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Exaggeration in Commercials Why do advertisers so often use exaggerations about their products to sell their product? Advertisers are in competition with each other; the winner is the one who sells there product to you. Seriously Strong Cheese!
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Exaggeration Images that portray extreme and exaggerated situations are more likely to catch the attention of a consumer than those that do not.
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Exaggeration of Emotion A great example of this type of advertising is a commercial that portrays a woman happily cleaning her home with a new cleaning product. Most people would agree that they wouldn't be too happy about cleaning up a terrible mess.
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Too much Photoshop? Although these ads may not be illegal according to government regulations, the regulatory agencies have been cracking down on advertising photos that have been Photoshopped to the point of being deceitful to consumers.
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Truth in Advertising.org How Clean can Coal be?
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