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Twice As Hard: Navigating Black Stereotypes and Creating Space For Success
An inspirational book about what it means to be Black in the working world, with practical steps on how to overcome prejudice to find success
This book is an exercise in building your network. We've spoken to over 40 successful business people to help you gain from their advice and create space for your own personal growth.
Twice As Hard is an exploration of Black identity in the working world and a blueprint for success. You will learn what obstacles limit opportunity for Black professional progress, how to understand and overcome racial stereotypes, be productive, find purpose, and ultimately thrive in business.
Authors Opeyemi and Raphael Sofoluke explore their own personal brand of ethics, the challenges they have faced in their careers, and the learnings they took from them, before inviting other successful business people in a broad range of industries to share their experiences and the practical measures they take to realise their goals, too. Featuring tips on entrepreneurship, as well as insights on the corporate world, this book aims to empower and inspire Black professionals, get everyone thinking and talking about their actions, and continue the fight for a truly inclusive, understanding society.
This book is an exercise in building your network. We've spoken to over 40 successful business people to help you gain from their advice and create space for your own personal growth.
Twice As Hard is an exploration of Black identity in the working world and a blueprint for success. You will learn what obstacles limit opportunity for Black professional progress, how to understand and overcome racial stereotypes, be productive, find purpose, and ultimately thrive in business.
Authors Opeyemi and Raphael Sofoluke explore their own personal brand of ethics, the challenges they have faced in their careers, and the learnings they took from them, before inviting other successful business people in a broad range of industries to share their experiences and the practical measures they take to realise their goals, too. Featuring tips on entrepreneurship, as well as insights on the corporate world, this book aims to empower and inspire Black professionals, get everyone thinking and talking about their actions, and continue the fight for a truly inclusive, understanding society.
- GenresNonfictionRace
336 pages, Hardcover
Published June 15, 2021
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Displaying 1 - 30 of 37 reviews
June 16, 2021
Being a minority myself, Opeyen and Raphael Sofoluke's book hit home in many different ways. Divided into nine chapters, the authors explore with the readers tools that can guide them to create, support, and celebrate one's own identity and brand at a time when it is twice as hard for them to do so. This is a timely read at a time when America as a country is still reckoning with racism and stereotypes about numerous ethnicities on media and television continue to shape one's perception of others. One of the points, for example, that the authors make is about the constant judgement of one's appearance. Indeed, as a society overall, we are still coping with such salient issues. One provocative example that the authors mentioned was that of something that we would consider as innocuous as hair. But, they mention that an experience that civil rights activist Angela Davis encountered where she was not remembered for her milestone actions but her hair.
The authors, therefore, in the book explore pivotal issues to unveil the microaggressions, challenges, and often invisible difficulties that they face as they try to find success in a world that is still accepting them. This book is part-memoir, part-self help, but drives the point that such books are needed to be read because they allow for oft uncomfortable conversations!
Thank you Bookish First and Penguin Random House for my advanced reading copy.
The authors, therefore, in the book explore pivotal issues to unveil the microaggressions, challenges, and often invisible difficulties that they face as they try to find success in a world that is still accepting them. This book is part-memoir, part-self help, but drives the point that such books are needed to be read because they allow for oft uncomfortable conversations!
Thank you Bookish First and Penguin Random House for my advanced reading copy.
June 13, 2021
As a while woman I was clearly not the intended audience, but I am always interested in reading and learning from other perspectives. I did definitely find value in reading this. I liked the snippets and examples from successful Black people in the business world. I always think that an example is the best way to make someone truly understand another perspective. There is a chapter in allyship and while I always strive to be an ally I think I was hoping for something a little more in depth there. The chapter wasn’t bad, but in a book that was so focused in racism I had hoped it could go a little beyond the basic points of allyship. I liked the chapter about navigating white spaces and I do think that other groups could find the sentiment helpful. Overall this was a good read and I would recommend it to anyone, especially people who are minorities, who plans on trying to get into and advance in the business world.
June 15, 2021
"Twice As Hard" is a book that examines the challenges that black people face trying to break into the largely white-dominated corporate world, and provides advice for people of color who wish to take on that mission for themselves. The authors rely on the experiences of other successful black entrepreneurs from the US and UK, as well as the authors' own experiences working in investment banking and setting up their own businesses. And I say, such a book could not have come in a more timely manner.
We live in a time where the Black Lives Matter and AAPI Against Hate has really come to the public spotlight. Violent racism against people of color has not been so prominent in the past fifty years. "Twice As Hard" however examines the more subtle forms of racism, the askance look at the "other" in spaces that are de facto segregated, even if de jure segregation has been outlawed. It relays the harsh reality of having to continuously prove oneself, and hide certain aspects of one's personality in order to appear non-threatening or capable in one's own right as a worker.
While the book is focused on black individuals, I feel like the advice is applicable to any group that includes people of color. Where this book really shines is that instead of simply stating the issue, the authors provide solutions based on their own success and that of others. It provides a sense of optimism and empowerment that even though the odds may be stacked against you as a person of color and the onus is on to work "twice as hard" to succeed in the corporate world, it is possible to make that hard work pay off.
I received an advance copy of this book through BookishFirst giveaway program. All thoughts and opinions are my own.
We live in a time where the Black Lives Matter and AAPI Against Hate has really come to the public spotlight. Violent racism against people of color has not been so prominent in the past fifty years. "Twice As Hard" however examines the more subtle forms of racism, the askance look at the "other" in spaces that are de facto segregated, even if de jure segregation has been outlawed. It relays the harsh reality of having to continuously prove oneself, and hide certain aspects of one's personality in order to appear non-threatening or capable in one's own right as a worker.
While the book is focused on black individuals, I feel like the advice is applicable to any group that includes people of color. Where this book really shines is that instead of simply stating the issue, the authors provide solutions based on their own success and that of others. It provides a sense of optimism and empowerment that even though the odds may be stacked against you as a person of color and the onus is on to work "twice as hard" to succeed in the corporate world, it is possible to make that hard work pay off.
I received an advance copy of this book through BookishFirst giveaway program. All thoughts and opinions are my own.
