideas into business opportunities. It 

aims to put Karachi on the 

entrepreneurial map of the world and 

help Pakistan emerge as a prosperous 

country with a competitive economy. 

IBA has recently signed a 10 year 

collaboration with Babson which is 

the top most entrepreneurship institute 

in USA. 

The IBA Philosophy 

The recurrent theme of the 50 years 

of IBA’s existence is that business 

education should not only be rigorous 

but also relevant and looking to the 

future. 

The IBA provides an enabling 

environment, conducive to scholarship 

and research. The faculty, staff, 

students and members of the industry 

work together to achieve learning 

goals. Students acquire knowledge 

and skills through constructive and 

distinctive processes that encourage 

them to develop understanding of 

business concepts and issues, think 

independently and make rational 

choices. They are encouraged to take 

responsibility for their own learning, 

to become active participants and 

leaders, and to apply their knowledge 

in the real world. 

The IBA programs are designed to 

provide world class professional 

managers and entrepreneurs for the 

business and industry in Pakistan. 


IBA Students 

About 2000 students are currently 

enrolled in the MBA, BBA, BS 

programs. The MBA program consists 

of two years (4 semesters) and 18 

months programe for IBA graduates 

while the BBA and BS programs 

extend over four years (8 semesters). 

The distinguishing features of the IBA 

are the induction of students through 

a systematic, merit-based admission 

process, training in a demanding 

academic environment, supervised 

internships or attachment with industry 

and on time completion of study 

programs. Rigorous admission 

procedures, modern curricula, 

contemporary methods of instruction 

and stringent system of examinations 

at the IBA give it a unique position 

among leading educational institutions 

in Pakistan. 

The IBA ensures that no student is 

deprived of education at the Institute 

because of financial constraints. 

Scholarships, stipends and financial 

assistance are provided on the basis 

of need. The National Talent Hunt 

and Sindh Talent Hunt programs aim 

at attracting and training 

underprivileged but meritorious 

students from the backward districts 

of Pakistan to enter IBA. 

Students take part in a broad variety 

of activities ranging from volunteering 

for charity work and participating in 

athletic events to organizing 

conferences on a variety of business 

issues. A spirit of involvement is 

important because teamwork, 

leadership and being a responsible 

citizen are the foundations of the IBA 

experience. 

IBA Faculty 

IBA has 93 full-time and 113 parttime 

and visiting faculty members 

teaching courses in Management, 

Marketing, HR, Strategy, Finance, 

Economics, Quantitative methods, 

Organizational behavior, Ethics, Social 

Sciences, Chinese and Arabic. 

The faculty is drawn from two streams 

- academic and practice. Academic 

faculty mostly consists of those holding 

Doctorate or Master’s degrees from 

well reputed universities while the 

faculty in practice draws upon the 

large reservoirs of top leaders, chief 

executives, senior managers who are 

and have been associated with the 

corporate sector. This blend of faculty 

ensures academic rigor as well as 

practical relevance in the design and 

delivery of courses at IBA. 

Academic faculty members are 

engaged in research and writing cases 

and professional papers, advising 

companies and organizing training 

courses for the industry, public sector, 

etc. A variety of pedagogical tools are 

deployed at the Institute ranging from 

lectures, class participation, case 

studies, research reports and company 

visits to equip the students. 

IBA Alumni 

IBA has produced about 10,000 

graduates to date, each one an 

outstanding professional. Most of the 

Chief Executives and top management 

positions in leading listed companies, 

corporations and banks are held by 

the alumni of IBA. IBA graduates have 

worked and matched in performance, 

the graduates of the most renowned 

business schools of the world. It is the 

school of choice for most of the young 

men and women interested in careers 

and leadership in business. 

A large number of IBA graduates are 

working outside Pakistan in the Middle 

East, UK, Canada and the United 

States. Among its prominent alumni 

is one of the former Prime Ministers 

of Pakistan. 

Future Strategic Direction 

Having realized that it can no longer 

thrive on its past laurels and has to 

adapt itself to the changing market 

demands, IBA has embarked upon 

an ambitious five year strategic plan 

with the objective of becoming one 

of the top 100 global business schools 

and one of the top 10 regional 

business schools. 

It has benchmarked itself against 

selected business schools in India, 

Singapore, China, Hong Kong and 

Turkey. The four pillars of this strategy 


are (i) Investment in physical 

infrastructure (ii) Faculty Development 

(iii) Technology up gradation and (iv) 

Community outreach and links to 

industry. 

IBA is exploring collaborative 

partnerships, alliances and exchange 

programs with the top business 

schools. Generous financial support 

from HEC, foundations and the private 

sector have been obtained to 

implement this plan in the next five 

years. IBA has recently become the 

first institution in Pakistan to become 

a partner of the CFA Institute, SAP 

University and other such ventures. 

Seeking accreditation to the Asian, 

European and US bodies are part of 

the five year plan. In 2011, IBA joined 

the select group of seven other top 

business schools in South Asia when 

it was awarded the coveted 

accreditation by the South Asian 

Quality Assurance System (SAQS). 

The management is seeking new 

avenues of collaboration with 

universities and business schools in 

Asia and other regions. 

Institute. The Institute is headed by 

Dean/Director who is assisted by 

Associate Deans, Chairpersons of the 

departments on the academic side, 

with the Heads of support departments 

on the administrative affairs. The IBA 

relies on student tuition fees, income 

from Executive Education, and income 

from Endowment Fund and other 

funds. Capital expenditure and human 

resource development for faculty 

development are financed by grants 

from the Higher Education 

Commission, private sector and 

foundations. 

Governance 

Management 

and 

A Board of Governors consisting of 

17 members drawn from the 

representatives of the Government, 

private sector, prominent educationists, 

alumni, eminent citizens and faculty 

oversees the operation of the IBA, sets 

the policy and strategy and supervises 

the financial management of the 


Career Development Centre 

Career Development Centre (CDC) is 

dedicated to providing necessary tools 

and resources to students for managing 

their career goals. We are committed 

to connect employers with qualified 

candidates who meet their recruiting 

needs. 

The Centre’s Corporate Relations 

Office is dedicated to strengthening 

the connections between students and 

employers. We endeavor to provide 

Employers with quality service that is 

professional and tailored to their 

specific needs. We partner with 

employers to define the most 

appropriate and effective means for 

them to get to know and recruit IBA 

graduates for internships and jobs. 

Corporate Services 

Post A Job / Internship opportunity: 

Employers may post full-time, parttime 

jobs or internship opportunities 

by emailing the position details. Our 

experienced staff will work with 

employers on posting a position to 

target students/Alumni groups. 

On campus Recruitment: 

The CDC also offers on-campus 

recruiting opportunities to employers. 

Formal on-campus recruiting activities 

are typically scheduled from 

December-July. Our corporate 

services are exclusively for partner 

employers, where they can conduct 

interviews, tests/ assessments, as well 

as provide information to students. 

Access to Graduate’s Database: 

The CDC publishes a graduate directory 

for employers every year as another 

talent search resource. This graduate 

directory serves as a depository of 

information for recruitment of potential 

employees. Over 600 graduate 

directories are sent to our corporate 

partners. 

Corporate Events 

Job Fair: 

A large number of employers 

participate in this exclusive event every 

year in February, where they meet 

and talk to graduating/interning 

students in a formal environment. This 

annual event offers prominent industry 

players a great opportunity to brand 

and market their corporate image to 

emerging leaders. 

HR forum: 

IBA Career Development Centre (CDC) 

in collaboration with IBA HR Club 

arranges the annual HR Forum. IBA HR 

Forum aims at providing an opportunity 

for future employers and potential 

employees to interact with each other, 

and for the industry representatives to 

share their insights, expectations, and 

concerns regarding the graduates 

produced by IBA. 

Career Counseling 

Mock Interviews and Tests: 

Our corporate partners and Alumni 

take great interest in counseling our 

students. We arrange regular 

workshops, guest speaker sessions, 

mock interviews and practice sessions 

to prepare our students for all types 

of competitions and recruitment drives. 

CDC Team 

Leon Bernard Menezes 

Professor of Practice & 

Program Director, CDC 

lmenezes@iba.edu.pk 

Ishfaque Ahmed Lashari 

Manager, CDC 

ilashari@iba.edu.pk 

Ummara Qureshi 

Sr. Executive, Corporate Services, CDC 

uqureshi@iba.edu.pk 

Shiraz Ahmed 

Sr. Executive, Students Services, CDC 

shirazahmed@iba.edu.pk 


21 

NO OF STUDENTS 

17 

SOUGHT EMPLOYMENT 

4DID NOT SEEK EMPLOYMENT 

EMPLOYMENT By Industry 

31% FMCG 

15% Manufacturing 

8% Tobacco 

23% Automobiles 

15% Others 

8% Education 

EMPLOYMENT By Function 

23% Brand Management 

8% Sales 

15% Supply Chain 

38% Management Trainee 

8% Marketing and Communication 

8% Teaching 

MBA Class of 2013 Career Data 

SALARY DATA PKR 

Year Median Mean 

2010 39500 43518 

2011 49000 53500 

2012 57500 66400 

2013 72000 65400 

57% 

Male 

43% 

Female 

Industry Wise Average Salaries 

FMCG 76700 

Manufacturing 72000 

Tobacco 75000 

Automobiles 48000 

Education 50000 

others 65000 

76.5% 

EMPLOYED 

23.5% 

UNEMPLOYED 

Employed 

Unemployed 

* Employment Servey Data November 2013 


IBA Grading Plan 

In determining the course 

grade, 60 percent of the final 

grade is based on the 

semester work and 40 percent 

on the semester final 

examination. The MBA 

faculty/Institute reserves the 

right to modify weights 

assigned to the semester final 

examination and semester 

work. 

A Cumulative Grade Point 

Average (CGPA) is computed 

at the end of each semester 

for all students. Final grades 

in each course are converted 

to grade points on the 

following basis. 

Sum of (credit hrs * grade 

points) / Sum of credit hrs 

Note: The GPAs mentioned in 

this Graduate Directory have 

been calculated on the basis 

of each student’s academic 

performance up to the 6th 

semester of their BBA/BS 

degrees, and up to 2nd 

semester for MBA Degree. 

Grades Percentage GPA 

A 93-100 4 

A- 87- 92 3.67 

B+ 82-86 3.33 

B 77-81 3 

B- 72-76 2.67 

C+ 68-71 2.33 

C 64-67 2 

C - 60-63 1.67 

F 0-59 0 


MBA 2014 

January Graduates

Abdullah Nawab 02 

Abubakr Hassan 04 

Ali Khurshid Ahmad 06 

Alina Najam Khan 08 

Amna Nasir 10 

Anum Shaheen 12 

Ayesha Tariq Allawala 14 

Azad Ahmed 16 

Daniyal Akhtar 18 

Fahad Hanif 20 

Gul Rukh Hina 22 

Khawar Ali Sher 24 

Mehwish Fatima 26 

Mohammad Huda Saad 28 

Mohammad Umer Shabbir 30 

Mohsin Ali Khan 32 

Muzammil Shahid 34 

Nazish Farooq 36 

Noman Khalid 38 

Noreen Ahmed 40 

Noreen Salman Qayam 42 

Omar Sohail Dar 44 

Rao Mahin 46 

Rida Abdullah 48 

S. Wajid Abbas Zaidi 50 

Shaikh Ali Ahmed 52 

Sherbanoo Raza 54 

Syed Mujtaba Ali 56 

Wasiq Mustafa 58 

Zaid Ashraf Nizami 60 

Marketing 

Graduates

MBA Graduate Directory 2014 

Abdullah Nawab 

021-35343344, 0333-2247545 

m.abdullahnawab@gmail.com 

Date of Birth: October 14, 1987 

Marketing and Supply Chain Management 

Educational Qualifications: 

MBA 2014 Institute of Business Administration, 3.44* (85.44%) 

Karachi 

BBA 2010 Institute of Business Administration, 2.62 

Karachi 

A-Levels 2006 The Lyceum School, Karachi 2B 2C 

O-Levels 2004 Beaconhouse School System 4A 4B 2C 

*CGPA up to the 2nd Semester 

I, Abdullah Nawab, am an experienced marketing & supply chain 

professional with a preeminent academic background. 

My experience includes management consultancy in Africa, supplier 

development in China, contract management, developing/executing 

purchase plans with the S & OP team, heading regional sales team and 

customer development. I have experience in using different ERPs including 

SAP & Phoenix, along with excellent planning and communication skills 

which I have demonstrated during the course of my previous roles in cross 

functional teams and academic projects. 

Moving forward I aspire for a position from which I can optimize my 

contribution in the value chain and help achieve a sustainable business 

model in the South Asia and Middle east region. My most sustainable 

contribution for IBA, my alma mater, was initiating the SOS Village charity 

drive at IBA in 2009. Till date, the drive is carried out with the same zeal 

and commitment. 

While being introduced to the African philanthropist Mr. Tony Elumelu in 

Lagos, I was proud that my alma mater was referred to as a place that 

had produced many political and business leaders of Pakistan. 

Elective Courses 

Supply Chain Management, Dynamics of Distribution & Logistics, Integrated 

Marketing Communication, Brand Management, Retailing, Global 

Marketing, Corporate Branding, Social Media Marketing, Services Marketing, 

Personal Selling, International Financial Management, Treasury & Funds 

Management, Corporate Finance and Security Analysis 

Major Term Papers I Reports I Projects 

• Successful launch and implementation of IBA Superstar for Integrated 

Marketing Communication course 

• Live Case study on National Foods Limited for Corporate Strategy course 

• Developed a service marketing plan for evacuation services in Karachi 

• Devised retail merchandising plan for J. as a term project for Retailing 

• Extensive market research for SOGO insecticides 

• Devised and implemented a complete social media campaign for O’s 

Bistro product launch in 4 days as a part of Social Media Marketing course 

• Initiated SOS Village charity drive at IBA in 2009 

• Analyzed role of port operations in a supply chain 

• Analyzed Engro food’s dairy supply chain 

• Market entry strategies for designer jewellery in EU and Asian markets 

• Brand analysis of Pring and Q mobile for Brand management 

• Marketing Plan for Habib Oil Mills Ketchup 

• Role play depicting service recovery for Services Marketing course 

• Selling pocket perfumes at IBA for Personal Selling course 

• IPR analysis based on “Apple Vs Samsung” patents case 

Extra-Curricular Activities 

• Member MBA 3 Cricket team 

• Initiated dengue awareness & prevention drive at IBA 

• Director for the winning documentary on C.J. Mental Institute, 

Hyderadbad at IBA Livewire Competition 

• Arranged seminar on Health and Nutrition at IBA 

02


Work Experience 

Jun 20I3-Sep 20I3: Tony Elumelu Foundation (Zambia) AMIP Associate 

Job Responsibilities 

• Successfully completed a 10 week management consultancy project 

in Zambia on organization structuring and supply chain optimization 

• Introduced a requisition module to the existing ERP software 

• Implemented re-order levels for stationery items 

• Introduced and implemented S & OP team for planning orders 

• Rolled out purchase plans based on sales projections for all stationery items 

• Developed a customer service manual for store sales staff 

• Developed a merchandising framework for all the stores 

• Devised a bonus policy for all employees 

• Established reporting structures to ensure information flow 

• Planned and organized official events to increase employee motivation 

• Developed campus brand ambassador campaign 

• Formulated a book rental plan for university students 

• Established a partnership with Zambia National Student Association 

for future promotion opportunities 

May 2013-Dec 20I3: International Textiles Ltd. Consultant 


• Lead time reduction for MJS division 

• Introduced and implemented S & OP 

• Product scheduling based on demand forecast 

Dec 2011-Aug 20I2: S. Nawabuddin & Co. Manager - Direct Marketing 


• Managed a portfolio of 45 clients with 12 direct reports comprising 

sales officers and asst area managers 

• Running and updating forecasts for the whole portfolio 

• Drafted & executed “Hose & Fertilizer” campaign, piggybacking on 

fertilizer distributors to market agricultural hoses 

• Initiated & successfully completed database for Mid-tier clients 

• Introduced SOP manuals and training session for sales officers 

• Increased customer engagement through regional BTL activities with 

area distributors 

Jul 2010-Nov 2011: S. Nawabuddin & Co. Sr. Import Strategist 


• Handled over 600 multi-modal shipments 

• Part of S&OP team to optimize cash to cash cycle and order execution 

• Planned supply plans for all agricultural products 

• Successfully carried out supplier development projects in China 

• Reviewed supplier contracts to reduce costs and maximize responsiveness 

• Drafted and implemented supplier audit programs reducing product 

rejection rate and customer complaints 

• Introduced single window contract for freight resulting in saving and 

efficient cargo handling 

Jun 2009-Jul 2009: Engro Fertilizers Ltd. Import & Shipping Intern 


• Developed a database for capital items on MS Access 

• Prepared a recommendation for SAP implementation for capital items 

• Drafted weekly reports for lapsed import orders 

Trainings, Certifications and Workshops 

• Workshop on “Supply Chain Management Functions & Processes” by 

Mr. Lutz Fissenewert 

• Workshop “Brand Launch” by Mr. Omer Azeem and Mr. Qashif Effendi 

Professional Skills 

• Proficient at MS Office, SPSS, Visio, Prezi and Qlikview 

Awards and Recognition 

• Research assistant Case writing team for South Asia Micro-Finance 

Network (SAMN) 

03


AbuBakr Hassan 

0345-7220526 

abubakr.hassan@khi.iba.edu.pk 

Date of Birth: April 28, I988 


The Bachelor of Business Administration with Information Technology 

was a perfect a match with my personality traits of extroversion, leadership 

and organization. The blend of IT with the shades of finance, HR and 

marketing gave me an extra edge to learn how to effectively utilize 

technology for the organization. I always intended to tune my leadership 

skills and participate in the sustainable growth of an organization and the 

studies at BZU were the first step on the ladder. Although I participated 

in a couple of internships, the real learning came when as a graduate, I 

took the roles of sales to get professional flavor of the industry and 

marketing field. It was a perfect platform for a fresh graduate like me to 

understand the dynamics and challenges in the sales and distribution 

processes. 

But I soon learned that I lack the academic knowledge and exposure of 

a well-respected school. I was convinced that in order to attain my career 

goal of a business leader, I need to develop effective and efficient decision 

makings skills and there is no better platform for me than IBA with its 

finely-developed curriculum. The MBA encompasses all the business 

activities from finance to supply chain, marketing and HR. IBA brings 

together a diverse and high-caliber peer group and creates a multitude 

of perspectives to foster rich learning and experience-sharing in the 

business. Further extra and co-curricular activities varying from sports and 

entertainment to conferences and Seminars helped me to hone my personal 

development and learn time management. 

I want to see myself in a growth-oriented organization where I would be 

working in a challenging environment. To utilize my experience in sales 

and distribution, I find brand management or supply chain management 

very exciting. The art of marketers to create consumer intimacy with brands 

is captivating. I am looking forward to work with a company with a dynamic 

work environment in the field of marketing or supply chain and contribute 

passionately in its sustained progress. 

04 


MBA 2014 Institute of Business Administration, 3.34* (83%) 

Karachi 

BBA 2010 Bahauddin Zakariya University, 3.03 

(IT) Hons. 

Multan 

Intermediate 2006 Govt. Emerson College, Multan B (66%) 

Matriculation 2003 Govt. High School Aam Khas Bagh, A+(84%) 

Multan 



Consumer Behavior, Advertising, Brand Management, Sales Management, 

Media Management, Strategic Marketing, Retail Management, Supply 

Chain Management and Dynamics of Logistics and Distribution 

Management, Entrepreneurial Management 


• Report of consumer behavior research on Lipton Tea. 

• Project on Youth’s TV viewership habits. 

• Marketing audit of Wall’s Fruttare in the course of Marketing 

Management. 

• Marketing audit of Forhans in the course of Strategic Marketing. 

• Report on advertising process of Agency Interflow. 

• Prepared advertising campaign of TCS Connect. 

• Report on integrated marketing communication for different brands 

in Pakistan. 

• Report on ‘‘Emotional Branding’’ in the course of Brand Management. 

• MBA final project worth $100 million on “Agri Business Investment 

fund” end to end analysis of the whole value chain. 

• Project “Metamorphosis”, MBA Program betterment debate between 

industry, faculty and students. 

• Live case study on Atlas Batteries Ltd. to analyze the alignment of 

different function’s objective with overall corporate strategy 

• Report on supply chain of National Foods Limited. 

• Report on Cross Docking. 


• Represented MBA in hard ball Cricket at IBA Karachi 

• Participated in Dramatics Club at BZU. (2006-2010) 

• Represented C Wing IBA Boys Hostel in cricket tournament at IBA 

Boys Hostel. (2012) 

• Participate actively in Community building activities. 

• Member of Blood Donor Society Multan. 

• Member of Active Citizens British Counsel. 

• Organized and participated in Magazine Exhibition. (2008) 

• Reading articles and magazines regarding sales, marketing, advertising, 

supply chain, financial crisis and other business and economic problems 

of Pakistan and the world. 

• Reading Books (Novels, Business and Economics magazines)



Sep 2013-Jan 2014: IBA, Karachi Teaching Assistant 


• Working as teaching assistant of Managerial Economics and Brand 

Management in Fall semester 2013. 

• My duties are to conduct tutorial to classes, counseling sessions for the 

students having difficulties in the subject and to maintain the record 

of students. 

Apr 20I2-Jun 20I2: Shamim & Co Bottling (PEPSI) Sales Officer 


• Coordination with the distributor to achieve targets. 

• Managed the territory of more than 1500 customers. 

• Achieved the target sales and built long term business relationship with 

the customers. 

• Enhanced the market share of Pepsi products in the area by 15%. 

• Took the initiative to reconcile the database of the customers to reflect 

accurate records. 

• Conducted the BTL and other promotional activities 

Jun 2010-Mar 20I2: Dua Traders (Distribution LAYS) 

Business Development officer 


• Promotional planning for retailers & efficient use of Tools of Trade 

• Management and assessment of inventory. 

• Managed the logistics and distribution of the territory. 

• Achieved the highest sales of 20 tons in my territory. 

• Motivated and coached team to meet/exceed established sales goals. 

• Achieved reduction in existing credits and credit sales by 50% and 40% 

respectively. 

• Managed the territory of 26 areas with 2000 customers. 

• Managed the team of 26 employees with 8 DSR’s, 8 Sales man, 8 

drivers and 2 warehouse personnel’s. 

• Analyzed and worked on the improvement and opportunity areas in 

the market. 

• Enhanced the productivity to the level of 95%. 

• Included more than 200 new shops in my territory. 

Jun 2009-Aug 2009: Dua Traders, Pepsi Co Distribution Internee 


• I performed duties in sales and distribution operations. and my 

responsibilities were to get hold of the basic order booking to advanced 

Territory Sales Manager’s training and to analyze the whole process keenly. 

• Visiting all the assigned areas, analyzing the market problems, opportunity 

areas and developing the working plan on them. 

Jun 2008-Aug 2008: Ramada Hotel, Multan. Internee 


• In Marketing Department my responsibilities were to attract the corporate 

customers, to maintain valuable relationship with existing and future 

customers and new packages and deals development like I introduced 

the use of swimming pool for training purpose of kids. 

• In HR department I worked on the employee’s disciplinary issues and 

oracle data base system to update and maintain the employee records. 


• Successfully completed one day workshop of Digital Advertising by 

Pakistan Advertising Society 

• Participated in Avant Grade, two day workshop on setting up strategic 

vision of life and strategic time management by Time Lenders at IBA. 

• Personal Effectiveness training sessions with different renowned trainers 

at IBA. 


• Proficient at MS Office, SPSS 

• Good at Oracle DBMS, ERP 

• Have Orientation of SAP and Digital marketing. 


• Teaching assistant at IBA for the courses of managerial Economics and 

Brand Management. (2013) 

• 3rd Prize in Arts & Magazine Exhibition at BZU. (2008) 

• 2nd Prize in Advertising Competition (2009) 

• Appointed as the Class representative of BBA. (2007-2008) 

• Won the cricket tournament of IBA, Boys Hostel. (2012) 

05


Ali Khurshid Ahmed 

02I-35889986, 0333-2169582 

alikhurshid@gmail.com 

Date of Birth: November 14, I987 

Marketing 

I completed my BBA degree from the IBA in 2006 and took with 

myself some amazing learning experiences that not only helped me to 

work in the corporate sector, but also facilitated the growth of my own 

venture. In the 2 years that I was working, my knowledge and skills 

developed tremendously with the experience that I gained in advertising. 

I led more than 20 ad campaigns for the most reputable international 

brands, and still found the time to indulge in my passion for photography 

and entrepreneurship. However, I felt that to develop further, an additional 

MBA degree from a reputable institution was necessary. 

The MBA degree at the IBA offered the holistic knowledge that is required 

to succeed in today’s corporate world, and its 50-plus years of successful 

alumni are testament to that. In the past four to five years, the IBA has 

gone from strength to strength with new strategic alliances, course revisions, 

and a complete overhaul of infrastructure. I believe that the IBA is the only 

institution in Pakistan that can provide the edge to an MBA graduate, and 

equip one with the international understanding of business whilst still 

instilling the ability to act locally. 

As a graduate from the best business school of the country, I consider 

myself well-prepared for the challenges that await me. Based on my 

experience and my degree, I specialize in marketing and would be interested 

in pursuing a career in the same field. My objective is to work amongst 

people that innovate, in a team that inspires, with goals that give purpose, 

for an organization that dares to dream. I strongly believe that the most 

elastic element in this world is the human potential and I intend to prove 

that belief wherever I go. 


MBA 2013 Institute of Business Administration, 3.64* (86%) 

Karachi 


Karachi 

A-Levels 2006 The Lyceum School, Karachi 2As ; 2Bs 

O-Levels 2004 Saint Michaels Convent School, 5As ; 5Bs 

Karachi 



Services Marketing, Strategic Human Resource Management, Media 

Management, Global Marketing Management, Strategic Marketing, 

Advertising, Brand Management, Performance and Compensation 

Management, Mobile Marketing, Social Marketing 


• Prepared a Live Case Study on the Change Management and Strategic 

Alignment Process at National Foods Pakistan. 

• Executed a Marketing Audit on the Wall’s Fruttare brand. 

• Explored a Change Management initiative to implement Solar Energy 

at IBA University Campus. 

• Developed a mock Service Delivery Model for a Fire Evacuation 

Consultancy. 

• Devised a Global Marketing Strategy for a mock Jewelry Design and 

Manufacturing Business. 

• Prepared a documentary detailing the dynamics of Product Placement 

in Pakistani media. 

• Conceptualized a Brand Revival strategy for the Tetley Tea brand in 

Pakistan. 

• Created an Advertising campaign for a social cause – Fire Safety in 

Karachi. 

• Critically Analyzed the Strategic Human Resource practices at Lowe 

& Rauf. 

• Reviewed the Performance Management Systems implemented by 

Carrefour. 

Extra-CurricularActivities 

06 

• Professional photographer specializing in event and lifestyle 

photography. 

• Involved in Youth Skill Development and have served as a public 

speaking coach as well as a photography teacher at numerous 

educational institutes.



Jun-Dec 20I3: Princely Jets (Pvt.) Ltd. Student Consultant 

Project Objective 

• Assess Market Readiness for an Aerial Fire Fighting Service 

Project Components 

• Problem Identification 

• Business Model Creation 

• Market Dynamics - Understand the fire management landscape in 

Karachi 

• Business Launch Plan 

Apr 2012-Aug 2012: Lowe and Rauf Pakistan Senior Account Executive 


• Responsible for the advertising of entire Unilever homecare (Surf Excel, 

Domex, VIM, Sunlight) and hair-care (Clear, Lifebuoy Shampoo) 

portfolios along with brands like Knorr and Fair & Lovely. 

• Managed the advertising campaign for a Unilever homecare brand, 

VIM that won the campaign of the year award at the Pakistan Advertisers 

Society (PAS) Awards event of 2012. 

• Managed the advertising campaigns for two Unilever homecare 

brands, VIM and Sunlight that won best campaign awards within 

category at the Pakistan Advertisers Society (PAS) Awards event of 

2012. 

Jan 2012-Mar 2012: Lowe and Rauf Pakistan Account Executive 


• Responsible for the advertising of entire Unilever homecare portfolio 

including brands like Surf Excel, Domex, VIM, and Sunlight. 

• Managed the launch campaign for a Unilever new initiative brand – 

Domex in March 2012. 

Dec 2010-Dec 2011: Lowe and Rauf Pakistan Junior Account Executive 


• Responsible for the advertising of Sunlight washing powder brand and 

Meat One chain of stores. 

• Managed the launch campaign for a Unilever new initiative brand - 

Sunlight in May 2011; and provided advertising support for key 

Unilever brands such as Surf Excel, Lifebuoy, Blue Band, and Walls. 

• Led the in-store advertising campaign for Meat One chain of stores; 

managed the launch of 2 new outlets; and successfully executed the 

Ramadan Campaign of 2011. 

• Coordinated effectively with brand teams, the creative department, 

vendors, and media agencies to deliver consistent results. 

Jun 2009-Aug 2009: Procter and Gamble Pakistan (P&G) Intern 


• Led the on-ground execution of the Safeguard School Education 

Program (SEP) for 2009; and effectively managed a team of numerous 

agencies and vendors to ensure its success. 

• Presented a Digital Marketing Plan; a 5 year sales analysis; and a 

competitive brand health analysis to the brand team of Safeguard. 


• Attended IBA Personal Effectiveness Sessions 2013. 

• Completed a certificate course in Photography from Indus Valley 

School of Art and Architecture (IVSAA). 


• Proficient at MS Office 

• Client Relations Management 

• Ad Campaign Management 

• Team Management 

• Entrepreneurship 


• Winning team member for multiple award winning ad campaigns at 

the PAS (Pakistan Advertisers Society) Awards event of 2012. 

07


Alina Najam Khan 

02I-315832853, 0300-8239102 

alina.najam@khi.iba.edu.pk 


Marketing 



Karachi 


Karachi 

A-Levels 2005 Karachi Grammar School 2 As, 2 Bs 

O-Levels 2003 Karachi Grammar School 6 As, 3 Bs 


After completing my BBA from IBA in 2010, I began working as a 

Business Analyst for 3i Logic (Pvt.) Ltd. During this time, I was fortunate 

to enjoy a great deal of exposure in engaging with clients and developing 

Digital Media strategies suited to their needs. Within a short time span, I 

was given a managerial position at the company, which gave me the 

additional responsibility to lead a team. However, whilst this was a 

tremendously fulfilling and educational period, after two successful years 

it became apparent to me that if I wanted to continue challenging myself 

and benefit from a meaningful professional development, I needed to 

broaden my skill-set, deepen my knowledge and understanding further. 

This led me back to the familiar route of IBA. 

The MBA program has not only helped me to hone the soft skills required 

to be a good manager, but also allowed me to specialize further in the 

field of Marketing and broaden my perspective. Additionally, by attracting 

students from various industries and diverse backgrounds, the program 

gave me an opportunity to interact and work with different people and 

different ideas. During my program, I attended the Dubai Study Tour as 

part of a Marketing Management course, which allowed me to rub 

shoulders and learn from senior-level executives working in world-renowned 

organizations. Furthermore, the MBA Research Project, which required indepth 

research and consultancy for a client, Princely Jets (Pvt.) Ltd., offered 

me the chance to apply my skills in a professional environment in a new 

and growing industry. In this project, I worked with a team of students and 

acquired first-hand knowledge about aviation, the safety culture of 

corporates and business development from one of Pakistan’s leading 

conglomerates. 

My earlier professional experience in the Digital Media Industry and my 

time at IBA has prepared me to deliver results in a fast-paced and 

competitive environment. I have also sharpened my analytical and critical 

thinking abilities. Thus, looking forward, I am eager to apply my education 

and experience from MBA, and work for an organization in which I can 

take on a strategic role and contribute to its success. 

I have always believed that a successful career requires a combination of 

high quality education, meaningful professional experience and constant 

challenges. With two years of marketing experience and an MBA from IBA 

under my belt, I am raring to go once again. 

08 


Strategic Brand Management, Advertising, Services Marketing, Media 

Management, Strategic Marketing, Global Marketing Management, Mobile 

Marketing Strategies, Social Marketing, Retail, Consumer Behavior, Strategic 

Human Resource Management and Performance and Compensation 

Management 


• Prepared a Live Case Study to analyze Strategic Management and Corporate 

Strategy issues faced by National Foods Ltd. 

• Critically assessed the Performance and Compensation Management systems 

in place at MEC Pakistan, Group M 

• Conducted a Brand Audit for Walls, Fruttare 

• Conceptualized a Brand Revival strategy for Tetley Pakistan 

• Prepared a Global Marketing strategy for a mock Jewelry design business 

• Formulated a Service Delivery Model for Fire Evacuation Consultancy 

• Created a Social Marketing Campaign for Fire Safety in Karachi 

• Developed an Advertising Campaign for Micro Health Insurance for the poor 

• Prepared a documentary showcasing Product Placement in Pakistan 

• Conducted a Solar Energy Feasibility Study for implementation at IBA 


• Selected to attend a workshop conducted by Broadway Directors 

• Performed at Cinema Live Musical 

• Member of the IBA Executive Art’s Council 

• Assistant Creative Manager - IBA Social Events Society 

• Mistress of Ceremony - IBA Farewell 

• Selected for the Throw ball inter-batch team 

• Member of the Social Events Society 

• Member of the Adventures Society 

• Coordinator of the Talent Show – Karachi Grammar School 

• Learnt Classical, Contemporary and Latin Dance 

• KGS Softball Team Captain 

• Head-Girl - The City School 

• 1st position in Debate Contests - The City School (1996, 1997, 1998) 

• Winner of the Blue-Band Art Competition held all over Pakistan



Jun 20I3-Jan 20I3: Princely Jets (Pvt.) Ltd. Research Consultant 


• The project involved assessing the market readiness for private sector 

Aerial Firefighting services 


• Phase 1: Conducted a Fire Root Cause Analysis; Identified benchmark 

Private Sector Business Models globally, that offer similar services; An 

In-Depth Industry Analysis was conducted by dividing the local market 

into segments to determine potential clients 

• Phase 2: Developed a Business Model, Pricing Structure and a Service 

Delivery Process Map 

• Phase 3: Approached segments identified as most attractive (from 

phase 1) to give a detailed overview of the benefits of the service 

Jan 20II-Aug 20I2: 3i Logic (Pvt.) Ltd. Digital Media Manager 


• Project Leader: Served as project leader for various projects. In charge 

of strategy, conceptualization, research and content development. 

Required to monitor progress and devise feedback reports. 

• Digital Media Planning: Responsible for devising and executing plans, 

digital media strategies, corporate branding and online promotional 

campaigns for various clients. 

• Social Media Management: Formulated, executed and evaluated social 

media campaigns for multiple social media platforms 

• Business Development: Responsible for formulating proposals for 

various pitches. Worked on the longest pitch the company has ever 

seen and won the account. 

• Client/Team Management: Served as the main point of contact; required 

to communicate and coordinate with the client (local/international). 

Collaborated with different teams and departments for any given 

project. 

• Operations: Developed customized workflows and hourly resource 

allocation for projects to ensure smooth coordination and efficiency of 

operations. 

Oct 2010- Aug 2011: Argus Advertising (Pvt.) Ltd. Account Manager 


• Responsible for co-managing a brand portfolio -PIA, PSO, State Life 

Insurance and Meezan Bank 

• Meeting and liaising with clients to discuss and identify their advertising 

requirements 

• Received and presented briefs to the Creative team for concept 

development. Ensuring all communication is aligned with the brand’s 

core values 

• Ensuring on-timely delivery of all aspects as per client requirements 

• Part of pitching to clientsfor new business, along with other agency staff 

Jul 2009- Aug 2009: Group M, ESP Internee 


• Interned in the ESP Department for 6 weeks which included compiling 

all the campaigns executed by the department in order to prepare a 

showcase reel for marketing purposes for the year 2009 

• Worked closely with the Production House to supervise execution 

• Required to collaborate with other departments to gather data 

Feb 2005-Apr 2005: Standard Chartered Bank Internee 


• Interned in the Corporate Affairs Department for 7 weeks where the 

assignment undertaken included a review of the Standard Chartered 

Lahore Marathon, via surveys collected from 350 respondents across 

SCB branches all over Karachi. 

• Evaluated results and presented findings about the events impact on 

brand awareness, attitudes towards the event, impact on SCB’s brand 

image as a result of event sponsorship 


• Personal Effectiveness Training Sessions at IBA - Spring 2013 

• Attended the Facebook Activation Turnshop - Mar 2011 

• Attended the PAS workshop, Method to Madness- Dec 2010 


• Proficient in MS PowerPoint, Word and Excel 


• Selected to solely represent 3i Logic at the UNICEF, Forum for Children 

-Dec 2011 

09


Amna Nasir 

02I-34631982, 0322-2537487 

amna.nasir@khi.iba.edu.pk 

Date of Birth: September 24, I987 

Marketing 

The human life is a complex experience. Man has not been sent to 

sit on a mountain top and worship God all day, he has been sent to 

remember God during the times of both socializing and in the moments 

of solitude at night. Therefore it is important to make a difference in others’ 

lives with good deeds, inventions, and decisions that shape the world for 

the better. 

I want my MBA to benefit those who live at the bottom of the pyramid 

because they are the majority of the people who actually make up Pakistan. 

It comes from a passion to do good for others, but it’s also pretty much 

logical – it all boils down to the theory of interdependence. I cannot live 

happily if others are not happy. Things will affect me in one way or the 

other. Just like the debt crisis, it is a plumbing effect: countries have fallen 

like dominoes to this crunch. 

Living in Karachi and studying at IBA has made me tough. I have driven 

fifty kilometers each day through the city, in traffic jams, heavy rains, the 

summer sun, and violence erupting in different parts. What IBA teaches 

us is to never give up no matter how difficult the circumstances get. IBA 

has taught me resilience to face adversity; no matter how hard the situation 

gets, face it and be brave. 

Each day is a new day for me, a day that is a herald of hopes and new 

beginnings. I die and I live each day. I want to seize this day. As the 

morning light drenches me, I want to feel the rapture. 



Karachi 

BBA 2010 Institute of Business Administration, 2.82 (83%) 

Karachi 

Intermediate 2006 Aga Khan Higher Secondary School, A (77.3%) 

Karachi 

O-Levels 2004 Generation’s School Karachi 4As, 5Bs 



Branding & Creative Corporate Communication, Performance & 

Compensation Management, Service Marketing, Integrated Marketing 

Communications, Media Management, Social Media Marketing, Supply 

Chain Management and Dynamics of Distribution & Logistics, B2B 

Marketing, Project Management, Business Process Management in ERP 

using SAP 


• MBA Project with Abraaj Group on “Innovative Healthcare Distribution 

Model” 

• Live Case on The Citizens Foundation for Corporate Strategy 

• Term report presentation on Kanban for Business Process Mgt. in ERP 

using SAP 

• Prepared an in-depth study of Pak Suzuki Motors in Supply Chain 

Management 

• Organized the premier of the TV Show “IBA Superstar” for Integrated 

Marketing Communication 

• Prepared a term report on Wilhelmsen Group for B2B Marketing 

• Prepared a documentary on Evolution of Radio & it’s Future for Media 

Management 

• Developed a mock Service Delivery Model for a Freight Forwarding 

Company for Service Marketing 

• Conducted a Brand Audit on Unilever’s Vim for Marketing Management 

• Prepared a report on Performance & Compensation Management for 

a Public Sector Organization Sindh Technical & Vocational Training 

Authority 

• Implemented a Change Management initiative to implement Fire 

Safety Drill at IBA for the course of Organizational Behaviour & 

Leadership 

10



Jun 2013-Jan 2014: Institute of Business Administration Karachi 

Executive Assistant, Female Entrepreneurship Program, Centre for 

Entrepreneurship Development 


• Looking after Loan Grants given under the Entrepreneurship Program 

• Develop contracts, payback through installments schedule 

• Write cases on emerging entrepreneurs and getting them published 

in international journals 

Oct 2010-Jun 20I2: 3i Logic Training & Consultancy (Pvt.) Ltd. 

Digital Media Manager 


• Was responsible for developing an in-house Digital Media Agency by 

the name of Square Olives 

• Consulting for clients on all areas of Digital Media Strategy 

• Headed the eLearning team and was responsible for business 

development of 3i Logic Learning Management Systems 

July 2010-Sept 2010: i3media 

Search Engine Optimization Content Writer 


• Developed unique content for websites, blogs for various niches, and 

participated in social media to create brand awareness and to promote 

the clients’ businesses 

July 2009-Aug 2009: Meezan Bank Intern 


• Gained knowledge of the different functions within the Compliance 

Department esp the SBP regulations 

Jun 2009-Jul 2009: Aga Khan University Hospital Intern 


• Developed new working instructions for ISO recertification; 

• Prepared an orientation plan for the Credit & Collections; 

• Made a ‘Getting Started to Boost Post-Discharge Recovery’ proposal, 

• Drafted an MoU between the Health Dept, GoP and AKU; 

• Developed a comprehensive report on cutting down accounts receivables 

at the ER. 


• Co-authored several Case Studies and Research Papers with IBA faculty 

• Working with underprivileged children through multiple platforms such as: 

• conducting Rahbar Program, Summer Camps, and Career Counseling 

at The Citizens Foundation, 

• Anti Polio Drives organized by Unicef & WHO, 

• Fundraising for Baithak Schools 

• Participated in various fundraisings and youth development initiatives 

through Rotaract Club of Karachi Karsaz 

• Working with Female Entrepreneurs through IBA-CED, SMEDA, Working 

Women Organization Trust 


• Business Analyst Training organized by Recknor’s College of 

Management 

• “Method to Madness” organized by Pakistan Advertisers Society 

• Basic Arabic Language Course held at Central Library DHA 

• Facebook Activation Turnshop organized by Torque 



• Hands on experience with SPSS 

• Basics of SAP ERP 

• Search Engine Optimization 


• Research Assistant for IBA Faculty 

11


Anum Shaheen Ahmed 

anum.shahin@gmail.com 

Date of Birth: March 10, 1988 

Marketing and Human Resource Management 

My passion for Organizational Development blossomed when I 

began working with a Management Consultancy after graduating with a 

BBA Honors degree from IBA. The two years experience in a consultancy 

exposed me to diverse industries and organizations. It allowed me to build 

a broad understanding of organizational development while grooming 

my relationship management abilities. This experience allowed me to 

develop dual skill sets in Marketing and HR. 

As I took on new projects and built relationships with different companies, 

both local and multinational, I recognized that I needed to gain 

understanding of the in-depth working of organizations. Hence I decided 

to join IBA in order to obtain an MBA degree and enhance my knowledge 

accordingly. 

The IBA MBA Program enabled me to put my consultancy and client 

relationship management skills to use through the MBA Project – a live 

project with an organization, where actual business initiatives are assessed 

with the support of academic principles. This opportunity provided the indepth 

view I desired in a structured manner. I worked alongside a team 

of students as a research consultant, responsible for assessing feasibilities 

and making strategic recommendations. 

The IBA MBA Program has been an enriching learning experience, and 

my work exposure in client servicing, business development, consultancy 

and organizational development has armed me with a uniquely balanced 

skill set. Poised for graduation, I envision myself returning to the corporate 

sector to work with a dynamic organization that values its human resources, 

where I can leverage my experience to facilitate initiatives that promote 

learning for self, team and company. 

12 



Karachi 

BBA Honors 2010 Institute of Business Administration, 2.89 

Karachi 

A-Level 2006 The Lyceum School, Karachi 1 A, 2Bs 

(Psychology, Economics, Mathematics) 

O-Level 2004 Foundation Public School, Karachi 4 As, 5 Bs 

(Economics, Accounts, Business Studies) 



Strategic Human Resource Management, Performance and Compensation 

Management, Strategic Marketing Management, Services Marketing, 

Global Marketing Management, Social Marketing, Mobile Marketing, 

Advertising, Brand Management 


• Prepared a Live Case Study on the Change Management and Strategic 

Alignment Process at National Foods Pakistan 

• Executed a Marketing Audit on the Unilever Wall’s Fruttare brand 

• Explored a Change Management initiative to implement Solar Energy 

at IBA University Campus 

• Developed a mock Service Delivery Model for a Fire Evacuation 

Consultancy 

• Devised a Global Marketing Strategy for a mock Jewelry Design and 

Manufacturing Business 

• Prepared a documentary detailing the dynamics of Product Placement 

in Pakistani media 

• Conceptualized a Brand Revival strategy for the Tetley Tea brand in 

Pakistan 

• Created an Advertising campaign for a social cause – Fire Safety in 

Karachi 

• Critically Analyzed the Strategic Human Resource practices at Engro 

Corporation 

• Reviewed the Performance Management Systems implemented by 

Nike International 


• Assisted IBA faculty in Grounded Theory research to explore ‘Gender 

Inequality in Extra Curricular Activities in Pakistan’s Higher 

Education Institutions’ 

• Compiled content and conceptualized format for the Reckitt Benckiser 

Training Calendar 2013 (Freelance Project) 

• Contributor to the ‘Madly in Makeup’ beauty blog developed for 

Pakistani women 

• Passionate about literature, cinema, art and gaming



Feb 2014-Present: Hubco 


Management Trainee 

Key Projects 

• Conceptualized and coordinated Engro Corporation Competencies 

Roll Out in July 2012 

• Executed a customer services assessment for British Council IELTs 

Department, Karachi and Lahore in June 2012 

• Management Trainee within the HR function at Hubco 

• Responsible for planning T&OD related activities 

• Ensure alignment between OD activities and other HR functions 

• Develop OD strategies that support overall business vision 

• Facilitate projects related to leadership development, employee 

engagement etc. 

