USASBE 2024 Forging the Future Together Conference Program by USASBE

Hosted by

#USASBE2024

January 10-14

Hosted by

Birmingham, Alabama

January 10, 2024 Dear USASBE Members: It is with great pleasure that we welcome you to USASBE 2024: Forging the Future Together. We are thrilled to witness the coming together of our vibrant community to explore, engage, and contribute to the evolving landscape of entrepreneurship education. Our theme, “Forging the Future Together,” speaks to the collective spirit that defines us as members of the USASBE community. Just as our host city, Birmingham, Alabama, is experiencing a transformative moment, redefining itself as a hub for entrepreneurial activity, so too is USASBE undergoing its own metamorphosis. Our organization, much like this city, has embraced change, reinvention, and growth, recognizing that innovation is not only a concept but a way of life. Birmingham’s resurgence serves as an inspiring backdrop for our conference discussions. The city’s commitment to entrepreneurship mirrors our dedication to fostering a dynamic and inclusive ecosystem for entrepreneurship education. Together, we are writing a new narrative, one that embraces the challenges and opportunities that come with change. In the realm of education, the landscape is being reshaped by the transformative power of artificial intelligence. This conference is an opportunity for us to delve into how AI is influencing and reinventing the educational experience. We recognize that to stay at the forefront of entrepreneurship education, we must be at the intersection of innovation and pedagogy, leveraging technological enhancements to enrich our teaching and learning practices. As we explore this intersection of technology and pedagogy, we are not merely adapting to change; we are actively co-authoring the narrative of entrepreneurship’s educational future.

#USASBE2024

As we navigate this exciting terrain, our commitment to forging the future together with our members remains unwavering. The strength of USASBE lies in its community, a diverse and passionate group of educators, researchers, and practitioners who collectively drive the entrepreneurial spirit forward. By embracing technological advancements, we not only adapt to change but actively shape the future of entrepreneurship education. A special thank you to Dr. Patrick J. Murphy for his leadership at our host sponsor, the University of Alabama at Birmingham, and our Forge Sponsors: the University of Alabama, the University of Alabama in Huntsville, Auburn University, Samford University, and Birmingham-Southern College. Your support demonstrates fully the warmth and hospitality of the Southern spirit. Here is to a conference filled with inspiration, collaboration, and the kind of transformative storytelling that leaves a lasting impact. Let’s embark on this journey and forge the future together.

Forever forward,

Julienne Shields President/CEO

Thomas G. Pittz USASBE Board Chair

2023-2024

BOARD MEMBERS Thomas G. Pittz Board Chair

Colleen C. Robb Director-at-Large

Shorouq Almallah Vice Chair

Montressa Washington Director-at-Large

Sara Cochran Treasurer

HEADQUARTERS

University of Tampa

Florida Gulf Coast University

Grand Valley State University

Shenandoah University

Julienne Shields

Indiana University

President/CEO USASBE

Jennifer Capps Secretary

Brittani Garner

North Carolina State University

Vice President of Operations USASBE

Mari Couri

Dan Cohen Director-at-Large

Membership Engagement Director

Wake Forest University

USASBE

Andrew Corbett Director-at-Large

Pierre Paul

Director of Development

Babson College

USASBE

Andi Weaver

Oscar Edwards Director-at-Large

Higher Growth Strategies, LLC

Director of Programming USASBE

A Big Thank You to our board members whose terms ended in 2023: Mindy Walls

Waynesburg University

Luke Pittaway Ohio University

Susana C. Santos Rowan University

On behalf of the University of Alabama at Birmingham, welcome to Birmingham and to the great state of Alabama. I hope you enjoy a fantastic visit to the Magic City and come back again soon. UAB is pleased to be the Host Sponsor of the 2024 US Association for Small Business and Entrepreneurship Conference. Our country and the world need entrepreneurs to make an impact, build companies, create jobs, support economies, serve communities, and contribute positively to society. A strong university education is one of the best ways to empower entrepreneurs to do all these things better, and USASBE is the preeminent professional organization for university entrepreneurship educators. It is nice to have you in Birmingham! UAB is a young, vibrant, urban university with entrepreneurship in its DNA. Our J. Frank Barefield Jr. Entrepreneurship Program, in the Collat School of Business, was named as a result of the largest gift we have ever received from one of our alumni. In a short time, the Barefield Entrepreneurship Program has achieved strong enrollment growth, garnered large fundraising successes, hired new faculty and staff, constructed new physical spaces on and off-campus, received USASBE’s National Emerging Program award, and cracked the Princeton Review Top 50 rankings. Its popular outreach-based Entrepreneurship Bachelor’s degree program utilizes UAB’s urban identity to serve Birmingham’s entrepreneurial ecosystem and deliver a rigorous, relevant, world-class education to our students. Our Harbert Institute for Innovation and Entrepreneurship is a leading technology transfer operation that commercializes many UAB innovations. Our Marnix E. Heersink Institute for Biomedical Innovation, based in the Heersink School of Medicine, promotes innovation and entrepreneurship in the health care sector. Indeed, the entrepreneurial spirit is integral to UAB’s character and campus culture. Since its formative years and founding in 1969, UAB has always thrived on interdisciplinary and entrepreneurial collaboration. Today, in 2024, our newly updated strategic plan, “Forging Ahead,” cites “innovation and entrepreneurship” as top strategic priorities. UAB’s shared values, and the centrality of civil rights to the history and culture of Birmingham, harmonize with the USASBE 2024 conference theme, “Forging the Future Together,” which expresses the vital role of interdisciplinary collaboration and diversity in entrepreneurial settings. UAB is proud to host this annual meeting in Birmingham, to welcome so many guests from across the country and the world, and to help USASBE serve the field of entrepreneurship. I hope everyone enjoys an informative and inspiring 2024 USASBE conference. Sincerely,