June 23, 2021
This book is a well-written and documented non-fiction piece based on the success of Black business owners and professionals. First off, I enjoyed how well done this book is. It consists of just over forty interviews from professional and successful Black leaders and entrepreneurs; each interview is fascinating and touches on so many topics pertinent today.
I love how this book cracks open the ideal of Black identity and belonging and breaks the stereotypical mold when it comes to who has wealth, who owns/creates/opens a business, and who makes the business world work in general. I enjoyed getting outside the generally white story and learning more.
This book is very inspirational and it really does help you to believe that no matter what you look like, where you come from, or what others think of you, you can achieve your goals and create the life you want to live.
I love how this book cracks open the ideal of Black identity and belonging and breaks the stereotypical mold when it comes to who has wealth, who owns/creates/opens a business, and who makes the business world work in general. I enjoyed getting outside the generally white story and learning more.
This book is very inspirational and it really does help you to believe that no matter what you look like, where you come from, or what others think of you, you can achieve your goals and create the life you want to live.
June 11, 2021
Twice As Hard is a handbook for people of color to navigate the predominantly white corporate world. It was very interesting and eye opening for me. I am always looking for ways to educate myself on the struggles of persons different than myself. I always want to find ways to advocate and ally myself to black people in my workplace.
After reading Twice As Hard I feel that a lot of minority groups would find this book useful. There is a section of this book for people who are not black which I found very interesting.
I highly recommend this book for anyone who in the “buisness” world. I feel as if this book would also highly benefit white persons to view the struggles black people go through and how to ally yourself with them. Books like this is our world needs more of!
June 15, 2021
Even though I was not the targeted audience fir this book, it was still an eye opener and insightful. Some parts of the book I have heard of as issues before but others were new to me and just made me shake my head at the ridiculous unfairness of it all. I liked that this book included quotes and insights from successful people through out each chapter. It kept the book more personal feeling. The last two chapters were more towards my level: Ally- it’s a doing word and Pearls of Wisdom. This book touched on multiple topics and offered some tips or solutions for them. This book is good for anyone of color but even white people benefit from it. In order to do better, you need to know better. This book was informative and a little sad to know what ALL is different and for no good reason. For example, being judged on having your natural hair or being told “you don’t talk black” or something similar. I haven’t experienced those and it makes me angry for those that have to go through it.
Some examples from the book I found interesting include:
A campaign in UK showcased 56 successful black men in hoodies aimed at the “dangerous” stereotypes people have towards a black man in a hoodie. An example in the US would be the murder of Trayvon Martin.
In Navigating White Spaces: Tolu wrote her given traditional African name on applications and received no callbacks. She changed her name to Tallulah and received multiple callbacks from some of the same companies.
“Because when you’re the best, they have no choice but to notice you.”
“Talent is equally distributed; opportunity is not.”
August 28, 2021
In this beautifully written and thoughtful book, the authors explain, through personal experience in the world of business and finance, and through interviews with prominent people from various fields, how to be an entrepreuner and deal with other people’s expectations and prejudices when you’re Black. They also explain, in succinct and easy-to-implement style, how to be a true ally to the Black community in work and in life, whatever your background.
It’s remarkably positive and left me feeling motivated:
“A common phrase used by many Nigerians is, ‘Those at the top do not have two heads.’ In other words, there is nothing stopping you from succeeding. Those who have achieved success do not possess a physical superpower - if they can do it, you can do it, too.”
Page 52, Chapter One - Who Do People Say You Are? Building Your Brand by Opeyemi Sofoluke, Twice as Hard by Opeyemi Sofoluke and Raphael Sofoluke
I really loved this book. Having grown up in a multicultural community through my childhood, and having missed that through my teens (when we moved to East Devon), I consider myself an ally to the Black community but it’s definitely instructive to be sat down and told: this is how you can help.
This book has a lot to say about finding your opportunities and the struggles that you will face, but that you can rise above:
“A former student, who went to Eton in the 1980s, stated that ‘kids arrived there with this extraordinary sense that they knew they were going to run the country’. According to reports, the school puts a premium on individualism and encourages students to pursue any dream they might have. The encouragement given to those at private school as opposed to those in state schools creates a chasm of opportunity. This unfair disadvantage only serves to reinforce our point made earlier that ‘talent is equally distributed; opportunity is not.’”
Page 73, Chapter Two - The Power of Your Network, Creating an Elite Circle by Raphael Sofoluke, Twice as Hard by Opeyemi Sofoluke and Raphael Sofoluke
I have a cousin, a good few years my senior, who’s been in business for decades, and I would recommend this book to him. This isn’t simply a book for Black people who want to succeed; this is a book for everyone who wants to make things better for people. There are plenty of examples within this book, where the authors tell the reader of times when they, and those they’ve interviews, have had to explain and define their culture, keep people from reaching out and touching their hair, when they’ve felt the weight of having to represent all Black people everywhere, and facing an uphill battle in so doing because the person they’re dealing with has their own preconceived notions of who they’re talking to.
And this fascinating comment on the subject of not seeing colour or not seeing race:
“Acknowledging the challenge and struggle that the Black community experiences requires you to see colour - it requires you to be attentive to the differences in experiences people face because of their colour. To not see colour is to be dismissive of the challenges Black people face because of their appearance.”
Page 291, Chapter Eight - “Ally” - It’s A Doing Word, What It Really Means to Support the Black Community by Opeyemi Sofoluke, Twice as Hard by Opeyemi Sofoluke and Raphael Sofoluke
It’s not the easier subject. Lord knows, it’s one most of us are trapped by because we are so sure that we don’t know any racists, or if we did, we’d kill that friendship dead. But is that really true? And as much as each of us thinks we’re good people, are we really doing all we can to help and promote our friends?
It’s remarkably positive and left me feeling motivated:
“A common phrase used by many Nigerians is, ‘Those at the top do not have two heads.’ In other words, there is nothing stopping you from succeeding. Those who have achieved success do not possess a physical superpower - if they can do it, you can do it, too.”
Page 52, Chapter One - Who Do People Say You Are? Building Your Brand by Opeyemi Sofoluke, Twice as Hard by Opeyemi Sofoluke and Raphael Sofoluke
I really loved this book. Having grown up in a multicultural community through my childhood, and having missed that through my teens (when we moved to East Devon), I consider myself an ally to the Black community but it’s definitely instructive to be sat down and told: this is how you can help.