Jun-Dec 20I3: Princely Jets (Pvt.) Ltd. Student Consultant 

Project Objectives: 

• Assess Market Readiness for an Aerial Fire Fighting Service Project 

Components 

• Problem Identification 


• Market Dynamics - Understand the fire management landscape in 

Karachi 


Aug 20I0-Aug 20I2: Navitus (Pvt.) Ltd. Customer Relations 

Manager/Associate Consultant 


• Built and enriched relationships with a client portfolio of 65 companies 

• Devised business development strategies to identify and capitalize on 

market opportunities 

• Generated over 200 training days in a 2 year period 

• Associate Consultant: 

• Conceptualization and Execution of Company Conferences, Retreats, 

Offsite: Devised thematic concepts around key communication messages 

desired by client organizations, and facilitated design of communication 

strategies, event branding (backdrops, giveaways etc.) and assorted 

event management activities. Clients include Unilever Pakistan, Engro 

Foods, Philips Pakistan, HBL, Novartis Pharma, Bayer Pakistan, Candyland 

etc. 

• Design of Competency Frameworks and Learning Modules: Based on 

client competencies, created frameworks for soft skills development of 

different departments and hierarchical levels. Clients include Siemens 

Pakistan, Engro Corporation, Engro PowerGen, Agility Logistics and 

KESC. 

• Execution of Organizational Assessments: Designed and implemented 

research strategies to identify training needs, evaluate employee 

engagement and assess customer service. 

Jun 2009-Jul 2009: ICI Pakistan Ltd. Intern 


• Developed a product launch model under the Marketing department 

in ICI Chemicals. Major responsibilities included target market 

identification and detailing, researching and contacting potential 

suppliers/customers, determining list prices etc. 

Jul 2009-Aug 2009: Faysal Bank Intern 


• Interned in the Product Development and Payment Solutions department 

• Conducted a comparative analysis on various banking instruments 

offered by competing banks in Pakistan 


• Achieved Training Certification through Navitus Pvt. Ltd. - 3rd position 

in the 5-day Train the Trainer Program - March 2012 

• Attended Navitus Public Event on Communication Skills - September 

2010 

• Participated in TRG LearnFest 2011 and 2012 

• Attended IBA Personal Effectiveness Sessions 2013 



• Soft Skills Training 

• Customer Relations Management 

• Qualitative Research 


• Teaching and Research Assistant for Services Marketing course – Fall 2013 

• 2nd Position on the IBA Dean’s List – Fall 2013 

13


Ayesha Tariq Allawala 

02I-34534537, 0334-3731910 

ayesha.allawala@khi.iba.edu.pk 


Marketing 



Karachi 


Karachi 

A-Levels 2006 Foundation Public School 1 A, 3 B’s 

O-Levels 2004 The Mama Parsi Girls’ Secondary 6A’s, 3B’s, 1C 

School 


As a young girl, I had been exposed to multiple individuals in my 

family and others in the environment around me, who were very successful 

in their careers and businesses. The majority of these individuals were 

holders of business degrees, most of them from IBA. Since I was in high 

school, my ultimate goal was to obtain a business degree from IBA 

While at IBA I, along with a number of friends of mine, became a part of 

the Rotaract movement in Pakistan, which is under the umbrella of Rotary 

International. During the past six years of being in Rotaract, I have been 

active in participating in and managing various projects and events. 

After obtaining my Bachelors degree, I joined The Citizens Foundation 

and was responsible for managing their volunteer programs where I had 

to manage relationships with individuals from various backgrounds ranging 

from the ages of 15 to 75. At times I was responsible to lead volunteers 

and at other times to be a productive member of a team. Apart from my 

direct work responsibilities, I also learnt about how an organization, and 

particularly a social entrepreneurship, runs and how it can also be very 

professional like the corporate organizations. While working for TCF, I felt 

the need to go back to being a student for a Masters program in Business 

Administration to further nurture my skills and learn from academia and 

industry experts, in addition to interacting with the business leaders of 

tomorrow. This would also permit me to build sustainable networks since 

trade and commerce is what our future hinges on – it not only provides 

sustenance to individuals but to the society as a whole. 

After graduating with an MBA degree, I would like to work in an organization 

where I see my personal and professional growth where I can passionately 

serve the organization to the best of my abilities. 

14 


Social Media Marketing, Branding & Creative Corporate Communication, 

Supply Chain Management, Integrated Marketing Communications, 

Services Marketing, Strategic Human Resource Management, Business 

Processes Management in ERP using SAP, Project Management, International 

Financial Management, Social Marketing, Performance and Compensation 

Management 


• Term report on the Supply Chain of Zulfiquar Industries Limited 

• Term report on Walls Badami 

• Term report on Performance Management System of The Citizens 

Foundation 

• Research project on identifying the causes behind the low sales of 

Habib’s ready to cook masala range 

• Organized a brand activation event on Habib Ketchup 

• Live Case on The Citizens Foundation for Corporate Strategy 


• District Rotaract Representative Elect (2012-13) 

• District Trainer, Rotaract District 3271 (2012-13) 

• Mentor for the Rahbar program, The Citizens Foundation (Jan 2011- 

Feb 2011) 

• District Director, Rotaract Community Services, Rotaract District 3271 

(2009-10) 

• Secretary, Rotaract Club of Karachi Karsaz, Rotaract District 3271 

(2008-09) 

• Charter President, Rotaract Club of Karachi Karsaz, Rotaract District 

3270 (2007-08) 

• Volunteered over 70 hours for polio eradication in various slums 

across Karachi during monthly National Immunization Days in 

collaboration with UNICEF & WHO (2008-10) 

• 30 hours of social service at Cardiac Ward, Civil Hospital, Karachi 

(2005)



Jun 2013-Dec 2013: Abraaj Group Student Consultant 

Innovative Healthcare Distribution Model 

• Research on present healthcare systems in Pakistan and suggesting a 

possible innovative healthcare distribution model for second tier cities 

which is sustainable and scalable 

Sep 20I0-Aug 20I2: The Citizens Foundations (TCF) 

Assistant Manager, Volunteer Programs 


1. Rahbar 

• Managing the marketing, recruitment of volunteers and execution of 

the mentoring program in Karachi 

• Planning and liaison in Karachi and with various volunteer coordinators 

running the program in various parts of Pakistan 

• Helping with the updation of content of the various sessions of the 

program across Pakistan 

2. Summer Camp 

• Planning, marketing and executing the program across Karachi 

• Recruiting and training volunteers for the program across Karachi 

• Helping with making and finalizing the content of the program across 

Pakistan 

3. Career Counseling 

• Marketing the program and recruiting volunteers in Karachi 

4. Internship 

• Responsible for recruiting interns for various departments and their 

placement across the Head Office 

Aug 2010-Sep 20I0: Dadex Eternit Limited 

Intern, Sales & Marketing 


• Research on various international markets and local industries for sales 

potential 

• Compiling data on various NGOs working in Pakistan requiring 

construction for their various disaster rehabilitation projects 

• Compiling data on architects in Pakistan 

Jun 2009-Jul 2009: Pfizer Pharmaceuticals Limited 

Intern, Marketing 


• Preparation of medicinal literature for urological and gynecological 

medicines 

• Making presentations for training for urological and gynecological 

medicines 

• Preparation of basic data for various urological and gynecological 

medicines and anti-depressants for the organization’s website 

• Allocation of promotional material including dealing with vendors for 

obtaining these materials 

Jul 2005-Aug 2005: Union Bank Limited Intern 


• Handled day to day operational activities 

• Updated database records of customers 


• Customer Training by School of Leadership for TCF employees, October 

2011 

• Rotary – UNICEF Master Trainers Workshop to develop and lead 

sustainable and scalable projects, May 2012 



• Basics of ERP SAP 


• Award for the Best Rotaractor (Female), 2010-2011 

• Award for the Most Proactive Rotaractor, 2009-2010 

• Award for Best Secretary in the Rotaract District, 2008-2009 

• Award for Outstanding Rotaractor in the District, 2007-2008 

• Prize for obtaining the highest marks in Class 10 Accounting - 2003 

• Prize for obtaining highest marks in Class 3 Mathematics - 1996 

• Certificates for receiving distinction in New South Wales International 

Exams for English & Maths - 1999 & 2000 

15


Azad Ahmed 

0334-3293035 

azad.ahmed@khi.iba.edu.pk 

Date of Birth: February 1, I987 




Karachi 

BBA 2010 Sukkur Institute of Business 2.54 

Administration 

Intermediate 2005 Mazhar Model H/S School Ranipur A (72%) 

Matriculation 2003 Government High School Karoondi A (74%) 


Doing BBA in marketing was indeed a blessing that I leveraged to 

get an insight of how corporations work effectively in a competitive 

environment. During my study at Sukkur IBA I came across several different 

subjects related to Finance, Management and Marketing and within one 

year of my studies I found myself deeply involved and enjoying the field. 

BBA gave me all which I needed to understand the principles of business 

administration and corporate functions. After doing my BBA I joined 

humanitarian sector and worked there for about 2 years. There my 

communication and interpersonal skills contributed a lot in my success 

which I had learned in BBA. Then I realized that for my successful career 

progression I need to have some broader skills and knowledge and higher 

qualification which was missing. 

The so-called gap in my career growth could only be bridged by 

understanding and learning about the corporate and business environment 

strategically. In order to grasp knowledge and skills to understand the 

business, MBA was my ultimate requirement. Getting admission in IBA 

and doing MBA was the greatest opportunity in my life to excel in my skills 

and knowledge from the prestigious institute of Pakistan. It has strong 

brand name and Alumni spreading across the businesses. 

The learning environment at the Institute of Business Administration Karachi 

isn’t only confined to the classroom. Projects in different subjects and 

working in different groups provide an opportunity to improve interpersonal 

and communication skills. In addition to the excellent business curriculum, 

IBA provides multiple opportunities for students to engage in various 

activities and enrich their experience. I appreciate the quality of teaching, 

and the knowledge and exposure regarding my majors. 

I want to see myself in some growth-oriented organizations where I would 

be working in a challenging environment. I enjoy working with people in 

groups and can also perform better individually. I am looking forward to 

pursue my career in the field of sales management or/and supply chain 

management. 


Consumer Behavior, Brand Management, Sales Management, Services 

Marketing, IMC, Strategic Marketing, Supply Chain Management, Dynamics 

of Distribution and Logistics, Project Management, Entrepreneurial 

Management 


• MBA Project-Agri Business Investment Fund sponsored by “The Abraaj 

Group”. 

• Re-launched the brand “Shoop Noodles” at IBA main campus 

• Term Report on corporate strategy of AMAN-Tech 

• Term Report on Supply Chain of Shan Foods 

• Term Report of Consumer Behavior on Levi’s Pakistan 

• Marketing Audit of Teltonika Pakistan 

• Assisted Ms Mahreen Nazar (Faculty Member) in writing a case study 

on Reko Diq 

• Arranged a seminar on “Marketing Issues in Pakistan” in 2010 at 

Sukkur IBA. 


• Represented MBA in hard ball Cricket at IBA Karachi 

• Attended Avant Grade, a two day workshop on setting up strategic 

vision of life and strategic time management by Time Lenders at IBA, 

Karachi 

• Participated in Inter-Collegiate Poetry Competition 2010 

• Remained Hostel Coordinator for two years at Sukkur IBA 

• Secured 3rd position in 12th All Pakistan Bilingual Allama Iqbal 

Debate Contest 2008 

16



Jan 20I2-May 2012: International Organization for Migration (IOM) 

Designation: Interim Provincial Coordinator 

(Note: I worked with IOM on third party contract of Hussain Rathore & Co) 


• To supervise Humanitarian Communications field team working in the 

flood affected districts of Sindh 

• To guide the field team making their weekly plans 

• To consolidate Weekly and Monthly Reports based on the daily reports 

of field staff 

• To maintain a good coordination with respective district governments 

where Humanitarian Communications Team was working 

• To identify and make partnership with local and international NGOs 

working in flood affected districts of Sindh 

• To arrange and conduct trainings for the partner organizations’ field 

staff 

• Any other task assigned by the supervisor 

Sep 20I0-Dec 2012: International Organization for Migration (IOM) 

Designation: Information Officer 

(Note: I worked with IOM on third party contract of Hussain Rathore & Co) 


• To visit flood (2010) affected communities in Northern Sindh to identify 

the issues/problems of communities. 

• To coordinate those issues/problems with relevant cluster/organization 

to get them resolved. 

• Highlight any urgent area of intervention based on feedback from the 

community members especially community leaders. 

• To Provide support in development and dissemination of information 

on request of PDMA Sukkur/Hyderabad hub through existing formal 

and informal communication channels 

• Provide the requisite support to the PDMA in communication strategies 

of available and accessible early recovery services 

• To attend the cluster and other humanitarian meetings for information 

sharing. 

• To conduct “Awareness Sessions” with communities as per their need. 

• To develop “Human Network” in the communities as well as with 

partners/government for informal dissemination of information. 

• To identify the means of mass level of media campaigns in affected 

communities. 

• To develop FAQs regarding the prevailing issues of beneficiaries. 

• Any other task assigned by the supervisor. 


• Camp Coordination & Camp Management (CCCM) ToT (Training of 

Trainers) by CCCM Cluster in Islamabad. 

• S.A.I.T (Security Awareness Induction Training) by International 

Organization for Migration (IOM) in Islamabad. 

• “Do No Harms” frame work in Humanitarian Response by Redr UK 

in Karachi. 

• Four days “Rapid Protection Assessment” training by Protection Cluster 

in Sukkur. 

• Online training on “Different Needs-Equal Opportunities (Increasing 

Effectiveness of Humanitarian Action for Women, Girls, Boys and 

Men)” by IASC. 

• Social Mobilization Training by IOM in Sukkur. 



• Have orientation of SAP 

• Qualified Trainer and Public Speaker 


• Teaching assistant at IBA for the Accounting and Law department 

• Secured 3rd position in 12th All Pakistan Bilingual Allama Iqbal Debate 

Contest 2008 

• Main protagonist of the case study written by Dr. Ambergul Rashid 

(Director QEC, IBA Karachi) 

17


Daniyal Akhtar 

0321-2214300 

daniyal.akhtar@khi.iba.edu.pk 

Date of Birth: September 11, 1988 

Marketing 

I realized my interest in Marketing during the initial semesters of my 

undergraduate studies and it was that interest that led me to further pursue 

my majors in Marketing. I entered into professional life as a customer 

services representative. Because of my performance in couple of assignments 

and my ultimate interest that eventually helped me moving to the marketing 

department. On the job I recognized the need to learn the contemporary 

marketing approaches, and to further strengthen the basic theories which 

will not only augment my knowledge about field but will also aid my career 

progression. 

IBA indeed was among the highest weighted options under consideration, 

partially because of reputation, and fairly because of academics and outof-class 

learning opportunities this oldest business school in the region 

has to offer which altogether dwarfed the other alternatives. 

I am proud to be part of IBA's auspicious alumni network and thankful to 

IBA for strengthening my theoretical concepts and for further enhancing 

my cognitive skills and of course for providing me this opportunity to study 

in Malaysia for a semester as an exchange student. I am confident that 

this mix will help me in my career path. 

I envision myself to be part of an organizations where I will be provided 

with the challenges which will let me utilize my theoretical knowledge and 

intellectual skills and at the same time help me enhance my practical 

expertise for the mutual benefit of organization and my own self. I am 

ardently looking forward to pursue my career in marketing department 

of a national or multinational which provides performance based growth 

opportunities and chances to travel. 



Karachi / University of Malaysia, 

Kuala Lumpur 

BBA 2010 Muhammad Ali Jinnah University, 3.04 

Karachi 

Intermediate 2006 St. Patrick’s College, Karachi B (68%) 

Matriculation 2004 Zeal Public School, Karachi A (81%) 



Consumer Behavior, Advertising, Global Marketing, B2B Marketing, Mobile 

Marketing, Social Media Marketing, Brand Management, Sales 

Management, Supply Chain Management and Training Management. 


• Developed Marketing plan with a global marketing strategy for Quais 

designs, Malaysia 

• Brand audit of Total Pakistan Ltd 

• Term report on B2B marketing at SICPA Inks Pakistan (pvt) Ltd 

• Term report on Vodafone’s position in UK’s mobile marketing value chain 

• Term report on Surf Excel supply chain 

• Term project on metaphoric advertising 

• Research report on Buying Behavior for reefer containers 

• Developed a business plan for green energy company 

• Developed a feasibility report for RFID enabled national identity cards 

• Term Report on strategic instance of Malaysia Debt Ventures Berhad 

• Term report on training management at PayPal Malaysia 

• Developed departmental hierarchy with a detailed training Plan for 

Sumoboleh Bhd, Malaysia 

• Term report on MIS at TCS 

• Term report on Brand Management at Tapal 

• Project report on Medical Tourism in Pakistan 


• Runner up in Indus Motors competition, Battle of brains 

• Marketing executive for largest student festival in University of Malaysia 

• Member of seminar society 

• Advisor in Civic Hackathon Karachi 

• Winner of cooking competition 

• Organized multiple large events during academia including picnics, 

food mela etc. 

18



May 20I0-Sep 2012: Technology City Business Development Executive 


• Act as a bridge between clients and design & development department 

• Provide necessary training regarding query handling to new and existing 

employees 

• Take over problematic clients from team until they are back on track 

• Explore and suggest new markets to grow business 

• Devise new marketing channels and develop strategies as to how to 

make most out them 

• Devised and implemented cloud based real time reporting system 

• Develop detailed business proposals for interested clients 

• Entertain sales calls and close sales 

• Entertain, educate, advise interested clients with the best solution within 

their budget along with the pros and cons of different alternative 

solutions 

Oct 2008-Jan 20I0: Net Line (PK). 


Customer Service Representative 

• Lead the team for the achievement of the team objective 

• Help management in devising alternative benefits for employees to 

keep them motivated 

• Design and implement ways to get information from customers 

• Entertain customer queries and forward issues to the concern department 

• Help customers in selection of the best alternative that best satisfy their 

needs 

• Call clients to take their input about the level of satisfaction with the 

company and to get their input and suggestions for further improvements. 

• Develop daily report for the management review 

Jun 2008-Jul 2008: Orix Leasing Pakitan Ltd. Intern 


• Interned in the Business Control Department for 6 weeks where I 

developed an in-depth understanding of work flow in BCD department, 

learned the intranet and lease closing procedures/process and dispatch 

system in the financial industry. Assignments undertaken included 

• Review of cars, equipment leased reports 

• Improvement in the recording system so that it can be distinguished 

not only yearly basis but also according to vehicles and equipment 

category that too corporate and on individual basis3 

Trainings, Certifications, Conferences and Workshops 

• World Tourism Conference 2013 

• Best of Digital Marketing by Mike Berry 

• Digital Media conference (DigIt) 2012 

• Workshop on Power of Dialogue 

• Designing Digital Content by Nancie Wight 


• Proficient at MS Office and SPSS 


• Teaching assistant for the French language 

19


Fahad Hanif 

02I-34284301, 0321-2041214 

fahadpalla@gmail.com 


Marketing 


MBA 2013 Institute of Business Administration, 3.48* (85.94%) 

Karachi 


Karachi 

A-Levels 2006 Foundation Public School, 2A 1C 

Karachi 

O-Levels 2004 Beaconhouse School System, Karachi 3A, 4B,1C 


After graduating from the Institute of Business Administration, (IBA) 

in 2010 with a BBA, I joined my family business, Palla Industries, succumbing 

to the pressure from my family. However, I soon realized that I wasn’t 

meant to run the family business because I wanted to do things on my 

own. I wanted to strive hard to achieve success instead of just landing into 

the shoes of my forefathers and bank on their success. 

The four years at IBA taught me various aspects of business ranging from 

finance to supply chain. I yearned to apply my knowledge in a competitive 

professional setting where my skillset would be evaluated on actual work 

as compared to being pampered as the owner of the business. Hence, I 

joined Jubilee Life Insurance as a Management Trainee. At Jubilee I learned 

a lot valuable lessons including interaction with clients, dealing with 

corporate finance, handling vendors etc. My relentless hard work and 

dedication enabled me to progress quickly within the ranks of the 

organization. As time went by additional responsibilities were added to 

my portfolio and I continued to deliver work with excellence. 

In order to excel further, I realized I needed to get a higher education. Thus, 

I opted for an MBA from one of the oldest business schools in Pakistan. 

I believe that an MBA is more than just a degree; it is a process that teaches 

an individual to apply textbook knowledge to practical business scenarios 

based on prior experience. It enables one to appreciate diversity by valuing 

difference of opinions coming from different cultural backgrounds and varying 

industry segments. To get the most out of this experience I believe I had to do 

it with dedication and therefore I left my job to invest a couple of years into 

studies. Now, with an MBA degree, I aspire to become a marketing and supply 

chain professional in an organization where I can contribute with my skills 

and knowledge towards the sustainable growth of the organization. My work 

ethic, dedication and teamwork have been my biggest strengths during my 

career. My knowledge and abilities will enable me to prosper within the system 

of a healthy organization. 

20 


Brand Management, Advertising, Retailing, Services Marketing, Integrated 

Marketing Communication, Branding and Creative Corporate 

Communications, Social Media Marketing, Supply Chain Management, 

Dynamics of Distribution and Logistics 


• Presented on a book of neuromarketing “Brainfluence by Roger Dooley” 

• Made a report and presented on the retail strategies of Pizza Hut v/s 

14th Street Pizza (from traditional to contemporary) 

• Detailed report and presentation on the marketing audit of Walls Badami 

• Made a report and presentation on the “Easy Car”, a services 

developed and marketed by us 

• Brand analysis of Pring for Brand Management course 

• Live case study on The Citizens Foundation (TCF) for the identification 

of problems and solution using the tools of strategic management 

• Detailed report on the supply chain of Engro Foods Limited (Dairy division) 

• Prepared a business model for selling RFID solutions for inventory 

management 

• A detailed research was conducted on SOGO Group of companies 

for launching a new pesticides brand with SOGO’s name. Results 

were compiled and analyzed using SPSS 

• Organized an event for launching a new reality show by the name 

of “The Super Star” 


• Part of IBA cricket team 

• Coordinator of IBA adventure society 

• Member of IBA sports society 2006-2007 

• Worked as a member of guest relations of the seminar “Bulls of the 

Market” held on 21st April 2007 

• Initiated and executed IBA flood relief campaign 2010 

• Completed 30 hours of social service during 2005 at Friends of 

Cardiac Surgery 

• Freelance writing for www.academia-research.com 

• Participated in a debate during 2004 in Foundation Public School



Jun 20I3-Jul 20I3: Shell Pakistan Aviation Internee 


• Successfully completed a six weeks internship program with projects 

spread across aviation industry (Flight Support Companies) of Pakistan 

• Disciplines: 

• Researched upon and highlighted factors other than price that impact 

the fueling decision of the resellers/ITP FSC (Into Plane Flight Support 

Companies) 

• Prepared ITP FSC aviation strategy for 2014-2015 

Jul 20I3-Jan 20I4: International Textiles Limited MBA Project 



• Problem identification was done by conducting detailed research on 

the entire value chain 

• Development of demand forecast for better scheduling and planning 

• Implementation of S&OP team 

Oct 201-Aug 20I2: Jubilee Life Insurance Company Assistant Executive 


• Assisted in operational functions of the Business Strategy & Chanel 

Operations (Bancassurance) department: 

• Coordinated with local and international banks to process consumer 

claims 

• Handled different products until their maturity 

• Prepared service level agreements (SLA’s) for clients 

• Mapped processes, identified short comings and suggested strategic 

solutions for department 

• Transaction management of all the partner bank 

Nov 2010-Oct 2011: Royal International Exchange Company Pvt Limited 



• Was rotated in various departments like export, Admin & HR and 

internal audit department to learn the dynamics of the work. 

• Conducted internal audit of head office and branches (Karachi and Lahore) 

• Recommended and implemented several changes 

• Drafted the employee agreement that was not present previously 

• Managed different cost centers to reduce unnecessary costs 

Jun 20I1-Present: Zenith Event Management Services (ZEMS) 

Co-founder / Director 


• Developed strategies for business development 

• Managed cash flows, budgets and quotations 

• Developed strategies for organizational growth 

• Supervised events to ensure quality 

Jul 20I0-Sep 20I0: Palla Industries Limited 

Business Development Executive 


• Marketed and developed business to get new buyers Trainings, 

Certifications and Workshops 

• Attended the “Managing a brand launch” workshop 


• Attended the “Managing a brand launch” workshop at Pakistan Society 

for Training and Development (PSTD) 


• Proficient at MS Word, Excel, Power Point and Prezi 


• Was awarded the best case solution award during the “Managing a 

brand launch” workshop by Pakistan Society for Training and 

Development (PSTD) 

• Received certificate for quality grades in Mathematics in A’ levels from 

Foundation Public School 

• Received certificate for quality grades in Accounting in A’ levels from 

Foundation Public School 

21


Gulrukh Hina 

02I-36338340, 0345-2933832 

gulrukh.hina@khi.iba.edu.pk 

Date of Birth: August 25, 1988 

Marketing 



Karachi 

BBA Honors 2010 Textile Institute of Pakistan, Karachi 3.13 

Intermediate 2006 Govt. Science & Commerce Girls 3 B 

College, Karachi (Pre-Engineering) 

Matriculation 2004 Metropolitan Academy School, A 

Karachi (Computer Science) 


After acquiring a Bachelors degree, I had a chance to work in an 

internationally-competitive environment at Kassim textiles. This job provided 

me a great opportunity to gain marketing and sales experience. My job 

turned out to be an enriching experience as I learnt a lot about general 

business dynamics. It was also the time when the significance of further 

higher studies started to become more evident to me. It did not take me 

long to fully appreciate the fact that in order to achieve my goals and to 

prevail in a complex business world, I needed to continue my education. 

The Institute of Business Administration (IBA) was my first and primary 

choice to do this. IBA's master’s program has an excellent reputation and 

I knew that my investment of time, energy, and money will be well rewarded. 

In today’s market, competition is fierce and in order to stand out amongst 

the crowd, I am positive that IBA has sharpened my skills and abilities. 

MBA gave me a better perspective and understanding of marketing and 

sales. It allowed me to focus on my interest in marketing as well as endow 

me with the career responsibilities and exposure to resources, for instance 

networks and learning tools. This program has honed my managerial 

skills and helped me develop an aptitude for conducting international 

business, giving me an opportunity to build up my global business 

perspective, as well as provided me a platform to indulge with people of 

diversified backgrounds. I consider myself lucky to be a part of this Institute 

which has been at the forefront of education revolution since a long time. 

I am a motivated individual who plans for the future, and is competent 

in what I do. I have a thirst for knowledge and the hunger to prove myself 

to the world. I hope I will be able to turn my goals into reality by joining 

a dynamic organization where I would be able to utilize my abilities to the 

best for the betterment of the organization and society in general. I have 

a particular interest in brand development and management, marketing, 

sales and supply chain and would like to see myself in a good position 

in a top-notch organization of Pakistan. 

22 


Business Processes Management in ERP using SAP, Project Management, 

Integrated Marketing Communication (IMC), B2B Marketing, Consumer 

Behavior, Advertising, Brand Management, Media Management, Supply 

Chain Management and Services Marketing. 

Major Term Papers Reports Projects 

• Implemented a Change Management initiative of Fire Safety Drill at 

IBA University Campus 

• Prepared a Live Case Study on the Strategic Alignment Process at The 

Citizens Foundation Schools. 

• Executed Integrated Marketing Communication tools on “IBA Superstar” 

Tv Show. 

• Understanding and analyzing distribution planning requirement in 

ERP using SAP 

• Developed a mock Service Delivery Model for a Freight Forwarding 

Company 

• Conducted a Marketing Audit on the VIM brand. 

• Conducted Brand Audit of Ariel as a Brand Management Project. 

• Prepared a documentary on “ Evolution of Radio industry in Pakistan” 

• Analyzed Consumer insights of Levi’s via research in Consumer 

Behavior Project. 

• BBA Thesis on “Analyzing the work-related issues faced by female in 

apparel industry : case study of 3 units” 

• Analyzed the Sales Management at HINOPAK MOTORS 

• Reviewed Recruitment and Selection Process implemented by Hino Pak 


• Worked for the uplift of the community members of the Rotaract Club 

of TIP 

• Organized various social events at university. 

• Volunteered in Textile Asia 2009 at the ‘Novozymes’ Stall



Jun-Dec 20I3: Abraaj Capital Student Consultant 


• Impact Investment in Pakistan’s Health care Sector 


• In depth assessment of current state of the Healthcare Industry; evaluate 

current players, role of government, patient health seeking behavior. 

• To subsequently identify the possible gaps between and supply of 

healthcare services presently provided. 

• To suggest a self sustaining and commercially viable business model 

for Healthcare Service Providers to exploit this demand-supply gap. 

May 2010-April 20I2: Kassim Denim Pvt. Ltd. 

Senior Marketing & Sales Executive 


• Determine the demand for products and services offered by Kassim 

Denim and its competitors and identify potential customers. 

• Use sales forecasting and strategic planning to ensure the sale and 

profitability of products, analyzing business developments and 

monitoring market trends. 

• Develop pricing strategies with the goal of maximizing the firm's profits 

while ensuring the firm's customers are satisfied. 

• Managing and handling the accounts of C&A and Vf Corp. and 

following up with their respective liaison offices in India, Hong Kong, 

Bangladesh for all matters related to the buyers fabric requirements 

from sampling to bulk productions. 

• Coordinating with Local Garment Vendors and Foreign Garment 

Vendors. 

• Developed new buyers like K&L Rupert, Andre and Spring Field, and 

built strategic relations with them. 

• Coordinated with the in-house functional departments and managed 

the supply chain, making sure that the shipments were on time, also 

keeping the buyer informed all the time. 

• Handled multiple tasks at a time; simultaneously doing from sampling 

to the final post shipment details and offering post purchase services, 

looking for repeat business. 

Jan 2009: Al-Karam Textile Internee 


• Maintained and updated the Wal-Mart and other customers’ files. 

Follow ups from processing, cutting and stitching departments, order 

status to ensure timely completion of order, improving organizational 

skills. 

Jul 2009: GIA Associates Internee 


• Help in developing marketing strategies for new buyers. Managing 

the sampling department and facilitating all 'Styles' till production, as 

well as arranging for factory 'Offering samples' to be sent to the Buyers' 

to superimpose improved factory capabilities. 

Jul 2008: Naveena Textile Karachi Internee 


• Worked for the entire supply chain of weaving unit from procurement 

of yarn till shipment of fabric rolls. 


• Attended Personal effectiveness program to develop skills that will 

make effective in personal as well as professional roles 

• Attended seminars and presentations during IBA Dubai Study Trip 

2012 in companies like IFFCO, Bloomberg, and Mondelez International. 


• Good knowledge of MS-OFFICE including basic MS-Project 

• Good basic knowledge of SPSS and SAP based working environment 

• Supply chain Management , Merchandising, Sales and Marketing 

• A team player with good interpersonal, communication and 

organizational skills. 


• BBA: President’s List Award in Fall 2009 (4.00 GPA) 

• BBA: Dean’s List Award in Spring 2009 (3.6 GPA) 

• BBA: Dean’s List Award in Spring 2010 (3.67 GPA) 

23


Khawar Ali Sher 

0321-5113643 

khawar.ali@khi.iba.edu.pk 

Date of Birth: March 07, I987 




Karachi 

BBA (Hons) 2009 Bahria University, Islamabad (BIMCS) 3.43 

Intermediate 2005 Islamabad College for Boys, ICB A Div 

(FBISE) 

Matriculation 2002 Islamabad College for Boys, ICB A Div 

(FBISE) 


I am a self-driven and motivated person, who enjoys working in 

teams and that is the best assets that I have. 

Bachelors of Business Administration from Bahria University Islamabad 

gave me exposure to the general business environment and global business 

practices. My passion to further expand my knowledge base and to have 

diverse experiences led me to be involved with an entrepreneurial venture 

as well as getting the experience of working as an account executive 

looking after sales of key accounts, in a company with worldwide presence. 

After having the experience of both running a business and doing a job, 

I wanted to further enhance my competence as a business manager. Doing 

MBA from IBA was the best means to that end. IBA has the best faculty 

for business management and its tradition of producing business leaders 

were the reasons why I wanted to study here. 

In the last year-and-half I have been able to pursue my interests in various 

subjects and polish my professional skills. From studying in-depth about 

marketing, consumer behavior, brand management and economics with 

a case study based method and having the broad picture of how supply 

chains integrate in developing a value proposition in businesses. I now 

possess a working knowledge of how business managers develop strategies 

and how they use tools such as social media and brand activations to 

enhance their brand’s value. I understand what role Human Resources 

has to play as a strategic business partner. I can envision the bigger picture 

of our business environment where we operate, and how companies are 

leveraging their global supply chains to boost productivity and decrease 

costs. 

I see myself working in a challenging role, which compels me to enhance 

my productivity and contribute to the success of the organization. Be it in 

supply chain management, brand management, HR or even as an MT, I 

now possess the skills, competence and the tools required to take on the 

challenge. 

24 


Consumer Behavior, Retailing, Media Management, Industrial (B2B) 

Marketing, Services Marketing, Brand Management, Strategic Marketing, 

Supply Chain Management, Dynamics of Distribution and Logistics 


• Term Report on APL Logistics and Shan Food in Supply Chain 

Management, discussing SCOR model as well their SC models. 

• Group Presentation on Surf Excel, its positioning and segmentation 

strategies in Consumer Behavior, including consumer response survey. 

• Comprehensive marketing strategy developed in conjuncture with 

Masafi Marketing department for our Marketing Management term report. 

• Wrote a case study on the evolution of PTCL’s HR practices as it went 

through the process of privatization 

• Developed comprehensive safety and Emergency exit plans for IBA 

and conducted two safety drills; for our Organizational Behavior term project. 

• Conducted a comprehensive marketing strategy audit for PIA in 

Strategic Marketing, working with their marketing department. 

• Corporate strategy term report: the dynamics of PIAC (PIA) and devised 

a future strategy. 

• Studied Mobilink and its various brand management strategies over 

the course of its history. 

• Studied the B2B marketing strategies of Mobilink, working closing 

with their Key Account Managers; Industrial Marketing (B2B) Term project. 

• Developed a video documentary on Newspapers, their place and 

budget share in contemporary media / advertising mix of companies. 


• Attended DigIT 2012 and 2013 (Organized by Pakistan Advertisers 

Society), as a volunteer in their management team. 

• Guest Relations Team Manager at IBA Economic Forum, March 2013 

• Director Publications and Editor of Creat On magazine at Bahria 

University, Islamabad. 

• Active member of HR Club and Marketing Club at IBA. 

• Study trips to Port Qasim, Agility Logistics, APL Pakistan, Shan Foods, 

Port Grand and Lowe & Rauf advertising. 

• Administrator of a Facebook group with over 21K members and active 

user of Twitter



May 20II-Jul 20I2: Sysnet Group (Pakistan) Account Executive 


• New business development by cold calling and visiting potential clients. 

• Business relations management with assigned existing key accounts 

such as Mobilink and Telenor. 

• Developing sales leads and following up on leads generated from the 

principal or vendor side. 

• Developing and maintaining all sales reports and sales activity progress 

reports. 

• Sales forecasting and extrapolation of expected revenue (sales budgets) 

based on previous sales data of regular clients. 

• Developing proposals and quotes in close coordination with Solution 

Engineering team, according to PPRA rules for governmental organizations 

• Representing Sysnet Pakistan at various biddings and proposal 

submissions. 

• Managing and updating their CRM application. 

Entrepreneurial Venture 

Mar 2010-Mar 2011: Hassan Abdullah General Manager 


• Looking after the office assets and managing staff of our Islamabad 

branch. 

• Developing a strategic vision for our organization and defining its core 

competence in specializing in corporate expansion consultancy. 

• Keeping abreast with major developments in the real estate sector and 

business trends of the commercial real estate market. 

• Hiring new employees for all the four office locations of the company, 

and forecasting our HR requirements. 

• Coordinating and corresponding with regional heads and higher 

management of clients, especially banks and MNCs we were working with. 

• Rent negotiation, contract negotiations, and “closing” the contracts. 

• Developing contracts for rental, sales as well as lease of premises for 

banks and other MNCs 

Research Consultancy 

MBA Final Year Project 

• Company : Mobilink 

• Research Title: Employer branding at Mobilink 

• What are the best practices of leading employer brands (secondary 

research) and how Mobilink is perceived as an employer brand (primary 

research) 

• What activities can be undertaken to strength the employer brand and 

what role social media can play in the process. 

• The final outcome will be a comprehensive policy document. 

Internships: 

Jul 2009-Aug 2009: Orient Advertising Intern 

• Worked in client relations with rotations in Administration, Art Works, 

Creative, Media and class ads sections 

• Looked after some government clients (Ministry of Health) and also 

some private clients such as TransWorld. 

• Studied the working of an advertising firm in detail and familiarized 

myself with the creative process as well as art works which generate 

the “copy” of ads. 

• Studied the processes of media planning and observed the function of 

a media buying house. 

Aug 2008-Sep 2008: Soneri Bank Intern 

• Worked at Account Opening section of the bank 

• Studied the operations of a bank’s branch 

• Familiarized myself with various types of banking accounts, the services 

offered by different types of banks and how banking business works. 


• Leadership and Team development workshop with Ashraf Jaliawala 

• Interview skills and Career-Profession Preferencesession with UniLever 

Team and Country Manager Sabzwari Faisal. 

• Negotiation Skills workshop with MrZeeshanHaider 

• Attended DigIT 2012 and 2013 on social media marketing in Pakistan. 

• Various sales certifications for Citrix, Avaya IP Office and WebSense 


• Excellent presenter. 

• Excellent interpersonal and communication skills, especially for the 

purpose of developing business relations. 

• Contract development and execution skills, familiar with“legal language” 

of such documents. 

• Excellent report writing skills. 

Software and Tools 


• Proficient with Adobe Premier, Adobe After Effects and CyberLink Power 

Director for video editing. 

• Adept with Photoshop for graphic design and Corel Draw for vectors. 

• Animated presentations in Flash, SwishMax and Prezi 

• Website development through Adobe Dream Weaver and Word Press. 

25


Mehwish Fatima 

+966 56 587 1678 (Riyadh, KSA) 

021-35251882 (Karachi, Pakistan) 

mehwish.fatima@gmail.com 


Marketing 



Karachi 


Karachi 

A-Levels 2006 St. Patrick’s High School, Karachi 3 B’s 

O-Levels 2004 Happy Home School, Karachi 8 A’s, 3B’s 


After graduating from IBA with a Bachelor’s degree in Marketing, 

I joined Habib Bank Limited as a Management Trainee. Successfully 

completing training at the top of my MT batch, I was placed in Consumer 

Banking and the two years I spent at HBL convinced me that I was a right 

fit for a position integrating strategy with product management. My majors 

helped me understand the product development process and the handson 

experience I gained while launching a consumer overdraft product, 

made me realize that I had passion to lead a project and see it through 

till the end. My dogged determination realized fruit when we launched 

the project despite many hiccups and I was awarded the Consumer Banking 

Service Excellence Award. Recognition by my supervisors and appreciation 

for my goal oriented attitude increased my confidence and helped develop 

my leadership skills. 

Through my experience I realized that my biggest strength is my willingness 

to take initiatives and positions of responsibility; and even as early as my 

school days, I was chosen Head Girl with authority over the student body. 

This flourished further at IBA where, as the Manager of IBA English Literary 

Society I revived a dormant student club by having the first-ever literary 

and art event at IBA. Even at HBL I was acknowledged by my managers 

for my initiative of identifying savings in our product’s cost structure. 

My decision to return to IBA for my MBA was based on the academic 

value-addition I sought. At IBA, I learnt to observe and analyze strategic 

level decision making through the use of case studies as well as the MBA 

project in which we worked on a live business of a company. The feasibility 

that we conducted for Princely Jets (Pvt.) Ltd. (an Akbar Group company) 

for its new aviation venture demonstrated how businesses are established 

in real life and prepped us for a mindset that we would have to demonstrate 

as we step into management positions. 

With a balanced skill set and strong interests in marketing & brand 

management, and strategy & product development I aspire to work for 

an organization that values initiative, creativity and responsibility so that 

as the organization grows, I continue to learn and grow with it. 

26 


Advertising, Consumer Behaviour, Media Management, Mobile Marketing, 

Sales Management, Services Marketing, Social Marketing, Strategic Brand 

Management, Strategic Marketing, Analysis of Financial Statements, 

Performance & Comp. Management, Project Management, Strategic 

Human Resource Management 


• Authored a Live Case focusing on strategic direction of National Foods 

• Developed an Ad campaign on the social cause - Insurance for the Poor 

• Prepared a Live Case on performance and compensation management 

issues of National Foods 

• Conducted Marketing Audit for Vim, a Unilever Pakistan product 

• Conducted Brand Audit and proposed a brand revival strategy for Tetley 

• Conducted a Feasibility Study for a change management initiative to 

implement solar energy at IBA University Campus 

• Prepared a Business Plan and Service Delivery model for a market 

research firm 

• Critically Analyzed the strategic human resource practices at TRG Tech 

• Reviewed the performance management systems in place at McDonald’s 

• Prepared a Documentary on the rise and dynamics of Social Media 

• Conducted Market Research for Brand Health Tracker for Tapal Tea 

• Developed a Video Thesis on New Positioning by Jack Trout 

• Prepared a research report on CSR: Hope v/s Hype for Pakistan 


Leadership 

• Class Representative, BBA & MBA, 2009-2010 & 2012-2014 

st 

• Chief Organizer, ‘Talking Pictures’ 1 ever Lit. & Art event at IBA, 2009 

• Creative Manager, IBA Carnival 2009 

• Manager, IBA English Literary Society, 2008-2009 

• Creative Team Manager, IBA Alumni Society, 2008-2009 

• Executive Council Member, IBA Library Society, 2008-2009 

Event Management 

• Organizer at Dig-It 2012, Digital Conference by PAS, 2012 

st 

• Organizer, Pehchaan, 1 ever Brand Pakistan Competition, IBA, 2010 

• Corporate Affairs Team, ‘Buy.ology’ Seminar by Martin Lindstrom,2009 

• Corporate Affairs Manager, ‘E-Marketing: Global Interactivity’ Seminar, IBA, 2008 

Interaction & Communication 

• Editor, Quill, IBA E-Newsletter, Milestone & Al-Khaber, Happy Home, 

2002-2004 & IBA, 2007-2010 

• Publications & Communications Manager, Brandorama 2010, IBA 

• Actor, ‘My Fair Lady’ & ‘2020’, 2009 & 2008, IBA



Jun-Dec 20I3: Princely Jets (Pvt.) Ltd. Research Consultant 

Objective 

• Assess Market Readiness for its new aviation project 

Research Modules 

• Problem Identification and Needs Assessment 

• Exploratory research of current landscape in Pakistan 



Aug 2010-Aug 2012: Habib Bank Limited Assistant Product Manager 

• Joined as a Management Traineeand was the batch valedictorian, 

subsequently placed in Consumer Banking. 

• Took initiative and discovered cost savings that proposed to reduce 

legal expenses. 


Product Development 

• Played a vital role in the development and spearheading the launch 

of the consumer overdraft product SalaryPlus pan Pakistan. 

• Responsible for coordinating with different business units ranging from 

Legal, Compliance, IT, Branch Operations and Marketing and respective 

Group Heads 

Sales Management& Training 

• Assigned targets to the 12 regions pan-Pakistan 

• Providing support in terms of marketing collateral and product training 

to regional teams 

Oct 2009-Jul 2010: IBA Teaching Assistant to Chairperson, 

Dept. Management 


• Designed class discussion material and quiz papers 

• Assisted in research and developing Faculty Handbook 

Jul-Aug 2009: Engro Foods Limited Internship in Marketing Department 


• Did initial scoping and development of PR strategy 

• Assisted in Usage & Attitude research and conducted Market visits 

• Initiated EFL Website Development 

• Assisted in Owsum School Program and devised Social Marketing 

Strategy for Olper’s 

Jun-Jul 2009 & Jun-Jul 2008: Dadex Eternit Limited 

Internship in Sales and Marketing Department 


• Developed and conducted the initial implementation of Performance 

Management System 

• Designed and conducted primary research of the entire sales team’s 

individual selling styles, strengths, talents and weaknesses 

Jan-Mar 2009: Business Recorder Newspaper Freelance Researcher 


• Researched and analyzed financial statements of companies for Brief 

Recordings section 


• Two-day workshop on Managing a Brand Launch by international 

trainers Qashif Effendi & Omer Azeem - Oct 2013 

• Five-day Marketing Study Tour to Dubai led by IBA faculty focusing on 

FMCGs and media – Jan 2013 

• Two-day workshop on Huthwaite Spin Selling - the HBL way - March 

2012 

• Comprehensive four-month Management Trainee Program- Achieved 

1st position, Habib Bank Limited - Aug-Nov 2010 

• Attended IBA Personal Effectiveness Sessions - 2013 

• Interactive Session by Martin Lindstorm on Buy.ology - 2009 



• Project and Time Management 

• Leadership and Interpersonal skills 


• 1st Position - 1st Semester MBA, IBA - 2012, 2013 

• MBA Dean’s List, IBA - 2012 - 2013 

• Service Excellence Award, HBL Consumer Banking - July 2012 

• Merit Scholarship MBA & BBA, IBA (2012-2013) & (2006-2010) 

• 4th Position - BBA, IBA - 2010 

• BBA Position Holder in 3 semesters of BBA (2006-2010) 

• BBA Dean’s List, IBA - 2009 - 2010 

• 2nd Runners Up - P&G Business Launch Competition, Karachi - 2010 

• Gold Medal in A’ Levels for Accounting, St. Patrick’s High School - 2006 

• High Achiever Award for O’ Level, Happy Home School - 2004 

• Award of Distinction for being the Head Girl, Happy Home School - 2004 

27


Mohammad Huda Saad 

02I-35241512, 0333-2113433 

huda.saad@khi.iba.edu.pk 

Date of Birth: December I9, I987 

Marketing 



Karachi 


Karachi 

Intermediate 2006 D.A. Degree College for Men 60% 

O-Levels 2004 The City School 6B, 2C, 1D 


An MBA is a not merely a qualification; it's a metaphor. It represents 

the understanding that a BBA is not enough - that to settle for mediocrity 

is not enough. In today's post-industrial work landscape, we need those 

who are willing to go the extra mile in their never-ending quest for 

excellence. I have always been such an individual - I've tried to be the best 

at what I do both on and off the metaphorical field and this is evident 

from my time at Atlas Honda, where I introduced sub-branding. This 

concept translated into a 21% increase in sales for Atlas Honda Limited 

and I was awarded Employee of Year 2011. 

