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Analysing NME Magazine
- 1. Analysis of Magazine Front Covers Cover 1.NME Sept 2009 Dizzee Rascal Edition
- 2. The flash is used to offer something different to the target audience if they are not • The masthead is positioned at the top really interested in this weeks main artist, Dizzee Rascal. It still provides other of the magazine and is big and bold so consumers an incentive to buy the magazine so they are broadening there target it can be seen when the magazine is audience. It is in red which stands out and also keeps consistent with the colour on the shelves in the shops. scheme already being used. • The colours used are eye catching and The header and footer tell us the white border makes it stand out what else is in the magazine from the rest of the page. and the footer also gives us • The letters ‘NME’ sound like the word details of other artists ‘Enemy’ which suggests the magazine features in the magazine, is of an urban root and enforces the some of them who are not ‘rebellious’ aspect to the magazine. rappers like the main image is of. • The main image is of Dizzee Rascal, a rapper, which goes with the urban roots of the magazine. The background is of graffiti which • The facial expressions of the rapper links with the ‘street boy’ are happy which represents the light- association with rap artists like hearted tone of the magazine. Dizzee Rascal. It keeps the whole • The image looks like its coming out of tone and theme consistent. the page as some of the image goes over the masthead and also because it The main cover line is an Anchor of is a canted angle shot. ‘Dizzee Rascal’ which shows who the • The image is very page dominating image is and also it gives us an idea of because it is the only image on the what the main double page spread in page. the magazine will be of. The font of it is bold and all in capitals which makes it There is a pull quote which takes up nearly a stand out and it is positioned at a slight quarter of the page. It is used to show something angle which adds a quirky edge to it, that the artist who is the main image, Dizzee representing the tone of the magazine Rascal, has said. It suggests that he has said this once again. in an interview which could be featured in the magazine which is another incentive for the There is a barcode at the bottom customer to buy it. corner of the page so when the magazine is purchased it can be scanned at the till. There is also the price of the magazine so customers know how much they will be paying but the price is written in a very small font so that customers do not instantly see it which may stop them from even looking at it more.
- 3. Target Audience Of The Magazine Methods used to attract the target audience: •Professional colours •Fun layout •Celebrity Endorsement •Relates the current music •Price isn't too high •Informal tone
- 4. About NME… Produced by IPC Media Gradually moved toward a magazine Music publication in the format during the 1980s, changing UK published weekly from newsprint in 1998 since March 1952. It is mostly an indie An online version of NME was The first British Paper to magazine that focuses launched in 1996. It is now world’s include a singles chart in on up and coming artists biggest standalone music site, with the 14th November 1952 but it also features over 7 million users per month. edition. established artists.
- 5. With more than 60 iconic media brands, IPC creates content for multiple platforms, About IPC… across print, online, mobile, tablets and events. IPC produce Now, Chat and Woman; TV entertainment brands including What's on TV, TV Times and TV & Satellite Week and the goodtoknow network. Their men's portfolio, IPC Inspire, has a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME. IPC Southbank is their upmarket women's division and comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and Essentials and home interest brands including Ideal Home. As the UK's leading consumer magazine publisher they engage with 26m UK adults - almost two thirds of UK women and 42% of UK men.