Ray L. Watts, MD President

On behalf of The University of Alabama and Culverhouse College of Business, I welcome you to Alabama and to the 2024 United States Association for Small Business and Entrepreneurship Conference. Industry, enterprise, and innovation: Alabama is a nexus for entrepreneurship and The University of Alabama advances that cause. From the Port of Mobile, where commerce occurs on a massive scale, to the small towns of the Black Belt, where a new generation of businesses are coming to life, the Yellowhammer State is the place to be. From Huntsville, where tech-centered businesses fulfill our astral ambitions, to right here in Birmingham, where a legacy of iron and steel undergirds an information-focused and forward-facing medical economy, Alabama means business. “Forging the Future Together” is the theme of this year’s USASBE conference, and we could not be meeting in a more appropriate place. The University of Alabama is at the forefront of promoting and nurturing this entrepreneurial ecosystem. We’re leveraging student energies and talents to help those small business owners discover more customers and increase sales. We’re deploying outreach initiatives like the Alabama Productivity Center to assist companies with finding cost savings and process improvements. And we’re supporting the next generation of entrepreneurs — our students — with resources that span the spectrum. From academic programs in entrepreneurship, to pitch competitions that provide transformative capital to the winning ideas, to executives-in-residence who help our students bridge a knowledge gap or identify a deployment strategy. I am especially proud of the work done by the industrious team at our Alabama Entrepreneurship Institute to make this all come to life. The University of Alabama is proud to serve as a lead academic sponsor and gala sponsor of the 2024 USASBE conference, and we stand alongside our peer institution the University of Alabama at Birmingham in wishing you a wonderful and fruitful conference experience and a great stay in our state. Roll Tide!

Dr. Stuart R. Bell President, The University of Alabama

Hosted by

#USASBE2024

January 10-14

Hosted by

Birmingham, Alabama

COMMITTEES & COMMISSIONS Executive Committee Thomas G. Pittz (Chair) University of Tampa

Shorouq Almallah

Grand Valley State University

Jennifer Capps

North Carolina State University

Sara Cochran

Indiana University

Governance Committee Colleen C. Robb (Chair)

Strategic Planning Commission

Awards Commission Laura Moore (Chair) University of Missouri - Kansas City

Andrew Corbett (Chair)

Alisha Brice

Babson College

North Carolina State University

Dan Cohen

Jeff Covin

Wake Forest University

Andrea Lane

University of Wyoming

Kim Scott

Westminster University

Dax Jacobson

Heriot-Watt University Elizabeth City State University

Programs Commission

Lewis Sheats

Florida Gulf Coast University

Saint Louis University

Oscar Edwards

Bruce Leech (Chair) DePaul University

Conference Commission

Andrew Corbett

Higher Growth Strategies, LLC

Lendynette Pacheco-Jorge

Iona University

Mindy Walls

Waynesburg University

Ben Williams

University of Missouri - Kansas City

Jennifer Capps (Chair)

Babson College

Patrick J. Murphy

University of Toronto

Stephanie Raible

Western Carolina University

Matt Smilor

University of Liverpool

Donna Heslin

North Carolina State University

University of Alabama - Birmingham University of Delaware

Lane Perry

Michelle Wicmandy

Finance Committee

Texas Christian University

Sara Cochran (Chair)

Ethics Commission

Tanya Pope

Ethne Swartz (Chair) Montclair State University

A BIG THANK YOU to those who have served USASBE in the last two years:

Montressa Washington

Grand Valley State University

Shorouq Almallah

Kimble Byrd (Awards Commission)

Indiana University

Columbia University Shenandoah University

FY22 Audit Committee

(subcommittee of Finance Committee) Bryan Boots

University of Missouri - Kansas City

Bob Milner

Jeremy Peters

Wayne State University

Mark Schenkel

(Ombudsperson) Belmont University

Montressa Washington

Shenandoah University

Jim Hart (Programs Commission) Tim Holcomb (Strategic Planning Commission) Jennifer Madden (Strategic Planning Commission) Patrick J. Murphy (Awards Commission) Luke Pittaway (Strategic Planning Commission, Ethics Commission) Wendy Plant (Conference Commission)

Sam Houston State University

Susana C. Santos (Conference Commission)

Tanya Pope

Lois Shelton (Governance Committee)

Columbia University

Mindy Walls (Executive Committee) Carrie White (Programs Commission)

#USASBE2024

January 10-14

Hosted by

Birmingham, Alabama

FORGE YOUR WAY Through USASBE 2024

Sheraton Birmingham Hotel

Networking Reception will be held January 12, 2024, 6-7:30 PM, in the Exhibit Hall.

2101 Richard Arrington Jr. Blvd. N Birmingham, AL 35203 STAIRS

Birmingham Ballroom Pre-Function First floor outside of the ballroom

Elevator Ballroom I Ballroom II Service

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Plenaries

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Registration

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Ballroom III Ballroom IV

EXIT

Birmingham-Jefferson Convention Complex

Forum Building Second Floor

STAIRS

BJCC

Lobby

To Gala

Sheraton Elevator Lobby

Forum Theater

Registration

Lobby

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Forum B

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STAIRS STAIRS

To Westin, Sheraton, and Parking Decks

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Forum F

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SERVICE ELEVATOR

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January 10-14

Hosted by

Birmingham, Alabama

Downtown Birmingham, AL

Sheraton Birmingham Hotel Birmingham Ballroom

9TH AVENUE NORTH

23RD STREET

Westin Birmingham Hotel

22ND STREET PARKING DECK

Sheraton Atrium Rooms M

STAIRS

Hospitality Room and Breakfasts

O M

Forum Building

Sheraton Atrium Rooms

ONE WAY

RICHARD ARRINGTON JR. BLVD. NORTH

BJCC

22ND STREET

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STAIRS

#USASBE2024

W H E R E

P A S S I O N

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P U R P O S E

Samford University prepares students for a career marked by purpose and vision. In Brock School of Business, our programs are committed to excellence and grounded in the Christian faith.

The Samford Startup student business incubator provides a path for aspiring entrepreneurs to pursue their passions while developing their entrepreneurial mindset.

Meet our student entrepreneurs. Samford University Brock School of Business is proud to sponsor the USASBE 2024 conference as we, together, forge the future for our aspiring entrepreneurs.

Hosted by

From the big idea to the smallest detail, Regions means business. Trusted business expertise – it’s at Regions. We’re here to help your business thrive in ways you might not expect. At Regions, you’ll find one of the industry’s most complete suites of business tools along with the insight and personal service you need to accomplish your goals. For a broad range of product offerings and a local presence for everyday business needs, you don’t have to look far. Just take your next step with Regions.

1.800.regions | regions.com/business

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USASBE 2026 and 2027 Annual National Conferences

Host Sponsorship RFP The Annual USASBE National Conference brings together the foremost educators, scholars, and practitioners advancing the teaching, study, and practice of entrepreneurship.