My passion for marketing and supply chain management can be seen 

from the fact that I utilised a trip to Istanbul, organised by I.B.A., to learn 

the market dynamics of this emerging economy. I learnt the importance 

of synergy between marketing and supply chains - how necessary it is to 

be in tune with the market and to understand that there is a right time 

and a right place for each and every product. Leaders and innovators are 

the ones who use pragmatism, prior experience and ambition to mould 

market realities. 

Currently I am doing my doing MBA project with Matco Rice Processing 

on new business development feasibility report. The scope of the project 

has broadened my learning of different function’s working in an organization. 

How to introduce a new product to a competitive market and how to carve 

out a niche market are some of the key learning points. 

As an ambitious and hard-working individual, I am often recognized for 

my commitment and ability by my peers and my former managers. 

I handle multiple tasks on a daily basis competently, working well under 

the pressure. 


Integrated Marketing Communication, Advertising, Brand Management, 

Sales Management, International Marketing, Services Marketing, Supply 

Chain Management, Dynamics of Distribution and Logistics Management, 

Performance and Compensation Management. 


• MBA Project on Matco Rice Processing: New Business Development 

Feasibility Report. 

• In-depth Analysis of Pakistan Auto Industry (Cars) 

• Conducted brand audit of Dettol Surface Cleaner, Reckitt Benckiser. 

• Marketing research project of Johnson & Johnsons for better awareness 

and usage of their baby products 

• Marketing Issues in Pakistan faced by the Cellular operators. 

• Prepared a video report on Integrated Marketing Communication: 

• Live Case study on Atlas Battery Limited. 

• Performance and Compensation Report on Atlas Battery Limited. 

• Brand Audit on Honda Motor Company. 


• Event Organizer of MBA Metamorphoses, December 2012 

• General Secretary, IBA seminar on ‘E-Marketing: Global Interactivity’, 

March 2008 

• Operations Manager, Seminar Society, 2008-09 

• Event Organizer, IBA Counter Strike Tournament, 2008 

• Sponsorship Manager, IBA Business Plan, 2007 

• Assistant-Marketing Manager, IBA Annual Dinner, 2007 

• Sports Coordinator, IBA Indoor Sports Society, 2007 

28



Jun 20I3-Jan 20I3: Matco Rice Processing Research Consultant 


• Primary and secondary research for a new product entering a market. 

• Creating Supply chain for the product. 

• Brand Awareness Campaign. 

• Creating a Business model. 

Mar 2011-Jul 20I2: Atlas Honda Limited. Assistant Sales Manager 


• Trade Marketing in Sindh and Balochistan. 

• Achieved designated sales target/Develop dealership in various 

locations. 

• Managed the promotion and direction of the sales and service activities 

among customer in Karachi territory. 

• Held sales meetings with distributors and make forecasts on anticipated 

sales. 

• Assisted cross-functional teams to develop company’s business/conduct 

activities. 

• Analyzed sales statistics to formulate policy and assists in promoting sales. 

Jun 2010-Mar 2011: Hitec Safety Glass. Senior Marketing Executive 


• Relationship Development with Hinopak Motors Limited. 

• New business development in the automobile industry. 

• Assisted in all marketing and promotion activities. 

• Analyzed customer base and identify revenue generating opportunities. 

May 2009-Jul 2009: Zong(CMPak) Internee 


• To improve franchise efficiency in sales and service. 

• To develop a marketing campaign for selected franchises. 

May 2008-Jul 2008: Atlas Battery Limited Internee 


• Developing a marketing campaign for the AGS brand. 

• Assist in developing a CRM system. 


• Good Communications, Analytical and Interpersonal skills. 

• Effective team player along with multi-tasking abilities. 

• Proficient in MS Word. 


• Employee of the year 2011 at Atlas Honda Limited. 

29


Mohammad Umer Shabbir 

0300-5348631, 051-4448285 

umer_shabbir01@hotmail.com 

Date of Birth: May 10, 1987 




Karachi 

BBA 2010 Bahria University, Islamabad 72% 

A-Levels 2006 Beaconhouse Margalla Campus, 1 A, 1 B 

Islamabad 

O-Levels 2004 Beaconhouse Margalla Campus, 1 A, 3 B, 4C 

Islamabad 


Doing BBA in marketing was indeed a blessing that I leveraged to 

get an insight of how corporations work effectively in a competitive 

environment. During my study at Bahria University, Islamabad, I came 

across several different disciplines of Finance, Management and Marketing 

that I found myself deeply interested and enjoyed the learning environment. 

BBA equipped me with the understanding the principles of business 

administration and corporate functions. After doing my BBA I joined 

Channel 7 Communications, an advertising agency based in Islamabad, 

in the Creative department as a trainee. Through various workshops and 

exercises, I understood the tricky traits for being creative and to develop 

out-of-the-box thinking. It was during this time I realized that I needed to 

broaden my skill set and thinking ability. I felt that I need to get out of 

Islamabad and experience living in other cosmopolitan cities like Lahore 

and Karachi and also understand their corporate sectors. For my successful 

career progression I need to have broader skills and ability to look at 

things from a wider perspective. All this contributed in my decision to 

pursue MBA degree. 

Getting admission in IBA and doing MBA was the greatest opportunity in 

my life to develop my skills and knowledge from one of the prestigious 

business schools of Pakistan. It has a strong brand name and alumni 

community. A mix of faculty members from all walks of life makes IBA a 

hub of knowledge and experience. 

The learning environment at the Institute of Business Administration Karachi 

is not only confined to the classroom, Projects in different subjects and 

working in different groups provided an opportunity to improve interpersonal 

and communication skills. The best part in the MBA Programme was that 

students were not forced to study; in fact the programme is designed in 

such a way that students themselves take interest in studies and other 

extra-curriculum activities. 


be working in a challenging environment. I enjoy working in groups and 

can also perform well individually. I look forward to pursue my career in 

the field of brand, sales and supply chain management and I am willing 

to leave the comforts of office and go out in the market and experience 

the business first hand. 

30 


Advance Portfolio Management, Entrepreneurial Management, Consumer 

Behavior, Branding and Creative Corporate Communications, Social 

Media, Marketing, Services Marketing, Personal Selling, Integrated Marketing 

Communication, Strategic Brand Management, Strategic Marketing, Supply 

Chain Management, Dynamics of Distribution and Logistics, Strategic 

Sourcing and Procurement 


• MBA Project: Agri-Business Investment Fund sponsored by “The Abraaj Group”. 

• Presented a detailed paper by NarasimhanJegadeesh on Predictable 

Behavior of Security Returns for Advanced Portfolio Management course 

• Made a report on empirical analysis on Karachi Stock Exchange for 

the last 20 years and based on this made an ideal portfolio for investment 

• Developed a feasibility report on Solar-Panel Energy in Pakistan for 

Entrepreneurial Management course 

• Re-launched and brand activation for the brand “Shoop Noodles” at 

IBA main campus 

• Compiled all the required data for IBA Alumni book as a part of 

Change Management for Organizational Behavior and Leadership course 

• Made a feasibility report on new construction of hostel at IBA as a 

part of advance and applied business research course 

• Term Report on Corporate Strategy of AMAN-Tech foundation 

• Term Report on Supply Chain of Shan Foods 

• Launched our own services business at IBA as a part of Services 

Marketing course 

• Consumer Audit Report of Consumer Behavior on Colgate- Palmolive, Pakistan 

• Marketing Audit of Teltonika Pakistan 

• Developed a new brand for Strategic Brand Management course. 

• Applied ZMET technique in determining strategies for marketing 

• Managed digital marketing campaign of Shan Shoop as a part of 

Branding and Creative Corporate Communication course



Jun 2009-Aug 2009: Mobilink Internee 

Internee in PR and CSR Department 

• Worked closely with Mobilink’s IDP camps at Jehangira 

• Maintained journals of Mobilink’s CSR activities. 

• Organized a press conference 

• Organized ‘We the People’ an HR engagement event at Mobilink 

May 2010-Jun 20II: Channel7 Communications, PVT LTD 

Trainee Creative 


• Worked on various advertising campaigns of private and public sector 

organizations 

• Worked closely with Punjab Government’s projects and have been 

involved in strategizing the rallies 

• Organizing member of TiE- Bounce Back 2011, Islamabad 

• Worked with LaunchPad, a sister concern of Channel7 managing 

digital campaigns of various organizations 

• With closely in concept writing for TVCs and English copy writing. 

Sep 2011-Jul 2012: Hayat Computers, PVT LTD Sales Executive 


• Responsible with client relationship building 

• Managed major business accounts of the company 

• Involved in forecasting process for Cannon printers, a hot selling item 

• Managed a team of sales trainees and set goals for them 

• Developed FAQs for clients that was posted on the website 

• Procurement of consumer electronic items compatible to the Pakistan’s 

market 


• Winner of Inter-Batch cricket tournament at IBA Boys Hostel 

• IBA Marketing Summit 

• Management Team of IBA convocation 2012 

• Management Team of Alumni Dinner at IBA 

• Management Team of HR Invent, 2012 

• Organizing committee member for Battle of Brains 2012. 

• Management Team of Avent Grade 3.0, 2013 

31


Mohsin Ali Khan 

02I-34300361, 0345-3036085 

inboxmohsin@hotmail.com 

Date of Birth: January 18,1986 

Marketing 

Definitely not because it was a widespread fad to have a Masters 

degree was the reason behind my MBA degree. Spending 3 years in a 

diverse set of industries, I firmly believed I had the potential to achieve 

more than what was required from me. Hence it was evident that after 

certain skill sets, companies look for credibility in the employee they hire, 

which is provided by an MBA degree. I also felt the need to update myself 

with new tools of problem solving and a learning criteria that adds value 

with pace to my career growth. 

A benchmark experienced system that can best analyze, measure and 

convert my weaknesses into strengths was what led me to IBA. I loved the 

various challenges it put me through everyday only for one soul reason 

which was to bring out the best in me. Also enhancing my global learning 

by selecting me to study at the University of Malaya, the top university of 

Malaysia, IBA served its vision of leadership. Never the less IBA to me is 

the place where not only the faculty but my peers fashioned such a 

competitive ambience that it will lead to my sustainable discernment for 

the years to come. 

Being a highly motivated individual I look forward to apply my experiential 

learning in a business environment where growth is achievable. My aim 

is to serve the Marketing applications in an industry preferably the FMCG 

sector, since it has always been an area of interest for me. However, by 

proving my capabilities, creative skills and knowledge database I see my 

self reaching to a senior management level position in a reputable 

organization in the near future. 



Karachi 

MBA 2013 University of Malaya, Malaysia 3.7 

(Exchange 

Semester) 

BBA 2009 PAF - KIET, Karachi 3.5 

A-Levels 2004 British Council, Karachi A,C,D,E 

O-Levels 2002 St. Michaels Convent School, Karachi 5Bs, 2Cs, D 



Brand Management, Consumer Behavior, Advertising, Sales Management, 

Media Management, Social Media Marketing, Supply Chain management, 

Global marketing and Integrated Marketing Communication. 


• Advertising plan for Continental biscuits Ltd. 

• Marketing Plan for Fraser and Neave Ltd. 

• Advertising brief for Ariel 

• Marketing Audit for Bake Parlor 

• Social Media marketing campaigns 

• Conducted Market Research Analysis for Digital news 

• Reflection paper on Global marketing issues 

• Supply chain management issues audit at leapfrog 

• Pakistani media analysis 

• Project on the working culture of IBA 


• Best Presentation Award 2009 

• Best Musical Talent - Napa awards 

• Nominated for LUMS MSE 2013 

• President of Music society - PAF KIET 

• Winner of TRG battle of bands 

• Entrepreneurial projects of Teaching and Music 

32



Jun 20II-Aug 20I2: SolarKaz Pvt. Ltd. Accounts Executive 


• Providing financial information as per management needs 

• Preparation of financial records and information 

• Preparation of payments by verifying documentation and disbursements 

• Reconciling financial discrepancies by collecting and analyzing 

information 

• Substantiating financial transactions by auditing documents 

• Regularly inputs of information from invoices 

• Timely submissions of reports as per department heads needs 

• Carrying out auditing functions 

• Tax cuts for staffs and salary functions 

Jul 2009-Aug 20I0: Café Students Branch Account Executive 


• To provide support in all matters of finance regarding the branch 

• To make sure financial regulations are met by the staff 

• Auditing transactions 

• Credit requirement and recovery 

• Salary functions and tax deductions 

• To promote and advise on cost saving measures throughout the branch 

• Present analysis of the daily recordings to the branch manager 

Feb 2009-Jun 2009: Global Securities Pakistan Senior Equity Officer 


• Legitimate closing summary writer for Bloomberg 

• Buying, selling and future projections of KSE 

• Dealing with high net worth individuals for their accounts management 

• Day to day transactions of short selling 

• Updating information to foreign clients via Bloomberg 

• Analysis of financial information to provide better projections 

• Client meetings 

• Providing Capital market analysis through current happenings 

Jun 2008-July 2008: Pakistan Petroleum Ltd. Internee 


• Getting hands on experience of every sub unit in the finance department 

• Maintaining records for the salaries of off shore employees 

• Data input and calculations on the company’s own developed software 

• Regularly attend department meetings in the finance unit 


• World tourism conference 2013 

• IBA Munik 2013 

• Young leaders conference 2013 

• LUMS music festival 2013 

• Entrepreneurial Summit 2009 


• Presentation skills 

• Creative skills 

• Finance expertise with marketing know how 


• 10 years of group Teaching experience 

• Proficient Speaker 


• Dean’s honor list 

• Best Presenter 2009 

• Merit scholarship at PAF KIET 

• Best Musical Group award 

• Winner of entrepreneurial summit 2009 

33


Muzammil Shahid 

02I-34687953, 0342-2386155 

muzishah@gmail.com 

Date of Birth: August 08, I988 

Marketing 



Karachi 


Karachi 

A-Levels 2006 Bahria College, N.O.R.E. 1, Karachi 1A, 1B, 2C 

O-Levels 2004 Bahria College, N.O.R.E. 1, Karachi 4A, 4B, 1C 


Graduating from a prestigious institution, Institute of Business 

Administration, with a Bachelor in Business Administration opened new 

and different avenues for me. During my study in IBA, I started getting 

interested in the Marketing function of an organization. Being a marketer 

agreed with my personality: social, curious and outgoing. After graduation 

my first job complimented my interest and provided a wide range of 

experiences, organizing an event, planning and strategizing PR campaigns 

for brands and companies alike, etc. I had the opportunity to get the 

second job in the same field, marketing. The second job also allowed me 

to explore the field of sales and business development. 

MBA was an important requirement to get a good career growth and also 

for a healthy career and skills development. Continuous learning and 

development is an important part of career life and MBA provided me 

with an opportunity to gain further knowledge about my field and the ever 

changing corporate and business environment. Doing MBA from my alma 

mater, IBA, was an honor and a great achievement. I have been part of 

both the old and new IBA. Other than being a reputable institute of Pakistan 

with a strong Alumni base, the changes in the curriculum and teaching 

methods provided me an opportunity to learn on the same teaching model 

as followed in the oldest and prestigious universities of the world. The 

quality of teaching, teaching methodologies, and variety of courses gave 

me an opportunity to pursue my majors in a very different light. 


be working in a challenging environment. I want to employ my work 

experience with the knowledge gained over the course of MBA, for the 

benefit of the organization, society, country and the world as a whole. I 

will be very pleased to combine my interest with my career and the courses 

taken in MBA would definitely allow me to do so. 

34 


Integrated Marketing Communication, Mobile Marketing Strategies, Supply 

Chain Management, Performance and Compensation Management, Brand 

Management, Project Management, Media Management, Dynamics of 

Distribution and Logistics, Services Marketing & Strategic Human Resource 

Management. 


• Formulated and executed a social media marketing program for Diya Pakistan 

• Analyzed the supply chain of KTC Tea Company 

• Conducted a live-case study report for Corporate Strategy on Atlas 

Batteries Ltd. 

• Organized a MBA Debate ‘Metamorphosis’ to measure industries’ 

perception about IBA’s MBA 

• Conducted Brand audit for Dettol 

• Formulated a business plan of research consultancy 

• Researched on the garment export of Pakistan and analyzed the 

textile-garment industry 

• Wrote a report on the ethical issues of marketing perspective 

• Conducted research on the buying behavior of broadband customers 

• Analyzed the marketing problems faced by event management 

companies in Pakistan 

• Formulated a business plan on retailing of optics’ products 

• Wrote an analysis of the marketing strategy of BOC Pakistan 


• Member, Executive Council, Placement Society - 2009 

• Asst. Manager, Finance - Seminar, The Revival of Karachi Stock 

Exchange - 2009 

• Operations Manager, Seminar, Surviving the Turbulent Corporate 

World - 2009 

• Operations Team Member – Talentopia, IBA 2008 

• Operations Team Member – Seminar, Bancassurance – 2007 

• Member, Social Events Society, IBA 2006 – 2010 

• Chief Event Organizer, Charity Fair, Bahria College 2005-2006



Apr 2013-Jan 2014: MBA Project Student Consultant 

Feasibility Report for new venture in Auto Service Industry 


• Researched the auto service industry, including branded and nonbranded 

auto service shops 

• Formulated a business plan and model for a new one-window auto 

service shop 

• Devised the marketing and operational strategy for the one-window 

auto service shop 

Apr 2012-Dec 2012: InterGraphics C&A (Pvt.) Ltd. Marketing Executive 


• Account Management for various clients including two international 

(Dream House Ltd. & Hudhud Communications) and a local client 

(iShopping) 

• Business Development 

• Planning marketing strategies for interGraphics 

• Coordinating with the production team, vendors and finance team for 

execution of projects for clients and marketing for inter Graphics 

Nov 2010-Mar 2012: Mediators Pvt. Ltd. Manager Clients Services 


• Account Management for various accounts/clients - Reckitt Benckiser- 

Dettol, Oxford University Press, GlaxoSmithKline and UNICEF. 

• Planning, budgeting and executing PR strategies for the clients. 

• Daily media monitoring reporting and analysis for UNICEF. 

• Coordinating with the media monitoring, designing team and vendors 

for execution of PR strategies for the clients. 

• Organizing and managing events aimed at improving public relations 

for various accounts/clients. 

• Event Manager for the National Health and Hygiene Conference – 

organized for the introduction of Global Hygiene Council. 

• Operations Manager for the Pakistan Energy Conference 2011, heldin 

Islamabad. 

• Planning stand-alone awareness campaigns and PR projects for 

Mediators 

Jun 2009-Aug 2009: Telenor Pakistan Internee 


• Conducted a sales audit for the MNP Project - analyzed the test region 

(Karachi) and presented the results and recommendations for the 

project to be implemented nation-wide. 

Jun 2008-Jul 2008: Cupola Co. Internee 


• Planned full-day activities for 14 August, Independence Day, at KFC 

outlets 

• Planned a campaign for PehlaIftar for kids at KFC outlets during the 

month of Ramadan 

• Conducted training exercises for customer service staff and leaders 

of KFC outlets 

• Audited Daily, Weekly activities at KFC outlets 

• Created Database for frequent customers at various Cupola businesses 


• Proficient at MS Office, SPSS, Oracle & VB 


• Recipient of Bahria Foundation scholarship from 2004-2010 

35


Nazish Farooq 

02I-32224330, 0346-2242924 

nazish.farooq@khi.iba.edu.pk 


Marketing 

Outliers: The Story of Success is a research-based book written by 

Malcolm Gladwell. In this book, he evaluates the factors that differentiate 

the achievers from non-achievers and goes on to prove that achievers are 

created and not born. The book highlights that even though some individuals 

might be born with exceptional talents, it needs nurture to bring out the 

latent talent. I believe that my undergraduate degree and my experience 

of working with Shell have truly nurtured me and have augmented my 

interpersonal and leadership skills. 

IBA is rated as one of the leading business schools in Pakistan and its MBA 

program has always been one of the most sought-after graduate programs. 

The two-year work experience requirement for MBA not only helps in 

ensuring that the students have significant corporate world exposure after 

their undergraduate degree but also helps in developing a rich pool of 

students from diverse backgrounds. This pluralism in turn brings different 

ideas and perspectives to the class room discussions. I believe that the 

case study based methodology has helped me to develop analytical and 

problem-solving skills by exposing me to real-world scenarios. Also, the 

extensive MBA project has helped me to enhance my interpersonal 

communication skills and business knowledge while providing me with 

the hands-on work experience. 

Marketing truly excites me and I aspire to become a specialist in it. I enjoy 

working with brands and meeting new people. I wish to work for a learning 

organization that takes care of all its stakeholders. I want to add value 

to the organization while enhancing myself personally and professionally. 

36 



Karachi 

BBA 2010 Shaheed Zulfikar Ali Bhutto Institute 3.56 

of Science and Technology, Karachi 

Intermediate 2006 Aga Khan Higher Secondary School A (72%) 

High School 2004 Philadelphia High School for girls 3.50 

Exchange 

Matriculation 2003 Sultan Muhammad Shah Aga Khan A (83%) 

School 



Retailing, Advertising, Branding and Creative Corporate Communications, 

Social Media Marketing, Social Marketing, Services Marketing, Integrated 

Marketing Communications, Sales Management, Supply Chain 

Management, Dynamics of Distribution and Logistics, Performance and 

Compensation Management 


• Integrated Marketing Communication: Planned and executed the 

brand activation of Habib Ketchup 

• Social Media Marketing: Prepared a Social Media Marketing plan for 

an underground band 

• Sales Management: Analyzed ZIL’s sales operations and recommended 

practices to strengthen value chain relationships 

• Services Marketing: Repositioned Mr. Burger, a food chain and 

managed the outlet for a day, generating sales of more than PKR 

500,000 in a day 

• Services Marketing: Ran a service business in IBA campus 

• Corporate Strategy: Prepared a live case study on The Citizens 

Foundation 


• Worked as the class representative for MBA morning students (2012-2014) 

• Led the HIV AIDS program for AIESEC PAKISTAN on a national level 

(2008-2010) 

• Wrote an article regarding my cross-cultural exchange experience for 

an international publication called “The ambassadors of peace - 

Experiences of Pakistani and US Exchange Scholars” (2006) 

• Participated in community service activities as a YES (Youth Exchange 

and Study) program’s alumnus (2003-06) 

• Arranged “Healthline”, an informative session on maintaining a 

healthy lifestyle in IBA for students and faculty (2012)



Oct 2013-Jan 2014: IBA, Karachi Teaching Assistant 


• Prepared teaching aids for Supply chain Management and 

Organizational Behavior and Leadership courses 

• Found and shortlisted case studies 

• Led and facilitated class discussions 

• Managed admin responsibilities including updating attendance, liaising 

with the program office, checking quizzes and arranging guest speakers 

Jun 2012-Aug 20I3: Engro Eximp Intern 


• Spearheaded Engro’s diligence efforts on wholesale and retail operations 

of rice by conducting in-depth analysis of: 

• Consumer consumption pattern and buying behavior of rice 

• Competitive analysis of rice industry 

• Rice buying patterns in Hotels, Restaurants and Caterers (HORECA) 

• Prepared the marketing plan for Engro’s wholesale and retail rice 

brands; the plan included suggestions for price, product, promotion, 

packaging and positioning 

• Co-organized and coordinated the launch ceremony of Engro Bharosa, 

Engro’s wholesale outlets 

Jun 2013-Jan 2014: Abraaj Capital Consultant 


• Analyzed the prevalent situation in healthcare and indentified the gaps 

between demand and supply of healthcare services through primary 

and secondary research 

• Formulated a self-sustaining and commercially viable business model 

in Healthcare for Abraaj Capital 

Jun 2008-Jul 2008: Headlion Intern 


• Developed marketing plans for Habib water campaign and DHL’s 

Mango Day 

• Led internal branding initiatives of Shapes Health Club, leading to 8 

business development meetings with potential sponsors in 6 weeks 


• Trained on SAP (HR Module) 



• Public speaking and Event management 

Jul 2010-Jul 2012: Shell Pakistan Limited 

Learning Advisor 



• Managed Shell’s Summer Internship Program (2011) and assisted in 

employer branding activities 

• Managed the Front Line Leaders Program (in-house learning program 

at Shell) and other Personal & Business Skills’ workshops and analyzed 

post training results 

• Assisted in organizing G-Scheme (Management Trainee) assessment 

centers in 2010 and 2011 

• Awarded 50% merit scholarship from IBA for being amongst the top 

10% of the class of 2014 (2012-2013) 

• Selected as one of the 300 delegates to attend the 13th World Business 

Dialogue in Cologne, Germany from a pool of 1600 applicants from 

60 countries (2010) 

• Awarded as the “AIESECER of the month” for successfully managing 

the HIV Aids Program, a joint initiative of Standard Chartered Bank 

and AIESEC in Pakistan. The team reached out to ~1200 individuals 

nationwide for HIV Aids awareness sessions. I also managed a sales 

team comprising of 5 individuals, which built 4 partnerships in 6 

months - highest number of partnerships forged by any team in that 

period (2009) 

37


Noman Khalid 

02I-34633100, 0333-3135319 

noman.khalid@khi.iba.edu.pk 

Date of Birth: December 26, I987 




Karachi 


Karachi 

A-Levels 2006 Foundation Public School, Karachi 3A’s 1B 

O-Levels 2004 Karachi International School, Karachi 6A’s,1B & 1C 


I started off my career in 2010 with TRG, a global technology 

outsourcing firm, as a Strategy Analyst. At TRG I worked on several projects 

and provided market research and social media research consultancy. I 

was involved in the development and sales of ClearView, a market research 

platform. I helped in developing the statistical models of that platform and 

then played a key role in marketing and client management. It was the 

first platform of its kind to be launched in the local market and I was the 

cross functional team leader, leading a team of software engineers, graphic 

designers, and test engineers. I was awarded the “Best New Employee of 

the Year” award at TRG. I have worked on SPSS, NVivo, MS SQL, and MS 

Office Suite to tabulate and analyze data and I have considerable operating 

knowledge of these programs. 

To further improve my career growth opportunities and enhance my 

managerial skills, I decided to pursue an MBA and joined IBA once again 

in 2012. During my MBA training, I learnt strategic decision making 

through several of the business cases taught at IBA. I focused on developing 

my strategic analysis and marketing and supply chain skills as these are 

going to be the critical success factors for the companies in future. My 

final year project with Akbar Group helped me understand the mechanics 

involved in analyzing unexplored markets and launching new business 

ventures. 

Statistician, marketing enthusiast, early technology adopter, and a creative, 

hardworking professional were the characteristics that got me into TRG 

and helped me win the Best New Employee of The Year award in 2010. 

With my knowledge and abilities I want to help companies establish 

themselves as leaders in their own domains, be the icons of regional 

markets, and establish global brands. I plan to pursue a career in marketing 

and supply chain-related disciplines. With my previous experiences, 

improved knowledge and skill set, and ability to get things done, I believe 

I can be a key contributor in an organization’s success in the corporate 

world. I am looking for a career in growth-oriented companies where I 

can learn more, grow better, and in return help the organization perform 

better and shape the future. 


Advertising, Brand Management, Consumer Behavior, Distribution and 

Logistics Management, Financial Modeling, Industrial Marketing, Project 

Management, Sales Management, Services Marketing, Social Marketing, 

Supply Chain Management, Business Process Management with SAP 


• Conducted brand audit of Dettol Surface Cleaner, Reckitt Benckiser 

• Conducted market research for Reckitt Benckiser Pakistan on Strepsils 

• Prepared a live case study on National Foods Ltd. 

• Prepared a financial forecasting model for Habib Bank Limited on 

Microsoft Excel 

• Prepared a documentary on Social Media Evolution 

• Prepared a documentary on Brand Activation 

• Prepared solar energy feasibility analysis for IBA 

• Prepared a Business Plan for an event management company operating 

in Karachi 

• Prepared a Business Plan for a market research firm 

• Prepared a report on the Problems of Pakistan Tobacco Industry 

• Prepared a research report on CSR: Hope v/s Hype for Pakistan 

• Prepared a detailed analysis of the Pakistan Automobile Industry 


• Manager, IBA Iqra Society 2008-09 

• Vice President, Seminar Committee, E-Marketing: Global Interactivity, 2008 

• Participant, P&G Business Plan Competition, Talentepreneur, IBA 

Islamic Marketing Conference 2011 

• Career Counseling, IBA’s representative, AKHSS Education Expo 

• Member: Iqra Society, Entrepreneurship Society, Literary Societies, 

Alumni Society, Marketing Club, IBA; 2006-2013 

• Class Representative: BBA 3rd Semester, 7th Semester, 8th Semester; 

MBA 3rd Semester 

• Volunteer: IBA Convocation 2007, Business Plan Competition 2007, 

Dawn Aurora Awards, and several other events 

38



Apr 20I3-Jan 20I3: Akbar Group Research Consultant 


• Researched on feasibility of entering new markets 

• Conducted primary and secondary research 

• Developed financial plans and forecasts 

• Developed and tested the business model in Karachi. 

Jul 2010-Nov 20I0: TRG (Pvt.) Ltd. Strategy Analyst 


• Provided market research and social media research consultancy to 

local and international clients 

• Responsible for account management of research related clients 

• Conducted market segmentation analysis for several international 

clients, developing sales strategies, and optimizing TRG's operations. 

• Gave sales presentations and made marketing collateral for a market 

research platform called ClearView 

• Led the development and implementation team for client 

implementations of CleaView and verified its statistical models 

• Designed user interface of the market research platform 

• Carried out case study interviews for each candidate who applied for 

a job at TRG 

June 2009-Jul 2009: Orient Advertising Pvt. Ltd. Internee 


• Prepared a brand re-launch campaign for Nokia 1208 

• Designed a questionnaire, surveyed 200 people, tabulated and 

analyzed the surveys and gave conclusions 

• Designed a marketing campaign 

June 2008-Jul 2008: Bank Islami Pakistan Ltd Internee 


• Prepared Balance Sheet forecasts for the Bank for years 2008 and 2009. 

• Prepared a KIBOR Profile for the last three years 

• Prepared a Comparative Deposit Rates Analysis 

Feb 2013-Jun 2013: IBA Macroeconomics Teaching Assistant 


• Taught Macroeconomics at IBA 

• Conducted tutorial classes to help the weaker students 

• Checked papers and compiled grades 

Dec 2012-Jun 2013: IBA Foundation Program Mentor 


• Taught Economics and Mathematics to students from backward areas 

of Pakistan 

• Mentored students on how to plan a better academic life 

• Gave motivational speeches to enhance self-image of students 

• Provided career counselling to students 

Apr 2010-Jun 2010 IBA STHP Mentor 


• Taught Mathematics to students from backward areas of Sindh 

• Mentored students on time and stress management and improving life 

• Provided career counselling to students 


• Attended a Six Day extensive Leadership Training Conference IBLC 

• Attended a seminar on Brand Repositioning 

• Attended a seminar on Effective Advertising in Pakistani Context 

• Attended a Personal Development Workshop conducted by UniLever 


• Strong analytical and interpersonal skills 

• Effective team leader and dedicated team worker 

• Very good teaching skills 

• Able to speak and write Arabic, English, French, and Urdu 

• Microsoft Office, SPSS, SQL, SAP, NVivo, Macromedia Flash, Web and 

Graphics Designing, User Interface Designing 


• “Rising Star 2010”– TRG Best New Employee Award for the year 2010 

• 3rd Position in P&G Brand Launch Competition 2010 

• IBA Dean’s List for Fall 2012 and Spring 2013 

• 1st Position in MBA Second Semester 

• 3rd Position in MBA First Semester 

• Merit scholarships from IBA (2012-14), Habib Bank Ltd (2004-10, 

2012-14) and Foundation Public School (2005 - 06) 

• Certified as Best Commerce Group Student in O-Levels (2002-2004) 

39


Noreen Ahmed 

02I-36617914, 0333-2070794 

naureen.ahmed@khi.iba.edu.pk 

Date of Birth: Mar 30th, I989 

Marketing and Sales 



Karachi 


Karachi 


I did my Bachelors in Marketing from the IBA in 2010 with majors 

in sales and marketing. I ended up working in one of the biggest FMCGs 

in the world, Unilever for its sales department. This gave me a massive 

exposure in the world of consumer business and I got to learn first hand 

how sales and marketing strategy is conducted side by side by winning 

teams that are able to win consumer trust and confidence the world over. 

I learned best business practices in the areas of sales, distribution and 

trade relationing via both formal and in formal training and mentoring 

that I received working with some of the most seasoned professionals the 

industry had to offer. 

During my tenure at the company I was exposed to the Supply Chain 

function several times and this piqued my interest in this rather discrete 

department. Being a core marketing professional and having worked in 

a market research firm and another consumer business firm prior to 

Unilever, in my mind I was able to start putting together the bits and pieces 

of the organizational framework that enables firms to enjoy competitive 

advantage over others and maintain market leader position in the hearts 

and minds of the customer. Where marketing concerned itself with the 

identification and satisfaction of customer needs, supply chain enabled 

a firm to put together the said products and make them available to the 

right customer at the right time. I felt I needed to learn more about this 

filed which is gaining worldwide attention in a world where competition 

is tougher than ever and the marketplace has gone global. 

I headed back to the IBA to get further knowledge in my chosen field and 

learn from top of the line professionals that this Institute boasts of. 

And needless to say, the experience has been worth it. Classroom learning 

with relevant industry/field trips combined with the eclectic mix of students 

one gets the good fortune to interact with here helps you see things in 

many different perspectives. Respect for the individual, objectivity and thirst 

for knowledge are the values and attitudes that are central to the IBA 

essence. I aspire to be part of an organization that values individual 

contribution and creativity, and where I can put my practical experience 

and theoretical knowledge at work. 

40 



Supply Chain Management, Dynamics of Distribution & Logistics, Services 

Marketing, International Financial Mgt, Media Management, Social Media 

Marketing, B2B Marketing, Integrated Marketing Communication, Project 

Management, Social Marketing. 


• Thesis Report on the Logistics Industry of Pakistan for our Client 

Wilhemsen Shipping 

• Live Case Report on Strategic Management at the Karachi Electric 

Supply Company (Course: Corporate Strategy) 

• Prepared a Brand Audit on Walls Ice Cream as Term Report (Course: 

Marketing Management) 

• Marketing Research Report (Quant.) on Habib Ketchup (HOM) (Course: 

Advanced Business Research) 

• Started a Change Campaign on IBA Food Management Services as 

Group Project (Course: Organizational Behavior & Learning) 

• Write a detailed report on Media Consumption Attitudes of the Pakistani 

Housewife for HUM TV (Course: Media Mgt) 

• Wrote a Service Mgt in the Restaurant Business in Pakistan (Course: 

Services Mktg) 

• Re-launched Omore Ice Cream Cones as part of a group project 

(Course: Integrated Marketing Comm) 

• Marketing Audit Report on Wilhemsen Shipping Line (Course: B2B Marketing) 


• Went to IBA Study Tour to Dubai (Jan 2013) 

• Went to IBA Study Trip to Turkey (Jun 2013) 

• Active member of Rotaract Karachi & Toast Masters International 

• Participated in an international youth dialogue as official IBA delegate 

in a UN conference in Malaysia hosted by the World Youth Foundation 

in April 2010 (www.wyf.org.my) 

• General Secretary, Rotaract Club of Karachi Metropolitan 

(visit: www.rotaractmetropolitan.com) 

• Main Event Manager, Workshop ‘Cyber Crimes’ with FIA and Rotaract 

Club of Karachi Metropolitan 200 

• Interests include: Travel, Food, Fitness, Self-help, Volunteer work.



Jul 20II-Aug 20I2: Unilever Pakistan Territory Manager Cosmetics 


• Looked after sales of the entire Skin Care & Hair Care product portfolio 

in Karachi. The company contracted a dedicated distribution centre 

for the Cosmetic channel to increase focus & ensure availability across 

cosmetic outlets of the city. 

• Managed a portfolio of 8 major brands and a team of 8 DSRs that 

include 3 girls- a first timer in a country like Pakistan! 

• Implemented Perfect Store compliance 

• Implemented Plano grams, POSM management, SOS, OSA and other 

global standards are met 

• Other disparate merchandising activities 

Dec 2010-May 2011: Habib Oil Mills Management Trainee 


• Was exposed to/trained in all the major aspects of marketing/brand 

management: Setting the targets, Brand planning, Dealing with the 

media & ad agency, Public affairs, Sponsorships, Event management, 

Activation, Marketing/ brand based Communication, Integrated 

Marketing Communication, Website designing. 

• Carried out extensive market visits as Sales Trainee in all major 

commercial areas of Karachi. Learnt and reported the Director Sales 

on Product Placement, Shelving, Display, Visibility etc and briefed him 

about distributor issues & grievances. Pricing & Trade Offer strategies. 

• Learnt SOPs/ processes of these majors departments: Finance, 

Commercial, Sales, New Product Development, Production, Quality 

Control, Human Resource & Marketing/ PR 

Jun 2010-Nov 2010: TNS Aftab Associates Assistant Research Associate 


• Worked in Client Services with Senior Research Managers to design, 

execute & negotiate research projects, 

• Facilitated in business development 

• Worked closely with Multi National clients such as Horlicks, Loreal, 

KFC, Knorr, Dettol, Tang, Cadbury, & local giants such as Dalda, Peek 

Freans, HBL etc 

• Worked with the COO on an ‘continuous process improvement’ 

scheme internally to re-structure & re-organize internal processes for 

better efficiency & returns. 

• Tools, soft ware: TNS Trakker (trademarked TNS), ORACLE based ERP 


• Successfully completed Unilever Foundation 101 training, Unilever 

Field Capability Score, Negotiation and Communication Skills Trainings 

• Completed Public Speaking training from Anees Hussain Institute 

• Attended several workshops on Public Speaking and Self Development 

with the Toastmasters Karachi. 



• Public Speaker 


• My team won the Bias for Action Award at Unilever Pakistan in the 

Sales Conference of 2012 for successfully launching the Cosmetics 

Distribution Channel in Pakistan. 

41


Noreen Salman Qayam 

02I-34614307, 0333-3879340 

noreen.qayam@gmail.com 

Date of Birth: August I9, I988 

Marketing 

When I was selected as an IBM Graduate Recruit after a strenuous 

selection process, I knew I had to earn my place in a field dominated by 

engineers. When I became the prime consultant single-handedly managing 

an important and lucrative project, I was one of only five people with my 

skillset in the country. Nothing should have stopped my ascent in this field; 

I had skills in management consultancy, besides the work experience in 

the financial sector, yet this exposure and interacting with the highly 

qualified top management at various organizations also made me realize 

what a difference a master’s qualification makes. 

Seeing the improvements at IBA strengthened my resolve when I had 

doubts about leaving a well-paying job at an MNC. The curriculum was 

rigorous, the deadlines physically exhausting and the faculty challenging; 

this is exactly what I expected from my Master’s program, with the MBA 

research project being the perfect application of academics principles to 

business practices. 

Nearing graduation, I see a transformation in myself that is a unique 

combination of professional skills and experience, and academic excellence 

acquired from the vast store of knowledge resources provided to me at 

IBA. Three years ago I left here set to conquer the business world with the 

aim of one day sitting on the board of whichever conglomerate fate led 

me to. Today I have the substance to realize my nebulous dreams because 

I can look beyond where I previously set my boundaries. 

As a professional enriched with the IBA experience, I have opened myself 

up to disciplines I had never considered before. I am willing to apply my 

skills and knowledge in an organization where my potential will be used 

to the fullest, exploiting every opportunity to learn, grow and contribute 

as both a thinker and a doer. I want to prove to myself that self-actualization 

is not just something we read in books, but a reality. 

42 



Karachi 


Karachi 

Intermediate 2006 Defence Authority College for A+ (74%) 

Women, Phase 8, Karachi 

Matriculation 2004 St. Lawrence’s Convent Girls’ A+ (84%) 

School, Karachi 



Media Management, Advertising, Brand Management, Mobile Marketing 

Strategies, Integrated Marketing Communication, Services Marketing, 

Consumer Behavior, B2B Marketing, Social Marketing and International 

Financial Management. 


• Prepared a Live Case Report on the Corporate Strategy at Multinet 

Pakistan 

• Developed an IMC Campaign to reposition Omore Ice Cream Cones 

• Devised guidelines to conduct a Social Marketing Campaign to 

increase Awareness and Action against Cervical Cancer 

• Analyzed Shell Pakistan to assess the Oil Lubricants market for a B2B 

service 

• Prepared a video presentation to explain Metaphoric Marketing within 

Advertising 

• Developed a Services Marketing business model for a mock Freight 

Forwarding company 

• Prepared a documentary on Newspapers and their share in the 

contemporary Media/Advertising Mix 

• As a Change Management Initiative, conducted IBA’s first Emergency 

Response Campaign in collaboration with IBA HR Club 

• Conducted a Marketing Audit on Unilever’s brand Vim 

• Conducted an online survey to glean Consumer Behavior Insights for 

Surf Excel against its competitors 

• Conducted a Brand Audit of P&G’s detergent brand Ariel 


• Participated in Dubai Study Trip (Jan 2013) and Istanbul Study Trip 

(Jun 2013) to observe the differences in the working environment 

between the local and foreign companies 

• Manager/Founding member of the Go-Green Society at IBA 2008-09. 

• Organizing member of Social Sciences Events at IBA 2009-2010 

• A published poet and blogger with interests in literature, science and DIY art 

• Contributing editor for College Magazine ‘Sahil’



Jun 2013-Feb 2014: Mobilink Student Consultant 


• Assess existing Employer Branding initiatives at Mobilink and devise 

a Strategy to strengthen its position using Traditional/Non-traditional 

media 


• Assessment of internal and external branding at Mobilink 

• Extensive secondary research on the Employer Branding discipline as 

well as Global Best Practices 

• Qualitative and quantitative primary research involving different 

stakeholders to assess relevant factors 

• Recommend an Employer Branding Strategy based on research and analysis 

Apr 2011-Aug 2012: IBM Pakistan Business Consultant 


• Prime Hyperion Consultant at client (UBL) 

• Responsible for post-implementation support for Oracle Hyperion 

Financial Planning (Budgeting& Forecasting)Suite in HR and Finance 

departments; translated client requirements into business logic for the 

Application 

• Member of Disaster Recovery team assigned to bring the ERP applications 

online post-server crash at client site (UBL) 

• Assisted in setting up the integration system for the Ledger with the 

Budgeting system that was wiped out in the server crash 

• Hyperion Functional Consultant at client (HBL) 

• Selected as part of the Hyperion Team working on the Analysis and 

Design phase of client’s (HBL) Finance Project 

• Translated the HBL Budget Process into Hyperion Framework 

• Graduate Recruit 

• Acted as liaison between client’s (UBL) Finance department and IBM’s 

technical consultants 

Feb 2011-Mar 2011: HBL Assistant Manager Retail Banking 


• Selected as a Prestige Banker for the pilot launch of HBL Prestige Banking 

• Selected for posting at one of the largest HBL Branch (Nursery) for 

on-the-job training in Branch Banking functions (Trade, Credit, Accounts 

& Customer Services) 

Sep 2010-Jan 2011: MCB-Arif Habib Savings and Investments Ltd. 

Internee 


• Prepared the daily NAVs and bank reconciliations of the Mutual Funds 

operated by the Company. 

• Managed data correspondence with regulators (MUFAP, SECP). 

• Edited and proof-read the Annual Financial Statements 2010 and the 

1st Quarter 2011 Financial Statements for the Company and its funds 

Jun 2009-Jul 2009: Elixir Securities Ltd. Internee 


• Witnessed live stock trading and MM/FX treasury activities 

• Prepared a comprehensive report on the Settlement procedure for 

Equity & FX trades 

• Prepared analyses of commodities and companies’ financial statements 

for Research Department 

• Researched M&A opportunities in various industries and sectors for 

potential clients in Corporate Finance & Investment Advisory Department 


• Attended the IBA Personal Effectiveness Sessions 2013 for soft skills 

• Attended the Dig-It! 2012 Digital Media Marketing Conference held 

at Sheraton 

• HBL Retail Bankers' Training Program Certification –Top performer in 

the month-long exercise 

• Attended HBL’s “7th Sense” workshop on Ethical Awareness 

• Cluster facilitator (Team Leader) of 17 participants at the IBA Leadership 

Conference 2010. 


