VFD (Variable-frequency Drive) The pattern of foreign manufacturers monopolizing the market has been broken
After more than 20 years of development, Chinese VFD (Variable-frequency Drive) industry has grown up. VFD (Variable-frequency Drive) manufacturers of domestic brands in China already have a certain series of products, and the digitalization of control systems is gradually covering the industry, and the extension of the industrial chain also makes the structure have a trend of balanced development. The gap with foreign brands is gradually shortening. With the rise of domestic high-voltage VFD (Variable-frequency Drive) manufacturers in China, the market monopoly of imported products by foreign manufacturers has been broken.
National brands are no longer just a supporting role in the Chinese market. They entered in one fell swoop and showed a trend of rising against the market. How will they perform in the future?
If we say that many national VFD (Variable-frequency Drive) brands earned their first pot of gold through industry-specific machines, there are not many companies that continue to follow the industry route, and most of them are earning their first pot of gold. After that, they all began to turn to the development of general-purpose products, trying to compete for the market controlled by foreign brands with high cost performance. Indeed, in the initial stage of the market launch, this measure did play a certain role, and the market share of National VFD (Variable-frequency Drive) rose rapidly to 25%-30%.
Over the years since then, this data has not changed much, and a new balance has been formed. An important reason for this phenomenon is also the weakness of Chinese domestic VFD (Variable-frequency Drive) enterprises, that is, relatively weak technological innovation. Late start and backward technology have caused Chinese domestic VFD (Variable-frequency Drive) to be at a disadvantage in the competition in the VFD (Variable-frequency Drive) market, not only the steel industry, rail transit and other industries that require high technology. Chinese domestic VFD (Variable-frequency Drive) seldom enter, even for some subdivided industries that do not have high technical requirements and are preconceived by some foreign brands, it is difficult for national brands to enter. According to network data, Chinese VFD (Variable-frequency Drive) market potential may exceed 120 billion. Because VFD (Variable-frequency Drive) is widely used in different industrial fields, it also promotes Chinese domestic VFD (Variable-frequency Drive) enterprises The transformation focuses on the subdivided industry market, and this transformation also drives the development of the overall industrial chain to the industry market segmentation trend.
Industry market segmentation can promote the upgrading of Chinese domestic VFD (Variable-frequency Drive) enterprises from the traditional rough production model to a development model specialized in a certain industry field, which is conducive to the specialization of Chinese VFD (Variable-frequency Drive) industry chain , precision, and at the same time, the same and repeated low-end competition among Chinese domestic VFD (Variable-frequency Drive) manufacturers can be avoided through subdivided market areas, which is conducive to the sound and complete development of Chinese VFD (Variable-frequency Drive) industry chain.
In recent years, the profit margin of general-purpose VFD (Variable-frequency Drive) has been getting lower and lower. Some companies once joked that doing low-voltage VFD (Variable-frequency Drive) is equivalent to being a porter. Therefore, low-voltage VFD (Variable-frequency Drive) Frequency Drive) companies gradually pay attention to special-purpose models in certain industries, tap related markets, and maintain a certain profit margin. However, in the past more than a year, in the communication with customers, we feel that there have been new changes in the subdivision of the industry. The subdivision of the industry has been further deepened. Applied technology makes a difference in the third and fourth-tier subdivision industries, pays attention to the development of subdivision markets, further strengthens industry subdivisions, deeply explores the different needs of customers in subdivided industries, and provides personalized industry application solutions.
There are only two directions for the future development of Chinese VFD (Variable-frequency Drive) industry: one is core technology orientation, and the other is focusing on industry segments. At present, this trend is very obvious, and the industry application segmentation is still deepening.