This book has a lot to say about finding your opportunities and the struggles that you will face, but that you can rise above:
“A former student, who went to Eton in the 1980s, stated that ‘kids arrived there with this extraordinary sense that they knew they were going to run the country’. According to reports, the school puts a premium on individualism and encourages students to pursue any dream they might have. The encouragement given to those at private school as opposed to those in state schools creates a chasm of opportunity. This unfair disadvantage only serves to reinforce our point made earlier that ‘talent is equally distributed; opportunity is not.’”
Page 73, Chapter Two - The Power of Your Network, Creating an Elite Circle by Raphael Sofoluke, Twice as Hard by Opeyemi Sofoluke and Raphael Sofoluke
I have a cousin, a good few years my senior, who’s been in business for decades, and I would recommend this book to him. This isn’t simply a book for Black people who want to succeed; this is a book for everyone who wants to make things better for people. There are plenty of examples within this book, where the authors tell the reader of times when they, and those they’ve interviews, have had to explain and define their culture, keep people from reaching out and touching their hair, when they’ve felt the weight of having to represent all Black people everywhere, and facing an uphill battle in so doing because the person they’re dealing with has their own preconceived notions of who they’re talking to.
And this fascinating comment on the subject of not seeing colour or not seeing race:
“Acknowledging the challenge and struggle that the Black community experiences requires you to see colour - it requires you to be attentive to the differences in experiences people face because of their colour. To not see colour is to be dismissive of the challenges Black people face because of their appearance.”
Page 291, Chapter Eight - “Ally” - It’s A Doing Word, What It Really Means to Support the Black Community by Opeyemi Sofoluke, Twice as Hard by Opeyemi Sofoluke and Raphael Sofoluke
It’s not the easier subject. Lord knows, it’s one most of us are trapped by because we are so sure that we don’t know any racists, or if we did, we’d kill that friendship dead. But is that really true? And as much as each of us thinks we’re good people, are we really doing all we can to help and promote our friends?
June 28, 2021
While I am not the target audience for this book, I think this book is a fantastic read for any and everyone to read. It has a copious amount of tips and hacks, especially for marketing and networking, in a manner that is especially pertinent for Black individuals or those who feel that they are unfairly discriminated against because of racism.
I found the book to be very enlightening as I learned about some struggles that I was not aware of. Growing up, I had friends and boyfriends who were Black and really didn't think much about skin color. Therefore, I really loved when the authors spoke about why "color blindness" can also be damaging. They presented it in a way that really spoke to me and helped me understand how it is important to acknowledge the difference because of the different heritage/traditions and recognizing unique challenges that they may face.
It was so helpful to hear of some experiences shared and why certain things can be hurtful and how we, as White individuals, can help make it a safer and more welcoming environment to those who have historically been discriminated against by many, and give better opportunities to others. I have to be honest. Many of the challenges they faced broke my heart. I hate that some of them were treated as less simply because of the color of their skin. The topic of racism and hearing these stories can be uncomfortable, yes, but it is so important. It doesn't matter that I am not the intended audience or that I have not had these experiences, learning what others have endured can help us develop empathy for others and understanding another's journey is essential to developing relationships with and connecting with others.
Another comment made in the book that really resonated with me is how the focus on Black lives and race related issues, does not take away from any others. It does not mean that White people are not discriminated against, just that it isn't typically based on their skin color. It is important to be aware of this discrimination and do our part, in whatever capacity, to help root it out.
The business advice was great and I found it very informative as well. Both authors are such wonderful and articulate individuals. I enjoyed every page of the book and couldn't wait to soak up more of it!
The final thing I loved about this book is how the authors really taught with kindness and love. Speaking to those who are also Black, they recommended having hard conversations with those who are White to help them understand their unique challenges and connecting on deeper levels. This is not their responsibility if it is too hard at that time to do, but can help create allies in this fight and improve relationships. People should never be, or have been, discriminated against based on skin color, at work or anywhere, period. However, there is some deep rooted racism and the authors point out how trying to connect and teach those who are willing to listen, can benefit this fight for fair treatment. I love this because I feel like reaching across the aisle and connecting will help people see and focus on similarities, not differences, and help achieve this goal so much quicker.
I hope this duo comes out with more books on similar topics and I would love to learn more from them!
I found the book to be very enlightening as I learned about some struggles that I was not aware of. Growing up, I had friends and boyfriends who were Black and really didn't think much about skin color. Therefore, I really loved when the authors spoke about why "color blindness" can also be damaging. They presented it in a way that really spoke to me and helped me understand how it is important to acknowledge the difference because of the different heritage/traditions and recognizing unique challenges that they may face.
It was so helpful to hear of some experiences shared and why certain things can be hurtful and how we, as White individuals, can help make it a safer and more welcoming environment to those who have historically been discriminated against by many, and give better opportunities to others. I have to be honest. Many of the challenges they faced broke my heart. I hate that some of them were treated as less simply because of the color of their skin. The topic of racism and hearing these stories can be uncomfortable, yes, but it is so important. It doesn't matter that I am not the intended audience or that I have not had these experiences, learning what others have endured can help us develop empathy for others and understanding another's journey is essential to developing relationships with and connecting with others.
Another comment made in the book that really resonated with me is how the focus on Black lives and race related issues, does not take away from any others. It does not mean that White people are not discriminated against, just that it isn't typically based on their skin color. It is important to be aware of this discrimination and do our part, in whatever capacity, to help root it out.
The business advice was great and I found it very informative as well. Both authors are such wonderful and articulate individuals. I enjoyed every page of the book and couldn't wait to soak up more of it!
The final thing I loved about this book is how the authors really taught with kindness and love. Speaking to those who are also Black, they recommended having hard conversations with those who are White to help them understand their unique challenges and connecting on deeper levels. This is not their responsibility if it is too hard at that time to do, but can help create allies in this fight and improve relationships. People should never be, or have been, discriminated against based on skin color, at work or anywhere, period. However, there is some deep rooted racism and the authors point out how trying to connect and teach those who are willing to listen, can benefit this fight for fair treatment. I love this because I feel like reaching across the aisle and connecting will help people see and focus on similarities, not differences, and help achieve this goal so much quicker.