Want to host the 2026 or 2027 USASBE Conference?

Deadline for Letter of Intent is April 30, 2024 (USASBE 2026) and April 30, 2025 (USASBE 2027).

QUESTIONS OR IDEAS

Learn more about the benefits of hosting

about bringing USASBE 2026 and 2027 to life?

Contact Julienne Shields at ceo@usasbe.org

Interested? This certification is a virtual cohort and delivered as a 3-workshop series designed to develop foundational instructional competencies and teaching effectiveness for new, part-time, or adjunct instructors.

Price $299 for members $499 for non-members

Next Cohort Launching February 13

January 10-14

Hosted by

Birmingham, Alabama

OUR SPEAKERS Keynote Speakers

DR. RUBIN

LINDSAY

Chief Innovation Officer, UAB Health System

Co-Founder and CEO, 321 Coffee

January 11, 12 PM - 1 PM (Pre-Conference Luncheon) Sheraton Ballroom

January 12, 9 AM - 10 AM Sheraton Ballroom

PILLAY

Dr. Pillay is a renowned figure at the intersection of healthcare and entrepreneurship. He has dedicated his career to championing the need for entrepreneurial thinking in the realm of healthcare. A seasoned medical doctor with a PhD in business administration, Dr. Pillay's insights are backed by a unique blend of clinical and corporate expertise.

#USASBE2024

WREGE

Lindsay's 321 Coffee, a coffee shop and roaster in Raleigh, North Carolina, employs individuals who have intellectual and developmental disabilities (IDD). Her inclusive staff is modeling inclusion for other companies to follow. Lindsay started 321 Coffee in college, and the company now employs more than 50 adults with IDD.

Birmingham Entrepreneurial Ecosystem Panel Discussion An in-depth conversation about culture and community with three of Birmingham's leading entrepreneurs. January 12, 12:30 PM - 1:45 PM Sheraton Ballroom

PANEL Alycia Levels-Moore Founder of POLARIS BHM and CEO of ASL Creative

Jegil Dugger

FARIS ALAMI

Founder and CEO, ISM Inc. (International Strategic Management) January 13, 9 AM - 10 AM Sheraton Ballroom Faris works with international leaders and entrepreneurs on strategies and implementations to create an empowering environment for startups and existing businesses to prosper and grow. He also facilitates economic and workforce development programs on entrepreneurship, small/medium enterprise development, mentorship, and funding. In addition, Faris leads the ISM team in supporting entrepreneurs in underserved communities in finding success.

Founder/CEO of Pye

Jennifer Traywick Carlson Founder/CEO of Real & Rosemary

Patrick J. Murphy

(Moderator) Goodrich Chair and Professor at UAB

AI Challenges Future Trends for Entrepreneurship Education & Practice Panel Discussion January 13, 12:30 PM - 1:45 PM Sheraton Ballroom

PANEL Dr. Craig E. Armstrong

Dr. John Burr

University of Alabama

Purdue University

Dr. Doan Winkel

Dr. Paul L. Drnevich

John Carroll University

(Moderator) University of Alabama

Hosted by

#USASBE2024

Hosted by

January 10-14 Birmingham, Alabama

THANKYOU TO OUR SUPPORTERS!

University of Alabama at Birmingham J. Frank Barefield, Jr. Entrepreneurship Program

The University of Alabama

The University of Alabama in Huntsville Regions Bank

Auburn University Birmingham-Southern College

Startup Wars

Columbia University in the City of New York

Samford University Brock School of Business

Innovate Alabama/Alabama Power Foundation

Kauffman FastTrac

Texas Christian University - Neeley School of Business

Baylor University Hankamer School of Business Borough of Manhattan Community College - Citizen Entrepreneur Explorers California State University, Northridge - David Nazarian College of Business & Economics

#USASBE2024

Clarkson University East Carolina University Miller School of Entrepreneurship Eastern Washington University E-Ship Center Florida Gulf Coast University

Iowa State University - Pappajohn Center for Entrepreneurship The University of Iowa John Pappajohn Entrepreneurial Center VentureWell Wake Forest University Center for Entrepreneurship

Marketplace Simulations

Babson College Indiana University - Kelley School of Business Miami University - John W. Altman Institute for Entrepreneurship Saint Louis University - Chaifetz Center for Entrepreneurship

EcoMap Technologies

Stephen F. Austin State University Arnold Center for Entrepreneurship

KANU Playable Fiction

University of Mississippi - Center for Innovation and Entrepreneurship

Rowan University School of Innovation & Entrepreneurship

University of St. Thomas Schulze School of Entrepreneurship

StartupWind

Virginia Tech

The Case Centre DePaul University Driehaus College of Business Coleman Entrepreneurship Center Entrepreneurial Mindset Profile® Interpretive Simulations LivePlan

Louisiana State University Stephenson Department of Entrepreneurship & Information Systems Penn State College of Agricultural Sciences

C•CUBE

GCEC

CEO

NACCE

NC State Ole Miss

Rowan University

Sigma Nu Tau Entrepreneurship Honor Society

Waynesburg University

University of Florida Entrepreneurship & Innovation Center University of Montevallo Stephens College of Business

San Diego State University - Lavin Entrepreneurship Center

AACSB

Syracuse University

University of Wyoming

Direct Selling Education Foundation

Emerald Publishing

Medical Properties Trust, Inc. University of Missouri - Kansas City Henry W. Bloch School of Management, Regnier Institute for Entrepreneurship and Innovation The University of Tampa - Lowth Entrepreneurship Center, Sykes College of Business 25

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DAILY AGENDA AT A GLANCE Birmingham, AL · January 10-14, 2024

Wednesday, January 10, 2024 Learning Journeys

Pre-registration required

Arts & Design in Action! Barber MotorSports Museum Departure: 11:30 AM Return: 5:30 PM Exploring Our Past and Harnessing Our Future Birmingham Civil Rights Institute Departure: 12:15 PM Return: 3:55 PM The Need for Speed - Porsche Driving Experience Barber MotorSports Museum Departure: 11:30 AM Return: 5:30 PM

#USASBE2024

Alabama Sports, NIL (Name, Image, Likeness) and Entrepreneurship Workshop University of Alabama Departure: 10:00 AM Return: 6:45 PM Space and Tech Entrepreneurship Invention to Innovation Center, University of Alabama in Huntsville Departure: 9:30 AM Return: 5:30 PM Social Enterprise Tour SocialVenture Departure: 9:45 AM Return: 12:45 PM

Sunday, January 14, 2024 • Breakfast | Purchase through Sheraton or on own | 7:00 AM - 9:00 AM • Virtual Presentations | Bizzabo Online | 10:00 AM - 3:00 PM

January 10-14

Hosted by

Birmingham, Alabama

A KEY TO THE AGENDA Navigating through the agenda can be a bit tricky at times. To assist you in identifying the track that you are most interested in, we've provided visual cues for each track below. Additionally, the track chairs and award chairs for each category are listed below. USASBE extends a heartfelt thank you to our dedicated track chairs and award chairs for generously contributing their time and expertise to make this event possible.