• Oracle Hyperion Planning Solutions 

• Business Consultancy 




• Sole representative of Pakistan at the International Forum of Youth 

Poetesses, held in April 2013 in Baku, Azerbaijan by the Great Silkway 

Youth Union, under the Patronage of the Azerbaijan Government 

• Spelling Bee Champion at school level; represented St. Lawrence’s 

school at the first Dawn National Spelling Bee Competition 

43


Omar Sohail Dar 

042-36674747, 0300-2441392 

omar.sohail@khi.iba.edu.pk 

Date of Birth: August 06th, I985 

Marketing 

One has to decide early on about the career they want to pursue 

and I am very pleased to have made the decision to focus on a business 

management career for myself. In doing so, I considered the fact that a 

corporate career also offered a very high possibility of rapid professional 

growth commensurate with the hard work one puts in. Furthermore, almost 

all organizations regardless of their purpose require a professional manager 

for their operations. 

My academic degrees have allowed me to build on my internal strengths, 

which center on my thirst for knowledge and the ability to apply it. By 

studying economics, I was able to understand the very important concept 

of demand and supply. Finance has taught me how ingenuity can unlock 

value in the most inconspicuous areas. Marketing courses instilled in me 

an appreciation of communications and the crucial importance of any 

company’s sales department. These were but a few examples of the 

valuable lessons I took from my previous education and started my 

professional career. I focused on an initial sales career because sales is 

the most important activity for any business. My professional jobs have 

allowed me to build up my negotiations skills and become a much more 

organized person, with a focus on meeting deadlines. However, during 

this time I developed a number of questions and felt the need to study 

further in order to become more effective. 

For this purpose, I chose IBA because it is a premier institute and provides 

unique benefits for its graduates in Pakistan. I have been able to learn 

newer concepts which, with the added support of my work experience, 

have really expanded my vision. The case study method applied at IBA 

has allowed me to become much more analytical and resolve situations 

through intelligence. Class participation and numerous presentations have 

markedly improved my communication skills. IBA has truly evolved my 

personality into becoming a much more dynamic individual, with the 

requisite knowledge, skills and the drive to achieve challenging goals set 

in a corporate environment. 

44 



Karachi 

MBA 2009 Institute of Business Administration, 3.25 

University of Punjab, Lahore 

BA 2007 Islamia University of Bahawalpur 2nd Div 

A-Levels 2004 Beaconhouse Defence Campus, Lahore 2 B, 1 C 

O-Levels 2001 Beaconhouse Defence Campus, Lahore 2 A, 4B, 2C 



Brand Management, Sales Management, International Financial 

Management, Business to Business Marketing, Strategic Marketing 

Management, Media Management, Services Marketing, Strategic Human 

Resource Management, Financial Modeling, Dynamics of Distribution and 

Logistics, Social Media Marketing, Branding and Creative Corporate 

Communications. 


• Group Presentation on positioning of PIA as a part of Strategic 

Marketing Managementcourse 

• Marketing audit of Masafi conducted for Marketing Management 

• Project for sales management course to conduct sales in an actual market 

• Report on Shajr capital to study B2B marketing practices used by a 

financial services company for institutional clients 

• SHRM case study focusing on PTCL restructuring 

• Developed a freight forwarding agency business plan for services marketing 

• Organizational Behavior project to implement student information 

system in IBA 

• Prepared a field report on Port Qasim Authority for Dynamics of 

Distribution and Logistics 

• Prepared a visit report on Lowe & Rauf advertising agency for Brand 

Management 

• Developed a rudimentary dashboard as part of the excel course 

• AFDM presentation for analysis of BYCO policies in accordance with 

COSO framework 

• Prepared a comprehensive live case study on PIA for corporate strategy 


• Organized a cattle business in Lahore 

• Participated in Off-roading club 

• Participated in organization of hostel alumni dinner 2012 

• Member of MBA batch cricket team at IBA



Apr 20II-Jun 20I2: Attock Petroleum Ltd MTO/Sales Executive 


• Successfully completed the management trainee program with a 

specialization in retail sales management. 

• Monitored and maintained sales of retail outlets in assigned area 

• Negotiated and executed planning for monthly sales of lubricants 

• Managed provision of credit lines to distributors 

• Coordinated logistics for supplies to existing sites and managed pairings 

• Supervised maintenance of existing retail network through deployment 

of technicians 

• Negotiated deals for setting up of new company sites 

• Comprehensively assessed retail network on a monthly basis and 

reported to higher management 

• Conducted area mapping for new sites and provided volume estimates 

for network planning 

• Initiated a number of developments for new sites 

• Monitored development work at under construction retail sites and 

coordinated with engineering department 

• Initiated planning to provide standby generators for retail network 

• Improved supply lead times by efficiently managing orders 

Dec 2009-Mar 2011: Target Logistics (Pvt.) Ltd. Sales Executive 


• Conducted sales calls in assigned area for the purpose of business 

development 

• Negotiated rates and contracts for clients 

• Coordinated shipments for a diverse range of clients 

• Supervised handling of shipments by support staff 

• Actively participated in strategy planning for business development 

Jul 2009-Aug 2009: PepsiCo International Lahore Internee (Sales) 


• Conducted an extensive research on the market share and trade 

practices of different competitors in the salted snacks segment. 

• Visited almost 600 shops and the entire distribution network in the 

Lahore region. 

• Got an in-depth view of the procedures in use by the sales team. 

• Prepared a report summarizing the findings. 

• Participated in the national sales conference held in Lahore. 

May 2013-Jan 2014: Mobilink Research Project (MBA FYP) 


• MBA project based on employer branding for Mobilink 

• Assessing the brand perception of Mobilink as an employer 

• Comprehensive primary and secondary research conducted consisting 

of literature review, interviews, focus groups and surveys 

• Analyzing what appeals to students and professionals in an employer 

• Evaluating the brand image of “Mobilink as an employer” internally 

and externally based on the best practices prevalent in the market 

• Developing comprehensive employer branding philosophy 


• Leadership and Team development workshop with Ashraf Jaliawala 

• Interview skills and Career-Profession Preference session with UniLever 

Team and Country Manager Faisal Sabzwari 

• Negotiation Skills workshop with Mr Zeeshan Haider 

• Stress management workshop by Dr. Erum Maqbool 


• Fluent in English and Urdu 

• Adept at using Word, Excel and PowerPoint 

• Excellent communication skills and comfortable with working in a team 

• Strong negotiation skills 


• Scholarship on merit for MBA, IBA (Punjab University). 

• Selected as member of the School Cricket Team at Beacon House School 

45


Rao Mahin 

0333-4560289 

raomahin@gmail.com, 

raomahin@khi.iba.edu.pk 


Marketing, Brand Management, Supply Chain Management 



Karachi 

BBA 2010 FAST-NU, Lahore 

Intermediate 2005 Government College University 

(GCU), Lahore 

O-Levels 2003 The Lahore Alma, Lahore 


It is an accepted fact that IBA is the premier business institute in 

Pakistan. My reason for joining IBA was simple: I wanted to get my 

professional education in an environment that would not only make me 

better as a person but also broaden my horizon as an individual and IBA 

was just the place to be. IBA provides an opportunity to interact with people 

who could make me move forward in my career and also at the same 

time help me groom in a better way for the professional life ahead. Another 

reason for joining IBA was that it provides a platform for all to showcase 

their respective talents, that opportunity I did not want to miss upon. Now 

days the competition is such in the job market that until you belong to a 

top-of-the-line business school, you won’t get into a first-class organization, 

IBA is that institute that can provide me that opportunity. 

IBA caters to candidates from all fields of life, accommodating the selected 

candidates into one class. This diverse composition of the classroom 

enabled me to interact with individuals having diverse personalities and 

experiences. That broadened my horizon but also provided me vital 

exposure. Also not to mention the teaching faculty at IBA is the best in the 

country and one of the best in South Asia. With their guidance I have 

developed and improved my analytical and communication skills even 

further to compete with other candidates and also develop strong public 

speaking skills. Last but not the least, an IBA MBA Graduate is the number 

one preference for any local or international organization. An MBA Degree 

from IBA stamps your credentials as a first-class business professional that 

is destined to add value to any working organization. 

As a business student I look forward to building my career in the field of 

marketing, branding, advertising, supply chain/logistics/distribution. With 

a diverse educational background I command a wide range of skills. The 

objective is to evolve in a growth – oriented environment by establishing 

congenial relations with the stakeholders, deploying and developing 

expertise and sufficient skills to ensure organization and personal 

appreciation. 


Consumer Behavior, Retailing, Branding and Creative Corporate 

Communication, Social Media Marketing, Brand Management, Services 

Marketing, Advertising, Integrated Marketing Communication, Strategic 

Marketing, Supply Chain Management, Dynamics of Distribution and 

Logistics, Strategic Sourcing and Procurement 


• General Motors, Portfolio Analysis for a period of three months 

• Hill and hill sports, Entrepreneurship, business plan for the export of 

sports goods from Pakistan 

• Al-Raghba Final Year Project (Business Plan), detailed business plan 

for the launch of an Arabic restaurant in Lahore 

• E-Stroke, Marketing Research, research for the launch of an online 

sports shop, designed its marketing plan. 

• Google, Human Resource Management, analysis of Google’s HR 

practices, 

• Fresha Fruit Delivery, Services Marketing Project initiation 

• Telenor-Djuice, Brand Management, brand audit of Telenor’s cellular 

services in Pakistan 

• Masafi Water, Marketing Audit 

• Surf Excel, Consumer Behavior Research Report 

• Home Plus, Retailing strategy of a local retailer 

• Change Management project at IBA 

• Dove Shampoo, Brand Audit 

• Shan Foods, Supply Chain Analysis 

• Shan-Shoop Noodles, IMC Event (Brand Activation) 

• Rice Production in Pakistan, Managerial Economics Term Paper 

46



Jan 2014-Present Center for Entrepreneurial Development, IBA-Karachi 

Executive Assistant 

Sep 2013-Jan 2014: OPEN Karachi - IBA CHAPTER 

Director Recruitment and Registration 

Sep 2013-Present: Graduate Teaching Assistant - IBA, KARACHI 

Teaching Assistant to Ms. Yasmin Zafar - for Consumer Behavior 

Jun 2013-Aug 2013: Shell Pakistan Limited (SPL) 

HR/ER Project Assistant 

Jul 2010-Aug 2012: FreeTech Services Limited / Certification Trendz 

Assistant Manager Marketing and Support 


• Co-Director External Relations, Natak Brigade (IBA) 

• Director Operationns, HR-Inspire (IBA) 

• Co Speaker sessions Mr. Tabish Gauhar, Michael Leander, Dinshaw 

Avari, Umair Jaliawala 

• Member Leadership Club, Human Resource Club, Marketing Club, 

Sports Society 

• Represented IBA at Dig-It 2012, Digital Conference by Pakistan 

Advertisers Society 

• SOFTEC 2006 -07-08-09, Member Marketing & Branding Team, FAST 

• Member University football team, FAST 

• Member Marketing Team, NUCES Media Group 

• Member Rifle Shooting Club, Political Science Society, University football 

team, GCU 

• House Captain, Sports Secretary, Lahore Alma 


• “Dig-It”- A Digital Marketing and Advertising Conference. 

• Swiss-Knife of Social media convention. 

• IBA International Conference on Marketing 

• AVANT GARDE, IBA KARACHI 



• SEO Tools 

• Digital Marketing, Segmentation and Targeting 

• Marketing and Brand Management 

• Excellent Communication and Presentations Skills 

• Flexible and adaptable team player 

• Excellent Client Management and Internet Social marketing Skills 


• Research and teaching assistant at IBA for the Marketing Department 

• Director Recruitment and registration at Open Karachi - IBA Chapter 

• House Captain, Sports Secretary, Lahore Alma 

• Member Rifle Shooting Club, Political Science Society, football team, GCU 

• Co-Director External Relations, Natak Brigade, IBA 

47


Rida Abdullah 

0321-5654973 

rida.abdullah09@gmail.com 

Date of Birth: May 9, 1986 

Marketing 

As a student of the Textile Institute of Pakistan, I graduated with a 

Bachelor’s degree in not just Business Administration, but with a major 

in Textile Marketing and Management as well. After working for an Apparel 

Buying House for two years I developed extensive client relationship 

management skills. However I realized that I wanted to expand my horizons 

and experience other fields. Therefore I decided that it was time to get a 

Master’s degree and utilize my experiences; the BBA degree had developed 

the foundation, while the internships were a practical implementation of 

my learning. 

I decided an MBA from IBA,one of the top business schools in the country, 

would provide me with the kind of challenging environment that makes 

one exercise one’s mind and abilities to the fullest. The MBA program at 

IBA took in my undergraduate learning and work experience and groomed 

me to meet bigger challenges, I felt able to apply my learning to my future 

job. The method of teaching taken up for this specific program further 

honed my skills; the case study discussions created real life situations and 

helped in decision making. I felt able to tackle situations at work which 

previously I considered only hypothetical during my bachelors. 

IBA provided me with an opportunity when I went on an Exchange Program 

to the Institute of Business Administration, Dhaka, Bangladesh. It helped 

me to develop my abilities at an accelerated pace. The exposure and 

experience I gained from a semester abroad not only added value to my 

training as a future leader but also helped strengthen my people skills as 

I came across individuals from various backgrounds, cultures and traditions. 

The insight I gathered based on business practices in a foreign country 

immensely helped me during the remainder of my MBA and hopefully will 

do the same for my future career. 

The MBA project was the culmination of my MBA, where a combination 

of client relationship management, research and analysis helped in a live 

business strategy development. I am looking to apply all that I have learnt 

during the course of my academics and work experience to an organization 

that will not only provide me with the platform to contribute to its growth, 

but also provide me with the exposure and experience to help shape my 

career. 

48 



Karachi 

MBA 2013 Institute of Business Administration, 3.3 

Exchange Dhaka, Bangladesh 

Semester 

BBA Honors 2010 Textile Institute of Pakistan, Karachi 3.2 

A-Level Beaconhouse School System, Karachi 1 B 

O-Level 2004 Beaconhouse School System, Karachi 1 A, 2 B’s 



IBA Karachi: Social Marketing, Mobile Marketing, Advertising, Brand 

Management, Consumer Behavior, Integrated Marketing Communication 

IBA Dhaka: Managing People at Work (HRM), Training and Development 

(HR), Financial Institutions & Markets and Services Marketing 


IBA, Karachi: 

• Organized an Emergency Response Initiative in IBA to assess 

responsiveness to crisis. Arranged for professional crisis management 

team to give training in collaboration with IBA HR club as an 

Organizational Behavior Final Term Project. 

• Worked on two term reports on Unilever products: a Marketing Audit 

for Vim, to pinpoint the brand’s problem; and a survey to collect 

consumer behavior insights for Surf Excel against competitors. 

• Participated in Dubai Study Trip (Jan 2013) to assess the difference 

between the local and the international markets, to further seek insight 

into the working environment of the local and foreign companies. 

Had the opportunity to visit several multinationals as well as mingle 

with IBA alumni working in that region. 

IBA, Dhaka: 

• Conducted a study on Mobile Banking Service of “Dutch-Bangla Bank 

Limited”, Bangladesh's most innovative and technologically advanced 

bank. 

• Conducted a Training and Development Needs Assessment at 

“Banglalink”, Bangladesh’s second largest cellular service provider. 

• Conducted complete Supply Chain analysis of “Igloo Bangladesh” 

and identified gaps. 


• Volunteered at DIG-IT! 2012 Digital Media Marketing Conference at Sheraton. 

• Blogger for GEO NEWS; on entertainment and lifestyle. 

• Executive committee member of the NGO “SOOCH”, aimed at 

educating and grooming children from underprivileged backgrounds. 

• Wrote for the university’s unofficial web blog QUACK! 

• Compiler for the Textile Institute’s official print magazine TALKING TEXTURES



January 2009: Al-Karam Textile Mills Intern 

Jun-Dec 20I3: Mobilink Student Consultant 

Departments: Export Marketing, Merchandising & Product Development 



• Analyzing its strength as an employer brand through the perception of 

current and potential employees. 

• Assessment of internal and external branding at Mobilink 

• Filling the gaps by helping them formulate strategies 

• Strengthen their presence in both the traditional and digital platform 

Jan 2011-Jun 20I2: Apparel Buying Service 

Senior Merchandise Manager 

• Helped the merchandising manager with customer inquiries and updating 

the data sheet of the current order in process. 

• Kept track of the respective stages a product goes through to ensure 

customer requirements were fulfilled. 

• Responsible for maintaining efficient communication between different 

departments to ensure quality. 

• Assisted the product development team in product designing and 

enhancement. 



• Responsible for managing various client accounts for garments export. 

• Planned and executed all related merchandising activities according to 

the given orders of the clients. 

• Responsibilities included gathering and understanding client requirements, 

preparing samples and controlling budgets. 

• Trained managing and training junior merchandisers. 

• Coordinated and liaised with various teams i.e. design, production and 

shipping to ensure high-quality product delivery on time. 

• Reported directly to the Chief Executive Officer. 

Jun 2010-Dec 2010: Apparel Buying Services Merchandiser 


• Responsible for correspondence with buyer for development and approval 

on designs. 

• Made arrangements for fabric / trims, packaging and shipping. 

• Report directly to the Chief Executive Officer. 

• Attended IBA Personal Effectiveness Sessions 2013 

• Attended the IBA Leadership Conference 2010 as a participant 

• Attended Youth Leadership Conference in Feb 2009, organized by The 

Rotract Club (RYLA) 




• Qualitative Research 


• Teaching and Research Assistant for BrandManagementand Marketing 

Management course – Fall 2013 

49


S. Wajid Abbas Zaidi 

021-99247686, 0345-2861820 

wajid.abbas@khi.iba.edu.pk 



Studying marketing and management in my undergrad enabled me 

to understand the real power of different marketing tools and strategies 

in the success of any organization. 

With my work experience at Express Media Group, I was able to see and 

experience the actual execution of many promotional activities such as TV 

& print ads, outdoor and indoor advertising etc. from scratch till the end. 

Keeping this in mind, I decided to pursue my Masters degree in marketing 

so that I could further hone my skills to help me reach my career goals. 

An MBA degree means the knowledge of all business areas and not just 

any one. Not only did I learn many new concepts of marketing, but I also 

got the chance to learn important and deep concepts of other subjects 

such as management, human resources, economics, finance and especially 

supply chain. I am quite sure that this would not have been possible without 

the superior teaching methodologies of my experienced and well-qualified 

teachers. 

The MBA project has undisputedly been the biggest learning opportunity. 

It required us to work on the organization from every particular angle. 

By comprehensively assessing the external and internal environment and 

using our knowledge of all the different subjects, we were able to help 

our client to come up with a solution as per their needs. 

IBA is indeed one of the best business schools in the country. I am quite 

lucky to be a part of it. I learned a lot from my teachers during the class 

discussions and also from my colleagues who had different work experiences 

in different fields. 

I want to see myself grow in the field of supply chain or brand management 

in an organization which could provide a challenging environment in 

addition to learning opportunities. To see the dynamics of supply chain 

in an organization which adds value addition in it and increases its efficiency 

is something which fascinates me a lot. I would love to be a part of the 

team which works with their hearts and souls to make their brand strong 

and powerful in the minds of consumers. 



(Marketing Karachi 

& SCM) 

BBA Marketing 2010 Bahria University Karachi Campus 3.34 

(Hons) 

Intermediate 2006 Fazaya Degree College Faisal, Karachi B 

Matriculation 2004 Fazaya Degree College Faisal, Karachi A-1 



Advertising, Brand Management, Integrated Marketing Communications, 

Services Marketing, Supply Chain Management, Dynamics of Distribution 

and Logistics, Consumer Behavior, Strategic Marketing, Retailing 


• Group leader in the Brand Activation event of Shan Shoop noodles at 

IBA main campus 

• Organizer of IBA six-a-side hockey tournament (Sticks of Change) among 

the various batches. 

• Initiated a service business (Fresha Fruit Delivery) within IBA boys hostel 

• Research project on the expropriation of property 

• Authored a live case study on AMAN Tech in order to analyze their areas 

of improvement in the course corporate strategy. 

• Prepared a report on Levi’s (Jeans) Pakistan in Consumer Behavior 

• Prepared report on supply chain of Unilever’s surf excel in SCM course 

• Presented on creativity in OOH in advertising 

• Presented on the CBBE and sources of brand equity of Mobilink in Brand 

Management 


• Playing Squash 

• Reading 

• Watching sports and movie channels 

• Web browsing 

50



Dec 2010-Jul 2012: Century Publications (Express Media Group) 

Marketing Officer 


• Organized large events such as Express Family Festival Karachi 2011, 

Express Family Festival Faisalabad 2012 and Express Tribune Scrabble 

Showdown 2012. Responsible for all the marketing and promotional 

activities of the event to ensure its success. 

• Working on brand strategies, brand building activities, market research, 

campaign brain storming & developing the creative roadmap and route 

plan for the internal brands 

• Planning – creative communication and the touch points 

• Brand Activation – Idea generation to implementation 

• Event Planning and Event Management for in-house brands 

• Planning and implementation of CSR campaigns and activations for inhouse 

brands 

• Creating original and innovative ideas for events 

• Agreeing budgets and timescales with the clients 

• Researching venues, contacts and suppliers 

• Negotiating prices with suppliers and contractors 

• Hiring and supervising contractors such as caterers and security 

• Marketing and publicizing the events such as seminars etc 

• Communication & coordination with internal and external teams 

• Assessment of media partnerships and sponsorship proposals and their 

final execution 

Jun 2010-Aug 2010: Sui Southern Gas Company Intern 


• To maintain the sales of specific territory, maintain coordination with TSO. 


• Attended a one-day seminar, sponsored by IBA, on ‘The best of Global 

Digital Marketing’ by Mike Berry on 18th March, 2013 at Pearl Continental 

Hotel, Karachi. 



• Good Public Speaker and Presenter 

51


Shaikh Ali Ahmed 

02I-35314943, 0333-3937706 

shaikhali.87@gmail.com 





Karachi 

BBA 2010 Institute of Business Administration,2.91 

Karachi 

A-Levels 2005 Beaconhouse School System, Karachi 2Bs, 1C 

O-Levels 2003 Beaconhouse School System, Karachi 2As, 6Bs 


When I was very young, there were only three disciplines that all 

working people apparently seem to fall into: Doctors, Engineers and 

Businessmen. I aspired to be a doctor for it seemed like the best way to 

earn money and help people - typical yearnings of childhood naivety. So 

it was only natural that I took Pure Sciences in my O Levels, and though 

it was tough, I thoroughly enjoyed my studies. But I had a change of heart 

as I didn’t see myself becoming a doctor anymore. I took pre-Engineering 

subjects in my A Levels. Again, by the end, I didn’t feel being an Engineer 

was my calling, though the subjects were always interesting. And so on 

my father’s advice, I applied to IBA for BBA studies and, Alhumdulillah, 

I got it. 

I knew from my first semester that BBA was a good choice, even though 

it seemingly may have been the only choice at the time. BBA was not all 

business subjects, rather it offered a wide scope of disciplines to learn and 

benefit from. I enjoyed my marketing studies at IBA and learned much 

from the many extracurricular activities the institute offered. Nothing so 

unique there, however it was after my graduation that I truly realized the 

value of my learning at IBA. My four years at the institute helped develop 

the right discipline, attitude, analytical thinking and soft skills required of 

me at my job. That and another two years at the National Refinery Limited 

helped develop the confidence I needed to face the challenges of real life 

and the job world. 

For that reason, leaving my job for fulltime MBA was not that difficult a 

decision. My thirst to learn was always there, but I also wanted to further 

hone my soft skills from IBA. MBA has been like a rollercoaster ride, both 

challenging and rewarding in terms of knowledge and learning. Furthermore, 

it opened up a whole new discipline for me: supply chain. My interest in 

the field became such that I strove to take every possible elective that 

would make my understanding of supply chain more holistic. I honestly 

feel that this is one field that holds tremendous potential for our economy, 

as well as for my own growth and learning. 

Life has a tendency to not always go according to plan; my own career 

planning is evidence of that. However I know that wherever I do end up, 

I will work with a sense of dedication, curiosity and excitement, and strongly 

maintain work ethics. This is one thing I have learnt from MBA, and from 

life. This is what I intend to internalize wherever I go. 

52 


Supply Chain Management, Integrated Marketing Communication, 

Dynamics of Distribution & Logistics, Social Marketing, Project Management 

Strategic Marketing, Retailing, Services Marketing, B2B Marketing, Strategic 

HR Management 


• Research study on Consumer Perceptions and Preferences regarding 

Household Insecticides 

• Live Case Report on Multinet Pakistan Pvt. Limited 

• Study on the Adoption, Dissemination & Utilization of Technology at 

IBA 

• Report on Unilever’s Supply Chain Alignment with its Competitive 

Strategy 

• Report on Retail Marketing Strategy of Junaid Jamshed apparel 

• Business Plan: RFID Solutions for Apparel Retailers 

• Business Plan: Event Management Firm for One-stop Wedding Solutions 

• Project: Development and Marketing of Quranic Application for 

Android and iPhone platforms 

• Developed case study titled ‘Human Resources At Sui Southern Gas 

Company Ltd, Pakistan’ 

• Project: Demand Forecast of Asphalt Sales through Regression Analysis 

• Development of Social Marketing Campaign against Child Molestation 

in Pakistan 


• Executive Committee Member of Public Speaking Society at IBA, 2009- 

10 

• Finance Director for the first Model United Nations at IBA (MUNIK), 

2010 

• Class Representative for 5 successive semesters, 2008-10 

• Team Leader at IBA Leadership Conference, 2010 

• Active Member – Go Green Society at IBA, 2008-10 

• Representative co-counselor for AUSPAK International Road show, 

2010



Jul 20I3-Jan 20I4: International Textiles Limited MBA Project 



• Problem identification was done by conducting detailed research on the 

entire value chain 



Aug 20I0-Sep 20I2: National Refinery Limited Executive (Marketing) 


• Handling exports of Lube Base Oils (LBO) including floating of tenders, 

negotiations and scrutiny of LCs 

• Management of local product shipments in coordination with related 

departments 

• Pricing of Lube Base Oils (LBO), Wax and Asphalt products 

• Managing correspondence and internal notes 

• Development of Terms of Reference for pre-qualification of export customers 

• Multimedia presentation for company 

• Development of special reports for management information such as 

‘Upliftment Trend of Top 4 Blenders’ and ‘Year-on-Year Comparison of 

Base Oil Production’ 

Aug 2009-Jun 20I0: AUSPAK International Brand Ambassador 


• Referral Marketing of AUSPAK services 

Jun 2009-Jul 2009: AUSPAK International Intern 


• Prepared Marketing Plan for AUSPAK International 

• Performed Co-Counseling for students 

• Prepared Course Finder for Australian, Malaysian & New Zealand 

universities 


• Proficient with MS Word, Excel and Powerpoint 

• Familiar with SPSS and MS Project 

• Familiar with Arabic and French 

Had exposure to the following during the above mentioned period: 

• Computation of crude oil pricing 

• Occupational Health and Safety Advisory Services (OHSAS) standards 

• Hands on exposure to SAP (Sales & Distribution Module) 

53


Sherbanoo Raza 

02I-34550115, 0300-8227258 

sherbanoo.raza@khi.iba.edu.pk 

sherbanooraza@hotmail.com 



MBA 2014 Institute of Business Administration,3.44* (85%) 

Karachi 

BBA 2007 Iqra University,3.69 

Karachi 


Marketing 

Entrance into the business world for me was at a very young age 

back in 2001. My short assignment at an activation agency not only gave 

me exposure to various brands and how the industry worked but also 

interaction with the brand managers that made everything happen. This 

was the starting point, watching these men and women make things 

happen in their respective brands and affect millions of people while doing 

it. 

I knew that this was the industry for me and the excitement and attraction 

that marketing held no other sector could possibly match. I decided to 

pursue my dreams by starting to do my BBA and then went back to work 

for another activation agency. The learning of a business degree was 

profound and very relevant to what I wanted to do in life. Even though I 

thoroughly enjoyed my work at the agency and it was something new and 

spontaneous regularly, I was still lacking a specialized academic background 

to fuel my energy of wanting to make this world a better place through 

brands for both goods and services. 

After working extensively in my role at the agency, growth prospects had 

slowed down and a quality education was the obvious next step. I made 

it a personal quest to get into IBA to complete my Masters degree. Achieving 

this goal was a personal leap as being from another business school for 

my BBA all we heard and wondered was “IF our degree was from IBA 

things would have been different”. Once I got in I yearned to become one 

of those that exude all that IBA is about and personalities that have shaped 

the Pakistani business world. 

IBA teaches us to perform under all conditions and for me personally it 

was the realization that everyone here is exceptional so in order to compete 

I need to stand out and be on top of my game at every instant. The MBA 

Program was no different, we were the first batch to come back after the 

2 year requirement and learning has been very real and intense. 

I hope to use my years of experience and acquired knowledge and skills 

by working in the marketing or supply chain department of any organization 

that can help me realize my dreams of making a difference in the 

consumer’s life and provide me comfort in knowing that I have used my 

knowledge and interest towards good use. 

54 


Advertising, Brand Management, Media Management, Distribution and 

Logistics Management, Integrated Marketing Communications, International 

Financial Management, Performance and Compensation Management, 

Project Management, Services Marketing, Global Marketing Management 


• Feasibility Report on building a large Apartment Complex 

• Authored a live case study on Pakistan International Airlines in order to 

analyze their areas of improvement stemming from their corporate strategy. 

• Application of SPSS software tools on data and analyzing it 

• Report on Distribution Channel Management of a distribution company 

• Basic project information work on MS PROJECT 

• Performance & Compensation Management report on IBA Karachi 

• Research project on the acceptance of technology affecting the popularity 

of e-newspapers and print newspapers 

• Media management report on TV ONE and how viewers are affecting 

the entertainment genre 

• Launch event on IBA campus of a major Ice Cream brand. 

• Running of a service business within IBA Campus boundaries 

• Report of a brand revamp of Bake Parlor bread. 

• Brand extension of bake parlor into biscuits 

• Extensive research project on Culture of IBA Karachi 

• Strategic Logistic Analysis of a Pharmaceutical company 

• Marketing Plan of Laundry Detergent 

• Feasibility Report on running a small food business & a Coffee House 

• Supply Chain Analysis of a Pharmaceutical company 

• Survey Research on women Entrepreneurs in Pakistan 

• Causal Research on the Effects of Packaging on User Preferences 


• Cooking and Baking



Jun 2013-Present: Wilhelmsen Ships Service Business Consultant 


• Preparing a business plan for the launch of their new ISO Tank business. 

• Research based project which entails studying the business model through 

a detailed competitor analysis. 

• Potential customer surveys via detailed interviews to assess the market 

need and how it will affect the company in the launch phase. 

• Detailed business plan on how best to launch into this business sector in 

order to fill the gaps of the current market. 

Apr 2008-May 20I0: Evernew Solutions (PVT.) Ltd. Client Services Manager 


• Making detailed activation proposals, brand development programs and 

overall plans for clients’ needs for promotion and marketing campaigns. 

• Client Development, Strategy & Planning of marketing plans, assurance 

of future business and market development. 

• Designed and executed Tapal Family Mixture family festival all across Punjab. 

• Designed and executed Tapal Mezban Karaoke drive across rural Sindh 

with ground breaking performance and innovative ideas. 

• Designed the year long shop conversion activity for Pfizer’s Progress Gold 

infant milk keeping a wide nationwide reach of teams performing. 

• Launched the school activation for Good Milk’s Oolala Flavored Milk Brand 

• Designed and executed Walls Ramzaan Activity 2008. 

Sep 2001-Sep 2002: Prime Marketing Services Client Service Exec. 


• Coordination with various brands, and their managers in finding out their 

objectives of the marketing plans. 

• Devise a marketing campaign keeping in mind the brand’s objectives 

and come up with innovative ideas to launch the campaign and supervise 

the work carried out. 


• Marketing workshop on the success of E-Businesses 2012 

• Multiple workshops on Personal Effectiveness entailing Stress Management, 

Sales Force Management, Personal Selling, Negotiation Skills etc. 


• Proficient at MS Office: exceptional skills at MS Powerpoint 

• Proficient working ability in SPSS 

• Public Speaking and Presentation Skills 


• Teaching assistant at Iqra University for the Marketing Department helping 

with Consumer Behavior and Organizational Theory and Design Courses 

• Dean’s list all throughout BBA 

• Highest GPA in BBA batch 

• Delivered valedictorian speech at BBA convocation 

Jan 2004-Aug 2004: Iqra University Internee 


• Interned at the in-house software department. 

• Writing the manual for their locally developed ERP system. 

55


Syed Mujtaba Ali 

0332-2462733 

mujtabaali@khi.iba.edu.pk 

Date of Birth: December 15, I986 

Marketing and Sales 



Karachi 

BBA-Hons 2010 Institute of Business Management,2.57 

Karachi 

Intermediate 2005 D.J Science College, Karachi B (66%) 

Matriculation 2003 B.V.S Parsi High School, Karachi A (81%) 


Beginning my professional career with a sales job in FMCG industry 

was a great blessing. Getting work done and producing best results through 

people management was a very challenging and learning experience. It 

helped me realize the importance of working in teams and in understanding 

the drivers to attain best performance level. Extensive customer, collaborator 

and team player interactions enhanced my relationship-building skills and 

helped me build attributes such as resilience, perseverance and adaptability. 

After gaining short experience in creation of PUSH strategies by managing 

the flow of product towards the end-consumer, I then wanted to learn how 

brand managers create the PULL to get the consumer towards the brand. 

My learning aspirations and my hard work helped me get into the best 

and most reputable business school of Karachi, Institute of Business 

Administration (IBA). 

The experience at IBA was fantastic. I have gotten opportunities to make 

best of mentors and best of friends in best learning environment. Learning 

has come from peer students, seniors, faculty, faculty advisors and the 

Alumni. Experiencing IBA Hostel life was the best time I have had, from 

vigorous discussions and group studies to spontaneous & adventurous 

outings with hostel mates, all have become cherished memories. 

In the near future I look forward to rejoin the FMCG industry and contribute 

to it with my academic excellence and practical experience. My first 

preference is Marketing & Brand stream of a world-class MNC that offers 

a challenging work environment for further skill enhancement and career 

development. My second preference is the fast-growing field of Supply 

Chain Management, on the basis of which companies aggressively compete 

with each other today. 

I am confident and committed to create a difference and to add value to 

any organization that I am a part of. 


Consumer Behavior, Brand Management, Advertising, Sales Management, 

Personal Selling, Retail Management, Integrated Marketing Communication, 

Strategic Marketing, Supply Chain Management and Dynamics of 

Distribution & Logistics 


• MBA Final Year Project for P&G - New shopping trends and new 

communication strategy development for PANTENE and 

HEAD & SHOULDERS. 

• Consumer Behavior report and presentation on “Levi’s.” 

Retail Management presentation on “Home Plus VS al-Taimuria Mart.” 

• Brand Management report and presentation on “DOVE Shampoo.” 

• Organized “ShaanShoop – Young Leaders Program” as part of IMC 

course project. 

• Supply Chain Management report and presentation on “Shaan Foods.” 

• Dynamics of Distribution & Logistics report and presentation on “APL 

Logistics.” 

• Personal Selling course presentation as a “Malaysian Tour Agent” 

• Marketing Management course report and presentation on “Nestle 

MAGGI UMDA PARATHA.” 

• Strategic Marketing course project on “New Tuition center launch at 

DHA phase-I, Khi”. 

• Macroeconomics report & presentation on “Factors Affecting KSE 

Performance” 


• Organized “Shaan-Shoop – Young Leaders Program” 

• Member of the IBA-MBA Cricket team. 

• Member of IBA-Hostel Cricket Team. 

56



Jul 2013-Sep 2013: Coca-Cola Beverages Pakistan Ltd HR Internee 


• ER – employee relationship management through provision of best 

facilities and infrastructure. 

• Carry out IMCR (Incident Management & Crisis Management) 

meetings and training sessions. 

• Plan and Implement Factory controls, contingency plans and safety 

measures by educating and training workers. 

• DPG Warehouse management – forklifts, tracks, godown, inventory 

visibility and traceability. 

• To ensure exclusivity of Coca-Cola company brand bottles during 

reverse logistics. 

• Plan visits and schedule meetings for dignitaries from LHR head 

office. 

• Prepare for the ER Audit conducted by Coca-cola, Icecek, Istanbul. 

• Third Party contract management (PTN – Perfect Transport Network, ZIMS 

Security, Caterers) 

• Union Management 

• Organizational Development (Talent Acquisition and Organizational 

Culture Development) 

Mar 2011-Aug 2012: Sheikh Suleman Importers 


Territory Manager 

• Secondary Sales Management for American Garden Products (Mayonnaise, 

Ketchup, Popcorns, Mustard etc) 

• Distribution Channel Management (Primary Sales Management) 

• Relationship Development with Collaborator and Clientele. 

• Enhance Market Productivity and Market Coverage through effective and 

efficient Leadership and Management style. 

• Ensure product Availability and Visibility. 

• Business Development Management – institutional selling. 

• Key Accounts Management – LMTs. 

• Whole sale and General Trade Management. 

• Trade Promotion planning and execution. 

• Plan and monitor DSR PJP – Perfect Journey Plans. 

• Marketing Intelligence to gain key consumer and market insights. 

• Categorize the market and plan execution accordingly. 

• Merchandising for entire American Garden product range at outlets. 

• Warehouse management. 

Jun 2009-Jul 2009: United Bank Limited Marketing Internee 


• Team Leader of 8 member e-commerce telesales department. 

• Set SMART monthly, weekly and daily targets. 

• Effectively and efficiently supervise, train and lead the team. 

Apr 2008-Jun 2008: Sanofi-Aventis Pharmaceutical Marketing Internee 


• Carry out a Feasibility study for launch of S1 molecule – Aflibercept for 

treatment of breast cancer. 

• Carry out Training and Study sessions of the SBAs (Strategic Business 

Agents) 

• Attended National Sales Conference at Bhurban, Punjab. 

• Report into 2 Product Managers and the National Sales Manager. 

• Get recommendation and Launch plan approved by MD. 

Jul 2006-Aug 2006: ABN-AMRO Bank Cash & Transfer Department 


• Successfully complete 8 weeks internship 

• Administer the front desk operations. 

• Get familiarized with corporate culture and work environment. 

Jan 2006-Feb 2006: Arwen-Tech Comapny Event Management 


• Organize “Brayan Adam’s Concert” at the Country Club Karachi. 

• Set up security layout plan. 

• Camera and scanner installations at entry and exit points. 

• Lead a team of 15 volunteers to ensure proper management and security 

check. 


• Collaborative Leadership style - Team Catalyst. 

• Relationship Development - Client Management (solution oriented, 

responsive) 

• Consumer Behavior insight recognition. 

• Strong intuitiveness. 

57


Wasiq Mustafa 

02I-34582645, 0301-2732112 

wasiqmustafa1@gmail.com 


Marketing 



Karachi 

BBA 2010 Institute of Business Administration,- 

Karachi 

A-Levels 2006 British Council, (privately) Karachi 2B’s, 1C 

O-Levels 2004 Habib Public School, Karachi 3A’s, 3B’s 


Graduating in Business Administration from IBA was indeed a 

blessing that I leveraged to learn the complexities of business. During the 

4-years BBA at IBA, I came across several different subjects related to 

Psychology, Human Behavior, Branding, and Advertising that provided me 

all what I wanted to do; I wanted to harness my talent of being creative 

and intuitive coupled with a strategic thinking which I developed during 

my two internships, one in a well-known MNC i.e. ICI Paints, worked in 

the marketing department for research and demand planning, and then 

an Advertising Agency i.e. Interflow Communication in the Strategic 

Planning Department. After my undergrad degree I worked for 2 years, 

firstly at Center for Executive Education IBA as Marketing Executive, which 

gave me an insight of organizational culture and HR practices across a 

wide array of Best Companies in Pakistan. I than joined Lucky Cement 

Limited in its Brand Management Team for the design, planning and 

execution of its first ever Brand Campaign which I consider a hallmark in 

my career. 

The 2 years work-study gap in my career growth could only be bridged 

by understanding and learning about the corporate and business 

environment. In order to grasp knowledge and skills to apply strategic 

thinking to business, MBA was my utmost requirement. Certainly IBA is 

the oldest and most reputable institute of Pakistan and is an acclaimed 

brand name with its strong Alumni base spreading across the businesses. 

MBA at the Institute of Business Administration Karachi doesn’t confine to 

the classroom as it provides a holistic business curriculum coupled with 

multiple opportunities for students to engage in various activities and 

enrich their experience. 

I want to see myself in a growth oriented-organization where I would be 

working in a challenging environment which would enable me to utilize 

my theoretical skills and blend those skills with the practical scenario and 

processes. I will be very pleased to serve my country and bringing a positive 

change in its image by any means and the profession I have chosen would 

definitely allow me to do so. The merger of my passion for the country 

and Branding that I have learned will add to the excellent changes in my 

career during upcoming years. My aspiration is to be in a leading role in 

a giant multinational company to make things better and to enhance my 

skills further. 

58 


Brand Management, Advertising, Social Media Marketing, Personal Selling, 

Marketing Management, Sales Management, Integrated Marketing 

Communication, Services Marketing, Mobile Marketing, Media Planning 

Dynamics, B2B Marketing, Logistics Management, Project Management, 

Supply Chain Management, SAP & Business 


• Market Research for National Foods - Pickles (Usage & attitude study) 

• Presentation on Positioning of Slice vs. Maza as a part of Brand Management 

course 

• Prepared advertising campaign for Zong 

• Prepared a Mobile Marketing Strategy for Adidas 

• Term Report on dynamics of sales management at Engro Foods 

• Research report ‘The Marketing Mix & Brand Loyalty of Nokia Cell Phones 

• Analyzed the Strategic Management of AmanTech vocational center 

• Studied the Supply Chain Function of 3M & Agility Pakistan as per 

internationally approved best practices. 

• Analyzed Employee Motivation at Subway and McDonald in Karachi 

• Analyzed the financial Statements and strategies of the Fertilizer sector 

companies 2006-2010 

• Wrote a Case on Jodia Bazaar - The Oldest market in Asia 

• Studied Pakistan Automobile and Cement Industry 2006-2010 

• Studied the Energy Sources and its Crises in Pakistan 2006-2010 

• Formulated a Business Plan SME “Vision Express” for all its outlets in Karachi. 

• Formulated a Marketing Plan of business “Biryani.com” and executed 

expansion plan for a new outlet. 


• Teaching Assistant for Brand Management & Advertising at IBA 

• Head of Volunteers at IBA-INSEAD Conference on “Entrepreneurship: 

Revitalizing the Economy 2011” 

• Team Leader for IBA International Marketing Conference 2012 

• Manager Social Events, Sports, Leadership & Entrepreneurship Society, 

IBA, 2007-10. 

• Manager & Vice Captain, IBA Basketball Team, 2008-10



Jun 2013-Jan 2014: Merck Pvt Limited MBA Project 

Project Title: “Consumer Buying Behavior of Cough Syrups” in Pakistan 

• Studied and Analyzed the Cough Syrup Market 

• Identification of major and minor factors influence buying behavior 

• Recommending a Consumer Awareness Campaign pertaining to cough 

usage 

Jun 2013-Jan 2014: Branding / Advertising (IBA) Teaching Assistant 

Assistant to the Teacher (Mr. Akhtar Mehmud) on developing/delivering of 

Course to Students via using different pedagogical tools as to enable an 

effective learning. 

2012-Jun 2013: Lucky Cement Limited Brand Officer 


Assist in development of an effective brand strategy and business plan, budgets, 

campaign etc. that would include following activities: 

• Launched First Ever TVC for Lucky Cement “Tameer Say TabeerTak” 

• Assisting in market research for identifying the target customers and 

studying consumer behavior along with execution of on ground research 

to assess and monitor effectiveness of brand initiatives 

• Developing a mechanism for monitoring, analyzing and evaluating market 

trend, identifying market opportunity and brand barriers 

• Assist in defining a brand packaging that will represent Company Image 

• Assist in defining marketing communications, advertising and Promotions 

• Agency coordination (JWT, AdSells&TMedia) 

• Assist the brand manager on different Branding aspects 

• Help in building relationship and networks with strategic customers to 

maximize business interests. 

June 2011-Oct 2012: CEE, IBA Marketing Executive 


• Developed and deployed training calendar for FY 11/12 

• Researched on competitive scenarios of Global Executive Education 

Programs and benchmarked IBA-CEE 

• Identified and analyzed training needs for various organizations by 

deploying a companywide survey 

• Communicating with potential clients through social media and print 

• Drafting clients’ proposals, contracts and any other documentation, as 

per IBA policy and standard operating procedure (SOP) 

• Interacting with other IBA departments including Advertising, Finance, 

Internal Audit, IT and Administration. 

• Coordinating with other team members of CEE and providing timely 

feedback to the prospective clients 

June 2009-Jul 2009: Interflow Communication Internee 


• Interned in the Strategic PlanningDepartment for 6 weeks where assignments 

undertaken included Research and Strategy formulation 

• Conducted an extensive Psychographic Market Research: on Young working 

Adults age (23-30) 

• Developed and Executed ATL and BTL marketing activities. 