I hope this duo comes out with more books on similar topics and I would love to learn more from them!
August 2, 2021
I rarely go out of my way to write detailed book reviews. My typically thinking is that median rating from a large number of individuals; who have taken the time to read and reflect will provide a pretty good indication of the quality and value of a book.
Twice as Hard is a great book. It's refreshingly candid, well researched and particularly relevant to youngish professionals or recent graduates from Black and minority ethnic backgrounds. Some segments of the book make for mildly depressing reading, i.e racial micro-aggressions, high levels of unemployment, lower median salaries in the labour market, underachievement at university, difficulties with career development and promotion.
Nonetheless the book counterbalances narratives of underachievement with real world examples of success, achievement, and fulfilment, often against great odds. Insights and hard earned wisdom are provided from an array of achievers, artists, entrepreneurs, musicians, and professionals who predominantly identify as Black or Black British.
The book really hits home in exploring the specific difficulties faced by people who are radicalised as non "white" in the labour market and in life more generally. I was pleased to see the importance of financial literacy and planning. I know this is an area that is not typically discussed in detail in polite company. Money definitely helps in a number of areas. Reading this book will probably enhance self awareness and stimulate new ways of thinking for many people.
The importance of using and enhancing networks, finding mutually beneficial personal and professional relationships are clearly articulated. I particularly enjoyed contributions from Inua Ellams, Ray J, Trevor Nelson MBE, and Bianca Miller- Cole. I smiled often while reading this book. I could relate to a number of experiences described in the text.
Reading Twice as Hard caused me to initially feel quite irritated and despondent. I have for many years become fatigued from reading about "black underachievement" and associated pessimistic stories about what is possible for the Black community.
I always describe myself as a cautious optimist. Reality as I see it, is not always as it seems. It can be fun. Sometimes I am pleasantly surprised by how things work out.
In summary, I think you have to engineer your own "luck". Reading this book will help you do that. The text will challenge you to reflect on your approach to "success" in the professional sphere. I really enjoyed this book, it was an enjoyable journey. There is much food for thought here.
Many thanks to Young Black Professionals Network, BYP, and Kike Oniwinde and her team for bringing this book to my attention.
Lai Ogunsola FRSA
@Lai.ldn
Twice as Hard is a great book. It's refreshingly candid, well researched and particularly relevant to youngish professionals or recent graduates from Black and minority ethnic backgrounds. Some segments of the book make for mildly depressing reading, i.e racial micro-aggressions, high levels of unemployment, lower median salaries in the labour market, underachievement at university, difficulties with career development and promotion.
Nonetheless the book counterbalances narratives of underachievement with real world examples of success, achievement, and fulfilment, often against great odds. Insights and hard earned wisdom are provided from an array of achievers, artists, entrepreneurs, musicians, and professionals who predominantly identify as Black or Black British.
The book really hits home in exploring the specific difficulties faced by people who are radicalised as non "white" in the labour market and in life more generally. I was pleased to see the importance of financial literacy and planning. I know this is an area that is not typically discussed in detail in polite company. Money definitely helps in a number of areas. Reading this book will probably enhance self awareness and stimulate new ways of thinking for many people.
The importance of using and enhancing networks, finding mutually beneficial personal and professional relationships are clearly articulated. I particularly enjoyed contributions from Inua Ellams, Ray J, Trevor Nelson MBE, and Bianca Miller- Cole. I smiled often while reading this book. I could relate to a number of experiences described in the text.
Reading Twice as Hard caused me to initially feel quite irritated and despondent. I have for many years become fatigued from reading about "black underachievement" and associated pessimistic stories about what is possible for the Black community.
I always describe myself as a cautious optimist. Reality as I see it, is not always as it seems. It can be fun. Sometimes I am pleasantly surprised by how things work out.
In summary, I think you have to engineer your own "luck". Reading this book will help you do that. The text will challenge you to reflect on your approach to "success" in the professional sphere. I really enjoyed this book, it was an enjoyable journey. There is much food for thought here.
Many thanks to Young Black Professionals Network, BYP, and Kike Oniwinde and her team for bringing this book to my attention.
Lai Ogunsola FRSA
@Lai.ldn
June 5, 2021
Thank you to Bookishfirst and the publisher for this ARC in exchange for an honest review!
Twice As Hard: Navigating Black Stereotypes and Creating Space for Success by Raphael and Opeyemi Sofoluke is an eye-opening handbook and guide for black people in a white-dominated workplace. It was an interesting read for me, as a non-black person. I deliberately requested this book, because I want to support black authors. I also want to find out how I can be an ally to black people in my own workplace. Unfortunately, the majority of this book wasn't written for me, but I feel like this would be a good read for any black people who looking for workplace tips.
Here is an excerpt from the prologue where one of the authors introduces the purpose of the book:
"This book explores the struggles, barriers and successes of
Black entrepreneurs and professionals in order to inspire a
change of attitude, while showing others how to be better
allies to their Black peers. Through interviews with leading
Black executives, professors, innovators, influencers,
musicians, sportspeople, comedians, actors and more. we
will draw on our own personal experiences and those of
other successful people to explore and share advice about
how to establish yourself as a major player in your industry."
Overall, Twice As Hard is an eye-opening nonfiction manual, and it will appeal to many black readers. For me, as a non-black person, the parts that were most interesting were the beginning and the final chapter, where the authors write a chapter specifically for "Allies." The rest of the chapters were written specifically for black entrepreneurs, employees, business owners, etc. I understand that the book wasn't written for me, and I also want to support the authors because books like this need to be publisher, so that's why I gave it 4 stars. If you're intrigued by the excerpt above, or if you're a black person looking for a guidebook like this, I highly recommend that you check out this book when it comes out in 2 weeks!
Twice As Hard: Navigating Black Stereotypes and Creating Space for Success by Raphael and Opeyemi Sofoluke is an eye-opening handbook and guide for black people in a white-dominated workplace. It was an interesting read for me, as a non-black person. I deliberately requested this book, because I want to support black authors. I also want to find out how I can be an ally to black people in my own workplace. Unfortunately, the majority of this book wasn't written for me, but I feel like this would be a good read for any black people who looking for workplace tips.