COMPETITIVE TRACKS

Competitive Research Papers

Competitive Experiential Exercises

Keith Hmielski Texas Christian University Lucy Zhao Concordia University

Greg Pool Wake Forest University Josh Ray University of Tampa

Translating Research for Impact

Competitive Teaching Cases & Experiences

Donald Kuratko Indiana University Chris Crawford University of Tampa

Susan Batchelder Indiana University Jim Kucher University of Maryland, Baltimore

#USASBE2024

Curricular Programming Ashley Sweeney Clarkson University Krystal Geyer Ohio University

Impactful Co-Curricular Programming John Dobson Clark University Daniel Holland Utah State University

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EMERGING TRACKS

Emerging Research Papers

Emerging Experiential Exercises

Innovative Co-Curricular Programming

Shelby Solomon University of West Florida Ben McLarty Rowan University

Emma Fleck Susquehanna University Georgann Jouflas Colorado Mesa University

Lindi Roelefse University of Northern Iowa Bob Milner Sam Houston State University

DEVELOPMENTAL TRACKS

AWARDS

Developmental Research Papers

USASBE Excellence in Entrepreneurship Education Awards

Sponsored by Babson College

J. Stephen Childers, Jr. | Macie L. Rice | Samantha B. Steidle | Dale A. Henderson

Overworked & Exhausted: Should I take on a partner? Elizabeth Ragland

Main Street Decisions Kim Scott

International Factors in a Family Business: An Italian food & beverage case study Alex Brinkmeier

Table 1: Developing Exercises with New Technology at Heart AIdeation: Unleashing the Power of AI in Entrepreneurial Brainstorming and Mindset Development Logan Higuera, OpenOcean The rapid advancement of artificial intelligence (AI) presents unprecedented opportunities for entrepreneurs in the ideation and early stages of venture creation. This session aims to explore the transformative potential of AI as a tool to streamline the brainstorming process, enhance design thinking methodologies, and cultivate an entrepreneurial mindset among students.

If we build it, will they come? Using effectuation in adapting the “Agriturismo” concept of rural Le Marche region of Italy to Ventura County, California. A teaching case. Cynthia L. Sherman

FRIDAY

Hosted by

1·12·24

No-Code: Empowering Entrepreneurs without Co-Founders - Rapid Prototyping, Innovative Programs, and Beyond Logan Higuera, OpenOcean Join us for an interactive session that explores the game-changing potential of no-code tools in today’s entrepreneurial landscape. Discover how these platforms empower non-technical founders to quickly prototype minimum viable products (MVPs) and even full software solutions without the need for coding expertise.

Emerging Research Papers 1/12/2024 | 10:15 AM - 11:05 AM Sheraton | Atrium 1

Accelerator and Incubator Programs & Studies on Gender and Mentoring

Modeling for Entrepreneurial Decisions: Technology Adoption

Assessing the Role of Incubation & Acceleration Programs for Developing Sustainable Innovation Ecosystems/Communities

Michael T. Dominik, Rowan University

Sarfraz Mian, SUNY-Oswego

Entrepreneurs developing a technology for a market often need to develop that technology, with little insight into how users or paying customers will adopt the ideated technology. Defining and teaching a Technology Adoption Model aids student entrepreneurs to more completely evaluate feasibility of the technology for their proposed entrepreneurial venture.

This research will articulate how the context and details associated with modern incubation and acceleration programs make successful innovation ecosystems (communities). The key contribution of this paper is to consider incubation mechanisms from actual regional and national contexts showing experiential learning gained particularly over the recent digitally enabled decade.

Table 2: Developing Student-Centered Experiences and Exercises Design Thinking for Social Impact – Detroit Neighborhoods Project Marcus Harris, University of Michigan-Dearborn | Crystal Scott, University of Michigan-Dearborn Design Thinking for Social Impact – Detroit Neighborhoods Project is a result of the University of Michigan-Dearborn’s participation in Ford Motor Company’s annual Social Impact Accelerator program. The program consists of student teams developing a technology-based solution via Design Thinking to address a current problem of a community-based nonprofit organization.

Rural entrepreneurial ecosystems and sustainability management: A proposed novel learning experience for rural businesses Craig E. Armstrong, University of Alabama | Josie A. Burks, University of Mississippi Few rural entrepreneurs possess the skills or insights to organize across small businesses to develop shared competencies and systems that can sustain a community of rural businesses. We propose that rural businesses and their ecosystems can be organized at the level of the community to meet these objectives.

WANT TO Get Involved with USASBE? Scan the code to learn more!

#USASBE2024

This certification is a virtual cohort and delivered as a 3-workshop series designed to develop foundational instructional competencies and teaching effectiveness for new, part-time, or adjunct instructors.

Interested?

Search keywords on our app to easily find session information.

Price $299 for members $499 for non-members

Next Cohort Launching February 13

Keynote The Leaky Pipeline in University Tech-Incubators: A Gendered Story Anneke Edmonds, Newcastle Business School, Northumbria University, UK Using a gender lens, this paper explores the entrepreneurial learning experience of women in a university technology business incubator (UTBI) based in Southwest of England, UK. Findings suggest women’s incubation experience undermined their entrepreneurial self-efficacy and the formation of an entrepreneurial self-identity, which in turn negatively influenced their startup intentions.