• Made Advertising Pitch Presentations for the following companies: 

• ICI Pantalite Classic, Rivayat Masala, Suzuki Swift re-launch, 

• PTCL repositioning, Quebee launch, Radio Industry, 

• Ufone, Gold leaf Activation, Barclays Bank, 

June 2008-Aug 2008: ICI Pakistan Ltd. Internee 


• Interned in the Marketing Department (Paints) for 6 weeks where assignments 

undertaken included Research and Color Studio Forecasting and inventory 

management 

• Dealers EQ Research: Conducted Market Research of 25 Paints outlets 

all over Karachi. 

• Analyzed the Entire Paint Industry in Pakistan. Presented to ICI Paints 

National Sales Manager. (Individual Research) 

• Sales Analysis and Forecast of Color Studio: Identified the prevailing sales 

trend in the purchase of Paint from Color Studio and forecasted it facilitate 

inventory management. 


• Proficient at MS Office SPSS 

• Proficient at SAP and Project Management Tools 

• Qualified Trainer and Public Speaker 


• Recipient of 4 years BBA scholarship at IBA 

• Captain, Basketball School Team, 2003-04 

• Manager & Vice Captain, IBA Basketball Team, 2008-10 

• Manager Social Events, Sports, Leadership & Entrepreneurship Society, 

IBA, 2007-10. 

• Manager Event, workshop ‘Buyology” by Martin Lindstorm, IBA, 2008 

59


Zaid Ashraf Nizami 

042-35730489, 0321-4348424 

zaid.nizami@khi.iba.edu.pk 

Date of Birth: December 01, 1987 

Marketing 

It is an established fact that Institute of Business Administration (IBA) 

is the premier business institute in Pakistan. Therefore, my decision to 

choose this extraordinary university-with all its opportunities implied-was 

obvious. 

My reasons for applying to IBA were simple; I wanted to get my professional 

education in an environment that would not only make me a better person 

but also broaden my horizon, and IBA is just the place to be. IBA provides 

a platform for all to showcase their respective talents; an opportunity I did 

not want to miss. Nowadays the competition in the job market is such that 

until you belong to a top business school, you would not get into a firstclass 

organization; IBA is that institute that can provide me that opportunity. 

The faculty at IBA is one of the best in the country and their guidance 

would develop and improve my analytical and communication skills even 

further. 

I joined MBA program because it allows an interaction with people from 

diverse backgrounds that would groom me for the professional life ahead. 

For me, an exchange semester is an integral part of studies and IBA gave 

me this opportunity. This invaluable opportunity is an incredible chance 

to develop my personality. The wide variety of electives that IBA offers 

helps to specialize in the field of marketing which is my area of study for 

my MBA program. This would give me a broad knowledge base to apply 

during my professional career. 

My learning at IBA goes above and beyond conventional on-campus activities. 

Extra-curriculars varying from sports and entertainment, to conferences and 

international study tours, along with the exchange semester to Malaysia provide 

an ideal fusion of experiences for excellence in the real world. I feel that I will 

be able to work in different environments and adapt to diverse areas in the 

company as I have been able to develop effective managerial skills during 

my MBA at IBA. I would willingly accept challenges in the future as I want to 

excel in my career and work for the success of the organization as well as for 

the betterment of the society. 

60 



Karachi 

MBA 2014 University of Malaya, KL Malaysia 3.9 

(Exchange Semester) 

BBA 2010 Institute of Business Administration,3.14 (85%) 

Karachi 

A-Levels 2006 Beaconhouse Defence School, Lahore 1A 3Bs 



Global Marketing*, Brand Management*, B2B Marketing, Strategic Human 

Resource Management, Media Management, Services Marketing, Strategic 

Marketing, Branding and Creative Corporate Communication, Social 

Media Marketing, Retailing, Sales Management, Consumer Behavior, 

Customer Relationship Management, Supply Chain Management, Enterprise 

Resource Planning 


• Brand Audit of Sime Darby Malaysia 

• Global Marketing plan for Hotel Seri Malaysia 

• Personal Account of implementing Strategic Management at work to 

Implementation of Strategic Management at Thumbprints Utd, Malaysia 

• B2B Marketing report on Packages Limited 

• Strategic Human Resource Management report on ZIL Limited 

• Brand audit of PIA 

• Marketing Audit of Masafi Water 

• Consumer Behavior Research Report on Lipton Tea 

• Analyzed Retailing Strategies of a local retailer 

• Analyzed E- Marketing Strategies of Telecommunication Companies 


• Teaching Assistant for Retailing, Advertising and Marketing Managment 

(2014) 

• Marketing team member of PTUM at University of Malaya (2013) 

• Organized an event “Pakistan Future Economic Outlook” at IBA (2013) 

• Dubai Study Tour (2013) 

• Organizer at Dig-It, Digital Conference by PAS (2012) 

• Organized Cricket and Football Tournaments at IBA Hostel (2010) 

• Organized social events like Annual Dinner, Beach Picnic at IBA (2008) 

• Member of Sports Society at IBA (2008) 

• Member of IBA’s Basketball and Football teams (2006-2008)



May 2013-Jan 2014: Mobilink Research Consultant 


• Assessing the brand perception of Mobilink Careers as an employer 

• Analyzing what appeals to the students and professionals in an employer 

• Evaluating the brand image of “Mobilink as an employer” internally and 

externally based on the best practices prevalent in the market 

• Developing comprehensive employer branding philosophy 

Aug 2010-Aug 20I2: Packages Limited Assistant Manager Sales 


• Worked in the Industrial Marketing Department, Packaging division 

• Managed packaging requirements of key accounts: Coca Cola Beverages 

Pakistan Limited, Shezan International and Treet Corporation 

• Recovery of the credit given to corporate clients 

• Involved in Sales forecasting on monthly, quarterly and annual basis 

• Business development in all three divisions of packaging 

• Developing long term valuable relationships with the clients 

• Coordinating functional activities with all the other departments including 

production, logistics, finance, R & D, prepress and quality 

Jun 2009-Jul 2009: Packages Limited Finance Intern 


• Analysis of financial statements 

• Stock taking for closing the stock accounts 

• Calculating WAPDA units and assigning costs to departments for allocating 

total costs in SAP 

• Making production report 

• Cost estimation for production of paper and board 

Jun 2008-Jul 2008: ABN AMRO Bank HR Intern 


• Assignments undertaken included: shortlisting candidates for interviews, 

sitting in the interviewers panel, updating of employees contracts and 

data compilationof Employee Performance metrics 

Jun 2007-Jul 2007: ICI Paints Limited Marketing Intern 


• Assignments undertaken included research on the paints market, analysis 

of ICI’s marketing activities and evaluating ICI paints brand image 


• Business communication training by IMPACT 

• Team building training by Activ8 

• Negotiation skills workshop 

• Leadership skills and Team skills development workshop 

• Interview skills and Career Preference workshop 


• Proficient in SAP, MS Office and Databases 

• Strong work ethic 

• Travelling 

• Flexible and adaptable to handle changing roles 

• Enjoy athletics, sports and weight training 

• Team player with leadership skills 


• Selected for University of Malaya, Malaysia Exchange Program (2013-14) 

• Appointed as the Class Representative of MBA at IBA (2012 - 2013) 

• Best Performance of the year at Packages Limited (2011 - 2012) 

• Brought Coca Cola Beverages Pak. Ltd. in top 10 customers list at Packages 

Limited (2011) 

• Guest Judge at Business Idea Competition (YLES) at LUMS (2010 & 2011) 

• Guest Judge at Business Idea Competition (SofTec) at FAST (2011) 

• Elected as Sports Secretary at IBA Boys Hostel (2009-2010) 

• Elected as Treasurer of BITS Club at IBA (2008-2009) 

• Appointed as the Class Representative of BBA at IBA (2006-2010) 

• Certificate for Best conduct in class at Beaconhouse School (2002-2003) 

• Most Responsible student award at Beaconhouse School (2001-2002) 

• 2nd Best Speaker award at IbneSina College (2000-2001) 

• Appointed as the Prefect at IbneSina College (1999-2000) 

• Award for Human Excellence at IbneSina College (1998-1999) 

61

M. Usman Anwar Goraya 64 

Saad Alam 66 

Finance 

Graduates


M. Usman Anwar Goraya 

02I-99239477, 0333-2102188 

usmangoraya@hotmail.com 

Date of Birth: February 1, 1988 

Finance, Marketing and Supply Chain 


MBA 2014 Institute of Business Administration, 3.55 (84.71%) 

Karachi 

BBA 2010 Institute of Business Administration, 3.26 (86.70%) 

Karachi 

A-Levels 2006 The Lyceum School, Karachi 1 A, 3 B’s 

O-Levels 2004 Beaconhouse School System Jubilee 6 A’s, 4 B’s 

Campus, Karachi 


With knowledge comes responsibility. As a Student of Business 

Administration, one feels a certain amount of responsibility on oneself 

due to this very reason. This responsibility ranges from giving back to the 

society, to adding positively to one’s organization, to self development 

and being the flag-bearer for one’s educational institution. 

I have always believed in the statement that education is not just 

information but it is the formation. Formation of an individual. Formation 

of a vision. Formation of a leader. This very metamorphosis like 

transformation of mine was aided by IBA. From the class room to the 

cricket ground, each extra-curricular activity, every single moment, one 

was learning something, such is the prestige and positive culture of IBA. 

An organization is a meshwork of functions. It is a network of indivduals. 

Collaboration is the key to run any organization. My work experience as 

an Internee in multi-national giants as well as a job in the Banking Industry 

has instilled this foundation in me. I hope to inculcate this value further 

in my future team members and together take my future organizations to 

new heights. 

Over time I would like to see myself develop personally and with that 

development I have a dream, a vision, to enable the development of 

others. 


Brand Management, Advertising, Treasury & Fund Management, Corporate 

Finance, Security Analysis, Financial Modeling, Islamic Banking and 

Finance, Media Management, Strategic Marketing, Dynamics of Distribution 

and Logistics, Sales Management, Performance and Compensation 

Management, Mobile Marketing Strategies, Services Marketing and 

International Financial Management 


• MBA Project on New Product Feasibility for Matco Rice Processing Mills 

• Performance and Compensation Report on Byco Petroleum Limited 

• Leadership Project on Green Energy Solutions for IBA Campuses 

• Group Live Case Study on Atlas Batteries Limited (AGS) 

• Prepared a ‘Financial Model with Suggestions for Attock Petroleum Limited’ 

• Prepared a Report on ‘Brand Royalty of Top 100 Brands of the World’ 

• Prepared a Report on the ‘Marketing Issues in the Airline Industry of Pakistan’ 

• Prepared a ‘Detailed Research Report on usage of Cooking Oil SKUs’ 

• Prepared a report on ‘Energy Crisis in Pakistan’ 

• Prepared a report on ‘Taxation and Tax Policy Issues in Pakistan’ 

• Analyzed the ‘Organizational Behavior of FBR, Ministry of Finance, Pakistan’ 


64 

• Advisory Board Member, IMARC 2012, IBA 

• Chief Event Organizer, Dramatics Mega Event ‘IBA TALENTOPIA’ 2010 

• Event Manager ‘Verve, An Entrepreneurial Event’, IBA, 2010 

• Governing Body Member, IBA Business Leadershop Conference, 2010 

• Senior Sales Manager, Conference on Role of IMF in Pakistan Economy, 2009 

• Sales and Venue Manager, CWS Charity Carnival, IBA, 2009 

• Manager Guest Relations, IBA Alumni Dinner, 2008 

• Winner of English Writing Competition by IBA Literary Society, 2008 

• Gross Winner of the All-Pakistan’s Amateur Golf Championship, 

2006, DAGC, Karachi and multiple other Golf Tournaments (2005-07) 

• Motivational Speaking Sessions conducted personally



Aug 20I0-Sep 2012: Bank Alfalah Limited Manager 


• Managing and partaking in General Banking Branch Operations 

• Hired as a Management Trainee Office (MTO) - Batch XIV 

• Trained in General Banking Operations (Classroom and hands on 

training) 

• Trained in Credits (Classroom and hands on training) 

• Trained in Trade Finance (Classroom and hands on training) 

• Trained in Islamic Banking 

• Trained in BASEL Approaches 

• Trained in TEMENOS - Banking Software 

Jun 2009-Jul 2009: Engro Foods Limited Internee 


• Initiated Internship vis a vis the Accounts Department. 

• Rotated to the Financial Services Department (Corporate Treasury) 

• Responsible for innovating for newer methods of reporting and 

recording MIS data for the Financial Services Department 

• Detailed analysis of the company Insurance Policies 

• As an Intern was also involved in multiple sessions of taste testing 

feedback for product development at the company. 

Jun 2008-Jul 2008: ICI Pakitan Ltd. Internee 


• Interned at the Shipping Department at the Head Office. Presented 

a report on restructuring and updation of process flow of shipping. 

• Part Internship spent in close contact with the Treasury and Taxation 

Departments as well. 


• CFA Level II Candidate 

• Certification on Windows and MS Office 



• Avid Public Speaker 


• CSP - 41st Common Training Program 

• Shortlisted for Nomination to Dean’s List, MBA 

• Batch Position Holder and Valedictorian at Bank Alfalah MTO Training 

Program 

• 4 successful stage plays at IBA including Acting, Writing and Directing 

• Earned 50% Merit Based Scholarship for High Score in Admission Test 

IBA 

• Head of Student’s Council in BSS, JC, 2003-04 

65


Saad Alam 

02I-32783995, 0301-3306782 

saadalam87@hotmail.com 


Finance and Supply Chain Management 

After completing my Bachelors from IBA in 2010, I worked for two 

years in the field of finance. In these two years I worked on a number of 

assignments for the company that helped me strengthening my analytical 

and problem solving skills, and had been a great learning experience for 

me. IBA gave an opportunity to complete the MBA in a year and a half 

and I opted for this option as this will give an opportunity to excel in my 

career and find new avenues. IBA has always maintained its reputation 

in Pakistan as one of the top business schools and thus pursuing my master 

from the same university ensures me a great success in my professional 

career. 

MBA from IBA gives a great learning experience and prepares you for the 

challenges of the corporate life. I learnt from the case study methodology 

used in MBA program, how to debate and put forward your opinion in 

a healthy manner. Some of the core courses helped me to enhance my 

knowledge of finance and marketing. Also there was great learning from 

some other courses related to management of global economy, supply 

chain management. I had taken quite a few marketing electives in my 

MBA, to learn and gain more exposure about marketing world. My MBA 

project was related to Supply Chain Management, and it gave a practical 

experience of solving a real problem of a company. 

I have developed a great interest in the operations and supply chain 

management. My MBA project and elective courses related to this discipline 

has been to driver to develop the passion and theoretical skills for pursuing 

my career in the field of operations and supply chain management. I want 

to see myself in a growth oriented organization where I can use my 

theoretical skills and blend those skills with practical scenarios and 

processes. 



Karachi 


Karachi 

A-Levels 2006 Saint Michael’s Convent School,4As (96%) 

Karachi 

O-Levels 2004 Saint Michael’s Convent School,9As (93%) 

Karachi 



Supply Chain Management, Dynamics of Distribution and Logistics, Security 

Analysis and Capital Market, Financial Modeling, Corporate Finance, 

Analysis of Financial Statements, Treasury and Fund Management, Brand 

Management, Integrated Marketing Communication, Sales Management, 

Social Media Marketing, Services Marketing 


• Financial Model on Lucky Cement: Prepared a financial model for 

the valuation of the share price for Lucky Cement. 

• Internal Control Framework: Prepared a report on the International 

Wire Industries to evaluate the use of Internal Control Framework in 

their departments. 

• Supply Chain Report on Phillip Morris Pakistan Ltd: Detailed report 

on the end to end supply chain and value drivers. 

• Dynamics of sales management: Term Report prepared on the sales 

activities of OBS Pvt. Ltd. 

• Live Case Study of TCF (The Citizens Foundation): Identification of 

problems and solution using the tools of strategic management. 

• Brand Activation Event for Habib Ketchup: Organized an event for 

the activation of Habib Tomato Ketchup in IBA auditorium with an 

audience of over three hundred. 

• Term Report on Inventory Management using RFID: Prepared a business 

model for selling RFID solutions for inventory management. 

• Marketing Research Report on Coke: A detailed research was conducted 

on the preference of Coke over other soft drinks. Results were complied 

and analyzed using SPSS software. 


• Teaching mathematics and science 

• Love to play and watch cricket 

66



Jul 2013-Jan 2014: International Textile Limited MBA Project 


• Lead Time Reduction for MJS division 

• Problem Identification was done by conducting detailed research on entire 

value chain 

• Development of demand forecasting for better scheduling and planning 


Jul 2010-Aug 20I2: Epic Pvt. Ltd. Financial Controller 


• Preparation of variance analysis report of the projects completed 

• Costing of the ongoing projects 

• Analysis of the profitability and financial position of the projects for the client 

• Feasibility reports prepared for co generation plants and waste heat 

recovery plants 

• Supervision in the formation of purchase orders, bank reconciliation 

statements. 

Jun 2006-Nov 2008: S.A Hamid Bedding Store Family Owned Business 


• Purchasing of stock and handling administration issues. 

• Preparation of financial statements. 




• Highest GPA in MBA batch. 

• Honor of being in the Dean’s List 

• Secured the award for the most significant contribution at Pfizer Ltd. 

• Secured A grade in all the Finance and Accounting electives. 

• Certificate of Distinction in Canadian Open Mathematics Competition, 

University of Waterloo (2005). 

• Certificate of Honor for being selected among the top 50 students of 

Pakistan for the National Science Talent Contest 

Jun 2009-Aug 2009: Pfizer Laboratories Ltd. Internee 


• Preparation of Bank Reconciliation Statements 

• Verification and Preparation of Insurance Claims through Pfizer Distribution 

Portal, and verification of credit notes. 

67

Syed Tariq 70 

Supply Chain 

Graduates


Syed Tariq 

0335-2353468 

syed.tariq@khi.iba.edu.pk 


Supply Chain Management and Marketing 

Starting off as Marketing major in my undergrad, the linkage between 

Marketing and Operations always made me curious. This led to a brief 

stint as a procurement and supplies business founder right after graduation 

only to be multiplied with job experience in the Business Services Division 

of Mobilink under the B2B brand of LINKdotNET. 

My work as Lead Analyst Sales and Operations Planning division helped 

me understand several concepts and realize the importance of supply 

chain and operations in backing up sales and marketing efforts. In the 

day to day grind of the job, I continued to sort out best operational paths, 

Standard Operating Procedures, Virtual and Real flow of materials and 

responsibilities and analyzing Corporate Order Fulfillment performance. 

Additionally as a mediator between Sales and Operations, my job kept 

me pondering over the conflict and friction between the two most important 

divisions in any business. 

Discussions with esteemed professors at IBA helped me realize that there 

was more to be learnt in the classroom that could not be materialized in 

the grind of office environment. My passion for Marketing and Sales 

remained intact as I embarked on a journey to discover conceptual and 

theoretical aspects of Supply Chain, Marketing, the connection between 

Supply Chain & Marketing and how Value Chains impact the delivery of 

value to the end consumer. From fresh discoveries in Neuro-Marketing, 

to the latest in Distribution and Logistics, IBA is breaking boundaries in 

its pursuit of excellence. My experience at IBA so far has confirmed this 

understanding as I continue to discover new ways to add value every day 

at IBA. 

70 


MBA 2014 Institute of Business Administration,3.44* (83%) 

Karachi 


Karachi 

Intermediate 2006 Army Public College, Malir Cantt A Grade 

Karachi 

Matriculation 2004 Pakistan International School,A Grade 

Jeddah, Kingdom of Saudi Arabia 



Advertising, Brand Management, Sales Management, Integrated Marketing 

Communication, Supply Chain Management, Services Marketing, Dynamics 

of Distribution and Logistics, Retailing, Mobile Marketing Strategies, Strategic 

Marketing, and Personal Selling 


• Term Report on Strategic Marketing initiatives Forhans Pakistan can take 

to revitalize the dying brand. 

• Video Presentation on Roger Dooley’s book Brainfluence and concepts 

illustrated via Advertisements. 

• Prepared report and Presentation on Walls Icecream brand Fruttare and 

established reasons why the brand did not enjoy similar success in Pakistan 

as compared to foreign markets and measures that could’ve been taken 

to ensure otherwise. 

• Successfully implemented change project in IBA by introducing six-a-side 

hockey which was enjoyed by all students and got media exposure in 

addition to appreciation from Admin. 

• Top marks in Excel for Business Managers course. 

• Report on the Supply Chain network and facilities of McDonalds Pakistan 

and the activities it undertakes in order to ensure delivery of maximum 

value to the consumer 

• Report on Atlas Batteries, their strategic position in the market; as well 

as major areas of threat and opportunity for the corporation 


• Executive Director, I-MARC 2012 

• Contender in Battle of the Brains, 2012 

• Initiated and arranged first ever hockey tournament at IBA amidst great 

hype on November 17, 2012. It was presented in the 9 o'clock news on 

GEO TV on the same night. 

• Key player in the MBA team for 2012 Futsal tournament at IBA.



Jan 2014-Present: Procter & Gamble Pakistan 

Project Consultant 

Mar 20II-May 20I2: Mobilink BSD: LINKdotNET Analyst S&OP 

Key Responsibilities/Accomplishments 

Key Responsibilities/Accomplishment 

• Research centered on specified target market of 18-30 affluent females, 

with respect to haircare category comprising of the Head and Shoulders 

and Pantene brands. 

• Creation of customer profiles and development of a Customer receptivity 

touch point map 

• The project will end with a proposed Communication strategy based on 

most effective positioning, preferred communication vehicles and touchpoints 

for the desired segment. 

Jun 2013-Dec 2013: Matco Rice Mills 


Project Consultant 

• First ever project on Consumer preferences for the Rice Bran Oil product. 

• Acquired free of cost samples from Brazil to concept test with the Pakistani 

market. 

• Comprehensive research from distributors to end consumers as well as 

doctors on the viability of rice bran oil in the Pakistani market. 

• Supply Chain questions regarding import, packaging/labeling, and final 

cost of the product answered within first three months of project. 

• Research included functional and emotional aspects of purchase leading 

to a well-received project report. 

Sep 2012-Present: IBA, Karachi Research/Teaching Asst. 


• Started as Research Assistant to Dr. Nasir Afghan, PhD faculty and MBA 

Program Director. 

• Assisted in developing case study on Telenor Easy Paisa by the title of 

“Easy Paisa: Seizing the White Space and Business Model Innovation”. 

• Co-authored and Assisted in developing research paper on succession 

planning in Pakistani family businesses by the title of “Working paper on 

family firms: Succession Process in family firms” 

• Working as Teaching Assistant with Dr. Shakeel Sadiq Jajja; PhD faculty 

in Supply Chain Management and in the process of developing a research 

paper with him. 

• Assigned divisional team lead responsibilities and reported directly to the 

Head of Division from July 2011. 

• Regular participation in weekly Corporate Performance Review and 

Resolution meetings, and proposals summary submission to CEO. 

• Representation of the Sales Planning & Operations division in the Corporate 

Order Fulfillment meeting with CEO and CMO. 

• Preparation of Corporate Order Fulfillment/Support Cycle reports for the 

management on weekly basis. 

• Analyzing Sales and collection performance and assisting management 

in establishment of SOPs to ensure healthy sales. 

• Guiding Sales and Operational departments in fulfilling client 

requests/complaints in a timely manner. 

Jun 2010-Mar 2011: Kaizen International 


Founding Partner 

• Part of the founding team of the venture. 

• Prepared Sales Proposals in co-ordination with Senior Partners. 

• Assisted Operations and Finance in identifying strategic steps to increase 

profit margin, reduce effort/need for manpower, and reduce lead time 

required for service delivery. 

• Assisted in closing some important sales leads. 

• Worked as a liaison between client & operations to cater for special 

requests. 



• Proficient at SPSS statistical analysis software 


• Completed BBA from IBA in July 2010 with a CGPA of 3.1 

• Co-authored a case-study which was read at MSME Conference 2010 in 

Nagpur, India. 

• Earned top marks and special praise from my Speech Communication 

instructor at IBA for speech on “Reasons for Wars” in 2008. 

• Received certificates of Academic distinction from the Counsel General 

of Pakistan and Mr. Abdul Wahab Noor wali, Secretary General WAMY, 

Saudi Arabia. 

• Stood first in classes 2, 3, 5, 6, 7 & 8; stood second in class 4, and scored 

pre-board positions in classes 9, 10, College 1st year and 2nd year. 

71

MBA 2014 

June Graduates

Hasan Jamal 74 

M. Ahsan Jalil 76 

Madeeha Zaeem Hanafi 78 

Mehreen Sami Khan 80 

Mohammad Talha 82 

Muhammad Humayun Maqbool 84 

Munim Ahmed 86 

Muzna Amjad 88 

Saima Shams 90 

Sundus Sarfaraz 92 

Syed Ghufran Alam 94 

Syed Obaid Nasir 96 

Waqar Shahzad Shaikh 98 

Zain Ahmad 100 

Zohaib Wajid Jawad 102 

Marketing 

Graduates


Hasan Jamal 

0321-8207117 

hasan.jamal@khi.iba.edu.pk 


Marketing 



Karachi 

BS 2010 Institute of Business Administration, 2.88 

Computer Karachi 

Science 

A-Level 2006 Saint Patrick High School, Karachi 1A 2Cs 

O-Level 2004 The City School, Karachi 5As 5Bs 


After co-founding a software firm in Karachi with clients in UK, 

Pakistan and Bahrain, I realized the need to polish my communication, 

organization and management skills. The leader in me was craving some 

polishing from a good business school. There was no better option than 

a MBA from IBA for me. With my BS in Computer Science from IBA, I had 

technical skills that a Computer Science graduate should have. Now it 

was time for learning Marketing and Business Administration. 

Dr. Ishrat Hussain was one of the main inspirations to come to IBA. Since 

Dr. Ishrat became the Dean and Director of IBA, the institute was on its 

way to excellence. IBA has been producing business leaders since half a 

century now and I was pretty sure it did a fabulous job at it. 

Experience at IBA has been a phenomenal one. With students from a 

diverse background, the case study method of learning in most of the 

classes really added knowledge and value to my career. The involvement 

of the teachers was impressive for me. Instructors not only helped with the 

coursework but also shared their personal experiences. 

I learnt devising strategies, analyzing the organizations, getting to the root 

cause and solving problems. My entrepreneurial spirit has been rekindled 

and I am more motivated than ever to enter the corporate scene and 

make a difference. 


Dynamics of Distribution and Logistics, Advertising, Brand Management, 

Sales Management, Services Marketing and Supply Chain Management 


• Term Report on Analysis of PTCL’s Corporate Strategy 

• Group Presentation and Term Report on the Supply Chain of Philip 

Morris Pakistan 

• Started and successfully ran a Gadget Software Debugging venture 

at IBA City Campus 

• MBA Project with Abraaj Capital regarding the Healthcare Industry 

in Pakistan 

• Conducted interviews and presented on the Marketing Strategy of 

Unilever’s Walls brand 

• Pitchbook Report for the acquisition of RBS Pakistan 

• Conducted sales of unbranded sandwiches as a project and presented 

it in class 

• Created a business plan for an E-commerce website selling furniture 

in Pakistan 

• Created a business plan for an a B2B textile trading website in Pakistan 

• Visited Port Qasim and conducted a detailed analysis of the Logistics 

issues in Karachi 

• Studied The Cambridge Shop and presented the brand study in class 

• Brand Report Card presentation on Samsung Galaxy phones 


• Organized ICICT Conference, IBA, at IBA Main Campus, Karachi 

(December, 2013) 

• Organized ICICT Conference at IBA City Campus (December 2007) 

• Organized ICICT Conference, IBA, at Hotel Ramada, Karachi (August, 2009) 

• Organized United Nations Seminar for Youth Day celebrations at IBA, 2008 

74



Apr 20I2-Jan 20I3: Brainstorm Inc. Co-Founder/Project Manager 


• Requirements elicitation and complete communications with 

stakeholders/clients 

• Management of deadlines and task assignment amongst team members 

• Reviewed important deliverables daily, quality assurance and functional 

testing of the features 

• Business development with existing clients and client relationship 

management 

• Complete design of the business solution for clients 

Oct 2010- Apr 20I2: Sibisoft Inc. Software Quality Assurance Analyst 


• Gather requirements, understand them, create prototype designs, break 

down the requirements for developers, assign tasks to developers 

• Track project milestones against the deadlines, assign and revoke 

resources to teams as needed 

• Apply quality assurance principles and practices throughout the life of 

every project 

• Ensure client satisfaction, track bugs and issues, get them resolved in 

a timely but professional fashion 

• Release management, create training guides for new features, 

documentation, after sales support 

May 2009-Jul 2009: Sidat Hyder Morshed Associates Internee 


• Interned in the Network Department (Corporate Support & Solutions 

Support) for 6 weeks where assignments undertaken included review 

of SOP Documents and the actual processes and updating of SOP 

Documents 

• Presented the research in form of a report to the directors of the 

company and a presentation to the directors and senior management 


• MS Excel 


• SPSS 

• Corporate Communications 

• Project Management 

• Team Leadership 

• Management of Development Teams 


• Achieved a GPA of 3.55 in the 6th semester (BS Computer Science) 

• Certificate from The City School for achieving 5 As in Olevel 

75


M. Ahsan Jalil 

0321-2746199 

ahsanjalil@khi.iba.edu.pk 

Date of Birth: September 28th 1980 


Doing masters in Food Sciences & Technology was indeed a blessing 

that I leveraged to get an insight of how corporations work effectively in 

a competitive environment. During my study at Food & Sciences department 

I came across several different subjects related to Engineering, Biology, 

Management and Food Preservation and during that span of time I found 

myself deeply involved and enjoying the field. Bachelors & Masters in Food 

Sciences & technology gave me all which I needed to understand the 

principles of product development, operation and corporate functions. 

After doing my masters I joined Hilal Confectionary Pvt Ltd, Cadbury 

Pakistan and Kolson Industry Pvt Ltd at different positions. There my 

communication and interpersonal skills contributed a lot in my success 

which I had learned in Food & Sciences. I had also worked as Research 

Associate in H.E.J on developing new products having neutraceutical 

importance. Then I realized that for my successful career progression I 

need to have some broader skills, knowledge and higher qualification of 

management which was missing. 

The so called gap in my career growth could only be bridged by 

understanding and learning about the corporate and business environment 

strategically. In order to grasp knowledge and skills to understand the 

business, MBA was my ultimate requirement. Getting admission in IBA 

and doing MBA was the greatest opportunity in my life to excel my skills 

and knowledge from the prestigious institute of Pakistan. It has strong 

brand name and Alumni spreading across the businesses. 

Learning environment at the institute of business Administration Karachi 

doesn’t only confine to the classroom. Projects in different subjects and 

working in different groups provide an opportunity to improve interpersonal 

and communication skills. In addition to the excellent business curriculum, 

IBA provides multiple opportunities for students to engage in various 

activities and enriches their experience. I appreciate the quality of 

teaching, and the knowledge and exposure regarding my majors. 

I want to see myself in some growth oriented organizations where I would 

be working in a challenging environment. I enjoy working with people in 

groups and can also perform better individually. I am looking forward to 

pursue my career in the field of marketing or/and supply chain Management. 

76 



M.Sc. 2005 Deptt. of Food Science & Technology, 1st Division 

University of Karachi. 

B.Sc. 2004 Deptt. of Food Science & Technology, 2nd Division 

(Hons.) 

University o Karachi. 

Intermediate 1999 D.J. Sindh Govt. Science College, Karachi. B Grade 

Matriculation 1997 K.B.V. Airport Model School, Karachi. A-1 Grade 



Brand Management, Retailing, Advertising, Services Marketing, IMC, Supply 

Chain Management, Dynamics of Distribution and Logistics, Entrepreneurial 

Management, Project Management, Strategic Marketing, Strategic Human 

Resource Management. 


• Successfully implemented change project in IBA by introducing sixa-side 

hockey which was enjoyed by all students & got media exposure 

in addition to appreciation from Admin. 

• Conducted brand audit of Dettol Surface Cleaner, Reckitt Benckiser. 

• Strategic Human Resource Management report on National Foods Limited. 

• Analyzed Retailing Strategies of local Retailers (Imtiaz, Metro, Naheed) 

• Term report on Supply Chain Management of Shan Foods. 

• Studied the Supply Chain Function of 3M & Agility Pakistan as per 

internationally approved best practices. 

• Analyzed Employee Motivation at Subway & McDonald in Karachi. 

• Segmentation, Targeting and Position of meat and poultry market 

with focus on K&N products w.r.t. Strategic Marketing 

• Prepared Business Plan of New Food (Neutraceutical) product in 

Entrepreneurial Management. 

• Prepared a marketing strategy for devising a revised marketing plan 

for Nestle Maggi Umda Product. 

• Research studies on Micro and Macroeconomics, Determinants of 

Production of Wheat in Pakistan and on Determinants of Workers' 

Remittances in Pakistan. 

• As a part of Branding and Creative Corporation, analyzed the Cross 

Media Marketing techniques of Cadbury, 7UP and Magnum. 


• Member: Entrepreneurship Society, Marketing Club, Leadership Club, 

Alumni Society. 

• Initiated & arranged first ever hockey tournament at IBA amidst great 

hype on Nov 17, 2012. 

• Participant, P&G Business Plan Competition. 

• Represented MBA in hard ball Cricket at IBA Karachi. 

• Team member for IBA International Marketing Conference.



Apr 2008 - To date: Entrepreneur and Partner in water purification business 

Sep 2006-Apr 2008: K.S. Sulemanji Esmailji & Sons (Pvt) Ltd. (Kolson) 

Senior Production Officer. 


• Work around two years in Snacks and Chips department 

• Ensure the production related activities are being carried out for smooth 

functioning of the plant resulting in enhancing operational efficiencies 

and reducing the dawn time. 

• Preparation of the whole production reports. 

• Job allocation and motivate also provide guidance to plant supervisors 

and workers. 

• Involved in the implementation of ERP system, ISO and HACCP. 

• Preparation of the planning of production. 

• Involved in new snacks plant installation. 

Mar 2006-Aug 2006: Cadbury Schweppes Pakistan (Pvt.) Ltd 

Officer in Q.A and R&D department. 


• Daily furnish process control sheets & visits production department to 

assure quality, safety and hygiene. 

• Finished goods analysis report according to production activities. 

• In coming raw material and packaging inspection. 

• On-line acceptance and rejection of raw material as per complaint 

raised by production personnel. 

• To perform trials on New product development and packaging & 

makes its feasibility reports. 

• Daily sensory evaluation of products to assure quality. 

• Working on Factory quality pre-requisite, GMP, GHP and HACCP. 

Aug 2005-Dec 2005: HEJ research Institute of Chemical Sciences 

Research Associate 

Feb 2005-Jul 2005: Hilal Confectioners Pvt. Ltd. R&D Production Officer 


• Preparation of the production reports and swiftly runs the shift. 

• Job allocation and motivate also provide guidance to plant supervisors 

and workers. 


• Certified in Participating the ISO 22000:2005 Auditor/Lead Auditor 

Course by IRCA (URS). 

• Certified in participating in the HEC Workshop on “BACTERIOCINS: 

Conventional And Molecular Approaches for Screening, Characterization 

and Purification” 

• Certificate awarded for attended training session on importance of 

ISO 9001-2000 in industries held on May 28, 2005 at Deptt. of Food 

Science and Technology. 

• Certificate awarded for participation in the course of Training in HACCP 

in Seafood Processing from 20-09-04 to 21-09-2004. 

• Attended Avant Grade, a two day workshop on setting up strategic 

vision of life and strategic time management by Time Lenders at IBA, 

Karachi 


• Proficient at MS Office Tools (Excel, Access, Visio, Power Point, MS 

Project), Primavera, IBM SPSS Tools & Tora. 

• Have orientation of SAP. 

• Able to speak & write English, French, and Urdu. 

• Effective team leader and dedicated team worker with leadership skills. 

• Strong analytical and interpersonal skills. 

• Qualified Trainer & Public Speaker. 

• Enjoy athletics, sport & physical fitness. 


• Development of new food products with the incorporation of rice 

brand (by product of rice) and exploring the neutraceutical importance 

emphasizing on Dietary Fiber. 

77


Madeeha Zaeem Hanafi 

021-35250813, 0334-3024825 

madeeha.zaeem@khi.iba.edu.pk 


Marketing 



Karachi 

BSC 2010 University of London International 3.3 

Economics and Programme, UK 

Management 

(Hons) 


Studying economics and management in my undergrad helped me 

understand the importance of knowing how the economy and its nuances 

impact management decisions. 

With my work experience at Oxford University Press I could see real-life 

applications of tools I had learnt through my economics degree such as 

price discrimmination. However, it was the management courses, such as 

marketing, which proved to be most helpful. 

With this thought in mind I decided to pursue my MBA degree and try and 

harness skills that will help me move forward in my career. An MBA degree 

is all encompassing. Even concentrating on a particular field, such as 

marketing, does not mean the other important facets of any business are 

left out. In my time at IBA I have learnt about finance, the global economy 

and its impact on the business world, supply chain and other skills which 

cannot be taught out of a text book. The MBA project has been the biggest 

learning opportunity as we study companies from every angle. From 

studying the external and internal environment we were able to help our 

clients to come up with a strategy to help them grow and excel in their 

field. 

IBA is one of the best business schools in the country and due to the high 

degree of difficulty of getting admission, I was fortunate enough to be 

surrounded by individuals who had different experiences from me and 

learn from the acitve class discussions. 


be working in a challenging environment. Organizing events and 

promotional activities is something I would like to go into. But I find brand 

management and supply chain to be just as interesting. To see how a 

strong brand can embed itself in a consumer’s mind is fascinating and I 

would love to be part of the process. I see myself working for a company 

that has a slew of strong brands and would love to try enhancing the 

brands’ presence in the market. 


Advertising, Brand Management, Integrated Marketing Communications, 

Services Marketing, International Financial Management, Supply Chain 

Management, Retailing, Strategic Sourcing & Negotiating Skills. 


• Launch event on IBA campus of a major Ice Cream brand. 

• Running of a service business within IBA Campus boundaries 

• Report of a brand revamp of Bake Parlor bread. 

• Brand extension of bake parlor into biscuits 

• Extensive research project on Culture of IBA Karachi 

• Research project on the acceptance of technology affecting the 

popularity of e-newspapers and print newspapers 

• Authored a live case study on Pakistan International Airlines in order 

to analyze their areas of improvement stemming from their corporate 

strategy. 


• Presented on the role of the 5 senses in advertising 

• Presented on the strength of the brand value of Khaadi 


• Reading 

• Baking 

• Watching sports especially tennis and cricket 

78



May 2011-Aug 2012: Oxford University Press, Karachi 

Junior Marketing Manager 


• Organized large events such as the Karachi Literature Festival 2012 

and Children’s Literature Festival 2011, this included all marketing 

and promotional activities associated to ensure the success of the 

overall event. 

• Responsible for coordinating activities among all the various bookshops 

across Pakistan during special events such as the Oxford Book Fair 2011. 

• Responsible for the creation and constant update of social media 

outlets such as the Oxford University Press Pakistan’s Facebook page 

and the company’s Youtube channel. 

• Promoting new books and organizing all activities related to book 

launches. 

• Responsible for the Oxford Book club and correspondence with its 

member 

Sep 2010-May 2011: Bayview High School, Karachi 


• Taught O-level Economics and Business Studies 

Jun-Jul 2010: HSBC, Karachi Intern 


• Part of the team that was involved in the launching of the new Advance 

proposition. 

• Worked closely with the credit card and marketing departments to 

insure that all factors were aligned. 

• Drew up competitive scans. 

Aug 2009-Sep 2009: Dawn News, Karachi Intern 


• Worked on the international news desk. 

• Wrote various articles with voiceovers including the ‘Lockerbie Bomber’ story. 

• Responsible for updating the morning headlines and tickers. 

79


Mehreen Sami 

02I-36642533, 0332-3326891 

mehreen.sami@khi.iba.edu.pk 



Graduating in Agribusiness was a very novel and interesting experience 

since none of such disciplines were ever thought of being taught in a nonagriculture 

place like Karachi. Pakistan has strong roots in agriculture and 

there are countless opportunities for its development. It was quite interesting 

to know that every other industry is somehow or the other linked to the 

agribusiness sector and that gave me a great insight and myriad learning 

experience in various industries. I started off my career with an Agriculture 

company, developed a gardening division, launched the garden fertilizer 

brands, provided consultancy and other services to the residential clients 

and was responsible for the marketing of the entire division. Although 

Agribusiness provided a mixture of learning experience of both agriculture 

and business management, I still felt my proficiency lacked in the marketing 

discipline. 

It was then that I decided to obtain a professional MBA degree from a 

well reputed institute. I chose IBA for the strong heritage the brand holds 

and its highly proficient network of Alumni spread across the globe. It was 

therefore a great achievement for me to get admission in IBA. 

Learning at the Institute of Business Administration Karachi leveraged not 

only my business management skills but also gave me an opportunity to 

engage in various real life activities like running my own business, carrying 

out research through various tools such as SPSS, Minitab, Eviews, and 

execution of marketing communications plans. Education in IBA is not just 

confined to your class rooms but it gives a great exposure to the national 

and international markets through educational trips and tours. 

I want to see myself in a highly challenging growth oriented organization 

where I could utilize my analytical and practical skills that I gained from IBA. 

Certainly IBA has filled in my knowledge gap and it will be really interesting 

to re-enter the industry with this value-added experience. 



Karachi 

BS- 2009 University of Karachi 3.44 

Agribusiness 

Intermediate 2005 St. Lawrence Govt. Girls Degree B (66%) 

College, Karachi 

Matriculation 2003 Aisha Bawany Academy, Karachi A1 (84%) 



Advertising, Brand Management, Supply Chain Management, Retail 

Management, Integrated Marketing Communications and Services 

Marketing, SAP, Dynamics of Distribution and Logistics. 


• Marketing Audit of Zong as a part of Marketing Management Course 

• OB Project: Pride of IBA- Alumni in Spotlight. A dedication to the high 

achievers of IBA Alumni in various walks of life 

• Wrote Macroeconomics Term report on Impact of Land, Labor, Fertlizer 

and Seed rate on Agricultural Output 

• Presentation on Brand Equity of Olper’s as a part of Brand Management 

Course 

• Group project on development of Quran App and its IMC Plan 

• Group Presentation on Analysis of Fiscal and Monetary Policy of 

Pakistan 

• Prepared an Investment memo for PTCL as a part of Corporate Finance 

Course 

• Term Project on Supply Chain Management of Mcdonald’s Pakistan 

• MBA Project: Feasibility Study of Auto Service Workshop 

• Running Services Business on Campus 

Extra- Curricular Activities 

• Active participation in sports during school and College 

• Participation in ‘Student’s Week’ in College and university level 

• Organized seminars 

80



Jul 20I3-Aug 20I3: Attock Petroleum Limited Marketing Internee 


• Receiving of customer demands on a daily & monthly basis 

• Demand Allocation: Daily and Monthly Demand allocation of various 

products and cross checking with customers whose credit balances 

showed either a positive sign or a zero upon allocating the demand. 

• Recording of Sales update: Daily and monthly sales update both 

product wise and customer wise were recorded 

• Record keeping and Filing: Various activities and customer information 

were recorded through filing 

• Providing quotations to the customers 

• Market Research on domestic and export market for Base Oils, Bitumen 

and Waxes 

Nov 201-Aug 20I2: Future Technologies -IBL. Management Trainee 


• Directly involved in marketing and sales to corporate clients, branded 

retail clients, Architects and Engineering & Contracting firms. 

• Managing the sales team and marketing and sales of LED lights 

• Sale of LED Lamps to assigned customers direct or through distribution 

partners 

• Development of new end-users and distributors based on corporate 

direction and branded retail shops 

• Daily customer contact and administration of sales orders to resolve 

any customer related issues 

• Market and competitive intelligence reporting on pricing and product 

performance 

• Generating call reports for each customer meeting and sales reports 

as required 

• Execution of branding and marketing activities to deliver goals 

Oct 2011-Nov 2011: Searle Pharmaceuticals Ltd. Management Trainee 


• Inspection of medicines in production and packaging dept for their 

quality assurance as per the GMP methods 

• Inspection of packaging as per the GMP methods 

• Auditing of documents used in production processes 

• Reviewing protocols, qualification, and validation procedures 

documented by the organization 

• Investigating and reporting production line failures if a manufactured 

product does not meet quality specifications 

Apr 2010-Oct 2011: UDL Pakistan. Assistant Brand Manager 


• Market Research of Nursery Market for pesticides, fertilizers and plant 

supplements as an Internship Project 

• Managing the marketing and sales of fertilizers and pesticides and 

micronutrients for house gardening (vegetable/ nursery) and institutional 

(stadiums/golf clubs/recreational clubs) use in Karachi. 

• Development of various gardening and sports turf micronutrients and 

fertilizers 

• Provision of Garden consultancy to residential and corporate clients. 

• Develop an expertise on relevant channels of distribution, including 

an intelligence file on competitors’ products, pricing, field activity, 

consumer feedback and market research. 

• Driven the development and introduction of line extensions, new 

product innovations and product launches 

• Planning and execution of brochures, packaging and sales promotion 

materials. 


• Bonsai Technique 

• Turf Management 

• Organic Gardening 


• MS Office, SPSS, Minitab, SAP and Eviews 

• Good interpersonal communication skills. 