Here is an excerpt from the prologue where one of the authors introduces the purpose of the book:
"This book explores the struggles, barriers and successes of
Black entrepreneurs and professionals in order to inspire a
change of attitude, while showing others how to be better
allies to their Black peers. Through interviews with leading
Black executives, professors, innovators, influencers,
musicians, sportspeople, comedians, actors and more. we
will draw on our own personal experiences and those of
other successful people to explore and share advice about
how to establish yourself as a major player in your industry."
Overall, Twice As Hard is an eye-opening nonfiction manual, and it will appeal to many black readers. For me, as a non-black person, the parts that were most interesting were the beginning and the final chapter, where the authors write a chapter specifically for "Allies." The rest of the chapters were written specifically for black entrepreneurs, employees, business owners, etc. I understand that the book wasn't written for me, and I also want to support the authors because books like this need to be publisher, so that's why I gave it 4 stars. If you're intrigued by the excerpt above, or if you're a black person looking for a guidebook like this, I highly recommend that you check out this book when it comes out in 2 weeks!
June 15, 2021
This was a very timely book on the subject of adversity and the struggles that Black Americans go through both on a personal and professional level. There are different perspectives and pieces of advice from a multitude of individuals throughout the novel. I felt that it was very informative and eye-opening for everyone to read. While I myself cannot claim to relate to those struggles, I feel that it is important to educate on the subject.
This book serves as a type of "guide" for Black professionals to navigate networking while offering advice. The book is divided into different topics of discussion, including perspective, networking, relationships, navigating white spaces, growth, finances, health, how to be an "ally", and finally closing with advice and wisdom. I appreciated the chapter about how to be an "ally" as this is something that is often misguided when it comes to creating opportunities for Black professionals and supporting the cause. There are many individuals that stepped up for the BLM movement last year. While that was a good start, the work there is just beginning. If more individuals can collectively aid and contribute effectively, it will lead the way for further change.
Finally, I would like to include a quote from the novel that Pamela Hutchinson shared that I feel addresses better what I cannot put into words myself. She remarked on having a conversation with someone regarding how black individuals have learned how to navigate white spaces and as such, what is the purpose of trying to help white individuals navigate their spaces:
"Look, you know what, it's frustrating and it's tiring, and I hate doing it too. But the reality is, they didn't wake up in our world, and they have not walked in our shoes, and they do not know our experiences, and the only way they'll know is through us sharing in order to raise people's level of awareness and engagement" (Pamela Hutchinson, 300-301).
By better understanding a perspective unlike your own, you can better help a cause and be an ally.
This book serves as a type of "guide" for Black professionals to navigate networking while offering advice. The book is divided into different topics of discussion, including perspective, networking, relationships, navigating white spaces, growth, finances, health, how to be an "ally", and finally closing with advice and wisdom. I appreciated the chapter about how to be an "ally" as this is something that is often misguided when it comes to creating opportunities for Black professionals and supporting the cause. There are many individuals that stepped up for the BLM movement last year. While that was a good start, the work there is just beginning. If more individuals can collectively aid and contribute effectively, it will lead the way for further change.
Finally, I would like to include a quote from the novel that Pamela Hutchinson shared that I feel addresses better what I cannot put into words myself. She remarked on having a conversation with someone regarding how black individuals have learned how to navigate white spaces and as such, what is the purpose of trying to help white individuals navigate their spaces:
"Look, you know what, it's frustrating and it's tiring, and I hate doing it too. But the reality is, they didn't wake up in our world, and they have not walked in our shoes, and they do not know our experiences, and the only way they'll know is through us sharing in order to raise people's level of awareness and engagement" (Pamela Hutchinson, 300-301).
By better understanding a perspective unlike your own, you can better help a cause and be an ally.
June 17, 2021
When I was first introduced to this book, I said it was very reminiscent of the consciousness raising books I read as a college age woman, which may give you an idea of my current age. Having finished the very readable book, I feel it is consciousness raising 201 business book. I have always read business books as if they were self-help books set in a business environment. This hits all those buttons with the added focus of being directed toward Blacks and People of Color. White women could also pick up a few pointers on dealing with the white male power structure of most big businesses.
I am white. I will say that at the beginning. I don't buy the untruth presented by many people that I am colorblind. I'm not. I see the colors and the genders and anything else people present to define themselves. I just don't think it should matter. This book says it does matter now, and this is what you have to do to succeed in the current white world. Things like finding your tribe and using your voice get repeated in the book. I think this book is one more thing that can take us to where it isn't needed because skin shade will no longer matter.
As a retired person, I no longer read business books as often as I did. I made an exception in this case because I thought the subject matter was impelling. The book is very pragmatic in it's advice. I don't know how effective it will be in single careers, but if enough people try its suggestions, we may get the systemic change we need.
It could be a very subversive book if enough people read it. Be a reader.
I received the copy of the book I read for this review from BookishFirst.
I am white. I will say that at the beginning. I don't buy the untruth presented by many people that I am colorblind. I'm not. I see the colors and the genders and anything else people present to define themselves. I just don't think it should matter. This book says it does matter now, and this is what you have to do to succeed in the current white world. Things like finding your tribe and using your voice get repeated in the book. I think this book is one more thing that can take us to where it isn't needed because skin shade will no longer matter.
As a retired person, I no longer read business books as often as I did. I made an exception in this case because I thought the subject matter was impelling. The book is very pragmatic in it's advice. I don't know how effective it will be in single careers, but if enough people try its suggestions, we may get the systemic change we need.
It could be a very subversive book if enough people read it. Be a reader.
I received the copy of the book I read for this review from BookishFirst.
June 15, 2021
As a POC and young woman of the 21st century, it's become quite clear that the years of oppression and hardships that the black community has faced and continue to face have taken away from their ability to find success. This book was one of a few books that not only provided some clarity upon the subject but did so in a very clear and concise manner. I felt that every stereotype depicted within the book tied back to the level of ignorance and prejudice that has become a part of the community's daily lives. I felt a sense of duty in order to recognize these stereotypes and create success in the workplace. Sofoluke did an amazing job depicting the struggles surrounding the Black identity from their own personal work experiences. A notion that stuck with me after reading this was knowing one's worth. More specifically, when recognizing the "racism [that] has been sewn into the fabric of this nation... a pattern of discrimination toward the Black community" (Sofoluke, 211). The result would blur the focus of what the Black community is capable of which is much more than society allows. Ultimately, the message of knowing your worth boils down to recognizing the greatness and reforming the mindset that the community is capable of this growth despite how degrading society pulls them down. I found this to be extremely thought-provoking and imperative as a part of the Black community's success. This book sought an everlasting impression of driven self-worth and reforming the mindset in order to allow for success.
