SHENZHEN, China--(BUSINESS WIRE)--Billed as one of 2017’s greatest inventions by the media, Mayka Toy Block Tape is available now in the U.S. at Walmart, and at Toys‘R’Us and Target in September. Launched by leading global toy and consumer products manufacturer, ZURU™, Mayka Toy Block Tape is officially licensed and rebranded from the original toy block tape and viral sensation, Nimuno Loops. In the first two months, ZURU expects to ship more than 3.2 million feet of tape worldwide and is set to revolutionize how building blocks are played with!
Mayka Toy Block Tape instantly transforms virtually any surface into a base for toy building blocks, figures and accessories - upping the play quotient on this popular pastime. One side features a toy block pattern on a bendable, flexible surface that is compatible with leading toy block brands and can be cut to any desired size. The other side has a re-usable adhesive backing to allow builders to construct on nearly any object, around corners and on curved surfaces to make 3D creations. With Mayka Toy Block Tape, building blocks are no longer limited to vertical creations.
Initially launched on crowd funding site Indiegogo, the product quickly became a hit, raising more than $1.6 Million in funds in just 30 days.
“The product since its first launch has taken off on social media, and featured in hundreds of news and media outlets,” says Nick Mowbray, co-CEO, ZURU, who signed the exclusive, worldwide licensing agreement with Chrome Cherry Design Studios to manufacture, distribute and market the product. “It really is an exceptionally clever and transformational product which will encourage kids to get back to basics with their play, away from the lure of screens.”
ZURU seeks to inspire builders of all ages to #MaykaWorld with Mayka Tape through a TV commercial that demonstrates the endless possibilities of this game-changing product. A large-scale marketing campaign kicks off in September, with an all new @MaykaWorld YouTube channel which will include films, influencer content, stop motion creator stories and more. Inspiring imagination and creativity, Mayka Toy Block Tape will reignite kids’ passion for playing with their existing building blocks, and will also open up a new world of creations for avid LEGO® enthusiasts.
“This product is so disruptive in a category that really needed a shake-up. Our focus is on inspiring builder’s imaginations and fueling boundary-free creative play through content. There’s no bigger video platform in the world for kids than YouTube,” says Renee Lee, Global Marketing Manager.
Mayka Tape has already been so popular in overseas markets that it has already spawned low-quality imitation products. ZURU is aggressively pursuing and removing knock-off products from the marketplace.
Mayka Toy Block Tape is compatible with LEGO® bricks, Kreo and all other leading toy block brands and is suitable for ages 3+. Available in nine colours, each roll is made of high-grade, reusable, adhesive non-toxic silicon tape that is non-marking. The line is comprised of three sizes - small (2 stud,1m) SRP $6.99, medium (2 stud,2m) SRP$9.99, and large (4 stud, 2m) SRP $14.99
www.maykaworld.com Follow on Facebook & Instagram @Maykaworld
Mayka Tape stop motion video: https://www.youtube.com/watch?v=R0-Mq1--v84
Mayka Tape TVC here: https://youtu.be/TW3NEesi7H0
About ZURU
ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies and is known for their agility, creativity and new-age manufacturing techniques. The company employs more than 400 staff, has 10 offices and supplies most major retailers in 120+ countries. ZURU has delighted millions of families all over the world through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks as well as successfully building their own global brands such as Bunch O Balloons™, X-Shot™, Robo Alive™, Micro Boats™ and Hamsters in a House™. Let’s reimagine play, everyday! Visit us at www.zuru.com, Like us on Facebook @ZURUToysCompany, or Follow us on Twitter @ZURUToys.