Evolution of Mentoring Relationships in Entrepreneurship: Adapting to Developmental Stages and Social Capital Dynamics Parisa Haim Faridian, San Diego State University | Congcong Zhang, San Diego State University | Mujtaba Ahsan, San Diego State University | Alex DeNoble, San Diego State University This study examines how forming mentoring relations impacts opportunity exploration and exploitation in aspiring entrepreneurs. Through conducting a longitudinal qualitative analysis, this study examines the evolution of mentoring relations in a sample of 32 dyads of mentors and nascent student entrepreneur mentees.

Emerging Research Papers 1/12/2024 | 10:15 AM - 11:05 AM Sheraton | Atrium 2

Using Innovative Tools and Frameworks in Creative Ways Knowledge coupling, collaborative innovation network and AI technological generality Lingling Qin, Guangdong University of Technology | Xiafei Chen, University of Science and Technology of China This study explores the effect of knowledge coupling on AI technological generality, and further considers the moderating effects of AI collaborative innovation network centralities on the relationship between coupling and AI technological generality.

Leo Espinosa’s Rise to Global Culinary Prominence: An Entrepreneurial Case Study Using the 5M Framework Marleth Judith Morales Marenco, The University of Alabama | Vishal K. Gupta, The University of Alabama Female entrepreneurs' stories often remain overshadowed. This study examines Leonor Espinosa [Leo]’s entrepreneurial journey, using the “5M Framework.” Leo’s innovative blend of ancestral traditions with modern artistry in Colombia’s culinary scene highlights the unique challenges and opportunities for social women entrepreneurs, emphasizing the interplay of gender, culture, and context.

Book Award Award Panel Signing Panel

AI Workshop

1/12/2024 | 10:15 AM - 11:05 AM

SIG Sheraton | Ballroom 2 Doc Meetings Consortium

Excellence in Pedagogical Innovation Finalist Panel Discussion

Featured Presentation

The Center for Economic Inclusion at Bauer College of Business, University of Houston Citizen Entrepreneur Explorers Program, Borough of Manhattan Community College

Impactful Co-Curricular Programming 1/12/2024 | 10:15 AM - 11:05 AM BJCC | Forum H

Impactful Consulting and Summer Programs That Work From Classroom to Co-Curricular: Navigating the Dual Facets of a Student-Run Consulting Venture Yuhan Hua, Millikin University | Sara Theis, Millikin University Millikin Tabor Consulting, a student-run initiative from Millikin University, oscillates between class and co-curricular models, offering practical business solutions. This presentation highlights its adaptability, benefits to students and businesses, and provides a blueprint for integrating experiential entrepreneurial education in diverse academic settings.

Entrepreneurship for the Public Good: Impact on Entrepreneurial Mindset, Personal Growth, and Well-Being J. Ian Norris, Berea College | Peter Hackbert, Berea College Entrepreneurship for the Public Good is a summer co-curricular program that integrates class credit, campus work, and extensive field experiences. We collected pre/post-test data over two summers. Students in the program demonstrated statistically significant increases not just in entrepreneurial mindset, but also personal growth, risk tolerance, and happiness.

Translating Research for Impact 1/12/2024 | 10:15 AM - 11:05 AM BJCC | Forum E

How Do You Perceive Your Students? Entrepreneurship educator perceptions of student types Meg Marcozzi, University of Delaware | Stephanie Raible, University of Delaware | Dan Freeman, University of Delaware This session explores how 30 U.S.-based entrepreneurship educators categorized their students from academic, co-curricular, and community programs. The findings showcase both common and distinct categories and category formation patterns, which aids reflection of who might engage in entrepreneurship education and how educators might better serve and market to students.

Hosted by

TAKE THE LEAD ON

The TCU Neeley Institute for Entrepreneurship and Innovation champions big ideas that make an impact in the ever-evolving business world. It’s a hub for creating connections and programs for students and community partners, empowering the innovators of tomorrow. • From human-centered farm machines to real-time organ donor communication, the TCU Richards Barrentine Values and Ventures® Competition invites students from around the world to pitch ideas for conscious capitalism ventures that make a profit while also solving a problem. Winners take home thousands of dollars to help make their ideas come true. • The Horned Frog Investment Network provides high-quality deal flow and investment opportunities while providing training for students and accredited investors. • Our cross-disciplinary Venture Builder Program pairs vetted students with early-stage growth companies and consulting opportunities throughout DFW.

Learn more about the institute’s programs at neeley.tcu.edu/entrepreneurship 42

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THE UNIVERSITY OF IOWA JOHN PAPPAJOHN ENTREPRENEURIAL CENTER

The John Pappajohn Entrepreneurial Center (Iowa JPEC) is the hub for entrepreneurship education and outreach at the University of Iowa. We strive to prepare entrepreneurial leaders and innovators through interdisciplinary academic programs that integrate applied classroom learning, community and international engagement, and extensive co-curricular experiences.

MORE THAN

$400,000

IN SEED FUNDING AWARDED TO STUDENT BUSINESSES FY23

STUDENTS FROM MORE THAN

100

DIFFERENT UNDERGRAD DEGREES ACROSS CAMPUS TOOK ENTREPRENEURSHIP CLASSES FY23

IOWAJPEC.ORG TM

MAJORS • BBA Management with an Entrepreneurial Management Track (for business students) • BA Enterprise Leadership (for liberal arts and sciences students) CERTIFICATES • Certiﬁcate in Entrepreneurial Management (for any University of Iowa student) • Technological Entrepreneurship Certiﬁcate (for engineering students) BEYOND THE CLASSROOM • Startup Incubator - student business incubator • Okoboji Entrepreneurial Institute (partnership with multiple universities) • Business Consulting and Internship programs • International experiences • Entrepreneurship student organizations • Innovative events and competitions

2023 STUDENT BUSINESS HIGHLIGHTS SEAT STOCK Josh Cohen is creating an app where university students can buy and sell student tickets quickly and safely. Being one of the ﬁrst movers into bidding for tickets gives Seat Stock a competitive advantage. Entrepreneurial Management

RELEVANT METHYLOMICS Through epigenetics, Kelsey Dawes uses results from a saliva test to create custommade vitamins or design a diet plan with a goal to prevent diseases from occurring. Ph.D. Biomedical Science, Molecular Sciences 43

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EXPLORE. CREATE. ACT.

ur priority at the Center for Entrepreneurship at Wake Forest University is to educate and inspire entrepreneurial leaders through engaged teaching, coaching and mentoring within a robust and vibrant entrepreneurial culture. We graduate students who have experienced the entrepreneurial life cycle. They will move from idea to concept, venture to scale and then to harvest. The Center for Entrepreneurship oﬀers a minor in Entrepreneurship and co-curricular programs such a Deacon Springboard (students develop valuable ideas into concepts) and Startup Lab (our most fervent students develop concepts into ventures via access to mentors and robust seed capital). By 2025, our vision is for the Wake Forest Center for Entrepreneurship to be a model by which other liberal arts entrepreneurship programs are measured.