June 3, 2021
Thank you to BookishFirst, The Sofolukes and DK Publishing for an ARC of Twice As Hard. As a retired white female, I found Twice As Hard enlightening for not only the workplace, but life in general. I think it should be required reading for new employees.
I was aware of some of the struggles faced such as unfair interview processes and outright racism. In my past workplaces, I would sometimes see new employers discriminate against people of color and decide they weren't "a good fit" despite the interviewee's qualifications. All types of racist reasons were given - the patient wouldn't feel comfortable, the patient can't pronounce the interviewee's name, etc. I did not know some changed their names to fit in and found that especially heartbreaking. Your name is who you are to a large extent.
I liked how Twice As Hard explained successes - visibility, setting your OWN bar high and especially knowing your worth.
I thought one of the strongest parts of the book was the mental health section. As a white woman, I have experienced anxiety and depression - but NOT from racism. I've never had to imposter syndrome myself to fit in. I didn't realize how difficult and mentally draining it all must be for people of color.
I think Twice As Hard was an excellent book that explains why people of color have to work twice as hard to fit in and should be required reading for new employees.
I was aware of some of the struggles faced such as unfair interview processes and outright racism. In my past workplaces, I would sometimes see new employers discriminate against people of color and decide they weren't "a good fit" despite the interviewee's qualifications. All types of racist reasons were given - the patient wouldn't feel comfortable, the patient can't pronounce the interviewee's name, etc. I did not know some changed their names to fit in and found that especially heartbreaking. Your name is who you are to a large extent.
I liked how Twice As Hard explained successes - visibility, setting your OWN bar high and especially knowing your worth.
I thought one of the strongest parts of the book was the mental health section. As a white woman, I have experienced anxiety and depression - but NOT from racism. I've never had to imposter syndrome myself to fit in. I didn't realize how difficult and mentally draining it all must be for people of color.
I think Twice As Hard was an excellent book that explains why people of color have to work twice as hard to fit in and should be required reading for new employees.
July 12, 2021
Growing up a white girl in the rural south I never met any black people. The small town I lived in Virginia didn't have any. We were taught History especially Virginia History in elementary school. When I took U S History in high school and we covered topics that dealt with black people and black history nothing was ever told in great detail and that always bothered me. Being an avid reader from the time I was big enough to read chapter books I read every book I could get my hands on about black history. One big one being Alex Haley's Roots. Finding out the true US History opened my eyes and I wanted to meet a black person. I wanted to say how sorry I was for how their ancestors were treated. The first time I met a black person I was 19 and in college. We got along well and had a lot in common. I wanted more of the prejudiced whites around me to meet blacks, get to know them as people and stop stereotypes. Unfortunately, I'm now in my 40s and people are still racist.
This book written by a husband and wife team was very informative and thought provoking. It gives great advice to anyone who is black to help fight stereotypes in their workplace and daily life. It is also a great self help book for anyone who isn't black to learn about the struggles black people go through. Things that white people never have to or will ever have to experience. I highly recommend this book to anyone who wants to learn more about this topic.
This book written by a husband and wife team was very informative and thought provoking. It gives great advice to anyone who is black to help fight stereotypes in their workplace and daily life. It is also a great self help book for anyone who isn't black to learn about the struggles black people go through. Things that white people never have to or will ever have to experience. I highly recommend this book to anyone who wants to learn more about this topic.
June 17, 2021
Twice as Hard is written by the entrepreneurial husband and wife team Opeyemi and Raphael Sofoluke. It is intended as a guide for Black professionals and entrepreneurs in the working world. It is divided into nine sections that include networking, growth, navigating white spaces, finances, health, how to be an ally, advice and wisdom. This books draws on the advice and experience of over 40 successful Black business people.
Although I am not Black, I found this book to contain relevant advice that anyone could benefit from. Twice as Hard was eye-opening and educated me about the adverse experiences and struggles that Black people face in the personal and working world. The section on health addresses how racism, microaggressions and the persistence of stereotypes contribute to stress and burnout for Black people. The sections on navigating white spaces and how to be an ally were an inspiration to self-educate and actively take a stand against racism at work and in society. Holding up a "Black Lives Matter" sign is good, but not enough. One must take ownership in recognizing white privilege and the harm it does, and then working to eliminate it.
Twice as Hard is a book that needs to be read by everyone, and should be on the reading lists for business and professional schools and HR departments. #BookishFirst
Although I am not Black, I found this book to contain relevant advice that anyone could benefit from. Twice as Hard was eye-opening and educated me about the adverse experiences and struggles that Black people face in the personal and working world. The section on health addresses how racism, microaggressions and the persistence of stereotypes contribute to stress and burnout for Black people. The sections on navigating white spaces and how to be an ally were an inspiration to self-educate and actively take a stand against racism at work and in society. Holding up a "Black Lives Matter" sign is good, but not enough. One must take ownership in recognizing white privilege and the harm it does, and then working to eliminate it.
Twice as Hard is a book that needs to be read by everyone, and should be on the reading lists for business and professional schools and HR departments. #BookishFirst
June 6, 2021
This book is so much more than I thought it was going to be. Not only is it well written and extremely thorough, it is a book that everyone needs in his or her life. Although the focus is on the work place, the ideas and tools discussed in each comprehensive chapter apply/can be applied to life and family situations. I have so many passages highlighted and found so much inspiration in each section, especially the ally section. This book should be required reading in every work place.
Just thinking about what black people go through every day, what their kids must deal with every day, reminds me of the Muslim and Japanese populations in my community. I am blessed to live in a highly diverse community, with many black people, Asians, and Arabic neighbors. I loved that the authors pointed out that being an ally means not only speaking out when you see racism, but also listening and educating yourself and asking for help understanding only after you've done your research. Being an ally also mean acting and even those not in the work force can be an ally by supporting black owned businesses. I know I personally support the many Asian and Arabic business close to me and now I know I can do more.
