QuestionPro’s Post

HOW DO YOU SPEND YOUR ME TIME? That’s what we ask people across the Nordics in our new brand campaign. Most of us lead busy lives with families, careers, and duties. That’s why taking time for yourself, doing only what you want, is important to relax and reenergize. Many even claim that getting me time makes them a better parent, partner or a friend. But unfortunately there’s also a misconception about me time; that it is an act of selfishness. In our upcoming campaign, we challenge this and encourage people to value me time by highlighting the benefits. Me time is not about spending time alone. Me time is about doing what gives you energy. And no one has more to offer for this than Elkjøp.

I remember around a decade ago programmatic entering the industry. Like every other innovation in any industry it takes time to understand. Understand how it works, understand how it helps. This has been the case for 258 years. It always has, it always will be. With every innovation, the next one is soon to follow. The era of the custom algorithm industry is here. The 59A event on the 7th September is a guide to that new incredible industry. Every piece of it, how it works and how it helps. Tickets are here: https://lnkd.in/emTbcrzF

Sharing the post below from our CEO here at Avantor: “The mission of Avantor is clear and that is to set science in motion to create a better world.”

Well - if you have 15 mins, give Ray Stasieczko a listen - indipendant view of our strategy - delivered with some great energy and insight

An entertaining, valiant defence of differentiation by Mark Ritson. Surely practical experience (let alone the data) tells us that differentiation and distinctiveness are both desirable drivers of commercial performance? This is especially relevant for those in my network who are positioning yet another drug with clinical data that is not clear-cut and are tempted by the dangerous allure of distinctiveness alone. Pause and spend an hour understanding the clear-cut argument for addressing both D’s. It's an and. Also contains a short endorsement of the strategic value of category entry points – IMHO the more powerful concept from the Ehrenberg-Bass stable.

There's a fine line between inspiration and imitation. Learn how to protect your brand IP.