• Good presentation skills 

81


Mohammad Talha 

0347-874 3898 

mtalha@khi.iba.edu.pk 

Date of Birth: June 10th, 1986 

Marketing 



Karachi 

BS-Petroleum 2009 BUITEMS, Quetta 3.73 

Engineering 

Intermediate 2005 FG College, Quetta Cant 57% 

Matriculation 2003 St. Mary’s High School, Quetta Cant 70% 


Graduating from the Baluchistan University of Information Technology 

and Management Sciences with a Bachelor in Petroleum & Gas Engineering 

opened new and different avenues for me. During my study in BUITEMS, 

I started getting interested in teaching and became more and more 

teaching-savvy. The courses of Drilling Engineering, Production Engineering, 

Reservoir Engineering, Geology and Well Logging were my favorite courses. 

My ambition for MBA was not new. I had developed a passion for MBA 

soon after I passed out of my bachelor program. As I had passion for 

socializing and for that MBA was very good degree to allow me to gain 

both my socializing and career goals. Continuous learning and development 

is an important part of career life and MBA provided me with an opportunity 

to gain further knowledge about my field and the ever-changing corporate 

and business environment. Doing MBA from IBA was an honor and a 

great achievement. I have been part of new IBA with new infrastructure 

and more focus on providing technical and moral support. Other than 

being a reputable institute of Pakistan with a strong Alumni base, the 

changes in the curriculum and teaching methods provided me an opportunity 

to learn on the same teaching model as followed in the oldest and 

prestigious universities of the world. The quality of teaching, teaching 

methodologies, and variety of courses gave me an opportunity to pursue 

my majors in a very different light. 

I want to see myself in some growth oriented organizations where I would 

be working in a challenging environment. I want to employ the knowledge 

gained over the course of MBA for the benefit of the organization, society, 

country and the world as a whole. I will be very pleased to combine my 

interests with my career, and the courses taken in MBA would definitely 

allow me to do so. 


Consumer Behavior, Brand Management, Sales Management, Marketing 

Research, Excel for business managers., Supply Chain Management, 

Dynamics of Distribution & Logistics, Services Marketing, Business to 

Business marketing Strategic sourcing and negotiation skills, Retailing, 

Advertising 


• Formulated Analysis of the inverse demand function of beef and the 

factors responsible for its increasing Price in Pakistan 

• Analysis of the macroeconomic effects of savings and investments on 

Real GDP of Pakistan 

• Financial analysis of financial statements of 2011-12 of Security 

papers limited 

• Sales management project on selling Household Scrap 

• Started a four week business at IBA by the name of Feel- A song 

dedication service with investment of only PKR 300/- 

• Formulated a research project on the achievements of IBA alumni by 

the name of “Pride of IBA”. 

• Report and presentation on Subprime mortgage crisis 

• Formulated a project of Marketing Management on “Tracking system” 


• Member Marketing club IBA 

• Member human resource Club IBA 

• Member Society of Petroleum engineers 2009 

• President Tanzeem Al-Fajr Quetta Chapter 2008-09 

• Member MBA cricket team IBA 

• Teaching students and mentoring them 

82



Jul 2012-Present: Karachi University - Petroleum Dept. Lecturer 


• Planning and organization of the course include syllabus preparation, 

textbook acquisition. 

• Instruction throughout the semester (3 in-class hours per week) 

• Administration of tests and assignments 

• Grading of assignments 

• Office hours (3 hours per week) 

• Supervision of students. 

• Project work to provide an opportunity to students for ideas and 

methods, assimilated through lectures and tutorials, to be applied to 

real field evaluation. 

Nov 2009-Feb 2012: Garrison Academy Quetta Cant Lecturer 


Mathematics Instructor 

Looking into the affairs of Students 

Remained member of discipline committee 

MBA Project: The Abraaj Group 


Topic: Agribusiness Investment Fund 

Scope: 

• Blue print for an Agriculture/Food value chain investment fund 

• Agriculture logistics & storage of fruits specifically in Sindh 

• Investment opportunities in existing food processing enterprises 


• Proficient at MS Office, SPSS, Eviews, Photoscape, 


• Recipient of IBA scholarship 

• Studied on merit based scholarship at BUITEMS 

Jul 2013-Aug 2013: State Bank of Pakistan Internee 


• To look into and understand the regulatory work carried out by different 

departments of State Bank of Pakistan. 

• Visited different departments of SBP-BSC 

• Learned export procedures in Export Refinance department 

• Banking operations know how in Banking department. 

• Learned about the working of admin department at SBP-BSC. 

• Worked on the internship project Scrutiny Sheet of Export Documents" 

assigned to us by SBP-BSC. Got the approval from internship coordinator 

and finally gave presentation on the project to the executives of SBP- 

BSC. 

83


Muhammad Humayun Maqbool 

0313-5380835, 051-4475171 

humayun.maqbool@khi.iba.edu.pk 

Date of Birth: April 03, 1989 

Marketing 



Karachi 

MBA 2010 International Islamic University, 3.58 

Islamabad 

Bachelors 2008 University of the Punjab, Lahore B 


The MBA Program at IBA is very unique because of the school’s 

presence in all-round market of Karachi that caters to financial organizations, 

marketing companies and management centers. At IBA I have not only 

learned within campus but outside of it, and built an overview and insight 

of how companies are managed. This whole training and exposure was 

all possible through continuous interaction with industry experts coming 

to teach at IBA. 

Previously having a Majors in Finance as well as working with one of the 

leading banks of Pakistan, I realized that there is more than just looking 

into numbers and same unchanging tasks in me. My inner-self always 

sparked me to do something out of the box and create a noticeable mark. 

This urge made me think of going for another MBA and I chose Marketing 

as Majors. 

Over the time I have developed my interest in Marketing specifically in Branding 

and Advertising. The goal of my career is to find a position in a company 

where I am offered challenges, ultimately assuming the management 

responsibilities and being involved in company strategies. The most important 

goal for me for my career is to go for a role that lets me apply my educational 

trainings and inter-personal skills. 



Services Marketing, Global Marketing, Advertising, Supply Chain 

Management, Integrated Marketing Channels, Retailing, Advertisings, 

SHRM, B2B, Dynamics of Distribution and Logistics 


• Completed a comprehensive research on Procter and Gamble’s 

Laundry Business as MBA Final Project on understanding factors of 

usage variation and their contribution towards consumer behavior 

and impact on decisions. 

• Wrote a Live Case Study on Management and HR practices at Dawood 

Lawrencepur Limited 

• Started Services Business at Campus and generated a revenue of Rs. 

5,000/- on an investment of Rs. 300/- in a week. 

• Prepared Marketing Plan for Allied Bank Limited as a term report. 

• Conducted consumer audit for the course of Consumer Behavior 

• Conducted research and wrote a research paper on the Employability 

in Pakistan and AMCAT feasibility in Pakistan 

• Analyzed and developed a Supply Model of Fresh Milk and key 

variables defining milk availability in Pakistan 

• Understanding Consumer Behavior under ZMET model and 

implementation of strategies in accordance to findings 

• Developed and presented a Brand Equity Model of Ufone 

• Comprehensive Report on marketing strategies of Shezan Ltd. 

• Prepared report on the Quality Management at Telenor 


84 

• Manager IBA HR Club for year 2013-2014 

• CEO IBA HR Challenge - Inspire 2013 

• CEO IBA HR Summit 2014 and HR Colloquium 

• Program Design Team in Battle of Brains 2013 

• Management Team of IBA Marketing, Finance and Economics Club 

• Teaching Assistant in Business Administration Faculty 

• Managed events at Hostel and at IBA Campus



Apr 2012-Jul 2013: Allied Bank Limited Banking Services Officer 


• Repeated success in building corporate relationship, managing accounts 

and positive service delivery 

• Maintained a positive, motivated, and efficient environment fostering 

maximum efforts, diversified selling strategies, and excellent customer 

service 

• Prepared reports and directed preparation of reports summarizing 

organization's current and forecasted financial position, business 

activity, and reports required by regulatory agencies 

• Customer Service Representative duties included accepting loan 

applications, opening and closing accounts, cross-selling and 

consultative sales of financial products, and maintaining up-to-date 

knowledge of banking services and products 

• Built a rapport with customers and proposed different products and 

services based on their account history to help minimize their monthly 

bill 

• Managed branch and office of financial institution 

• Worked closely with business development team and department 

heads 

Apr 2011-Apr 2012: Allied Bank Limited T-24 System Team Member 


• Worked as a team member in newly implemented core-banking system 

at Allied Bank 

• Worked on data migration, anomalies removal, data transfer from 

old to new system 

• Involvement in post-implementation training of branch employees on 

General Banking and Credits Modules of T-24 

• Correspondence with regional office for system checking and 

overhauling 

Jul 2011- Apr 20I1: Allied Bank Limited. Management Trainee 


Went through a comprehensive training for four months at Management 

Development Center of Bank and was trained under Commercial and 

Retail Banking Group. The modules covered during training were; 

• General Banking Operations 

• Forex and Trade 

• Credits and Advances 

Jun 2009- Aug 2009: National Bank of Pakistan. Internee 


• Interned in the General Banking and Credits Department for 2 months 

• Learned on key roles of Banking and regulations in context of NBP as 

well as State Bank of Pakistan 


• Junior Associate ship of IBP – Stage III Candidate 

• 2nd International Applied Business Research Conference (IIUI) 



• Communication 

• Decision Making 

• Research & Economics Analysis Tool: E-Views & SPSS 

• Oracle Application User 

• Well versed in IT Application 

Other Activities and Voluntary Work 

• Worked as volunteer in AASAN Foundation for Peace Work in Islamabad 

• Participated in various essay writing competitions in School and College 

• Developed an online website for interactive communication of students 

at Intl. Islamic University, Islamabad 

85


Munim Ahmed 

021-34901255, 0334-3547201 

munim_ahmed@yahoo.com 

Date of Birth: October 05, 1987 

Marketing 



Karachi 


Karachi 

A-Levels 2006 The Lyceum School 2A’s 1B 

O-Levels 2004 St. Michaels Convent School 6A’s 4B’s 


With its long successful history IBA, from 1950’s, has helped in 

promoting and polishing the skills of thousands of students across the 

country. After completing my BBA from IBA in 2010, with first position in 

the batch, I decided to apply the knowledge of theory which I had learnt 

for four years, along with a broad study of business activity and an 

emphasis on strategic and international aspects of management decisions, 

to resolving complex business problems and to improving business and 

management practice by utilizing my ability to work on my own and with 

teams in a systematic and creative way. 

After two years of work experience, which gave me an opportunity of 

understanding management and oragnizations in real world, I decided 

on to doing my MBA from IBA. With the curriculam designed in a way 

that gives students real-life experiences by working on live projects and 

open interaction and discussions with not just the faculty but with employers, 

the MBA degree has greatly helped me in adding to my confidence, 

creativity, innovation, critical thinking, communication and in building 

tolerance and teamwork which is a life-long learning. With a background 

in finance in BBA, I decided to pursue Marketing in my MBA so that I can 

have a blend of both these fields. In the ever-changing business environment, 

it is very important to have a strong understanding of numbers along with 

strategies and techniques for solving business problems. My MBA degree 

has helped me in achieving that and in further polishing my technical, 

analytical and interpersonal skills. 

After my MBA I plan to work in an environment which encourages innovation, 

where I can utilize my potential to its maximum and explore my creativity 

to utmost extent to achieve assigned objectives. I would like to apply my 

knowledge and skills which I have learnt and help management against 

a range of organizational problems by interpretting and analyzing data 

and suggesting proposals for future actions which are profitable for the 

organization. 


Brand Management, Advertising, Retailing, Consumer Behavior, Human 

Resource management, Strategic sourcing and procurement, International 

Financial Management, Supply Chain Management, Distribution and 

Logistic. 


• Detailed study, formulation and recommendation of communication 

strategy for P&G hair care category - MBA final year project. 

• Detailed research study on Habib masala and recipe mixes. 

• Formulated marketing strategies for HOM ketchup brand. 

• Developed an advertising campaign for micro insurance of poor in 

Pakistan. 

• Analyzed E-marketing strategies of telecommunication companies in 

Pakistan. 

• Conducted a research on performance of small businesses in Pakistan. 


• Volunteered at 3rd ICICT Conference, 2009 

• Organized IBA BITS Annual Farewell, 2009 

• Member of IBA Literary Society, 2007 

• Member of IBA sports society, 2007 

• Member of Home school , 2006 

• Volunteer work at Dar-ul-Sukun, 2006 

86



Mar 2011-Jul 2012: Merit Packaging Limited (Lakson Group) 

Finance Management Trainee 


• To maintain and improve healthy relations with the banks which 

involved all communication regarding Running finance documentation 

and updation. 

• To prepare and approve the product costing on daily basis after taking 

into account the changes/updates in the costs of various items involved 

in the production process along with the coordination of the marketing 

department. 

• Other tasks involved preparing monthly bank reconciliation statements, 

stock reports, invoice entry of imported items and sales tax calculation 

and submission. 

• Investments of provident and gratuity funds. 

• To assist the CFO in a number of projects including “capital restructuring” 

project whereby working out feasibilities for different options and 

preparing and conducting presentations to be made to the group head. 

• Advising the director in organizational and cultural changes for 

improving the employee attitude and morale. 

Aug 2010-Feb 2012: Habib Bank Limited (Retail Banking) 



Jun 2009-Jul 2009: Engro Chemicals Pakistan Limited Internship 


• To help in mapping the current processes during the course of 

implementation of SAP. 

• To attend the SAP vendor meetings and write down minutes of the 

meetings for future reference. 

• To recommend strategies for improving the performance of the help 

desk staff. 

• To coordinate and work with all departments during the implementation 

process for smooth transition to the newly adopted technology. 


• Proficient in use of MS office, Visio and Oracle Financials 


• Scholarship in MBA, 2012 

• Secured 1st position in BBA-MIS batch, 2009-2010. 

• Acknowledged in the Dean’s list of distinguished students, 2009-2010 

• Secured 1st position in seventh and eight semester of BBA, 2009-2010 

• Achieved 1st position in sixth semester of BBA, 2009 

• Achieved second and third positions in fourth and fifth semester of 

BBA respectively, 2008 

• Achieved 2nd position in third semester of BBA, 2007 

• Certificate for outstanding performance in Accounts and Economics, 

2004. 

• To understand the head office functionality and especially the branch 

working during the training tenure. 

• To assist area manager-Nursery and Bahadurabad division in setting 

up a separate banking area for high net worth account holders. 

• To help customers in branch with different banking related problems 

like account openings, suggesting saving plan options, etc. 

• To assist the regional head-North division in devising strategies for 

improving the employee attitude and customer service at the branches. 

87


Muzna Amjad 

02I-32362177, 0333-4839159 

muzna.amjad@gmail.com 

Date of Birth: June I9, I988 

Marketing 



Karachi 

BSc Hons. 2010 Lahore University of Management 2.93 

Sciences, Lahore 

A-Levels 2006 Summit Educational System, Karachi A, B & C 

O-Levels 2004 Beaconhouse School System, Karachi 6As, 2Bs & C 


A silver medalist in O Levels and a scholarship holder during A 

Levels, my peers have always associated me with a person having a 

quantitative mindset which has assisted me in evolving as an analytical 

and logical person. This set of strengths and skills took me to LUMS where 

I did my BSc. Hons. in Mathematics. In order to gain further professional 

experience, I started interning at a non-governmental organization where 

I was responsible for analyzing its projects. The analytical framework that 

was followed by the organization on the community and developmental 

projects developed my interest and made me pursue work in the same 

field. Hence, I joined Transparency International soon afterwards. Working 

at TI-Pakistan made me hone my abilities and what separated me from 

others was that I emerged as a person skilled at various core tasks including 

in depth analysis of projects and event management. 

However, the scope of my career as a graduate was quite limited. Therefore, 

to open up to further possibilities, I pursued my MBA from IBA. I feel quite 

fortunate to be a part of both of the best institutes of Pakistan, because 

each of them exposed me to a new facet. IBA opened me up to the notion 

of what a business world is all about. Working side-by-side with some of 

the experienced professionals of the industry, while learning from them 

at the same time, I got to know a lot about the operations of the corporate 

world. My knowledge enhanced further while I interned at ICI and got a 

chance to taste competition and challenge at a professional level. The 

institute has kept me going and has made me believe in rising to the new 

heights. It has not only given me specialized knowledge of various fields 

but also an opportunity to widen my vision to look at things differently. 

Equipped with an MBA degree, I want to embark on a professional journey 

where I can work on a managerial level and not only put my acquired 

knowledge to use but also to learn things that can only be enhanced 

through practical experience. 

88 


Consumer Behavior, Brand Management, Retailing, Supply Chain 

Management and SAP, B2B marketing and International market entry 

strategies. 


• Compiled a report on the financial analysis of the scope, current 

progress, future prospects and developments in the Nestle Pakistan limited. 

• Applied variable costing techniques on the financial statements of 

Berger paints pvt ltd. Also carried out performance evaluation and 

ratio analysis. 

• Conducted a change initiative project by the name of Metamorphosis 

the highlight of which was the panel discussion amongst IBA’s students 

and faculty as well as corporates from the industry. 

• Critical appraisal of the marketing techniques utilized by Ufone GSM. 

• Critical appraisal of the supply chain techniques applied by ICI Life 

Sciences division. 

• Analysis on PPAF’s social mobilization and community development projects. 

• Wrote a case study highlighting PPAF’s successful implementation of 

microfinance scheme in Gujranwala. 

• Critique on the warehouse management of ICI Life Sciences Division. 

• Formulation of situation analysis for Transparency International’s 

Strategy 2015. 


• Participated in Dubai study tour 2013 and met corporates from 

Mondelez International, IFFCO and similar companies to get a firsthand 

experience on various marketing tools employed by international 

organizations. 

• Member of management team that arranged a trekking trip to Mukshpuri. 

• Member of LUMS Entrepreneur society and LUMS Community Service society. 

• Business event volunteer at YLES 09, YLES 10, LUMUN 08, LUMUN 

09 and Orientation. 

• Event Manager of Math Enigma at LUMS Olympiad 09. 

• Member of host team LUMS HR confluence 08.



Jun 2013-Jul 2013: ICI Pakistan Ltd Supply Chain Internee 


• Conducted and compared detailed research on the documented and 

practiced standard operating procedures for Life Sciences. 

• Updated SOPs whilst engaging major stakeholders placed throughout 

Pakistan. 

• Detailed study of the Pharmaceuticals and Animal Health warehouse. 

• Conducted a competitive analysis with respect to the warehousing 

procedures. 

• Critical analysis on the warehouse management in Life Sciences 

division, successfully identifying loopholes subsequently followed by 

suggestions for improvement. 

Dec 2011-Aug 2012: Transparency International Pakistan 

Asst. Project Coordinator 


• Lead the team of agents responsible for handling the complaint 

management system for USAID Anti-Fraud Hotline Project. 

• Ensure coordination of the staff with the Project Manager and USAID 

Office of Inspector General. 

• Worked as part of the strategy formulation team for TI Strategy 2015. 

• Responsible for streamlining complaint processing management. 

• Ensure timely formulation of daily, weekly, quarterly and annual reports. 

• Regular critical appraisal, revision and modification of the marketing 

strategies applied at AFH. 

• Conducted UNCAC review process for the determination of the 

presence of whistle blower protection laws. 

• Member of the management team for “USAID Anti-Fraud Hotline 

fraud awareness and prevention” workshop. 

Jun 2011-Jul 2007: Pakistan Poverty Alleviation Fund Internee 


• Research on PPAF’s various successfully implemented projects including 

social mobilization project, community development project, farmer’s 

scheme and microfinance scheme. 

• Detailed analysis on the failure of the health care facility project in 

Rawalakot. 

• Conducted on-field research for PPAF projects implemented in Rawalakot 

and Gujranwala. 

• Critical appraisal and comparative analysis of PPAF projects with 

suggestions for improvement presented to the executive team. 

• Case study on the successful implementation of microfinance scheme 

in the rural areas connecting to Gujranwala. 


• Proficient at MS Office (Word, Excel, PowerPoint, Visio etc.). 

• Familiar with SPSS, E-views and MATLAB. 


• Received silver medal by Beaconhouse for outstanding academic 

performance during Olevels. 

• Received 75% scholarship during A levels due to continued achievements 

in academics. 

89


Saima Shams 

0344-2618265, 021-34938689 

saimashams11@yahoo.com 




Karachi 

Msc 2008 Karachi University First Div 

Bsc 2005 Karachi University First Div 

Intermediate 2002 Khatoon-e-Pakistan College 76% 

Matriculation 2000 Little Folks School 80% 


Graduating in Physics and then in Applied Physics from Karachi 

University was indeed a unique field. Since my childhood I wanted to be 

an astronaut but then realized it’s not possible at least in Pakistan or this 

field has not much scope in this country. So I opted for something that 

leads peak to my career. Then I chose IBA. I worked day and night to get 

admission in this prestigious institute. 

When I got selected for IBA it was like a dream come true. This institute 

not only provided me the best business knowledge curriculum but also 

exposure to vast experiences. I want to be a part of an organization that 

provides me an opportunity to utilize my expertise and skills that I gain 

during my studies to manage the challenging projects that promote the 

growth of an organization. 


Services Marketing, IMC, Supply Chain Management, Brands Management, 

B2B Marketing, Logistics and Customer Ascendancy. 


• Presented a report on Brand Equity of Olper’s Milk 

• Covered Zong for marketing management course 

• Published a book on IBA Alumni as a part of OB project 

• Presentation on automobiles’ and McDonalds Supply Chain 

• MBA project on the feasibility of one window auto workshop 

• Run an own food business for Services marketing 

• Work on Quranic application for Iphone and Android 

Technical Skills 

• Proficient in MS office 

• Marketing Research software SPSS SAP 

90


Work Experience: 

Sep 2009-July 2012: Bentham Science Publishers 

Job Responsibilities: 

• Written correspondence with international scientists and authors 

• Checking articles for plagiarism via Turnitin software 

• Copy editing, and proofreading of articles 

• Manages publication work of journals 

Aug 2013-Sep 2013: Interned at State Bank of Pakistan 

Job Responsibilities: 

• Visited at various operational departments of SBP (BSC) 

• Presented a report to the head of division on all the functions of these 

departments with Recommendations for improvement. 

91


Sundus Sarfaraz 

021 34821384, 0345 6193521 

sundus_s@live.com 

s4sundus@gmail.com 


After graduating as an Industrial and Manufacturing Engineer from 

NED University back in December 2009, I entered into the technical field 

of designing mechanical components particularly for Integrated Circuits 

testing at Altanova Pakistan Private Limited. 

Gaining a lot of expertise and skill in the realm of designing, I thought 

of pursuing a degree in master of business administration to broaden my 

career horizons and learn the latest management techniques that can help 

me prosper in an organization. MBA gives a holistic perspective of the 

business world and develops one’s entrepreneurial, management and 

analytical skills. Moreover, case studies taught also give an insight into 

realistic problems faced by big industries and their solutions. 

IBA is indeed a reputable business institution of Pakistan where getting an 

admission is an achievement in itself. The eligibility criteria of two-years 

prior experience has significantly helped in learning via class discussions 

as individuals are from diverse backgrounds having vast experience in 

different fields. 

I am looking forward to opt for marketing and supply chain fields in future 

to prove my capabilities as a professional in the areas of planning and 

industrial management through continuous hard work and commitment 

in a challenging organization. Though market research and brand launch 

have always fascinated me, at the same time supply chain and its mechanics 

have also grabbed my attention. Doing a project related to supply chain 

has contributed to my learning and I believe my knowledge will be beneficial 

for the success of any organization. 



Karachi 

BE 2009 NED University of Engineering & 3.4 

Technology Karachi 

Intermediate 2005 BAMM PECHS College for Women, A (76.9%) 

Karachi 

Matriculation 2003 Seedling Public School, Karachi A+(86.1%) 



Supply Chain Management, Logistics and Dynamics, Advertising, Consumer 

Behavior, Brand Management, Sales Management, Project Management 

and Business to Business marketing. 


• Macroeconomics term paper on “Factors that determine Gold prices” 

• Group Presentation on Customer brand Equity of Olpers. 

• Conducted a live case study on PTCL. 

• Analysis of the end to end supply chain, identification of bottlenecks and 

recommendations for Pak Suzuki. 

• Report on the project lifecycle of a printed circuit board. 

• Brand audit report for a brand. 

• Study of b2b marketing process and activities of an organization. 


• Organized a seminar “Metamorphosis: Inspiring Change”. 

92



Nov 2013-May 2014: Agility Warehouse Consultant 

To determine the weak areas at Agility’s warehouse and provide 

recommendations for improvement. 

Jul 2013-Sep 2013: Attock Petroleum Limited Internee 

To determine the flaws at APL especially in the Marketing and Sales department 

and come up with suitable remedies 

Jul 2010-Jul 2012: Altanova Private Limited. 

Mechanical Design Engineer 

• To design and draft the mechanical components on Solidworkswhich are 

associated with semiconductor testing. These include sockets, heat sinks, 

docking plates and other machine parts. 

• Providing complete support to the PCB designers and resolving mechanical 

issues. 

Jun 2008-Jul 2008: National Food limited Internee 

• To prepare an Integrated Inventory Replenishment and Outbound Dispatch 

Model. 

• Conducted a study on Space Utilization 

• During my internship I have also been given a brief introduction of ERP 

system, particularly SAP. Awareness of SAP modules that include: 

• Material Management Module (MM). 

• Production Planning Modules (PP). 

• Plant Maintenance Module (PM). 

• Sales and Distribution Module (SD), 

Professional Skills: 

• Proficient in using MS Office. 

• Possess good planning, implementation and execution skills 

• Can communicate verbally in Persian. 

93


Syed Ghufran Alam 

021-35430068, 0333-3234521 

ghufran.alam@khi.iba.edu.pk 





Karachi 

M.Sc. 2007 University of Karachi A 

Petroleum 

Technology 

B.Sc. 2005 University of Karachi. A 


After completing my Masters in Petroleum Technology, I was fortunate 

to get the chance to work with one of the biggest multinationals at an 

international level. Challenging industry, international exposure, and 

multicultural environment caused me to learn new things every hour. It 

was really a good experience to work with different cultures and travelling 

to different countries. Another opportunity that I got was to share my 

experiences with the students in Pakistan by delivering guest lectures at 

University of Karachi. Passing through various career stages of my life, I 

started to realize that I have more potential and to exploit that potential 

I decided to go to a business school. 

The choice to pursue a business degree was not a random decision but 

based on my research, experiences, and feedback. Getting admission in 

IBA for MBA program was also an endorsement of my decision as the 

admission in IBA isn’t just based on aptitude but various stages which 

include personality assessment. It was a great learning opportunity to get 

information about all business disciplines along with my specialization in 

marketing and supply chain. Learning was not just based on class room 

studies but an excellent blend of case studies, guest lectures, industry visits, 

discussions, presentations, and projects for every course. The MBA project 

was also a great opportunity to learn on the ground, participating equally 

with the real players of the organization. 

The time has come to prove that my decision to pursue MBA degree was 

absolutely right to take up more challenges in life. It’s not just about a specific 

industry but it can handle the challenges of every industry. I am interested in 

creative works and will be happy to join any organization which provides me 

the platform to exploit my potential to create value for both the employee and 

the employer. Choosing Marketing and Supply Chain courses was also the 

part of my passion as these disciplines are challenging and require creative 

solutions. It’s now really exciting for me to think about the great future 

opportunities ahead for applying my knowledge and skills to make contributions 

to the industry and the society. 

94 


Consumer Behavior, Brand Management, Advertising, Retailing, 

Sales Management, Entrepreneurial Management, Supply Chain 

Management, Dynamics of Distribution & Logistics 


• Compiled and presented end to end Supply Chain process of Byco 

Petroleum Pakistan Ltd. 

• Segmenting, Targeting and Positioning study of meat and poultry 

market with focus on K&N products. 

• Analyzed the marketing strategy of Nestle Maggi Umda Paratha and 

presented recommendations. 

• Visit to Port Qasim, Jinnah Terminal and Agility Warehouse, Karachi 

for the understanding of their infrastructure and supply chain processes. 

• Corporate Strategy report on Pak Suzuki Motor Company identifying 

major challenges to the company. 

• Research on the Impact of Foreign Direct Investment on the Economic 

Growth of Pakistan. 

• Launched “I Own IBA” campaign as a project work to inculcate the 

sense of ownership amongst the students and the community. 

• Financial Analysis and valuation of Shell Pakistan by applying various 

costing and financial analytical techniques. 

• Presented analysis of major challenges faced by Ice Cream industry 

cold chain activities. 

• Dubai Study Tour to acquire the knowledge of the contemporary 

marketing tools being used in Dubai and the challenges faced by the industry. 

• Visit to PSO Labs, KRL Refinery, and NRL Refinery. 


• Member Society of Petroleum Engineers (SPE) 

• Member American Association of Petroleum Geologists (AAPG) 

• Ex-President of Department-Industry Collaboration Committee, KU 

• Arranged Guest Lectures at University of Karachi 

• Delivered Guest Lectures at Dept. of Petroleum Technology, KU 

• Advisor Guest Relations IBA Leadership Club 

• Aquascaping



Sep 2013-Jun 2014: Kolson (Lotte Pakistan) Project Consultancy 


• Complete study of Supply Chain Model at Kolson-Lotte Pakistan. 

• 20% Freight Costs Reduction at Secondary Distribution for all 4 

Regions, Karachi / Hyderabad, Multan, Lahore and Islamabad. 

• Creation of an efficient supply chain model at outbound distribution 

by application of different metrics. 

July 2013-Aug 2013: Kolson (Lotte Pakistan) Internee 


• Interned in Supply Chain Department for 6 weeks where assignments 

were to analyze the Value Chain activities. 

• Analysis on production plants, warehouses and logistical facilities for 

better management of supply chain process flow. 

Nov 2008-Apr 2012: Halliburton Worldwide Ltd., Saudi Arabia 

Data & Technical Support Engineer Placed Locations: Saudi Arabia, Bahrain, 

Egypt, Oman 


• Logging all the drilling parameters and correlating, analyzing, and 

preparing reports to be presented before clients. 

• Drill cutting analysis and formation of lithology logs. 

• Preparing Job Safety Analysis report. 

• Attending daily meetings and updating all stakeholders regarding the 

drilling progress. 

• Assisting well site geologist for Core CuttingOperations. 

• Troubleshooting all the equipment problems that occur during the 

drilling operations from town as well as field visits. 

• Presenting progress reports to senior managers. 

• Commuting in the Middle East as per requirement of specific skill set 

which include Pyrolysis job, LaserStrat, and Software issues. 

• Effectively implemented cost cutting practices during financial crisis of 

2008-2009. 

• Worked on several wells which include high pressure, high temperature, 

lateral, water injector, onshore, offshore and deep gas wells. 

• Creating Inventory checklists for warehouse as well as for units. 

• Creating list of required tools and spare parts. 

• Assisted in unit and equipment mobilization as per client and field 

engineer request. 

Feb 2008-Nov 2008: SAM Engineering Services, Pakistan 

Office Administrator 


• Relationship Management with all clients. 

• Supervising maintenance crew to address customer complains. 

• Managing store and dispatch of different machineries. 

• Assisted in accounts management. 

• Presented Company Services before clients. 


• INSITE Anywhere and Advanced Surface Logging 

• Helicopter Underwater Escape Training and Sea Survival 

• Risk Management-Hazard Identification, Evaluating Risk, Controlling Risk 

• 5S Overview and Environmental Awareness 


• Proficient at MS Office, IBM SPSS Tool, E-Views, SURFER. 


• Acknowledgment Certificate from University of Karachi upon successfully 

conducting the affairs of Department- Industry Collaboration Committee. 

95


Syed Obaid Nasir 

021-34631341, 0341-3005570 

obaid.nasir@khi.iba.edu.pk 

Date of Birth: April 03, 1987 


Being a person with an amiable personality, an analytical mindset 

and appreciating the significance of ‘staying connected,’ the field of 

connected networks has always held considerable interest for me. Getting 

into FAST and pursuing my graduate degree as a Telecommunications 

Engineer was hence, a dream come true. After that there was no looking 

back. Opening doors to a number of arenas, I found myself deeply involved 

in learning and discovering its innovations that transform the world into 

how it operates today, and the ways it is going to shape our future. Right 

after I graduated, I got a chance to work with Multinet Pakistan, a subsidiary 

of Axiata group and commenced my work with some of the renowned 

telecommunication companies. What accentuated this process of learning 

was continuous travelling to all regions of Pakistan, which included remote 

parts of all the provinces. At that point in time, I realized that in order to 

progress my career, I needed a broader perspective particularly in terms 

of how businesses are run and evolve. 

In order to accelerate my career progression, doing an MBA seemed to 

be the natural route. This proved to be a turning point in my life, as this 

decision led me to IBA, one of the oldest and best business schools in 

Pakistan. IBA is not only an institution where everyone aspires to be, it’s 

a place that in actuality transforms your mindset and enhances your 

knowledge by challenging you at every level and at the same time giving 

you a flavor for what the practical field entails for you. Furthermore, the 

presence of similar dynamic individuals, including the faculty and the 

students who can share their knowledge with you at every step, makes it 

worthwhile. Such versatility within an institution translates into individuals 

who have the required knowledge of professional life and know how to 

get work done. 

Now that I will be graduating soon, I want to utilize the skills I have learned 

previously and accept new challenges in a demanding environment that 

stimulates the same level of interest in me as my previous work did. As I 

see the vast number of opportunities ahead in various industries, I hope 

to see myself in a growth oriented organization, preferably an elaborate 

multinational company, and develop a relationship with it which will be 

mutually beneficial for both of us. 

96 



Karachi 

BSc. 2008 National University of Computer 2.87 

Telecommun and Emerging Sciences 

-ication 

Intermediate 2004 D.J. Sindh Govt. Science College, A 

Karachi. 

Matriculation 2002 Saint Patrick's High School, Karachi. A+ 



Consumer Behavior, Brand Management, Sales Management, Retailing, 

SAP, Supply Chain Management, Dynamics of Distribution & Logistics, 

Procurement and Human Resource Management. 


• Retailing Project which incorporated all the key areas such as trading 

area, customer profile, merchandising, display management, pricing 

and promotional strategies. 

• Brand Management Study on an Indian Foods Brand Parle G. 

• Presented a detailed analysis and presentation in Consumer Behavior 

in the category of meat and poultry with focus on K&N market. 

• Prepared a case study on marketing strategy for devising a marketing 

plan for Nestle Maggi Umda Product. 

• Analyzed the end to end Supply Chain process of Byco Petroleum 

Pakistan Ltd and presented a report and presentation on it. 

• Comprehensive report on Corporate Strategy for Pak Suzuki Motor 

Company identifying the core issues being faced by the Management. 

• Financial Valuation of Shell Pakistan and Oil Industry in general by 

applying various costing and financial analytical techniques. 

• Research papers on Micro and Macro economics topics , Determinants 

of Production of Wheat in Pakistan and on Determinants of Workers' 


• Conducted a change initiative leadership based project which inculcated 

the sense of ownership in students of IBA. 


• Group Head for Key Note Speakers, International Marketing Conference 

May, 2014. 

• Chairperson IEEE-NUCES Karachi 2008 

• Participated in Case Study Competition arranged by Indus Motors 

held at IBA Karachi. 

• Member IEEE and IEEE Communications Society 2007-2010 

• Arranged number of university workshops, seminars and competitions. 

• Tennis & Cricket



Sep 2013-Jun 2014: Lotte Pakistan, KSSE Pvt. Ltd. 

Project Consultancy, MBA 


• Responsible for cutting down Costs by 20% at Outbound Distribution 

Level for all regions (Islamabad, Lahore, Multan, Hyderabad). 

• Suggested recommendations on the basis of various quantitative metrics 

which lead to the more efficient supply chain model. 

Jul 2013-Aug 2013: Lotte Pakistan, KSSE Pvt. Ltd. Internee 



were to analyze the SOPs being followed by them. 

• The assignment scope also included the visits to production plants, 

warehouses and coordination at all levels of Sales Management and 

Supply Chain teams for better process flow of end to end supply chain. 

Jan 20II-Jun 20I2: Multinet Pakistan Pvt. Ltd, Axiata Group 

Senior Transmission Network Engineer 


• Vendor management for ensuring the right network designs and right 

parts of equipment are ordered to Nokia Siemens, Germany and 

Huawei, China. 

• Lead number of projects for connecting Verizon Business with US, 

Japan, Afghanistan and Pakistan. 

• Lead and commissioned Dialog, Srilanka, Axiata Group in Pakistan 

for opening a pool of gateways to other transmission companies. 

• Technical account manager for providing World Call backbone network 

connectivity in Pakistan for their broadband services. 

• Lead the connectivity of Mumbai - Karachi for TATA, India and first ever 

Cisco connectivity for them in Pakistan leading to Islamabad. 

• Successfully identified gaps and provided the efficient network design 

after in-depth analysis to Multinet Pakistan Pvt. Ltd. top management. 

• Developed the product portfolio of the range of services provided by 

transmission team to multiple carriers for Sales Team. 

• Successfully implemented an innovative and creative channel mapping 

database which could optimize the network and provide weekly / 

monthly reports analyzing the KPIs of Backbone Network. 

Jul 2008-Dec 20I0: Multinet Pakistan (Pvt.) Ltd, Axiata Group 

Transmission Network Engineer 


• Managed the budgeting of number of customers for catering their 

domestic and international requirements. 

• Planned solutions for International and Enterprise Business Unit teams 

over Metro Network. 

• Part of team for the upgrade of nationwide domestic backbone fiber 

optic network. 

• Successfully implemented the Energy Conservation System for efficient 

management of resources at sites. 

• Lead international and domestic requirements in coordination with 

Telekom Malaysia and Orange Group for facilitating their customers. 

• Analyzed the power requirements and ensuring with Emerson that the 

required backup is available. 


• Dubai-Sharjah Marketing Study Tour Visits (Interactive Sessions with 

IBA Alumni, Kraft Foods, IFFCO, Bloomberg) 

• Various Sessions on Professional Development by a Qualified Corporate 

Trainer of Multinet Pakistan Pvt. Ltd. 

• Multiple Technological trainings from NSN and Huawei. 


• Proficient at MS Office Tools (Power Point, Word, Visio, Excel, Project, 

SAP, IBM SPSS Tool, E-Viewer, MINITAB, MATLAB and TORA. 


• Awarded Certificate from IEEE-US for my services as Chairperson IEEE 

- NUCES Karachi 2007 - 2008. 

• Awarded Certificate of Participation from Indus Motors (Toyota) for 

Runners Up of a Case Study on Auto Industry facing competition in the 

form of Imported Cars. 

97


Waqar Shahzad Shaikh 

021-36365903, 0333-3298028 

waqar.shahzad@khi.iba.edu.pk 

Date of Birth: June 07, 1985 

Marketing 

Entering into a University and getting an engineering degree in 

Electronics was one of the greatest achievements of my life, it was like a 

dream come true. It opened new horizons and increased my learning 

curve as I discovered innovations that transform the world today and the 

way it will shape our future. Soon after I graduated, I got a chance to work 

with Mobile Technology Inc. which gave me a chance to work on different 

mobile technology platforms and interact with clients all over the world. 

Based on this experience I got a chance to work with Nestle Pakistan Ltd. 

where I realized my true potential and decided what to pursue as a career 

in my life. I worked in the sales department for South Pakistan which gave 

me an opportunity to travel extensively in different parts of Sindh. 

However, something was missing in my career in order to get accelerated 

growth and explore new avenues which was fulfilled only after getting 

admission in IBA MBA program. Getting admission into this prestigious 

institute was the greatest of all achievements as it opened doors of 

opportunities for me. The institute is considered as one the most reputable 

in Pakistan with its alumni spread across many multinationals not only in 

the country but outside as well. The rigorous curriculum and interactive 

class environment built up the confidence and the case methodology 

added further value in it. 

The time is not that far when I will be soon graduating and will be highly 

motivated to apply all the skills, expertise and knowledge I have learnt in this 

business school. The MBA program has prepared me to work in a challenging 

environment and I look forward to work in a giant multinational company 

which is growth oriented and gives me chance to work in a professional 

environment coupled with new learning and where I will deliver to the best 

of my abilities for the betterment of organization. 

98 


MBA 2014 Institute of Business Administration, 74% 

Karachi 

BS. 2009 Sir Syed University of Engineering 2.87 

Electronics and Technology 

Engineering 

Intermediate 2005 National Govt. College, Karachi B 

O-Levels 2003 Beacon Light Academy, Karachi A 



Consumer Behavior, Brand Management, Sales Management, Personal 

Selling, Social Media Marketing, SAP, Supply Chain Management, Dynamics 

of Distribution & Logistics and Procurement. 


• Segmentation, Targeting and Position of meat and poultry market 

with focus on K&N products w.r.t. Consumer Behavior. 

• Compiled end to end Supply Chain process of Byco Petroleum Pakistan 

Ltd and presented a presentation on it. 

• Visit to Port Qasim Terminals and Agility Warehouse, Karachi for an 

analysis on their infrastructure and supply chain processes. 



• Report on Corporate Strategy for Pak Suzuki Motor Company identifying 

the major issues being faced by the company. 



• Research studies on Micro and Macroeconomics , Determinants of 





• As a part of Branding and Creative Corporation, analyzed the Cross 

Media Marketing techniques of Cadbury, 7UP and Magnum. 


• Elected as Manager IBA Leadership Club for the year 2013 - 2014 

• Shortlisted for the final round out of 90+ teams for IBA/LUMS case 

study competition conducted by Indus Motors Pakistan. 

• President IBA Leadershop Conference 2014 

• Arranged number of university workshops, seminars and competitions. 

• Member of SSUET Literary Society 

• Cricket and Badminton



Sep 2013-June 2014: Kolson (Lotte Pakistan, KSSE Pvt. Ltd.) 

Project Consultancy, MBA 

Jan 2010- Aug 20I0: 

Enterprise Resource Engineer 


Mobile Technology Inc. 


• 20% Freight Costs Reduction at Secondary Distribution for all 4 Regions, 

Karachi / Hyderabad, Multan, Lahore and Islamabad. 

• Creation of an efficient supply chain model at outbound distribution 

by application of different metrics. 

Jul 2013-August 2013: Coca Cola Beverages Pakistan Ltd (CCBPL) 

Internee 


• Project Coke Club execution and ROI analysis 

• Project Right Execution Delay (RED) for retail performance monitoring 

• Ramadan BTL activities across different zones in Karachi 

• Coca Cola signage execution and contracts management 

Jun 2011-May 2012: Nestle Pakistan Ltd. 

Zonal Sales Automation Executive - Sindh & Baluchistan 


• Lead the zonal sales automation operations and the team to deliver 

agreed objectives and targets. 

• Effectively coordinate with the sales team and analyze area/region wise 

sales across the zone. 

• Consolidate and analyze the numeric availability of Nestle SKU’s across 

the zone for different channels and categories. 

• Identify potential distributors where sales automation can be utilized 

for sales efficiency or optimization. 

• Provide continuous support to the distributors and act as a liaison 

between the company and distributor. 

• Plan, organize and implement Nestle Pakistan Distribution Management 

System across Sindh and Baluchistan. 

• Collaborate with other giant distributors of Nestle across the zone to 

achieve pre-defined standards and targets. 

• Liaison with the Implementation and Support (I&S) vendor and monitor 

their Key performance indicators. 

• Provide consultancy and product support internally and to international 

clients based on solid understanding of the Mobile Technology product 

suite and implementation requirements. 

• Convince and attract International clients for further business expansion 

and achieve sales objectives. 

• Collaborate effectively with project managers, senior engineers and 

financial engineers. 


• Dubai-Sharjah Marketing Study Tour Visits (Interactive Sessions with 

IBA Alumni, Kraft Foods, IFFCO, Bloomberg) 

• Various Sessions on Professional Development by a Qualified Corporate 

Trainer of Nestle Pakistan Ltd. 

• Multiple Technological trainings related with mobile devices, telecoms, 

hardware and networking 


• Proficient at MS Office Tools (Power Point, Word, Visio, Excel, Project) 

, IBM SPSS Tool, E-Viewer, MINITAB, MATLAB and TORA. 



Runners Up of a Case Study on Auto Industry facing competition in the 

form of Imported Cars. 

99


Zain Ahmad 

042-35188244, 0323-4034058 

zain.ahmad@khi.iba.edu.pk 

Date of Birth: February 01st, 1988 



Karachi 

BBA 2009 Middlesex University, London, 3.20 

United Kingdom 


Marketing 

Graduating with a Bachelors Degree from Middlesex University, 

London, United Kingdom was truly a blessing for me due to which my 

ability to get an insight of how things happen in the field of business world 

and practical implications broadened. During my study at Middlesex 

University, London, I gained knowledge related to business field and during 

my studies time period I found this field very much relevant to my interests 

especially towards the marketing side. I have utilized my potential to do 

various projects and other professional activities by actively involving myself 

in Project Management, Finance, Planning and Operation Management 

but still I felt that to achieve excellence in my field and career growth in 

future having Bachelors degree is not enough in current era. 

To fulfill this desire for future career growth could only be by enhancing 

my education credentials by gaining more knowledge about corporate 

and business environment. In lieu of getting such knowledge which was 

relevant to my previous educational background, MBA Program was best 

suited. Getting admission in IBA was the greatest achievement of my life. 