Just thinking about what black people go through every day, what their kids must deal with every day, reminds me of the Muslim and Japanese populations in my community. I am blessed to live in a highly diverse community, with many black people, Asians, and Arabic neighbors. I loved that the authors pointed out that being an ally means not only speaking out when you see racism, but also listening and educating yourself and asking for help understanding only after you've done your research. Being an ally also mean acting and even those not in the work force can be an ally by supporting black owned businesses. I know I personally support the many Asian and Arabic business close to me and now I know I can do more.
June 15, 2021
This book by Raphael and Opeyemi Sofoluke gives us an insight to the struggle that people of color have to deal with that non-colored people do not. The author gives us various statistics, quotes from famous Black people like Michelle Obama, and numerous facts to prove her point of Black people having to work harder than the average white man or woman.
One of her examples was from a study done back in 2005 where scientist studied if a white name was more likely to get you a callback or job from a place you applied to work at. The studies result showed that yes, having a whiter name meant that you had better chances of getting the job. Other examples included not having any Black men or women at some of the top companies in the United Kingdom.
Twice as Hard goes on the give us an understanding of struggles Black people have and how to be successful as a person of color in this world.
Personally, I feel like this is a great book to read to give people an awareness of what other people have to go through just because of their race and color.
I can't wait to finish this book!
One of her examples was from a study done back in 2005 where scientist studied if a white name was more likely to get you a callback or job from a place you applied to work at. The studies result showed that yes, having a whiter name meant that you had better chances of getting the job. Other examples included not having any Black men or women at some of the top companies in the United Kingdom.
Twice as Hard goes on the give us an understanding of struggles Black people have and how to be successful as a person of color in this world.
Personally, I feel like this is a great book to read to give people an awareness of what other people have to go through just because of their race and color.
I can't wait to finish this book!
This entire review has been hidden because of spoilers.
August 21, 2021
So, it's really hard to give a review on this book, as it's definitely more for Black people than it is for non-Black people, more specifically, white people. I admit that I did not read it all the way through, as I am not an entrepreneur and so a lot of it did not resonate with me. I did read several chapters all the way through and skimmed through the rest. I read chapters 1, 4, 7 & 8 all the way through. Those are the ones that dealt with what Black people go through in the business world, the biases and flat out racism that they have to deal with, mental health and also being an ally. And I really took a lot from those chapters. The other chapters about being a leader and building your business, I didn't feel the need to read those. I did skim them for any information that could help me be an ally. That being said, I do feel like this would be a really good book for those in the business world. There is a lot of advice from Black people that have navigated the predominately white business world.
June 15, 2021
I thoroughly enjoyed reading this story. I love the fact the authors are an entrepreneurial husband and wife team pairing up to tell the story of success in the black community. It’s refreshing to see positivity and enlightenment towards this subject versus victimizing and hopelessness. They are honest and upfront about the struggles and the people interviewed are honest as well but instead of relying on negative downfalls they teach you the building blocks needed to achieve greatness in the business world. I always felt that if you make good decisions and hang with the right crowd, success is possible for anyone, anytime, anyplace. I was SUPER inspired reading this book and my career has nothing to do with the business world! Haha! Go to your bookstore and buy this for yourself.. buy this for a friend.. and then pass it on. The message is SO positive and uplifting.. and TOO important to keep the secret of this joyous book all to yourself!
June 16, 2021
Thank you Bookish First for sending me a arc of Twice as Hard. I was initially surprised how dense the book was when it arrived.
I love that a married couple co-wrote this motivational read. They each incorporated their own experiences from both business and personal situations.
They even had various Black entrepreneurs give their personal insight on their success. It was a nice touch where they dedicated each person's words of wisdom in a larger font.
This is not a book I wanted to zip through just to say that I've read it. I initially wanted to annotate it with sticky notes but knew I would run through them like crazy and switched over to having a notebook nearby.
I'm glad Bookish First listed this title so I had a chance to read it and rave about it. There are just so many books being released constantly and appreciate the company broadening their selection.
I love that a married couple co-wrote this motivational read. They each incorporated their own experiences from both business and personal situations.
They even had various Black entrepreneurs give their personal insight on their success. It was a nice touch where they dedicated each person's words of wisdom in a larger font.
This is not a book I wanted to zip through just to say that I've read it. I initially wanted to annotate it with sticky notes but knew I would run through them like crazy and switched over to having a notebook nearby.
I'm glad Bookish First listed this title so I had a chance to read it and rave about it. There are just so many books being released constantly and appreciate the company broadening their selection.
June 17, 2021
I am a POC, not Black myself but I do share similarities in the struggles that the book talks about. Of Course, the struggles are a lot harder for Black Americans in the world. It is an eye-opening book that appeals to not only Black readers but to readers of color that know the struggles we face in a white centered world. The book examines that challenges that Black people face trying to break into a white centered corporate world. Aimed at entrepreneurs, business owners, employees, etc. there are many ideas and advice that can come in handy and very useful in your journey to navigate a white centered corporate world. It has all the things that can help you succeed. It accurately and explicitly portrayed how non-white folks must work "Twice as Hard" to get to a position of power than white folks and the struggles that come with the work towards greatness.
June 17, 2021
In Twice as Hard, the author Raphael Sofoluke examines discusses the challenges of being black and trying to break into the business world. The author was well rounded with the discussion, sharing experiences from other entrepreneurs from the United Kingdom and the United States.
The author also discusses the study of names, of how if you have a whiter name, you are more likely to get a call back for a job. It was eye opening to read quotes from the famous Michelle Obama about how black people have to work even harder than the average white male or female.
While I enjoyed learning and educating myself about the struggle of black people in the business world, I am not the intended audience. At times, I did struggle with parts of the book that did not necessarily apply to me, but I also enjoyed the author's writing style and the well rounded approach.
The author also discusses the study of names, of how if you have a whiter name, you are more likely to get a call back for a job. It was eye opening to read quotes from the famous Michelle Obama about how black people have to work even harder than the average white male or female.