1834 Wake Forest Road • Winston-Salem, NC 27040

Learn more at entrepreneurship.wfu.edu or call 336.758.3153 45

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1/12/2024 | 11:15 AM - 12:05 PM BJCC | Forum B

Reflections on Student Entrepreneurship: 10 Years of the Samford Startup Student Incubator

Pitch Perfect: Transforming Intro Students Into Mini-Pitch Presentation Rockstars George Alexakis, Florida Gulf Coast University | Annie Stout, Florida Gulf Coast University | Brian Denny, Florida Gulf Coast University Pitch perfect! Using personal experiences of students to inform their 90-second elevator pitches.

Competitive Research Papers

Samford University Moderator: Kate McCombs, Assistant Professor of Management, Samford University Panelists: Chad Carson, Dean, Brock School of Business, Samford University Matthew J. Mazzei, Brock Family Chair in Entrepreneurship, Samford University Franz Lohrke, Lowder Eminent Scholar, Harbert College of Business, Auburn University Keith Brown, Director of Development, BL Harbert International LLC Ashley Steiner Gossett, Founder, Winnefred Austin Kaitlin McDermott, Founder, Social Hour Media This symposium involves a 10-year retrospective of the student-led incubator at Samford University. The panel includes all four faculty advisors who have overseen the incubator program since its founding in 2014. Two alumni of the program are also involved to provide their perspectives as students in the extracurricular program. We will discuss the evolution of our programming, successes along the way, and lessons learned.

Competitive Experiential Exercises 1/12/2024 | 11:15 AM - 12:05 PM BJCC | Forum C

Start with Yourself in Mind or Build It and They Will Come? Putting the Cart Before the Horse: A Two-Week Tech Challenge Colleen C. Robb, Florida Gulf Coast University | Benjamin Grossman, KANU | Andrew Bikash, KANU Rather than having students identify problems and find solutions, as most entrepreneurship exercises ask students to do, this exercise presents students with a technology solution first and challenges them to develop and launch a business concept utilizing the technology’s capabilities while also building a two-sided marketplace.

1/12/2024 | 11:15 AM - 12:05 PM BJCC | Forum D

Entrepreneurship Education Experiential Learning The Role of Prior Entrepreneurial Experience on Instructional Outcomes among NSF I-Corps Teams Participants Alanna Epstein, University of Michigan | Nathalie Duval-Couetil, Purdue University Among a sample of NSF I-Corps Teams program participants, the present research tests for the effects of total prior entrepreneurial experience on the variables of intention, negative climate, course usefulness, team interactions, project outcomes, and hours worked.

Assessing and Visualizing Entrepreneurial Mindset with Mind Mapping and Generative AI Cesar Bandera, New Jersey Institute of Technology | Yasser Farha, Ministry of Education, Saudi Arabia This paper presents a method with which entrepreneurship instructors can measure and visualize the five-dimensional entrepreneurial mindset of students through the automated semantic-topological analysis of student mind maps using GPT-4. We also describe current limitations of generative AI and how to circumvent them, including hallucination and constrained image understanding.

Developmental Research Papers

1/12/2024 | 11:15 AM - 12:05 PM BJCC | Forum A Sponsored by Indiana University

Table 1: AI and Technology AI’s Transformative Impact in Education and Businesses: Product Development, Fashion Design, and Entrepreneurship Changhyun (Lyon) Nam, Jim Moran College of Entrepreneurship, Florida State University | Jeremy M. Bernardoni, College of Visual

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in the country by the Princeton Review® 2023, 2022, 2021 ACEEU Entrepreneurial University of the Year, 2023 GCEC Nasdaq Center for Entrepreneurial Excellence, 2022 USASBE Model Program Award Winner, 2021

Cameryn Reiman, founder of Spock’s Sanctuary

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Arts and Design, University of North Texas | Christopher Cyrille, Jim Moran College of Entrepreneurship, Florida State University This study aims to provide insights into the roles and impacts of AI in education and business while addressing ethical considerations and the need for adaptation in response to AI-driven changes in product development, fashion design, or entrepreneurship courses. Findings are vital in shaping the future of education and business.

Table 2: Business Models and Student Experience A study of entrepreneurial traits in standup comedians Andrew Zimbroff, The University of Nebraska-Lincoln

The Chipotle Syndrome: The fallacy of entrepreneurship students seeking high quality, low prices, and ethical responsibilities in developing new businesses William “Patch” Paczkowski, Florida Atlantic University When students seek to develop new ideas, they often fall victim to “The Chipotle Syndrome,” where they seek to have higher quality, lower prices, and greater ethical impact than competitors. The Chipotle Mexican Grill business case suggests that achieving all three of these goals is not achievable and/or sustainable.

Ultra-Fast Fashion and Small Fashion Businesses Lizhu Davis, California State University, Fresno The objective of this study is to understand in-depth small fashion business owners and entrepreneurs’ thoughts regarding fast and ultra-fast fashion segment of the fashion industry, consumers’ fast and ultra-fast fashion consumption behavior, the impact of fast fashion consumption on their businesses, and their strategies to compete and succeed.

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Measuring Gray Area Decision-Making in Entrepreneurship Miranda J. Welbourne Eleazar, University of Iowa | Karl Reinke, University of Iowa | Emily W. Choi, University of Texas at Dallas In studying entrepreneurial misconduct, we develop a measure for entrepreneurial responses to ethically “gray” issues and examine how entrepreneurs respond to ethically gray issues involving different stakeholder groups. We provide actionable tools for teaching entrepreneurial ethics, as well as future directions for studying entrepreneurial ethics.