IBA is the oldest and most reputable Business School in Pakistan. It has 

strong brand name and well-established Alumni Network who are placed 

worldwide in reputable organizations. Keeping in view my professional 

experience, I fully realized that learning in top business school of Pakistan 

such as Institute of Business Administration (IBA), Karachi will help me in 

my career growth in future. Moreover, MBA is one of the most soughtafter 

and prestigious degrees. The program offered helped me in acquiring 

the versatility needed to reach my full potential as a business graduate. 

Keeping in mind my professional skills in the fields of Project Management, 

Finance and Operations Management, now I want to gain professional 

experience in the world of marketing. The knowledge and the motivation MBA 

degree has provided me to utilize new theories and technologies, I want to 

see myself in a large multinational organization where I would be working 

in a competitive environment. It should be a place where I could relate my 

theoretical skills with my practical skills and bring change for that Organization. 

I am confident that on the line of achieving my goal I will articulate my talents 

and interests and will try my full effort to contribute to the organization and 

society’s prosperity and change. 

100 


Services Marketing, Sales Management, Brand Management, Consumer 

Behavior, B2B Marketing, Media Management, Advertising, Retailing, 

Global Marketing Management, Project Management, Supply Chain 

Management and Distribution and Logistics, Strategic Human Resource 

Management and Integrated Marketing Communication. 


• Completed a comprehensive research on P&G as MBA Final Project on 

understanding consumption behaviour in Laundry Category (Ariel). 

• Final projects on Consultancy Services for Good Vibes Company, UK 

• Prepared Project & Presented Analysis of Wal-Mart Germany Failure. 

• Prepared Business Plans for “Lahore Waste Management Company” & 

“Punjab Power Development Company”. 

• Preparation of Business Plan (Manufacturing Based). 

• Presented Marketing Plan at IDEAS (Lipton Yellow Label Company) 

• Conducted Consumer In-depth Analysis for the course of Consumer 

Behavior. 

• Understanding Consumer Behavior based on ZMET Model and 

implementation of strategies based in Insights. 

• Developed and presented a Brand Equity Model of Ufone 

• Comprehensive Report on marketing strategies of Wateen Telecom. 

• Prepared & Presented detailed Analysis through E-VIEWS about “Factors 

Affecting Change in Prices of High Speed Diesel in Pakistan” 

• Presented Business idea for Service Industry (HR Consultancy) 

• Analyzed Legal Issues faced by Engro Fertilizers due to Gas Supply 

Agreement 


• Manager IBA Boys Hostel Society for year 2013-2014 

• Actively participate in Organizing various Events of IBA Marketing & 

Finance Club 

• Management Team of IBA Marketing Club, Finance and HR Club 

• Managed Events at Hostel and at IBA Campus



Nov 2011-Mar 2013: Lahore Transport Company, Gov. of Punjab 

Assistant Manager (Operations Department) 


• Looking after Management of Operations of Urban Transport and 

recommend policies for Improvement. 

• To Oversee the Management of Various Initiatives for Public Facilitation 

and Suggesting improvement for maximizing efficiency & effectiveness. 

• Conducted Third Party Surveys in Collaboration with various Firms including 

ACNielsen, JICA, and EA Consulting etc. 

• Development of certain parameters for evaluation of Subsidy for Urban 

Transport Facilitation. 

• Correspondence with Turkish Group “Al-Bayrak” and other local Groups 

for issues related to Operations. 

• Developed “Fare Review Management System” for Regulating Fare of 

PublicTransport System in Lahore City. 

• Worked on “Operational Subsidy Calculation” for Facilitation of Private 

Investors in Public Transport System. 

• Planned and Presented the “Operational Feasibility” of New Urban Routes 

in Lahore City. 

• Assisting the Senior Management in the development, scrutiny and initiative 

for any new project and other issues. 

Jan 2011-Nov 2011: Sapphire Group of Textile Industries 

Management Trainee (Imports Department) 


• Manage the import processes in a cost-effective way – including all related 

tasks. 

• Ensure the unit’s compliance with the policies and procedures 

• Maintain a high degree of professional and ethical relationships with 

internal clients and IAC suppliers as well as external entities 

• Accurate and Timely reporting of relevant management information to 

Imports Department 

• Manage, control, check or assist with issuing of all imports document. 

• Effective negotiation of duties and terms for imports. 

• Efficiently working on tariffs, Inco-terms, duties, restrictions and permits 

• Knowledge of freights, custom duties, tariffs NOCs and permits. 

• Working on Imports of Sapphire Electric Company, Sapphire Finishing 

Mills Ltd. Amer Cotton Mills Ltd. Sapphire Fibers etc. 

• Involve in Imports of Cotton, Chemicals, Spare Parts, and Engines etc. 

Nov 2009-Dec 2010: The Urban Unit, Gov. of Punjab 

Research Assistant (Finance Department) 


• Performed different types of financial analysis on budgetary data from 

different District Governments. 

• Prepared various District Financial Information reports for Government 

Authorities. 

• Pilot Project for 11 Intermediate Cities of Pakistan in collaboration with 

Asian Development Bank (ADB). 

• Prepared Business Plans for “Lahore Waste Management Company” & 

“Punjab Power Development Company” 

• Financial Progress Review & Preparation of “Urban Renewal Program. 

• Prepared “TMA’s Data Base” under “USAID Funded Municipal Services 

Delivery Improvement Support Program” 

• Planning, Organizing, Designing and Documenting various Meetings, 

Workshops, Trainings and Seminars on Urban Reform Programs. 

Oct 2009-Nov 2009: The Urban Unit, Gov of Punjab. 

Internee (Finance, Planning & HR Department) 


• Interned in the Finance & Planning Department for 1 Month 

• Involved in conducting Recruitments for Various Departments in liaison 

with HR Department 

• Learned work related to Budget Analysis & Urban Immovable Property 

Tax System Calculation. 


• Urban Immovable Property Tax (UIPT). IRRV (UK) & World Bank 

• Workshop on Environmental Laws. Compliance & Enforcement (UNEP) 

• Managing Brand Launch – 2 Day Workshop at Pakistan Society of Training 

& Development 

• ISO Workshop Training (Dec 2009 & Nov 2010) 

• IELTS: 6.5 Band 


• Proficient in MS Office 

• Research & Economics Analysis Tool: E-Views & SPSS 

• Oracle Application User 

Other Activities and Voluntary Work 

• Graduate Teaching Assistant at IBA, Karachi 

• VolunteerWorkfor Organization helping in Development of Human rights 

for Women, Lahore. 

101


Zohaib Wajid Jawad 

021-35851498, 0300-8222421 

zohaib.wajid@khi.iba.edu.pk 

zohaibwj@gmail.com 

Date of Birth: April 21st, 1986 

Marketing and Finance 



Karachi 

BA 

Economics 2009 Indiana University, Bloomington In 2.83 

U.S.A. 


I have been very fortunate it have a diverse background in my 

education and my career. I completed my undergraduate studies in 

Economics from Indiana University and loved every minute of it. Moving 

back to Pakistan was always my desire as I wanted to bring all that I had 

learned abroad over the years back to my country and add as much value 

back home as I possibly could. I have had the chance to work in a 

brokerage house, an investment bank, an IT firm, FMCG and a commercial 

bank, enriching me with the knowledge of how these different industries 

work. 

My goal was always to pursue my MBA and complete my education after 

a few years of work experience. I worked at Standard Chartered for close 

to three years and then got the opportunity to join IBA to complete my 

education. Since I had been to university abroad, IBA was going to be a 

completely different experience and challenge for me, this was something 

that made me nervous and excited at the same time. Having worked in 

Pakistan for three years, I have seen first hand advantage which local 

graduates have, expecially IBA students, in terms of market knowledge, 

social network and the hands on experience which IBA inputs in their 

students. The alumni network of IBA is also very strong and is spread 

throughout the world. This is something that all IBA graduates will benefit 

from in the future and most people do not realize the importance of this 

factor. 

Having studied and worked both abroad and in Pakistan, I have met so 

many different types of people from all over the world, worked with people 

from the top to the bottom in an organization and at every point I have 

learned something new. My goal in life is to keep learning and expanding 

my horizons whether it is in marketing, finance, economics or sales, one 

can never stop learning and its this attitude that has taken our alumnis 

to the heights they have reached today and the very attitude that will 

determine our success tomorrow. 


Advertising, Dynamics of Distribution & Logistics, International Financial 

Management, Islamic Banking & Finance, Strategic Sourcing & Procurement, 

Financial Modeling, Regulation of Financial Markets, Sales Management, 

Brand Management. 


• Created a Corporate Strategy for KESC Pakistan as a term project 

• Evaluated the prudential regulations of the State Bank of Pakistan 

• The impact of these regulations on the firm value 

• Researched and analyzed the sales strategy and model for e2e Supply 

Chain Management 

• Analyzed the economic impacts of trade with India, especially in 

regard to awarding them the Most Favored Nation status 

• Report on assessing the benefits and future of Islamic Credit Cards 

• Researched and presented on the problems faced by Maersk and its 

customers during the recent financial crisis 

• Developed a communications strategy for KidzDunya Pakistan 

• Evaluated the brand management techniques employed by Red Bull 

• Learned how to use and apply SPSS for analyzing data 

• Worked and presented on the particular senses manipulated by 

advertising agencies in marketing their products 


• Playing Cricket 

• Reading 

• Watching movies and sports 

• Going out with friends 

102



Jul 2013-Aug 2013: ICI Pakistan Intern 


• Worked with the Finance department in creating reports analyzing the 

profitability of a new range of products 

• Conducted research to assess potential export markets as well as local 

market potential 

• Presented my report to the Finance Manager which was further presented 

to the Directors for approval into venturing into these new markets 

Oct 2009-Jul 2012: Standard Chartered Bank, 

Business Development Manager – Employee Banking 


• Awarded Best Business DevelopmentManager for Q1 2011 

• Successfully managed to build the largest and one of the most profitable 

portfolio of Corporate salary accounts in Employee Banking by cultivating 

and maintaining strong relationships 

• Responsible for generating own sales leads as well as leveraging the 

Bank’s relationships in signing Corporate customers and their employees 

• Led a team of three people to ensure timely implementation and delivery 

of services and products 

• Provided complete banking solutions to Corporate customers by cross 

selling cash management and retail asset products(Personal Loans, 

Credit Cards and Revolving Credit) 

Jun 2008-Aug 2008: Qualcomm Incorporated, San Diego, CA, USA 

Interim Intern 


• Forecasted sales of wireless applications for different regional head 

offices 

• Established a database in order to update monthly sales and evaluate 

future sales forecast 

• Developed business models and presentations for 3G applications and 

services 

• Analyzed and compiled Regional Monthly Sales Reports in wireless 

applications and services 

Jun 2007-Aug 2007: KASB Investment Bank, Intern 


• Analyzed and contributed in making pitch books for the banking, 

hospitality, textile and telecom sectors 

• Conducted stock analysis of cement companies in the Global Depository 

Receipt (GDR) process 

• Evaluated current and future projects in the textile, retail, exploration 

and development sectors 

• Researched the education sector in order to raise private equity for 

schools and profiled interested bidders in raising private equity for the 

media sector 

Term Project 

• Creating a Communication Strategy on the hair-care category for 

Procter & Gamble Pakistan 

• Researched different primary research methods to gather data for the 

hair-care category 

• Conducted interviews of industry experts to gain a better idea of female 

hair-care styles and preferences 

• Evaluating different touch-points to determine more effective 

communication avenues for P & G 

• Analyzing the shopping patterns for females between 18 to 30 years 

of age in SEC A & B social segments 


• Member of the Entertainment Sub-Committee at the Sind Club 

• In charge of planning and hosting club events and insuring profitability 

• Captain of the Sind Club cricket team 

• Volunteer at the Karachi Literature Festival in 2013 

Awards & Recognitions 

• Awarded Best Business Development Manager for Q1 2011 at Standard 

Chartered Bank 



• Proficient at SPSS statistical analysis software 

Awards & Recognitions 

• Awarded Best Business Development Manager for Q1 2011 at Standard 

Chartered Bank 

103

Afzal Ahmed 106 

Hassan Jamal 108 

Muhammad Saad Bin Aslam 110 

Muhammad Saqib Saleem 112 

Muhammad Shahbaz Khan 114 

Muhammed Asgher 116 

Rajeev Gulrajani 118 

Syed Ammar Arshad Rauf 120 

Supply Chain 

Graduates


Afzal Ahmed 

021-34553482, 0345-3087108 

afzal.ahmed@khi.iba.edu.pk 



I completed my Bachelor’s degree in the fastest growing multifaceted 

Electronics Industry in Dec 2006 and landed a job with a one-ofa-kind 

aerospace and robotics facility. Integrated Dynamics-aerospace 

and robotic systems not only provided me excellent learning opportunities 

but also shaped me as a successful analyzer and problem-solver. After 

being promoted to Assistant Manager I quickly climbed the ladder and 

became the team leader with managerial responsibilities. 

Being the team leader opened up more opportunities for learning and 

growth and the interaction with different departments increased my 

fascination to learn about different disciplines and their functions. Obtaining 

an MBA was the obvious answer. 

IBA, with its strong legacy and rich history of quality education was the 

natural choice. Getting into IBA was the first step into a whole new world 

for me. The design of the curriculum which combines theory with practical 

knowledge enabled me to learn and grasp things quickly. The diversity 

of the classroom with people from different backgrounds blends perfectly 

with the learning process and provides me new career dimensions. 

In today’s rapidly-changing world, one of the most important factors that contribute 

to any organization’s success is supply chain management. The importance of this 

discipline intrigued me to learn more about this. I believe that it’s a growing 

function in Pakistan and it will provide me with excellent learning opportunities 

and the rigor I always looked for. 



Karachi 

B.E Electronics 2006 NED University of Engineering and 68.31% 

Technology, Karachi 

Intermediate 2002 Adamjee Govt Science College, A +1 

Karachi (82.45%) 

Matriculation 2000 Little Folk’s Secondary School, A +1 

Karachi (84.82%) 



Supply Chain Management, Dynamics of Distribution and Logistics, Project 

Management, Sales Management, Strategic sourcing and procurement, 

Simulated Approach to SCM, Brands Management, Strategic HRM, B2B 

Marketing and Accounting and Information Systems with SAP. 


• Term report on the supply chain of Engro Foods. 

• Presentation on global supply chain of aircraft manufacturing Industry. 

• Business proposal report for RFID based car security lock system. 

• Report on Port Qasim Authority. 

• Presentation and term report on market plan of Bake parlor bread. 

• Case study on Pakistan Telecommunication Limited (PTCL). 

• Term report on the effectiveness of technological changes on the 

habits of newspaper reading. 


• Reading. 

• Programming and developing electronic and embedded devices. 

• Initiating Bliss welfare Organization with few of my friends for the 

quality education, health and nutritional facilities in Pakistan. 

106



Sep 2013-Present: Wilhelmsen Ships Services Business Consultant 


• Developing a complete market plan for the launch of ISO tanks 

• Research based project to learn about the market size, dynamics and 

the potential customers. 

• Competitor analysis and insights by conducting in-depth interviews. 

• Come up with the launch strategy of the ISO tank business. 

Jul 2013-Aug 20I3: Brandlogics Pvt. Ltd. Internee 


• Completed a six week internship at the strategy and planning department. 

• Learned about the basics of Below the Line (BTL) marketing and 

activation. 

• Developed strategies for the activations of Revlon, Mountain Dew launch 

in Afghanistan and LU wheatables re-launch. 


• Personal Effectiveness workshop at IBA. 

• Microcontroller based systems development certification. 


• Supply Chain Management. 

• Project Management. 

• Programming skills in C, Basic, LabVIEW. 

• Strong R&D background. 

• Familiar with GPS, GSM, Inertial control systems. 

• Proficient in new product design and development. 

• Team player with background on leading teams. 

• MS Project and SPSS. 


• Recipient of Sumitomo Corporation Scholarship. 

Mar 2007-Jul 2012: Integrated Dynamics Manager Electronics 


• Team leader for the Electronics/Mechatronics Department. 

• Conducted training of the engineers and technical staff. 

• Developed Microchip microcontroller based devices including GPS 

based systems, Gyro stabilized systems, RF telemetry systems and RFID 

based products. 

• Developed tracking system for the Unmanned Aircraft. 

• Part of the Pak Army Air Defence exercises. 

• Developed Navigation control system for the Unmanned Aircraft. 

• Led the projects for the systems delivered to American University for 

the research purposes. 

• Designed, developed and implemented electronic devices for the 

aerospace systems. 

• Specialized in new product development. 

107


Hassan Jamal 

02I-36628975, 0345-3253191 

hassan.jamal@khi.iba.edu.pk 

hassan_jamal@live.com 

Date of Birth: September I5, I987 


I believe that having the label of SELF-MADE is a blessing in disguise 

from God as it teaches you valuable lessons at a very early age of life. 

God Almighty must have something in His mind when He made me the 

sole bread earner for my family when I was only 15 years old. I started 

giving private tuitions just after my matriculation due to the untimely death 

of my father. Despite that, I acquired education from good academia 

including Commecs and N.E.D., getting merit scholarships along the way. 

Most of my academia decisions were under the guidance of my uncle as 

he wanted me to stand on my own two feet ASAP although I, at that time, 

wanted to pursue some other field. However, after getting 2 years of work 

experience I stood against all odds to get admission into IBA because I 

realized that although I have to sacrifice my 2 years of salary as an 

opportunity cost, I willingly left my job just because I knew that I will be 

able to get a high return on this investment after graduating from IBA. 

Getting admission in IBA was the greatest achievement of my life. IBA, the 

oldest and most reputable institute of Pakistan, has a very strong brand 

name and its Alumni are spread across businesses and geographically 

as well. The learning at IBA is beyond what is taught in classrooms as you 

learn from the rich diversity of students coming from different backgrounds 

sharing their knowledge and experience. Add to that, the pearls of wisdom 

imparted by the most respected faculty of IBA in both academics and 

industry. The rigorous and interactive learning sessions using case study 

method was something that I was never exposed to. It has helped me in 

developing confidence and prepared me to take the challenges ahead 

with full conviction. 

The combination of Engineering and Management as well as my own 

interest in the field, make me ideally suited for the supply chain function. 

I wish to join the supply chain function of a growth oriented organization 

that nurtures individuals by providing opportunities of career growth and 

travel. 

108 



Karachi 

B.E. (Electronics) 2009 N.E.D. University of Engineering and 3.4 

Technology, Karachi 

Intermediate 2005 Commecs Institute of Business and A-1 (83%) 

Emerging Sciences, Karachi 

Matriculation 2003 Happy Home High School, Karachi A-1 (88%) 



Supply Chain Management, Dynamics of logistics and Distribution, Strategic 

Sourcing and Procurement, Business Processes Management in ERP using 

SAP, Consumer Behavior, Social Media Marketing, Islamic Banking & 

Finance, Brand Management and Sales Management. 


• Working on MBA project to achieve 20% Freight cost reduction for 

Kolson (Lotte Pakistan) 

• Conducted end to end Supply Chain Analysis of Byco Petroleum. 

• Visited Port Qasim Terminals and Agility Warehouse, Karachi for an 


• Prepared Live Case study of Pak Suzuki Motor Company’s Corporate Strategy. 

• Undertook a Change initiative by organized six-a-side hockey 

tournament in IBA named “Sticks of Change” as part of Organizational 

Behavior course. 

• Conducted Marketing Audit of ZonG (CMPak) as part of the marketing 

management course. 

• Conducted a consumer research on K&N’s products wrt STP of meat 

and poultry market. 




• Participated in “Battle of the Brains” organized by Toyota Indus motors 

between IBA and LUMS and presented strategy to combat the influx 

of imported used cars. 

• Represented College and University football team.Played football for 

a local club and now giving coaching to kids at weekends. Organized 

weekend football league concept in residential neighborhood. 

• Organized a seminar on career counseling in N.E.D. University as a 

member of the E-Society. 

• Participated in SPEC 08 (NED), ProCom 08 (Fast) SEE 09 (PAF KIET) 

engineering exhibitions.



Sep 2013-Jun 2014: Lotte Pakistan, KSSE Project Consultancy, MBA 

Project Responsibilities 

• To achieve 20% reduction in Freight cost for secondary outbound 

transportation in all 4 regions (Khi, Multan, Lhr and Isl). 

• Identification of inefficiencies in the existing supply chain and developing 

different KPI’s and metrics for improvement. 

Jul 2013-Aug 2013: Lotte Pakistan, KSSE Internee 



were to analyze the Value Chain activities. 

• To get a complete understanding of the end-to-end supply chain by 

analyzing production plants, warehouses and logistical facilities which 

served as an initiator for the complete project. 

Oct 2010-Aug 20I2: People Logic (Pvt) Ltd. NOC Engineer 

CM Pak Project (ZonG) 


• Centralized monitoring and troubleshooting of network alarms, errors 

and events allowing for the rapid isolation, diagnosis, and recovery 

of problems impacting network services and thus keeping an eye on 

performance and operational conditions of the network elements. 

• Alarm escalation and generating notifications to upper management 

and customer management on the basis of severity and priority and 

following-up periodically as indicated by the timelines of the alarm 

escalation matrix. 

• Developed ability to prioritize critical events and their resolution in 

conjunction with daily activities. 

• Developed ability to excel working under stress and managing dual 

reporting dilemma. 

• Responsible for all the events during my shift as shift leader, this helped 

in developing planning, organization and leadership skills. 

May 2010-Oct 2010: Worldcall Telecom Limited 

NOC Engineer LDI Transmission 


• Monitoring and maintenance of Optical switch and network. 

• Maintenance and Creation of all the VOIP and MSAN accounts. 

• Responsible for Optics Manager T2000 SMNS server for monitoring 

alarms for all network element and coordinate with Field Maintenance 

Engineer. 


• Have done Cisco Certified Network Associate (CCNA) course from 

Etronics Solution Providers. 

• Received training of GSM iManager M2000 (HUAWEI) on behalf of 

People Logic. 


• Adept at MS Office, IBM SPSS, E-views, Minitab, Matlab and Tora. 

• Excellent communication skills as reflected by an overall band score 

of 8.0 on the IELTS test. 

• Enjoy working with details and completing assignments accurately 

and on time. 

• Ability to schedule the events by setting priorities. 

• Ability to work well under stress. Open minded and results oriented. 

• Ability to do well as a leader and as a team player. 

• Adaptable and hard worker. 



Runners Up of a Case Study on Auto Industry facing competition in 

the form of Imported Cars. 

• Awarded Best Performer of the Month by People Logic only in the 2nd 

month of probation period and subsequently given extra charge of 

shift responsibilities. 

• Received Scholarship in both 1st and 2nd year from College on merit basis. 

• Recipient of Scholarships from Sumitomo Corporation as well as IBA 

on need-cum-merit basis. 

109


Muhammad Saad Bin Aslam 

02I-34664337, 0333-3078643 

saadbinaslam@khi.iba.edu.pk 

saadbinaslam@hotmail.com 





Karachi 

BSc. (Hons) 2008 Textile Institute of Pakistan, 3.4 

Karachi 

Intermediate 2005 Dehli Govt College, Karachi A (77%) 

Matriculation 2003 The Laurels Academy, Karachi A-1 (82%) 


Chances are when you wake up in the morning, you start drafting 

a mental to-do list of what you want to accomplish during the day. So did 

I in 2012, when I decided what to do with my future: either work as usual 

for a renowned textile mill for the rest of my life or do something different 

which gives me joy and happiness. 

Graduating in the field of Textiles gave me the leverage to work in textile 

industry by gaining the insights of this industry. But to achieve a pinnacle, 

I decided to join IBA Karachi for an MBA program which will act as a 

portal and would fill the gap in my career growth by teaching me about 

the corporate and business environment. IBA Karachi is the oldest and 

most-reputable business institute of Pakistan and has the best names 

amongst top-notch executives spreading the Alumni name. IBA provides 

multiple opportunities beyond the classrooms and the seminar rooms, 

and students have countless avenues to explore new interests and connect 

with others. Working for an organization where I would be provided with 

a challenging environment so that I could utilize my true potential by 

applying the theories and concepts learned during my MBA tenure. 

One of the life passions is to travel a lot, and a dream job for me would 

be to be hired by a company to a designation which involves lots of 

travelling. I am very much a fanatic to witness different terrains and it 

would be a dream come true if I could be employed somewhere that gives 

me the opportunity to travel to different places. One of the secrets of 

success that I have belief in is “stay calm and give people the benefit of 

the doubt.” Getting frustrated and mad at others has never made me 

better at my job or anything in my life for that matter, nor has it made me 

think any more clearly about a difficult situation, regardless of the 

circumstances. 


Supply Chain Management, Dynamics of Distribution and Logistics, Strategic 

Sourcing & Procurement, Material Management & Financial Accounting 

through SAP, Simulated approach to SCM, Project Management, Sales 

Management, B2B Marketing, Brand Management, Islamic Banking and 

Finance 

MBA Project 

Completed a project for Agility logistics Pakistan regarding their maximum 

utilization of Cold Storage and identified the potential clients for their 

warehouse. The research comprised of primary and secondary research, 

client interviews and further strategic recommendations 


• End to End Supply Chain Analysis of Engro Foods (Dairy Division) 

• Live case study of PTCL’s Corporate Strategy 

• Research report on Food Price Inflation in Pakistan 

• Investment Analysis of National Foods 

• Organized “STICKS OF CHANGE”, a hockey tournament at IBA, as 

part of Change Management Project 

• Analysis of the Marketing Strategy of Teltonika as part of Marketing 

Management Project 

• Thesis on One Bath Pre-Treatment & Dyeing of Vat Dyes 

• Fabric Costing & Fabric Consumption of Garments 


• Founder: Supply Chain Club at IBA 

• Organizer: Sticks of Change: An event of Hockey revival 

• Participant: I Own IBA & Metamorphosis 

110



Jul 20I3-Aug 20I3: e2e Supply Chain Management Internee 


• Execution and monitoring of Cross docking operations 

• Data compilation and analysis 

• Customer service support 

Jun 2011-Aug 2012: Naveena Exports (Pvt.) Ltd. Asst. Mgr R&D 


• Maintain the record of R&D recipes 

• Guide the subordinates regarding Wash & Dry process 

• Train the subordinates regarding latest trends which were being used in 

Denim industry 

• Develop prototypes for different brands 

• Create a new line of recent trends for different exhibitions 

• Resolve issue regarding Supply Chain 

• Develop new techniques in order to cut down the cost in production cycle 

• Interaction with suppliers and buyers 

Oct 2009-May 2011: Artistic Milliners (Pvt.) Ltd. Management Trainee 


• Maintain the record of R&D recipes 

• Guide the subordinates regarding Wash & Dry process 

• Develop prototypes for different brands 

• Create a new line of recent trends for different exhibitions 

Internships during Bachelor’s Degree 

• Lucky Textile Mills Ltd., Stitching & Weaving Department, Karachi, Pakistan 

• Yunus Textile Mills Ltd., Wet-Processing Department, Karachi, Pakistan 

• Liberty Mills Ltd., Wet-Processing Department, Karachi, Pakistan 

• Clariant (Pakistan) Ltd., Clariant Scientific Centre, Karachi, Pakistan 

• Gul Ahmed Textile Mills, Weaving Department, Karachi, Pakistan 


• Microsoft Certified Solution Associate 

• Attended a workshop on Executive Training Program 



• Hands-on Microsoft Project & E-Views 

• Power user of Supply Chain & Project Management Simulator 

Skills and Interest 

• Good Interpersonal and Communication Skills 

• Effective team leader and dedicated team player 

• Playing Cricket and hanging out with friends 

• Fish Keeping, Snorkeling and Travelling 


• Graduated in Honors list achieving Cum Laude (Gold Medalist) 

• Scholarship awarded by National Textile Foundation 

• Dean’s List in Spring Semester - 2009 

• President’s List in Spring Semester - 2008 

• President’s List in Fall Semester - 2007 

• Dean’s List in Spring Semester - 2007 

• Dean’s List in Fall Semester - 2006 

• Completed Hifz-e-Quran in 1997 

111


Muhammad Saqib Saleem 

0331-5090648 

saqib.saleem@khi.iba.edu.pk 

Date of Birth: April 29, I986 


I have always cherished a dream to become an Engineer, a dream 

that was innate and developed slowly over the years. My dream came 

true when i did Bachelors in Engineering from UET, Taxila. Mechanical 

department staff in my university gave a strong support to my feeling 

saying that “We being the Mechanical Engineering students can make the 

world and we can move the world”. 

The second step was to test my technical skills and gain practical exposure. 

Attock Oil Refinery gave that opportunity. I worked there for three years, 

gaining invaluable experience. My technical skills were tested and finetuned. 

During my tenure at Attock Oil refinery I strongly felt that I needed 

to brush up my managerial skills as well if I want to have a high career 

trajectory.I needed to add this new dimension in my skill set. As I was also 

involved in running a family business with my father, this entrepreneurial 

venture broadened my horizons. I got myself into the world of procurement, 

production, marketing and sales. 

IBA, with its Tag line of “Leadership and Ideas for Tomorrow” gave a 

perfect platform to overcome my deficiencies and be among the best. 

With the best faculty available in the country, state-of-the-art facilities, 

competitive environment, strong brand name and Alumni, I decided to 

do MBA from IBA. 

During my stay at IBA, I have not only honed my professional skills, but 

also have been able to grow tremendously as an individual, under the 

guidance of a highly-respectable business sciences faculty. From in-depth 

analysis of case studies to term reports and project, Guest Speaker Sessions, 

Study trips within and outside Pakistan, IBA gave me complete picture of 

our business environment. Working in student clubs and societies, in 

various seminars and events brushed up my interpersonal skills. 

I am looking forward to work for a prestigious organization where my 

skills can be put to fruitful use, and where I can apply my technical, 

managerial and interpersonal abilities for achieving mine as well as my 

employers' goals and objectives. 



Karachi 

BE 2008 University of Engineering & 2.61 

(Mechanical) Technology, Taxila (UET, Taxila) 

Intermediate 2004 Army Public School and College, A Div 

Rawalpindi Cantt, ( APSAC) 

Matriculation 2002 Army Public School and College, A Div 

Rawalpindi Cantt, ( APSAC) 



Supply Chain Management, Dynamics of Distribution and Logistics, 

Integrated Marketing Communication, Services and Marketing, Brand 

Management and Sales Management. 


• Compiled end to end Supply Chain process of Byco Petroleum Pakistan 

Ltd and presented a presentation on it. 

• Visit to Port Qasim Terminals and Agility Warehouse, Karachi for an 




• Report on Corporate Strategy for Pak Suzuki Motor Company identifying 

the major issues being faced by the company. 



• Research studies on Micro and Macroeconomics, Determinants of 






• Guest Relations Team Manager at IBA Economic Forum, March 2013 

• Active member of HR Club and Marketing Club at IBA. 

• Study trips to Port Qasim, Agility Logistics, APL Pakistan, Shan Foods, 

Port Grand and Lowe & Rauf advertising. 

112



Jan 2009-Jan 2011: Attock Oil Refinery Limited (ARL) 

Plant Maintenance Engineer 


• Responsible for planning, organizing and execution of day-to-day 

mechanical maintenance jobs, supervision and subsequent performance 

of all maintenance crew at plant. 

• To Perform Different Tasks assigned in Shutdowns and Annual Turnarounds. 

• Effective utilization of CMMS (MAXIMO) for tracking and monitoring of 

mechanical equipments. 

• Planning and scheduling, supervision and participation of weekly, monthly 

unplanned shutdown jobs. 

• Supervised installation and refurbishment of welded tanks for oil storage. 

• Responsible for making reports, purchase orders, material requisition, 

and evaluation of comparative statements, quotations & bids. 

• Routine maintenance of rotary and stationary equipments. 

• Actively participated in planning, scheduling, organizing and execution 

of Maintenance activities during annual turnarounds of Distillation Units. 

• Supervised Annual Maintenance of Fire tube and tube boilers 

Entrepreneurial Venture 

Sep 2009-Apr 2011: Gohar Chip Board (Pvt.) Assistant Director 


• Procurement of raw material (Wood), Mechanical and electrical Equipments. 

• Production planning and scheduling. 

• Supervision of maintenance staff at plant. 

• Inventory Management. 

• Marketing and Sales of Chip board. 

Internships: 

• National Refinery, Karachi, Pakistan 

• D.G Cements (Pvt) Ltd, Dera Ghazi Khan, Pakistan 

• Attock Oil Refinery Rawalpindi, Pakistan 

• National Development Complex, Islamabad, Pakistan 

• KSB, Pumps Haripur 

• HMC, Taxila 

• Tesla Industries, Pvt. Ltd. 


• Participated in Indus Motors (Toyota) Case Study on Auto Industry facing 

competition in the form of Imported Cars. 

• Dubai-Sharjah, Turkey Marketing Study Tour Visits (Interactive Sessions 

with IBA Alumni, Kraft Foods, IFFCO and Bloomberg). 


• Proficient at MS Office Tools (PowerPoint, Word, Visio, Excel, Project). 

• Auto Cad 

• Pro-Engineering 

• Ansys 

Software and Tools 

• Auto Cad 

• Pro-Engineering 

• Ansys 

113


Muhammad Shahbaz Khan 

0323-4084071 

mshahbazkhan86@gmail.com 


Supply Chain and General Management 


MBA 2014 Institute of Business Administration 3.52* (85.29%) 

Karachi 

BSc (Hon) 2009 Lahore University of Management 3.12 

Sciences (LUMS), Lahore 

A-Levels 2005 Saint Patricks High School, Karachi 3As, 1B 

O-Levels 2003 Saint Michaels Convent School, 7As, 4Bs 

Karachi 


The top business schools of Pakistan, IBA and LUMS, have provided 

me an enriching experience that has honed my management and 

communication skills through numerous projects and presentations. 

Moreover, the schools have imparted in me marketing and business 

management expertise through case based teaching approach. I have 

also cleared CFA Level 1, which I believe has provided me the requisite 

skills to interpret and analyze financial data to make important decisions. 

It is imperative to mention the role that my parents have played in my 

upbringing as I believe home to be the chief nurturing centre. At the age 

of 16 I had to take over most of the household responsibilities as my father 

was transferred to another city. To meet the demands of the Pakistani 

male-dominated society I was at the helm of things from budgeting monthly 

expenses to handling financial aspects of real-estate management for the 

family business. Thus, I was suddenly thrust into the position of the pseudo 

head of household. These experiences helped me mature beyond my 

years. 

I personally believe that sports can result in transforming an individual 

through leadership, discipline, patience and persistence. I was actively 

involved in many sports throughout my education. I was able to accumulate 

over thirty accolades in sports comprising of both outdoor and indoor 

games. As a result of my academic and extracurricular efforts, I was not 

only appointed the Head Captain of the House System but also honored 

by the position of school flag bearer. 

In professional life working for corporations, I communicated with people 

from across the globe in presenting the company’s products. While appointed 

as coordinator for a project, I interacted with people from different segments 

of the industry. Furthermore, I developed contacts with some of the leading 

international suppliers of polyester and viscose fiber. To keep pace with the 

world, I developed applications that made tasks easier to perform and yield 

results crucial for decision making. 


Project Management, Supply Chain Management, Dynamics of Distribution 

and Logistics, Strategic Sourcing and Procurement, Sales Management, 

Accounting Information System with SAP, Islamic Banking and Finance, 

B2B Marketing and International Market Entry Strategies. 


• Total Parco Pakistan Ltd: Marketing Audit Report 

• Asphalt Sales: Regression and Demand Forecast 

• Nestlé’s Management Structure and SBUs 

• ICI Pakistan: Polyester Purchase Cycle 

• Engro Foods: Analysis of Dairy Supply Chain 

• CrossRoads Marketing Strategy 

• Mobilink Jazz: brand analysis 

• Musharaka: Challenges in implementation 

• Tax Avoidance: a prerogative or crime 

• Live Case Report on Multinet Pakistan (pvt) Ltd 

• Business Plan: RFID Solutions for Apparel Retailers 

MBA Project: International Textiles Limited July 2013 - Jan 2014 


• Problem identification by conducting detailed research of the entire 

value chain 



114



Jun 2013-Jul 2013: Engro Eximp Supply Chain Internee 

• Developed and optimized local sales and warehouse SOPs to ensure 

effective and smooth execution of processes 

• Performed market analysis at Jodia Bazar prior to the Engro wholesale 

brand launch 

• Developed marketing plan for launching B2B rice brand in Jodia Bazar 

• Co-led operations in the Engro Bharosa launch event 

Jun 2010-Aug 2012: East Asian Textiles Assistant Manager 

Assistant Manager – Imports of Polyester/Viscose Fibers and Rubber 

Chemicals 

• Channelized contacts and also procured shipments worth about US$ 

500,000 from industry giants like Grasim Industries (Birla Group; 

India), Nan Ya (Formosa Plastics Corporation; Thailand), Indorama 

(Thailand), and Hualon (Vietnam) for polyester/viscose staple fibers 

• Worked with Kumho Petrochemicals Korea to successfully supply antioxidants 

and rubber chemicals to General Tires Pakistan 

Inventory Management 

• Re-designed inventory management system using Microsoft Excel that 

integrates stock in warehouses, quantity ordered, goods in transit, and 

sales record. The new system avoided discrepancies that previously 

resulted in non-reconciliation of inventory data between head office 

and the warehouses 

• Forecasted import and transfer requirements based on the combination 

of current sales trend and historical data. This resulted in maintaining 

warehouse inventory levels including import quantities at optimal level 

and thereby improved cash flow for business operations. 

Assistant Manager – Exports of Bed Sheet Fabrics and Sets 

• Found clients that produced export worth about US$ 225,000 of bed 

sheet fabrics and made-up sets for Albania, Hungary, Italy, and USA 

• Supervised bed set export orders worth over US$ 750,000 for South 

Africa, Albania, Italy, Mauritius, and Venezuela 

• Developed and used extensively a costing template on excel for 

generating price quotations of bed sheets sets, duvet covers, flat sheets, 

fitted sheets, valence sheets, and pillow covers 

Jun 2007-Aug 2007: Ford Rhodes Sidat Hyder Internee 

Annual Audit of Berger Paints 

• Audited financial statements of Berger Paints Pakistan Ltd with a 7 

member team 

• Performed compliance and substantive procedures on purchases, cash 

receipts, cash and bank, accounts payable, stock count, and valuation 

of inventories 

Audit of CDC Compliance Requirements 

• Audited the procedures of Berger Paints to convert paper stock certificates 

into electronic form 

• Led the organization and development of the year end compliance 

report after detailed process discussions with Berger Paints GM (Finance) 

and FRSH manager 

• Presented to FRSH partner on whether Berger Paints complied with 

CDC regulations 


• CFA Level 1 Pass: CFA Institute 2008 


• Microsoft Office 

• Microsoft Project 

• Microsoft Visio 

• SPSS - statistical software 

• Portrait 2 (DUAsoft; Italy) 

Interests / Info 

• Recipient of merit scholarship at IBA 

• School Scrabble Team Captain - winners in all Pakistan tournament 

• Exclusive Sports Recommendation Certificate 

• Head Captain of House System: part of student council 

• Represented my class and house team to victories in cricket, scrabble, 

soccer and table tennis 

115


Muhammed Asgher 

02I3-2236502, 0333-2353504 

masgher@khi.iba.edu.pk 

zmax87@gmail.com 

Date of Birth: June 09, I987 


Graduating from NED was indeed a blessing that I leveraged to get an 

insight of how things worked in the field. But I had always known that I would 

make a great manager owing to my excellent analytic, interpersonal and 

decision making skills that were apparent to me during my time as a professional. 

My experience at IBA has fostered my love and dedication for the quest 

of knowledge and has provided me the necessary tools to pursue my goals 

of competence and excellence. This journey through IBA has been a truly 

wonderful one. It helped me a lot in learning how to work in a team, 

compete positively and more importantly, manage time and stress. The 

dynamic environment at IBA with individuals coming in from different 

backgrounds enabled us all to learn from each other and make us what 

we are today. 

I am looking for a new and challenging managerial position in a growth 

oriented organization, one that will make best use of my existing abilities 

and knowledge and also further enhance my career growth and professional 

development. 

Being an engineer and a business graduate has helped broaden my 

horizons and enabled me to look at any problem with both technical and 

managerial perspective. As a results driven, smart working and proficient 

procurement & supply chain professional with a track record of significantly 

reducing costs and also improving company’s processes & system, I am 

very determined to set a competitive edge for the organization that chooses 

to hire me. 



Karachi 

B.E. (IMD) 2009 NED University of Engineering 1st Division 

& Technology, Karachi 

Intermediate 2005 Aga Khan Higher Secondary School, A 

Karachi 

Matriculation 2003 Al-Murtaza School, Karachi A 



Supply Chain Management, Distribution & Logistics, Project Management, 

Strategic HR Management, Brands Management, Consumer Behavior, 

B2B Marketing, Global Branding & Communications, Social Media 

Marketing, Financial Modeling. 


• Conducted research to identify a self sustaining business model for 

Aman Foundation in collaboration with the Abraaj Group. 

• Term Report on identifying the gaps in Supply Chain at Philip Morris 

International. 

• Live case research proposal for Corporate Strategy course at Indus 

Motor Company in order to determine the reasons for their declining 

sales & bottom line. 

• Group Presentation on Brand Repositioning of Shell Rimula lubricants 

as a part of Marketing Management course. 

• Prepared cross media marketing campaign for Samsung 3D LED TV 

as a part of Global Branding & Communications Course. 

• Conducted market research to determine the essential service 

components required by customers at Maersk Pakistan & then analyzed 

the results using SPSS Statistics software for the Advance & Applied 

Business Research course. 

• Term Report on "Going Green" as a part of Chain Management in 

Organizational Behavior & Leadership course. 

• Term Report for Technology & Operations Management on RFID 

Implementation at Newtech Computers. 

• Final year Engineering Project at Thal Engineering to implement 

techniques for reducing rework & rejection in the area of Quality 

Management System (QMS). 

• Developed a Robot Assisted Flexible Fixture for Bicycle welding. 


116 

• Member of the Society of Manufacturing Engineers (SME) 

• Founding member & swimming consultant at Green Island Youth 

Forum (GIYF) 

• Former member of the departments cricket & volleyball teams. 

• Proud volunteer at CM Hajj & Umrah Services.



Jun 20I3-Aug 20I3: ICI Pakistan 


Marketing Intern 

Jun 2008-Aug 2008: Engineering Concerns Intern - Quality Control 

• Learned Process Controls. 

Jun 2005-Aug 2005: Al-Abbas Garments Intern - Merchandizing 

• Worked on the Test Launch of a variety of Fevicol products (Pidilite) 

in Pakistan. 

• Determined price points for the Fevicol products & studied its competition. 

• Conducted a survey on the perception of Indian products in the market. 

• Developed a Marketing Strategy & Business Plan for Fevicol. 

Sep 2012-Jan 20I3: Maersk Line Pakistan Project Analyst 


• Conducted Marketing Research to determine the essential service 

components required by customers to have customer loyalty towards 

Maersk Line Pakistan as a part of Advanced & Applied Business 

Research Course. 

• Analyzed the research findings using IBM SPSS Statistics Software using 

ANOVA & Chi-Square Techniques 

• Dealt with various yarn suppliers & embroidery houses. 


• E-Commerce Module I Certification from FCCS 


• Proficient with MS Office, SPSS, MS Project, Auto CAD, Pro E etc 

Jan 2010-Jul 2012: Newtech Solutions Pvt. Ltd. SCM Executive 


• Monitored data management to keep accurate product, contract, 

pricing and invoicing information in order to make key decisions. 

• Development of demand forecasts (operational forecasts) at multiple 

levels of aggregation for multiple regions as part of a demand planning 

function. 

• Provided input to the supply planning department in developing 

inventory strategies on existing items, new products, and product 

phase-outs. 

• Working closely with suppliers and customers to improve operations 

and reduce cost. 

• Overlooked Marketing & Sales (Corporate & Consumer) functions in 

Karachi. 

• Set up price points for a wide range of products. 

• Coordinated and controlled the order cycle and associated information 

systems. 

• Developed business by gaining new contracts, analyzing logistical 

problems and producing new solutions. 

• Worked with the web development team & developed the social media 

page for the organization. 

117


Rajeev Gulrajani 

0333-3628689 

rajeev.gulrajani@khi.iba.edu.pk 

rajeevgulrajani@gmail.com 


Supply Chain Management and Finance 

Before getting admitted in a physical therapy school, I always wanted 

to pursue a career in business, but at that time, due to familial influence 

as well as some financial constraints, I was forced to pursue a career in 

a medical background. During my bachelors, I didn’t find any interest 

whatsoever in that subject and always had my sights set on the future, the 

future of getting admitted in a business school as an MBA student and 

finally do something that I am engrossed in doing, as numbers always 

attracted me. Soon after graduating, I wanted to follow the trail what I 

always wished to do. Keeping that in mind, I soon joined my uncle’s 

construction company to get to know how a business environment works, 

and also a 2-year experience requirement at the top tier institutes in 

Pakistan. Along with that assignment I got a job offer from Aga Khan 

University Hospital as a physical therapist, I accepted that offer keeping 

a fact in mind to not let my Bachelors go stale in case an admission in 

MBA backfires. For the next two and a half years, I worked hard and got 

admission at the top tier business schools in Pakistan, namely LUMS, KBSL 

and IBA and this is the time where my dreams started to unfold to the way 

I wanted them to. 

I have some beliefs like everyone has, but I think what I believe makes 

me stand out from the crowd, that makes me different. I think that all the 

things that force a person to change is superficial, everyone has a dream 

inside but are forced to retreat due to external compulsions. Inside, I still 

dream of the grandeur. I dream, with every fiber of my body, that one day 

I will become a Richard Sander’s giant holding a Nobel Prize. That one 

day I will support the innovation and ingenuity that fuels our evolving 

world. The only challenge is that there are millions of people that share 

the same dream as me, so what makes me different. 