While I enjoyed learning and educating myself about the struggle of black people in the business world, I am not the intended audience. At times, I did struggle with parts of the book that did not necessarily apply to me, but I also enjoyed the author's writing style and the well rounded approach.
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June 19, 2021Living in America as a Honduran I have experience and seen racism in a small podunk town and in cities. Reading about systematic racism in London from husband and wife was different from all the other books I have read. I love that they discuss how they have experience racism then give the reader tips to overcome these misconstrued preconceptions and succeed despite all the attempts to oppress them.
The "you look smarter with your hair that way" I was floored and the fact that she called them out on what they said was giving me life. You think people would know not to say dumb ish like that by now but nope. I have had people call me Muslim like what ok way to show your ignorance and I expect that from certain wypipo in America but according to this book London acts like they are not racist just like Americans do. I'm inspired to work twice as hard to visit once quaratina is over :)
The "you look smarter with your hair that way" I was floored and the fact that she called them out on what they said was giving me life. You think people would know not to say dumb ish like that by now but nope. I have had people call me Muslim like what ok way to show your ignorance and I expect that from certain wypipo in America but according to this book London acts like they are not racist just like Americans do. I'm inspired to work twice as hard to visit once quaratina is over :)
June 21, 2021
This is a wonderful non-fiction book based on the hardships the African American community and so many other races have to live through while aspiring and fighting to be who and what they want to be. One of the most likable aspects of this book is how descriptive and “personal it is”.The author was able to write this book in such a way that helped me actually UNDERSTAND the struggles, learn more about them, and how to help. Another thing very unique about it is how they use actual data to help back up what is it said! Although this book is out of my comfort zone, it was totally worth it! Not only because it was very well written, appealing, and relatively easy to comprehend but also because it captivated me while teaching me so much on the way. If you like Ta-Nehisi Coates books you will totally love this book! You will definitely not regret it! SO SO INSPIRING
This entire review has been hidden because of spoilers.
February 9, 2022
This book is packed full of brilliant insights and helpful tips from a variety of excellent resources. If you know anyone who is considering a career as an entrepreneur, get them a copy asap. The book is clearly aimed at helping other Black entrepreneurs "navigate" the business world, and it is so powerful. I hate that a book to help Black businesspeople "navigate white spaces" is so necessary, because honestly it's the fault of the systemic racism in those white spaces, but the authors are both optimistic and pragmatic in their advice. The very last section of the book is just quotes from each of the people the authors interviewed, and it is priceless. I am going to bookmark that section and leave it prominently on my shelf where I can access it any time. I am so impressed by the authors and how clearly they care about this topic. Highly recommend.
June 17, 2021
Twice as Hard is both a valuable business handbook and a really eye-opening account of multiple Black experiences in the workplace. I found it to be a fitting length to keep on hand as a reference, and the section on how to be an ally was particularly helpful.
The book reviews many known topics such as microaggressions, but also introduces and explains topics that were newer to me, and I came away feeling better educated about how I can make my own behavior in work and personal contexts more welcoming and understanding.
Note: I received a free ebook copy of Twice as Hard from NetGalley in exchange for an honest review.
The book reviews many known topics such as microaggressions, but also introduces and explains topics that were newer to me, and I came away feeling better educated about how I can make my own behavior in work and personal contexts more welcoming and understanding.
Note: I received a free ebook copy of Twice as Hard from NetGalley in exchange for an honest review.
June 24, 2021
Twice as Hard by Opeyemi Sofoluke & Raphael Sofoluke is a mixture of statistics, advice, and interviews. It also goes into some details about the experiences that people have as Black professionals. Besides advice, it is definitely much food for thought.
I barely read the synopsis, so I went into this initially thinking it was going to be mostly interviews. But, as I mentioned above, it was a mixture –which I loved. It had a lot of personal anecdotes and quotes from the interviewees. Plus, there wasn’t much paraphrasing, essentially letting the contributors add their own voices. But that’s not all. Each chapter delves into various situations using statistics, the authors’ own experiences, and the interviews to back it up. Situations like draining experiences and feeling unwelcome in certain spaces, especially in corporate ones. However, at every turn there was a piece of positive, uplifting, and encouraging advice to get through. Finally, I absolutely loved that the last chapter is full of advice from everyone, and the reflective questions at the end of all the chapters (except the final).
Over all, I enjoyed Twice as Hard and the advice that comes with it. I recommend checking it out if it seems interesting to you.
I received this book from Bookish First and DK for this review.
This review also appears on my blog, Toile, Think, Go.
I barely read the synopsis, so I went into this initially thinking it was going to be mostly interviews. But, as I mentioned above, it was a mixture –which I loved. It had a lot of personal anecdotes and quotes from the interviewees. Plus, there wasn’t much paraphrasing, essentially letting the contributors add their own voices. But that’s not all. Each chapter delves into various situations using statistics, the authors’ own experiences, and the interviews to back it up. Situations like draining experiences and feeling unwelcome in certain spaces, especially in corporate ones. However, at every turn there was a piece of positive, uplifting, and encouraging advice to get through. Finally, I absolutely loved that the last chapter is full of advice from everyone, and the reflective questions at the end of all the chapters (except the final).
Over all, I enjoyed Twice as Hard and the advice that comes with it. I recommend checking it out if it seems interesting to you.
I received this book from Bookish First and DK for this review.
This review also appears on my blog, Toile, Think, Go.
November 25, 2023
I absolutely love this book!!! A lot of gems and valuable lessons throughout. The authors did a phenomenal job in incorporating advice and experiences from successful business owners/leaders. As an entrepreneur, this is a great read in managing a business and creating healthier habits within your personal life. Navigating in white spaces as a Black Woman has been the story of MY life. Finally, a book that speaks to truth to power about the struggles we face but more importantly learning tools to overcome them. I highly recommend reading this twice.
October 9, 2021
Raphael Sofoluke is the founder of the UK Black Business Show and UK Black Business Week. His wife Opeyemi Sofoluke is Lead Regional Diversity and Inclusion Program Manager at a “Big Four” tech company. This book is essential for Black people looking for navigating the corporate world or developing their own entrepreneurial brand and also vital for white people who want to be better, constructive allies to Black colleagues and entrepreneurs.
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