Emerging Experiential Exercises 1/12/2024 | 11:15 AM - 12:05 PM BJCC | Forum G

Ideating on AI in the Classroom Accelerated Venture Validation: AI and the Lean Startup Method Ted Ladd, Hult International Business School | Matthew Fisher, Hult International Business School Artificial intelligence can both accelerate and improve the impact of the Lean Startup Method on venture success by alerting the entrepreneur to more and better hypotheses, likely reactions from a wide range of potential customers, and even additional potential experiments.

Combining Human Feedback and Artificial Intelligence in the Business Pitch Josh Fegles, LivePlan | Peter Thorsson, University of Oregon A demonstration of in-class pitch exercises that combine human and AI inputs, teaching students how to incorporate feedback into their pitches while helping them understand the capabilities and limitations of generative AI tools like ChatGPT.

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Institutional Forces and Black Entrepreneurship: Pathways into the Informal Economy Destiny Orr, Mississippi State University Contrary to the findings of there being fewer black entrepreneurs, evidence shows they have high intentions to start businesses. Accrediting this paradox to engagement in the informal economy (IE), this study uses institutional theory to investigate the economic, societal, and cultural factors that influence black entrepreneurs pathways within the IE.

Was it worth it? Understanding customer’s postpurchase assessments of value Ryan Bailey, University of Wyoming What good is a product if it never gets used after a customer buys it? This paper seeks to address the various ways that customers receive value from products/services after an initial purchase. By understanding these customer behaviors, entrepreneurs can increase their chances of success and increase repeat purchases.

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Emerging Research Papers 1/12/2024 | 11:15 AM - 12:05 PM Sheraton | Atrium 1

Gender-Based Research Concepts Entrepreneurship Education and Policy Entrepreneurship in due course: An examination of the gender gap in self-efficacy via a common pedagogy across multiple campuses Heidi Bertels, CUNY College of Staten Island | Nancy Forster-Holt, University of Rhode Island | Meg Weber, Western Washington University | Doan Winkel, John Carroll University | Kristin Burton, Purdue University Northwest Keynote Our study of 3,243 students from 119 higher education institutions reveals that an experiential entrepreneurship course enhances entrepreneurial selfefficacy (ESE) and narrows the gender gap in student’s perceived ESE. This research highlights the significance of experiential learning in boosting ESE and reducing gender disparities in entrepreneurship education.

Overcoming Impostorism: A Study of Female Entrepreneurs and Their Mitigation Strategies Meg Weber, Western Washington University Impostorism is a state or experience of feeling a lack of fit or belonging. This sensation can interfere with one’s ability to take neccessary entrepreneurial action. This study examines the lived experiences of female entrepreners as they mitigate impostorism—and the fuel that it can provide for their entrepreneurial ventures.

Our Data, Our Lives: Women’s Entrepreneurship Policy Making in Africa Ethne Swartz, Montclair State University | Samantha Ascenzo, Montclair State University This paper builds on prior research that discussed research challenges associated with the data sources and measurement tools to track the lived experiences of women entrepreneurs, particularly in Africa. We view these issues through a contextual and ecosystems lens that centers data and technology infrastructure challenges in emerging economies.

Emerging Research Papers 1/12/2024 | 11:15 AM - 12:05 PM Sheraton | Atrium 2

Gestation and Engagement - Making the Most of Resources Backer Engagement & Crowdfunding Success Dan H. Vo, Florida Gulf Coast University

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Does backer engagement matter? We followed 120 Kickstarter campaigns from launch to close to explore the connection between creator-backer’s level of engagement and campaign performance. We find evidence that engagement frequency (how often) is a stronger determinant of success than engagement volume (how many).

Necessary Condition Analysis of the Gestation Activities of Veteran Entrepreneurs Rosalinda V. Maury, Institute for Veterans and Military Families, Syracuse University | Steven E. Phelan, Kennesaw State University Gestation activities are the actions that a new firm undertakes to launch a new business, including opening a bank account, hiring employees, and raising funds. This study proposes to use information on the gestation activities of 1500 veteran entrepreneurs to determine patterns of gestation activities related to success.

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1/12/2024 | 11:15 AM - 12:05 PM

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Excellence in Co-Curricular Innovation Finalist Panel Discussion

University of Northern Iowa, Experiment 529: A Journey of Open Entrepreneurial Education University of St. Thomas, Schulze School of Entrepreneurship University of Michigan - Flint, Hagerman Center for Entrepreneurship and Innovation

Impactful Co-Curricular Programming 1/12/2024 11:15 AM - 12:05 PM BJCC | Forum H

Engaging Mentors and Partners for Full Potential MEDLaunch: An Interdisciplinary Approach to Teaching Entrepreneurship and Engaging Key Institutional Partners Hayley Johnston, MSW, Saint Louis University | Alex Brinkmeier, Saint Louis University The Chaifetz Center for Entrepreneurship’s MEDLaunch program is an interdisciplinary student-led incubator pushing students to improve the standard of healthcare through innovative team creations. This session provides an overview of the interdisciplinary student incubator framework, its impact on various stakeholders, and how to create a similar program at your university.

Bachelor of Science in Entrepreneurship Degree Program

Undergraduate Certificate in Entrepreneurship

(for all majors - 4 courses)

Yearly Pitch Competition $170,000 Pirate™ Entrepreneurship Challenge

For 5 consecutive years, Ranked Nationally as a Top 50 Undergraduate Entrepreneurship Program The Princeton Review and Entrepreneur Magazine, 2023

East Carolina University Miller School of Entrepreneurship

business.ecu.edu/msoe

160 Wright Building Greenville, NC 27858-4353 email: msoe@ecu.edu · phone: 252.737.6763

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Rob Kissner, Iona University | Lendynette Pacheco-Jorge, Iona University | Christoph Winkler, Iona University

1/12/2024 | 2:00 PM - 2:50 PM BJCC | Forum B

Mentorship is an essential component of an entrepreneurship program. The Hynes Institute has developed a robust program that builds relationships and networks, and exposes students to new professional spaces and opportunities. During this session, we will explore the Institute’s mentorship program, curricular and co-curricular engagements, and the impact of the program.

C•CUBE Ecosystem Toolkit

Competitive Teaching Cases & Experiences 1/12/2024 | 11:15 AM - 12:05 PM BJCC | Forum Facing the Music: Dealing with Business Failure Matthew Regele, Xavier University Michael Maher’s ecommerce business failed in 2016. This short case forces students to confront this failure as they determine how Michael might best respond. The lesson addresses the often undiscussed “dark sides” of entrepreneurship, including financial hardship, intense stress, depression, substance abuse, and other mental and physical health issues.