Well, even if the shell of who I am has changed, I am still undeveloped 

at heart. That means being young, foolish, and audacious all at the same 

time. With pride, I charge first and then think second, knowing that my 

intuition and passions will forge my path. With conviction, I fight my 

enemies under the slightest aggravation. The result is that I’ve been beaten 

to the ground an unreasonable number of times. But, from those moments, 

I learned the most. And, in those adventures, where I got bruised, battered, 

scarred, I had my God to tell me that everything is fine, it’s an experience, 

capitalize on it. 

Yet, the greatest part of being undeveloped is that I believe in something 

larger than myself. I am a learner, a motivator, a team player, an analyst, 

a promoter, a cheerleader, a marketer, an optimist, and still I feel I am 

under-developed; there is still a lot of room in me to learn my way to 

prosperity. I believe in the people around me, my community, my people, 

my country, and even the world. And I believe every day is going to be 

better than the one before it. 

118 


MBA 2014 Institute of Business Administration, 3.16 (79%) 

Karachi 

BS 2009 School of Physical Therapy, JPMC, 77% 

Karachi 

Intermediate 2004 Government Degree College, 70% 

Malir Cantt, Karachi 

Matriculation 2002 A.B.C. Public School, Karachi 74% 




Sourcing and Procurement, Simulated Approach to SCM, Business Process 

Management with SAP, Project Management, Advanced Portfolio 

Management, Entrepreneurial Finance, Financial Modelling, Financial 

Engineering and Risk Management, Islamic Banking and Finance, Strategic 

Human Resource Management, Brand Management, B2B Marketing. 


• Piloted a secondary research on the implications of GSP+ status given 

to Pakistan’s in terms of different sectors that has to offer and its logistics 

improvisations as part of Strategic Sourcing and Procurement 

• Brand Audit of Rooh Afza as part of Brand Management 

• Created a portfolio of 40 securities traded on the Karachi and Lahore 

stock exchanges along with the analysis of derivatives market in Pakistan 

as part of Advanced Portfolio Management 

• Prepared a financial model and forecasted the financial performance 

for the next 5 years of Faran Sugar Mills Ltd as part of Financial 

Modelling Assignment 

• Conducted brand audit of Dettol Surface Cleaner, Reckitt Benckiser 

• Conducted End to End Supply Chain Analysis Of Engro Foods Dairy Division 

• Prepared a live case study on PTCL’s Corporate Strategy 

• Unpublished research paper on “Relation of Savings & Investment, 

A Trade Based Approach” as part of Macroeconomics Term Paper 

• Prepared an Investment Analysis on National Foods Pakistan 

• Organized “Sticks of Change” a hockey tournament as part of Change 

Management Project at IBA, coverage by Geo News 

• Prepared a Project Life Cycle analysis as part of Project Management, 

on a research based project conducted during my previous job at 

Aga Khan University Hospital, Karachi 

• Prepared a live case study on Global Vision Enterprises as part of 

Entrepreneurial Finance term project 


• Integral part of another project named "I Own IBA" & "Metamorphosis" 

held in collaboration with the Leadership Club in fall 2012 

• Went to the Dubai Study Tour, 2013 organized by IBA 

• Elected Senior Student Representative during my final year of Bachelors 

• Contested for the post of Manager, Finance Club in 2013 

• Used to be a part of Aga Khan University Hospital Tennis team during 

my job tenure, now occasionally play tennis



Jul 2013-Aug 2013: State Bank of Pakistan Internee 

Jun 2009-Jul 2011 Global Vision Enterprises 


Office Manager 


• Successfully completed 6 week internship at SBP-BSC and conducted 

a project on developing a SOP for scrutiny of shipping documents 

• Researched on different premiums offered by different corporate bonds 

• Conducted primary and secondary research for multiple departments 

primarily export refinance schemes and the defense savings certificate 

• Orientation session on dynamics of the banking sector in Pakistan and 

role of the central bank as a regulatory body 

Jun 2013-Jul 2013: Karachisnob.com Brand Ambassador 


• Provided market research on feasibility of different promotional products 

of karachisnob for different income brackets 

• Conducted BTL activities for their Snob membership card 

• Conducted market segmentation analysis for Snob Membership Card 

and developing sales strategies 

• Created a marketing report on the drawback of marketing strategy 

of karachisnob.com 

Oct 2009-Aug 2012: Aga Khan University Hospital Physiotherapist 


• Examine patients' medical histories 

• Test and measure patients' strength, range of motion, balance and 

coordination, posture, muscle performance, respiration and motor function 

• Determine whether a patient is able to be sovereign and reintegrate 

into the society or workplace after lesion or ill health 

• Develop treatment plans describing a treatment strategy, its purpose 

and its predictable upshot 

• Take Morning rounds with the team of Doctors as coordinator of many 

services including intensive care, neurosurgery & pediatrics 

• Diagnose and manage movement dysfunction and enhance physical 

and functional abilities 

• Prevent the onset, symptoms, and progression of impairments, functional 

limitations, and disabilities that may result from diseases, disorders, 

conditions, or injuries. 

• Directly report to the chairman of the office 

• Maintain office supplies including office systems, equipment and 

miscellaneous office supplies 

• Design & implement office policies, maintain records, establish standard 

procedures, review & approve requisitions & organize office procedures 

• Assign, monitor & train employees and supervise & evaluate staff 

performance 

• Ensure safety of filing systems & maintain the records up to date. 

Apr 2009-Aug 2009: Aga Khan University Hospital Trainee 


• Provide treatment to patients under supervision of Senior Physiotherapist 

• Orientation on different functions operating within the department of 

Physiotherapy as well as over different units of hospital treatment 

protocols all over the world and study its implementation on different 

demographics 


• Qualified Trainer - successfully completed the 3 day Train the Trainer program 

• Certified Critical care Physical Therapist 

• Attended a 2 Hour Course on “Creating a Culture of Service Excellence” 

on 29th May, 2010 

• Organized 1stever workshop held at the Department of Physiotherapy, 

Aga Khan University Hospital on Hands on Manual Techniques of 

Stretching on 6th March, 2011. Also made the brochure for the 

workshop 


• Understanding on SAP based working environment and UI 

• Active team leader and ascommitted team worker 

• Hands on SPSS, E-Views, Microsoft Project, Adobe Photoshop, 

Macromedia Dreamweaver, SAP and Microsoft Excel 

• Ability to conduct trainings and presentations 

• Qualified trainer and a public Speaker 


• Distinction in 17 out of 24 courses during my bachelors 

• Awarded Best Critical Care Physical therapist at Aga Khan University 

Hospital for year 2011 

119


Syed Ammar Arshad Rauf 

02I-34943784, 0345-2343735 

ammar.arshad@khi.iba.edu.pk 

ammar_arshad_87@hotmail.com 


Supply Chain Management 



Karachi 

BE (Electrical) 2009 Bahria University, Karachi Campus 3.07 

Intermediate 2005 Fazaia Degree College Faisal, C 

Karachi 

Matriculation 2003 Happy Home School, Gulshan A 

Campus Karachi 


I had completed my Bachelors in Engineering in 2009 and had 

joined an international manufacturing and sales organization. Teltonika, 

in Pakistan mainly had a business of providing vehicle tracking equipment 

and I was an integral part of the technical support department. I quickly 

learned the importance of logistics in any business and was fascinated 

about how it affected the overall profitability. My quick understanding of 

the clients’ requirements built my reputation as a solution provider. I was 

promoted to Assistant Manager Support in 2011 and was given my own 

team with the aim to develop solutions specific to client’s needs. In addition 

I was also the functional manager for providing regular client support and 

trainings. However in 2012 I felt the urge to further delve into the dynamics 

of supply chain management and specifically logistics management. I 

searched for avenues of quality education and was drawn towards IBA 

due to its rich history, diverse programs and a renowned faculty. 

Luckily I got my admission at IBA and embarked upon a journey with some 

of the best teachers of Pakistan to learn about various management 

concepts. The MBA program was designed to accept the most diverse of 

students coming from an engineering background. It was an extraordinary 

experience for me that helped me to develop leadership and interpersonal 

skills as well as learn about the art of supply chain, finance, marketing 

and management. In my opinion it was a life altering decision to join IBA 

and has paid off as I now have developed a personality that not only has 

academic knowledge but also the ability to lead from the front by facing 

all kinds of challenges and hurdles that come in my way. 

In today’s world of competition, supply chain management is the way 

forward to reduce costs and increase profits. With this in mind, I hope to 

combine my engineering knowledge, my experience in the field of logistics 

and my latest supply chain understanding to deliver a strong performance 

in a growing organization. With these abilities and experience, I hope to 

be part of an organization that gives me chance to enhance my career 

growth and where I can express my abilities for the improvement of the 

organization and the humanity at large. 



Sourcing and Procurement, Business Processes Management in ERP using 

SAP, Project Management Financial Modeling, Simulated Approach to SCM 

Brand Management, B2B Marketing 


• Analyzed Cold Chain of Agility Logistics 

• Conducted end to end Supply Chain Analysis of Engro Foods (Dairy Division) 

• Prepared Live Case study of PTCL’s Corporate Strategy 

• Prepared a report on Logistics Execution in ERP using SAP 

• Conducted study of Supply Chain Management in Attock Petroleum 

• Conducted Investment Analysis of National Foods Limited 

• Organized a hockey tournament in IBA named “Sticks of Change” 

as part of Organizational Behavior course 

• Performed research, development and production of Jamming Protection 

System for Vehicles at Teltonika Pakistan 

• Developed and Implemented Automatic Transfer System for priority 

based automation of utility and two auxiliary power supplies using 

PLC at MAZIK Global. 


• Participated in Bahria University Career Fair 2009 and presented final 

year project. 

• Presented Final Year Project at Students Engineering Exhibition 2009 

at KIET. 

• Organized sports and recreational events at workplace. 

120



Jun 2008-Jul 2008: Pakistan International Airlines Internee 

July 20I3-Aug 20I3: Attock Petroleum Limited Supply Chain Internee 



• Successfully completed a six weeks internship program with project 

to observe the supply chain management of Attock Petroleum Limited. 

• Conducted a detailed analysis of supply chain system and presented 

recommendations. 

Dec 2008-Jul 20I2: Teltonika Pakistan (Pvt.) Ltd. 

Assistant Manager Support 


• Co-ordinate with clients to provide them technical assistance for 

GPS/GSM based tracking devices, software and monitoring system. 

• Hold meetings with clients for product support and demo. 

• Conduct trainings of the sales staff and client’s technical staff. 

• Managing integration work of accessories for tracking and other GSM 

based devices. 

• Management of the testing and analysis of new products. 

• Designed a GSM based solution for security or automation. 

• Designed and implemented Jammer Detection and Protection System. 

Also managed the production of the system. 

• Diagnoses and troubleshooting of Teltonika products, specially tracking 

devices. 

• Designed a security system using Infrared and capacitive type fuel 

level sensor. 

• Interned in the Engineering Department for 6 weeks. Various assignments 

were undertaken in all major divisions of engineering department. 


• Attended Personal effectiveness course at IBA in order to enhance 

personal and professional skills 

• Visited and attended seminars and presentations during IBA Dubai 

Study Trip 2012 in international companies like IFFCO, Bloomberg, 

and Mondelez International. 


• Supply Chain Management 

• Project Management 

• Good analytical, interpersonal, communication and organizational 

skills 

• Ability to conduct trainings and presentations 

• Team Management and Conflict resolution skills 

• Basic understanding of SAP based working environment. 

• Understanding of Marketing Management and Organizational Behavior. 

• GSM Based devices specially Tracking/Fleet Management devices 

• Designing and troubleshooting of electronic circuits 

• Programming PLCs (Siemens S7, Fatek , Mitsubishi ) & SCADA systems 

• Good knowledge of MS-OFFICE including MS-Project and SPSS 

121

Arsalan Ahmad 124 

Muneeba Akhlaq 126 

Sarwat B. Khan 128 

Shumaila Afzal 130 

Ufaq Abdul Samad 132 

Umar Hafiz 134 

Finance 

Graduates


Arsalan Ahmad 

+92 32 1527 9026 

arsalan.ahmad@khi.iba.edu.pk 


Finance and Marketing 

I like to be challenged. Being a marathon runner, it takes a nine 

kilometer run in the beginning for me to enjoy the final sprint in the tenth 

one. To pull a surge out of myself is worth most when I am the most 

exhausted. My sense of accomplishment is tied to the demonstration of 

my own perseverance. ‘Responsibility with excellence’ expresses the 

core value of my personal constitution. 

My first full-time job was at Nishat Chunian Ltd (Lahore), where I joined 

as ‘Merchandising Executive’ in 2009 after completing my engineering 

degree in ‘Textile Chemistry’ from National Textile University Faisalabad 

and was gradually promoted to ‘Deputy Manager’ in two years, with 

responsibility to manage two departments at the same time (Marketing 

Execution Department and Production Planning Department). It was a very 

challenging and rewarding ‘3-year’ experience and I was able to exploit 

my creativity, planning and management skills to the fullest to achieve 

desired targets. During the worst energy crises in Pakistan, I was able to 

plan and deliver 100% on time shipments, worth $66 Million, in the FY 

2011-12. 

My ever increasing urge to develop holistic understanding of business 

management led me to IBA, Karachi. I already had basic understanding 

of Supply Chain Management and Marketing, and IBA equipped me with 

necessary tools to answers my already existing questions and raise new 

ones, challenge my assumptions and finally to connect the dots to be able 

to see the complete picture which we call 'Business Management'. 

Studying on a student exchange program, in MBA Change and Innovation 

at IAE-AIX Marseille University France, one of the top notch MBA-Schools 

of Europe, raised my business acumen many fold. It also provided me a 

chance to learn from highly qualified professors of Kellogg School of 

Management, Stanford and HEC Paris. The best thing I developed, beside 

cooking skills, through this experience is ‘the ability to ask right questions 

about a business’ performance’. 

I am interested to work in a challenging and competitive business management 

environment - with good sports facilities around. 

124 



Karachi 

BE 2009 National Textile University, 2.57 

(Textile Chemistry) Faisalabad (70.1%) 

Intermediate 2004 MTB Higher Secondary Schools, 76.4% 

Sadiqabad, Rahim Yaar Khan 

Matriculation 2002 MTB Higher Secondary Schools, 83.4% 

Sadiqabad, Rahim Yaar Khan 



• Financial Analysis (IAE, France) 

• Fixed Income Securities (IAE, France) 

• Derivatives and Risk Hedging (IBA, Karachi) 

• Security Analysis (IBA, Karachi) 

• Developmental Economics and Issues and Pakistan Economy (IBA, Karachi) 

• Interpersonal Growth and Leadership (IAE, France) 

• Consumer Behavior (IBA, Karachi) 

• Media Management (IBA, Karachi) 

• Brand Management (IBA, Karachi) 

• Personal Selling (IBA, Karachi) 

• Environmental Management (IAE, France) 


• Financial Performance Analysis of Phillips – in course of Financial 

Analysis with Professor Marian POWERS from Kellogg School of 

Management, USA. 

• Term report and presentation on Asset/Liability Management for Banks 

– in course of Fixed income securities with Professor Alain GED from 

IAE, France. 

• Corporate Strategy analysis of Lenovo – in course of Corporate 

Strategy with Pierre MESCHI from IAE, France. 

• Study of Honda of America’s environmental challenges and business 

implications – in course of Environmental Management with Professor 

Leonard ORTOLANO from Stanford, USA. 

• Personality analysis and video production – in course of Relationship 

Growth with Professor Robert WEISZ from IAE, France. 

• Production of short film for IAE-AIX business school (year 2013-14) 

– as a part time project with MBA school. 

• Critical appraisal of the marketing techniques utilized by Masafi, 

Pakistan – in a course of Marketing Management with Mr. Jami MOIZ 

from IBA Karachi. 

• Financial analysis report on PTCL – in course of Managerial Finance 

2, with Mr. Omer J. GHANI from IBA Karachi.



Jun 2009 – July 2012: Nishat Chunian Limited 

- Merchandising Executive (June 2009) 

- Assistant Manager (July 2010) 

- Deputy Manager (July 2011) 


• Supervision of Marketing Execution and Production Planning Teams – 

7 and 3 member teams respectively. 

• Production and supply chain management of home textile goods, worth 

$66 Million (annual) – from weaving up to finished goods shipment. 

• Forecast and sales projection analysis for decision making and strategic 

Positioning. 

• Capacity allocation and planning. 

• Designing and executing Time and Action plan of new developments. 

• Organization of resource utilization reports, monthly stock reports 

and comparative analysis reports regarding Dyeing, Printing and 

Stitching Divisions. 

• Export customer servicing and job status reporting during product 

development and bulk order production. 

Extra Responsibilities 

• Assisting creative design teams for International Textile Exhibitions – 

like Heimtextil, Germany (in January every year) and New York Market 

Week (March and September every year). 

• Managed procurement department for two months during a crises 

situation (2012). 

• Assisted in customization and transition of business to Enterprise 

Resource Planning business suite. (2011 – 2012) 

• Developed an ‘Aptitude test’ for the new applicants in certain departments 

and conducted several interviews. (2011-2012) 

• Developed a training program for the new hires in Marketing and 

merchandising departments. 

• Organized annual dinner of Nishat Chunian Group, including Nishat 

Power (2011-2012). 



• Ability to manage pressure and perform under stress 

• Ability to comprehend and explain complexities 

• Skilled in conducting trainings and presentations 

• Team Management and Conflict Resolution skills 

• Understanding of ERP (Oracle) based internal working systems 

• Hands on experience with SPSS 

• Positive attitude towards everyday challenges 

• Ice-breaking skills 

Achivements 

• Represented IBA as an MBA exchange student at one of the most 

prestigious management schools of France, IAE-AIX. 

• Won best presentation title for a group presentation on Pakistan among 

presentations from all over the world at IAE-AIX, France. 


• Conceived the Idea of “Pakistan Economic Summit” to debate on 

Pakistan’s Economic policies and executed the first conference in IBA 

Karachi (March – 2013) – with high profile speakers and guests like 

Mr. Asad Umer, Mr. Saleem Raza, Dr. Miftah Ismail and many 

others. 

• Conceived, arranged, and managed tens of University, College and 

School festivals, tours, competitions, donation drives and annual 

dinners. 

• Written, directed and acted in a number of stage plays. 

• Won many poetry recitals and debating competitions up to provincial 

level (Punjab). 

• Participated in marathon running, basketball, and cricket for university 

and college teams and represented at national level for athletics 

(2009). 

• Hobbies include reading literature, newspapers and poetry, trekking, 

running and writing. 

• Editor IBA Literary Magazine (Urdu Section). 

• Attended workshops on self management and leadership at IAE-Aix, France. 

• Did a special training course on conflict resolution and consensus 

building with Professor Robert Weisz in France. 

• Attended Personal effectiveness course at IBA in order to enhance 

personal and professional skills. 

• Participated in Dubai-Sharjah Marketing Study Tour. 

125


Muneeba Akhlaq 

0300-3336772 

muneeba.akhlaq@khi.iba.edu.pk 

muneebaakhlaq@gmail.com 


Finance 

Having Economics as my major in undergrad, I came to appreciate 

the complex interconnectivities of economic and political forces impacting 

the business environment. Post my undergraduate, working as a trainee 

officer in various roles at Standard Chartered Bank enabled me to 

experience the impact of those forces on business in my capacity to handle 

customer accounts. However I always felt the need to have more to grow 

through the organization structure in the long run. 

That thirst for career-growth could only be quenched by understanding 

and learning about the corporate and business environment. In order to 

grasp knowledge and skills to understand the business, MBA was a 

requirement. Getting admission in IBA was one of my greatest achievements. 

IBA being the oldest and one of the most reputable institutes of Pakistan 

has alumni spreading across the businesses. 

IBA’s MBA program provided me exposure to a multitude of personalities 

including engineers, finance graduates, business graduates and 

mathematicians. The diverse range of experiences and knowledge base 

made me appreciate the varying point of views and logical reasoning. 

Thus learning was never confined to the classroom. In addition the rich 

work- experience of instructors at IBA helped us in relating the case studies 

to current situations, being able to enjoy the immense knowledge of real 

life practical scenarios, analyzing and continuously questioning the situations. 

I see myself in a growth oriented organization, working in a challenging 

environment. I want to test my theoretical skills by blending those skills 

with the practical scenario and processes. The constant buzz and busyness 

of treasury sales inspires me. I want to get into the depth of understanding 

the business, State Bank rules and regulations regulating the process, 

back- end working to front-end customer dealing etc. 



Karachi 

BSc. Econ 2010 Lahore University of Management 3.33 

Sciences, Lahore 

A-Levels 2006 Beaconhouse School System, 4 A, 1 B 

Karachi 

O-Levels 2004 Beaconhouse School System, Karachi 10 A, 1 B 



Derivatives and Risk Hedging, Financial Modeling, Islamic Banking and 

Finance, International Finance and Advertising, Supply Chain, Retailing, 

Fixed Income Securities 


• Wrote a Live Case Study on Pakistan International Airlines in order 

to analyze their areas of improvement stemming from their corporate 

strategy 

• Presentation on advertising based on brand sense to understand how 

various brands create a branding message that relies on all five 

senses. 

• Report on brand revamp on Bake Parlor bread. 

• Conducted a study on IBA’s culture as part of a course on Organization 

Behavior to understand the outlook of faculty, administration and 

students. 

• Conducted a research for Express Tribune on the effect of technology 

advancement on newspaper readership 

• Wrote a proposal for Shell Pakistan to create a better understanding 

of their online ordering system E Serve, throughout Shell Pakistan’s 

retail distribution network. 


Extra- Curricular Activities 

• Management Team of LUMS Admission Tests conducted in Karachi 

• Participate actively in Softball matches conducted amongst LUMS 

alumni 

126



Aug 20I0-Sep 20I2: Standard Chartered Bank Pakistan 

International Graduate Program 


Treasury 

• Activation of PIB sale through SCB branch network for CB customers. 

• End to end coordination, ensuring PIB deal signing and booking at 

back end. 

• Training of frontline staff on PIB product. 

Personal Banking 

• DREAM PACK-Bundled Financial solutions launch team. 

• Training of front line staff and scripting of marketing communication 

material. 

• Front line help desk management post launch. 

• Account opening form discrepancy identification and resolution 

management. 

• Organization of Employee Volunteering activity in collaboration with 

the TCF School in Karachi and Lahore. 

Risk Policy 

• Accounts in excess reporting analysis. 

• SME-ME MIS Packs preparation and portfolio analysis. 

• Mortgage portfolio tracking and analysis of mortgage cases. 

• Project on Housing Price Volatility Index-Karachi and Islamabad as a 

basis of loan to value criteria. 

• Regional monitoring of OD accounts based on booking limits. 

Branch 

• Internet Banking Activations in the S4 region. 

• Initiated the regional cost reduction and management project. 

• Regional account opening form discrepancy tracking. 

• Project on Sales Turn around Time (TAT) reduction. 

• Organizing of various training sessions for the branch staff. 

Summer 2009: Sanofi Aventis Pakistan Internee 

• Worked extensively on the Phenergan Brand Plan 2010. 

• Designed presentations for the Phenergan Chemists and Bookers 

Campaign. 

• Worked on the Xerosec Ramzan promotional campaign. 

Summer 2008: Pakistan State Oil (PSO) Head Office Internee 

• Project on Educating the PSO petrol pump attendants. 

• Surveyed to assess the success of Quick Oil Change facility that is to 

be launched by PSO. 

• Designed print advertisement for PSO lubricants, Deo and Carient. 

Summer 2007: Hong Kong Shanghai Banking Corporation (HSBC 

Internee 

• Project on Chinese companies working in Pakistan. 

• Research on the basic credit needs of the targeted customers. 


• Proficient in Microsoft Word, Excel and PowerPoint 


• Placed on the Deans Honor List for the Spring Quarter 08-09, BSc 

Economics, LUMS. 

• Distinction in Islamiat Ordinary Level, Cambridge International Exams, 

June 2003. 

• Represented SCB Pakistan in the International Induction Program-SCB. 

127


Sarwat B. Khan 

021-36013879, 0300-2568870 

sarwat.khan@khi.iba.edu.pk 


Finance 



Karachi 

BE-Electronics 2007 PAF-Karachi Institute of Economics 3.45 

& Technology 

Intermediate 2003 Bahria Foundation College, Karachi B 

Matriculation 2001 National High School, Karachi A 


Having done my bachelors in Engineering, technology has always 

inspired me. With my majors in telecommunications, my study gave me 

the opportunity to go with my passion. However, having worked with an 

internet service provider for over two years, I felt there is much more to 

do to achieve success in the corporate world. And key to success has 

always been learning new things to diversify and enhance personal skills. 

The need of the time was to learn more about the business environment 

and hence, MBA was my utmost requirement. My objective was to blend 

my technical skills with managerial skills that a good business school can 

add to my profile, in order to accomplish my goals in life. Getting admission 

in IBA was a dream come true. 

The learning at the Institute of Business Administration Karachi isn’t confined 

to the classroom. In addition to the excellent business curriculum, IBA 

provides multiple opportunities for students to engage in various activities 

and enrich their experience. I appreciate the quality of teaching, and the 

knowledge and exposure regarding my majors. 

I want to see myself in a growth-oriented organization, which can give 

me the opportunity to utilize my knowledge and skills in a practical 

environment. 


Financial Modeling, Derivatives & Risk Hedging, Security & Capital Markets, 

Supply Chain Management, Distribution & Logistics 


• Company Evaluation : PTCL, Atlas Honda, PTC, Packages Ltd. 

• Live Case Report on PTCL, its complete organizational analysis with 

detailed functional area analysis and financial performance of the 

organization. 

• Term report on Determinants of unemployment in Pakistan. 

• Comprehensive study of McDonalds Supply Chain Management, the 

micro and macro level threats and supply chain challenges the 

company is facing in Pakistan and ways to eliminate it 

• Analyzed the supply chain of Automotive sector in Pakistan 

• Worked on Digital Notice Board implementation at IBA 

• MBA Project : a pre-feasibility study of business model of one-window 

auto service shop in Karachi 


• Winner of the competition sponsored by Reckit-Benckiser at Annual 

• Management Team of Alumni Dinner at IBA 

128



Feb 2008-Apr 2008: Infotech Pvt Ltd. 

Support Engineer 

Apr 2011-Jul 2011: Sybrid Private Limited Consultant 

Website Management 


• Create, develop and manage content for Sybrid’s web presence 

• Coordinate web projects across departments with key team members, 

clients and vendors 

• Keep current with emerging web technologies through relevant blogs 

and events 

Jun 2008-Sep 20I0: Sybrid Private Limited 

Business Solution Consultant 


• Coordinate with management to understand business problems and 

develop effective solutions for clients LAN/WAN and Managed Services Solution 

• Work with management to identify new business opportunities and 

formulate business proposals (both technical and financial aspects) 

and RFP responses. 

• Collaborate with Project Manager in planning and executing assigned 

projects. 

• Understand project requirements and develop priorities, scope and 

schedules. 

• Determine resource requirements with appropriate skill sets to complete 

the project. 

May 2008-Jul 2008: Cyber Internet Services (Pvt.) Ltd. 

Communication Officer 



• Trouble shooting of Blackberry device software related issue and 

installation/up gradation of BB device software 

• Deployments and trouble shooting of Blackberry enterprise server and 

applications 

Nov 2007-Jan 2008: Supernet Limited Internee 


• To research the technological advancement in optical communications 

globally and understanding need for extending technology in laying 

optical fibers in Pakistan. 

Jul 2006-Sep 2006: PTCL Internee 


• To develop an understanding on how fixed line communication works 

at all tiers locally and globally. 




• Received Special Award of Performance, Cyber Internet Services. 

• Recipient of merit based scholarship and distinctions in various subjects, 

PAF KIET 

• To work with Cybernet Corporate Support team and management to 

ensure maximum level-1 support to corporate clients on provided 

products and solutions. 

• Maintain high customer satisfaction thorough out the process form 

first email received from client to complete problem resolution. 

• Prepare and deliver documentation of problem description and findings 

to appropriate escalation point. 

• Develop and improve email support processes for Cybernet Corporate 

Support helpdesk 

129


Shumaila Afzal 

021-34921235, 0300-2985992 

shumaila.afzal@khi.iba.edu.pk 

Date of Birth: January 24, 1986 

Finance 



Karachi 

BSc (hons) 2008 Department of Mathematics, UoK, A (85.4%) 

MSc 

Karachi 


To choose IBA is to create value by being at the helm of groupbased 

activities, aiming for big things and planning to play in the senior 

leagues. IBA greatly enriches the educational experience of MBA students 

by providing a host of opportunities for interaction with one another and 

with faculty beyond the classroom. Students in IBA have undertaken reallife 

projects with businesses and organizations which allows students to 

put into practice the lessons learnt throughout their time in IBA. It adds 

value of creativity and innovation, communication and intercultural 

experience, tolerance and teamwork, with personal integrity and active 

orientation. IBA gives an experience and confidence in using theoretical 

knowledge into practice, it stimulates reading and critically appraises 

management theory and, in doing so, develops a desire for life-long 

learning. 

MBA enables me to gain a knowledge and understanding of the functions 

of business and their inter-relationships and shows how to structure the 

complex business situations and apply functional knowledge effectively. 

It helps me in giving a great overview of the business world by adding 

technical, analytical and interpersonal skills – a deep understanding and 

a certain receptiveness to the slight changes in the environment. Finance 

is a field that does involve the use of Math, and when we study finance 

one needs to be able to perform a variety of numerical calculations and 

work with many formulas – so finance and maths definitely go together. 

Math majors likely exhibit the intellectual ability, good written and oral 

proficiency, quantitative handiness and the ability to get things done 

individually and as a group. So, maths and finace combine help to make 

the sense of the world and allows myself to make contributions in the 

economic goals. 

After MBA, I am seeking to join a growth-oriented organization where I 

can apply my understandings and learnings that I have earned during my 

stay at IBA. I would like to create an environment that promotes continuous 

improvement which leads success through changing economic conditions, 

increasing the effectiveness, expansion in business strategy along with 

business results. I am intending to advance my career in financial services 

and assume a leadership role in future. Besides, I plan to actively participate 

in community services for desire to promote the welfare of others esp. for 

the education of children and empowerment of women. 


International Financial Management, Financial Modeling, Financial 

Engineering & Risk Management, Islamic Banking & Finance, Business 

Processes Management in ERP using SAP, Advertising, Advanced Corporate 

Finance, Dynamic & Distribution of Logistic, Supply Chain Management. 


• Communication Strategy for P&G hair care category - MBA Final year project. 

• Equity Linked Notes in Pakistan - Financial Engineering & Risk Management 

• Live case study on PTCL - Corporate Strategy 

• Cement industry financial evaluation - Advanced Corporate Finance 

• Paperless Environment at IBA - Go Green - Organization behavior & 

Leadership 

• Habib Oil Mills - Launch of Masala Mix Products - Marketing Management 

• Change in trend from Gold to Artificial Jewelry - Advanced & Applied 

Business Research 

• Presented on the role of 5 senses - Advertising. 

• Live case study on Ehsan Trust - Islamic Banking & Finance. 

• Credit Management with SAP - Business processes Management in ERP 

by using SAP. 

Extra-Curricular Activities: 

• Reading books and newspaper in order to get updated to world order. 

• Getting involved in new activities with new people. 

• Surfing on Internet. 

• Community services. 

130



Jul-Aug 2013: State Bank of Pakistan Finance Internee 


• The objective of internship was to explore the issues relating to finance 

and to find out problems regarding the theoretical concepts with practical 

experience. 

• Learning objectives includes the primary and secondary functions of SBP. 

• The primary functions include issue of notes, regulations and supervision 

of financial systems, banker’s bank, lender of the last resort, banker to 

Government and conduct of monetary policy. 

• The secondary functions include the agency functions like management 

of public debt, management of foreign exchange, etc. along with the 

functions of directing government on policy matters and maintaining close 

relationship with international financial institutions. 

• The project was assigned in the working tenure which required evaluation 

on Export Processing Realization Certificate. 

Sep 2010-Jun 2012: Omar Jibran Engineering Business Researcher 


Jun 2009-Aug 2010: Sindh Board of Investment Asst. to Advisor CM 


• To schedule appointments and meetings on day to day basis. 

• To process appropriate information to the respective government 

departments on their functioning of associate tasks. 

• To maintain records and attend meetings in order to take minutes for 

future references. 

• To manage foreign travels and visa processing for international conferences 

and meetings. 


• Proficient at MS Office, SPSS, command on latest software tool SAP. 

• Successful team player. 

• Highly motivated and continuously improving skills. 


• In the top five positions in MSc (Mathematics). 

• Teacher Assistant for Abstract Algebra. 

• To find out engineering products from the domestic and international 

markets and conduct feasibility studies includes gathering data from 

potential sources. 

• To determine the raw material, machinery and tools required for the 

production process of the product. 

• To assist Sr. Manager Business Development for preparing plans for 

potential business through quotation and costing. 

• To develop and maintain business plans and future course of actions by 

using cost/benefits component. 

131


Ufaq Abdul Samad 

02I-34314243, 0313-2044162 

ufaq.asamad@khi.iba.edu.pk 

ufaqsamad@hotmail.com 


Finance and Supply Chain Management 

For many, achieving a degree with distinction from one of the most 

demanding departments of Industrial & Manufacturing at NED seemed 

like a dream come true. However, for me, it was just the beginning. An 

ambitious, goal-oriented person, I was recruited by one of the most aspired 

companies of Pakistan, namely Dawlance Pvt. Ltd. right after my graduation. 

Dawlance’s ambience inculcated fierce competition and relied in some 

extreme means of promotion and degradation. 

Being promoted within two years as the head of Quality Assurance 

department for one of the manufacturing units, where I was initially hired 

as an Engineer, and surviving under such challenging role, I was never 

discouraged while taking up risky tasks. Being part of HSE core team, I 

attained the international certification on OHSAS 18001 lead auditor in 

order to be able to train and develop change agents. Given the scenario, 

the work demanded high persistence and motivation, yet it was met with 

success. 

My dedication and passion, however, remained unquenchable, for my 

next target was to do MBA from IBA. The reason for choosing this very 

institute was because I think that my capabilities are very relevant given 

the characteristics that the institute portrays, that are, consistency, dedication 

& leadership while staying in touch with one’s values. Having been exposed 

to the business courses for the first time that are quite contrary to the field 

I had been familiar with, I came out as one of the highest achievers in my 

class. 

I got the honor of being selected at Reckitt Benckiser for graduate internship. 

Initially intimidated with the finance projects, the passion to give it the best 

shot was accomplished when I got recruited there right after my internship. I 

am currently working there as an Assistant Manager Finance while completing 

my final year of MBA. My education and professional experience is a clear 

indicator of my strength as a competitive individual, and hence I would like 

to continue working with an organization that challenges me to that level, the 

zeal that makes me achieve greater heights. 



Karachi 

BE 2009 NED University, Karachi A+ 

(Industrial & 

Manufacturing) 

Intermediate 2005 St. Joseph’s College A 

Matriculation 2003 Play House Secondary School, 

Karachi A+ 



Financial Engineering & Risk Management, Financial Modelling, Regulations 

of Financial markets, Derivatives & Risk Hedging, Supply Chain Management, 

Strategic sourcing & procurement, Project Management. 


• Carried outin depth competitive ratio analysis on Engro Foods and 

Reckitt Benckiser. 

• Evaluated financial performance of Indus Motors and its position in 

2013 relevant to the competitors. 

• Conducted Investment Analysis and stock valuation of National Foods 

Limited. 

• Sensitivity analysis on Unilever’s stocks using the regression model. 

• Analyzed & Improved Warehouse Management of Agility Logistics. 

• Conducted end to end Supply Chain Analysis of Pak Suzuki. 

• Prepared Live Case study of Indus Motor’s Corporate Business Strategies 

and suggested areas to improve in 2014. 

• Organized a first ever project initiated at IBA, aimed to provide 

feedback to bring IBA academics to an international level, as 

Organizational behavior project. 


• Served as Vice President Event Management committee of SME NED 

chapter and organized different events at NED. 

• Member of arts and public speaking society, IBA. 

• Given home tuitions for around 5 years. 

• Learnt pottery painting and ceramics jewelry making and sold out 

some of my hand made articles. 

• Watching movies and hanging out with friends are part of leisure 

time activities. 

132



Sep 2013-Present: Reckitt Benckiser AM Commercial Finance 


• Month end reporting to the region & KPI submission. 

• Monthly analysis to provide visibilityon business performance, allowing 

it to take timely decisions on pricing, marketing & trade spend. 

• Preparation & submission ofquarterly forecasts and next year plans. 

• Serve as integrating point of marketing and finance to evaluate future 

impactsof new product launch. 

Jun 2013-Aug 2013: Reckitt Benckiser Intern Treasury Finance 


• Project on vendor financing to reduce Net Working Capital. 

• Cost saving project to cultivateways of reducing demurrage & detention. 

• Feasibility analysis of setting up new distribution center for Reckitt near 

Islamabad. 

Jan 2010-Aug 20I2: Dawlance Pvt Ltd Senior Assistant Manager 


• Compliance of ISO 9001:2008& ISO 14001: 2004 by internal audits. 

• Member of core team in development of HSE monitoring & measurement 

system for OHSAS certification. 

• Supporting in reduction of customer complaints by random process 

product audits & applying Quality tools. 

• Implement / Monitor Kaizen mechanism. 

• Development of 7 S layouts for workplace management 

Dec 2008-Oct 2009: Glaxo Smith Kline Final year project leader 


• To identify GxPsignificat parts & develop Maintenance Life Plans for 

all equiments in manufacturing facility. 

May 2008-Jul 2008: National Food Ltd Intern 


• To apply lean manufacturing system on paste plant in order to reduce 

material & time wastages 


• Lead Auditor course of ISO 9001: 2008, ISO 14001:2004, 

OHSAS18001: 2007. 

• Application of 7 Quality tools by AOTS, Pakistan -Japanese Business 

Forum. 

• Failure mode & effect analysis by consultant from Alson Industries. 

• Trainings from HSE consultant in Dawlance: (1)Hazard Identification 

& Risk Assessment (2) Tripod analysis (3) work permit system 

(4) Hearing conservation program. 

• Visited and attended seminars and presentations during IBA Dubai 

Study Trip 2012 in international companies like IFFCO, Bloomberg, 

and Mondelez International. 


• Financial Analysis. 

• Supply Chain management. 

• Basic understanding of Oracle & SAP. 

• Ability to carry out advance business research using SPSS. 

• Leadership and team development. 

• Good analytical, interpersonal, communication and organizational skills. 

• Ability to conduct trainings and presentations. 

• Complete understanding of HSE & ISO Quality Management systems. 

• Command on designing soft wares: Auto CAD (2D & 3D), Pro 

Engineer. 

• Proficiency in using analytical soft wares: POM, TORA, ANSYS & 

MINITAB. 

• Good understanding of manufacturing operations including CNC 

operations & automation. 

133


Umar Hafiz 

021-35654012, 0345-4995876 

umar.haf.wp@gmail.com 

Date of Birth: June 21, 1987 


MBA 2014 Institute of Business Administration, 3.10 

Karachi 

BSc (Hons) 2010 Lahore School of Economics, Lahore 3.12 


Finance 

Having graduated in Economics and Finance, I was fortunate to 

have ended up at some of Pakistan’s leading financial services providers 

as an analyst, specializing in equity valuation and investment advisory. 

This allowed me to pursue a career associated with capital markets, an 

avenue that I had been interested in for several years. 

Working in the capacity of an Investment Analyst allowed me to hone the 

economic and financial skills I had acquired during the course of my 

academic life. It also provided me with an amazing insight into most 

aspects of the Pakistani economy in general, and the different industrial 

and service sectors listed on the capital markets in particular. I eventually 

came to specialize in the Fertilizer, Automobile and Oil Exploration & 

Production sectors of Pakistan. 

As an independent (external) analyst, I was often perturbed whenever I 

came across otherwise viable businesses, which were not performing well 

(financially) due to any variety of functional and/or managerial issues. It 

was primarily in order to form a better understanding of these areas (and 

by extension, play an active role in maximizing a business’ value) that I 

decided to pursue my MBA from IBA, given the institution’s proud track 

record of having produced some of the finest business managers in the 

country. 

When I started my MBA program, my understanding of business operations 

(given my line of work) was mainly shareholder-centric. Two years of 

extensive discussions, case analyses and lecture sessions later however, I 

have realized the importance of having all stakeholders in an organization 

working towards a common objective. Listening to the perspectives of 

students from a host of different professional backgrounds has also widened 

the scope of my understanding of business operations. 

As an MBA graduate, it is my goal to work at an organization that values 

hard work, initiative and industriousness, without compromising the core 

set of values that have been ingrained in me during the course of my 

education and training. 

134 


Financial Engineering & Risk Management, Advanced Corporate Finance, 

Financial Modeling, Security Analysis & Capital Markets, Supply Chain 

Management, International Financial Management, Regulation of Financial 

Markets, Entrepreneurial Management. 


• Signed up Abraaj Capital as a client as part of my MBA project on the 

development of a sustainable healthcare model in Pakistan. 

• Conducted a live case report on K-Electric (formerly Karachi Electric 

Supply Company) as part of my Corporate Strategy term project. 

• Undertook a research project on the Mutual Fund Industry of Pakistan. 

• Developed full feasibility reports of projects related to poverty alleviation 

programs (most notably the establishment of a drip irrigation project). 

• Completed a research project aimed at critically reviewing difficulties in 

the estimation of the health damage function in developing countries. 

• Undertook a research project aimed at assessing the impact of FDI inflows 

on the performance of the Karachi Stock Exchange. 

• Completed a project on the Mutual Fund Industry of Pakistan. 

• Produced a research report on the role of ethnicity in Pakistani politics. 

• Wrote a book (compilation of short stories) as part of an end of term project. 

• Directed and produced a documentary and research paper on Pakistan’s 

film industry. 

• Have developed social awareness projects on drug addiction, Sufism, etc. 

• Have conducted full economic and financial analyses of various projects 

at both micro and macro level using various evaluation criteria including 

IRR, NPV, WACC and payback period (both discounted and otherwise). 


• Represented LSE at the inaugural Youth Leaders Entrepreneurship Society. 

• Member of the Finance Club at IBA 

• Volunteered to participate in a drive aimed at educating the uneducated 

and undereducated staff at Beaconhouse. 

• Went for Cliff Diving and Cave exploration with LSE Adventure Society.



Nov-2011-Aug-2012: Arif Habib Limited Investment Analyst 


• Assigned coverage of the Automobile and Fertilizer sectors. 

• Required to value companies under my coverage and assign appropriate 

investment recommendations. 

• Target valuations attained of companies under my coverage within the 

stipulated investment horizon. 

• Extensively employed financial modeling (including DCF, DDM and SOTP) 

for the purpose of equity valuation. 

• Responsibilities included daily company reports, monthly sector and 

company reports and meeting with corporates and clients. 

• Proficient at utilizing Bloomberg® terminal. 

May 2011-Nov-2011: Hafiz Investor Service 


Research Analyst 

• Cover financial and business conditions of listed companies with particular 

focus on the E & P sector. 

• Analyze and offer insight into political and macro-economic issues that 

are vital for making informed investment decisions in the company’s 

weekly investor guide. 

• Advise clients on potential investment options on the Karachi Stock 

Exchange. 

• Promotion and sales of our services to potential clients. 

Jun 2013-Aug-2013: Engro Foods Limited Internee 


• Assigned to Strategic Business Development Division. 

• Assigned a real-time project on the development of an export portfolio, 

which was subsequently approved by the Management Committee. 

• Identify and research potential target markets. 

• Research consumer preferences via surveys and Centralized Location 

Testing (CLT). 

• Explore costing options and optimize contribution margins of exportoriented 

products by employing financial modeling & sensitivity analyses. 

Jul-2009-Aug-2009: GlaxoSmithKline Pakistan Internee 


• Assigned to the Payroll and Taxation section of the Finance Department. 

• Played an active role in the company's filing of a writ petition against the 

imposition of Internally Displaced Persons Tax. 

• Responsible for scrutinizing the field force’s expense statements. 

• Introduced to mergers & acquisitions during GSK’s global acquisition of 

Stiefel Laboratories. 

Jul-2007-Aug-2007: Hafiz Investor Service Internee 


• Assigned the dual responsibility of database error checking and assessing 

filing techniques employed by the firm. 

• My assessment of filing techniques led to the adoption of a two level 

sorting system by the firm. 


• Proficient at utilizing Bloomberg Terminal, MS Word, Excel, Power Point, 

Expression Web, Stats Graphic, Mini Tab. 

• Excel at conducting Economic and Financial analyses and developing 

feasibility reports. 

• Self-motivated, target oriented approach. 

• Can prepare and deliver multimedia presentations 


• Achieved 1st position in English for three consecutive years during ‘O’ 

Level studies at Beaconhouse. 

• Won commendation by The Royal Commonwealth Society on participating 

in the Commonwealth Essay Competition. 

135

CONTACT 

Career Development Centre 

UAN : 111-422-422 

Tel : (021) 38104700-01 

Fax : (021) 38103008 

cdc@iba.edu.pk I www.iba.edu.pk

MBA_Online_Final_MBA_GD_2014

Create successful ePaper yourself

Delete template?

Save as template?