Explainer videos are a game-changer, but ever wondered about the ideal length?

Recent studies show that online viewership typically declines steadily as a video progresses. In fact, by the time you hit the two-minute mark, you’ve already lost a significant portion of your audience’s attention.

When it comes to explainer videos, length matters, and finding the right balance is key. A video that’s too short might leave out important information, while one that’s too long risks losing the viewer’s interest. So, what’s the ideal length? Studies and industry standards suggest that the sweet spot for explainer videos falls between 60 to 90 seconds. Here’s why this duration is considered ideal:

1. Attention Span: In the fast-paced online world, you have about 8 seconds to capture your viewer's attention. The 60-90 second range ensures your message is concise, engaging, and retains attention until the very end.

2. Clarity and Focus: Explainer videos are designed to simplify complex ideas. By keeping your video within the 60-90 second range, you're forced to focus on the core message, avoiding unnecessary details that might confuse your audience.

3. Social Media Compatibility: In the era of social media dominance, explainer videos are widely shared. Shorter videos align with social media algorithms, making them more shareable. By adhering to the ideal length, your explainer video becomes more likely to be shared, expanding its reach and impact.

Tailoring video length is paramount! B2B audiences may prefer slightly longer videos (around 90 seconds) for in-depth information. For B2C audiences, aim for around 60 seconds to quickly highlight benefits.

The ideal length of an explainer video is not a one-size-fits-all concept; it depends on your target audience, the complexity of your message, and your brand personality. By understanding the significance of video length and tailoring your content to meet the expectations of your viewers, you can use explainer videos that captivate, inform, and inspire action.