Jim Woodell, Venn Collaborative John Muraski, UW Oshkosh USASBE is proud to be partnering with the University of Wisconsin Oshkosh and Venn Collaborative on a new resource for entrepreneurship ecosystem building: C•CUBE—Conversations for Colleges and Universities in Ecosystem Building, supported by the Ewing Marion Kauffman Foundation. The toolkit offers guidance to college and university staff engaged with external partners on ecosystem building, and the tools are also helpful to individuals and organizations outside of colleges and universities who are engaged in ecosystem building. You are encouraged to consider engaging in the C•CUBE Ecosystem Conversations Challenge. This guided experience with the toolkit will help you start and sustain critical conversations with partners in your local entrepreneurial ecosystem. Participating in the Challenge will be comprised of a set of activities around the free C•CUBE toolkit.

1/12/2024 | 12:30 PM - 1:45 PM Sheraton | Ballroom

Lunch, Keynote Panel, & Longenecker Induction

Birmingham Entrepreneurial Ecosystem Panel Discussion

Keynote

An in-depth conversation about culture and community with three of Birmingham's leading entrepreneurs.

Panel Alycia Levels-Moore Jegil Dugger Jennifer Traywick Carlson Patrick J. Murphy (Moderator)

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NATIONAL MODEL ENTREPRENEURSHIP PROGRAM Presented by the United States Association for Small Business and Entrepreneurship Honors the institution with the most comprehensive, high-quality educational program that successfully trains future generations of entrepreneurs

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Continually Ranked Among the Best in the World Entrepreneurship (Public Universities) U.S. News, 14 years (Top 5, 18 years)

MBA in Entrepreneurship (Public Universities)

U.S. News, 4 years (Top 5, 18 years)

Entrepreneurship Research U.S. World Rankings for Entrepreneurship Productivity, 5 times

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Competitive Experiential Exercises 1/12/2024 | 2:00 PM - 2:50 PM BJCC | Forum C

Guiding Students Through Valuation and Equity Concerns ChatGPT for founding teams: An entrepreneurial pedagogical innovation Basel Hammoda, Tallinn University of Technology The experiential exercise applied ChatGPT for educating the students about founding teams, with regards to their compositions relevant to the startup business model, their functional roles, and equity split. It can provide entrepreneurship educators with some guidance and thoughts on applying it for the different parts of entrepreneurial curricula.

Reverse Engineering Valuation Mark Annett, NJ Institute of Technology (NJIT) The “Reverse Engineering Valuation” tool workshop helps entrepreneurial students (and startups) understand valuation from an investor’s ROI expectations. By inputting expectations and modeling sales startups assess if they can meet investor goals. By combining multiple valuation methods, it ensures a defensible valuation both in the classroom and the real world.

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Competitive Research Papers 1/12/2024 | 2:00 PM - 2:50 PM BJCC | Forum D

Entrepreneurship Education Teaching Methods Does Competition from Informal Firms Really Influence New Product Development by Formal Firms? A Systematic Replication and Extension of McCann and Bahl (2017) Athina Skiadopoulou, The University of Alabama | Vishal Gupta, The University of Alabama | Sandra Mortal, The University of Alabama Considerable interest centers on the impact of competition from informal firms on the strategic choices and behaviors of formal firms. We find that competition from informal firms is positively associated with new product development by formal firms and this relation is influenced by the competitive and institutional context.

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Examining the Theoretical Implications of Practical Implications in Entrepreneurship J. Kirk Ring, Louisiana Tech University | Koushikee Dutta, Townson University | Kris Irwin, Old Dominion University | John Carr, North Carolina State University | Paul Drnevich, University of Alabama While the stated practical implications within management studies are intended to provide advice to practitioners, how do those contributions vary and inform future research and real-world practice? By reviewing in-depth the practicality of entrepreneurship literature, we find new opportunities to improve both our practical and research contributions.

Competitive Research Papers 1/12/2024 | 2:00 PM - 2:50 PM BJCC | Forum

Key Elements of Entrepreneurship: Improvisation and MVP

We explore early career outcomes of entrepreneurship education (EE) graduates as compared to those with no EE exposure. Our findings indicate EE increases generalizable career competencies and indicators of advancement. Further, entrepreneurial behaviors mediate the relationship between EE and career competencies, and career competencies mediate the relationship between EE and advancement.

Using symbolic role models to enable entrepreneurship education, intention, and self-efficacy Aakash Sapru, Hynes Institute for Entrepreneurship & Innovation, Iona University | Ishva Minefee, Gies College of Business, University of Illinois at Urbana-Champaign Although research on women’s entrepreneurship has flourished over the past 30 years, extant research predominantly examines the factors that affect entrepreneurship among women in affluent contexts. However, women in more informal and resource-constrained contexts account for an increasing amount of entrepreneurship, a hitherto understudied aspect.

Early career effectiveness of entrepreneurship graduates

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Developmental Research Papers

1/12/2024 | 2:00 PM - 2:50 PM BJCC | Forum A Sponsored by Indiana University

Table 1: Pedagogical Research Impact and Efficacy The impact of technology commercialization and entrepreneurship training on graduate students: A literature review Flavio Lobo, Purdue University | Nathalie Duval-Couetil, Purdue University This study contributes to discussions related to the “entrepreneurial university,” and the relevance of training graduate students to become proficient in entrepreneurship and technology commercialization activities. We contribute new insights to the knowledge base by identifying gaps and proposing future areas for research relevant to entrepreneurial education and policy development.

Table 2: Rural and Ag Entrepreneurship Topics Rural Entrepreneurship as a Mechanism to Fill Institutional Voids: Journal of Small Business Strategy Special Issue Development Whitney Peake, Western Kentucky University | Travis Howell, W.P. Carey Management and Entrepreneurship/Arizona State University | Lane Perry, Western Carolina University This developmental paper session will connect authors interested in topics of institutional voids in rural entrepreneurship in an attempt to form a special issue for the Journal of Small Business Strategy. We will explore issues related to institutional voids for rural entrepreneurs and solutions to institutional voids through rural entrepreneurship.

Table 3: Minority and Women in Entrepreneurship How Entrepreneurship Education Enhances Female Transitional Entrepreneurs’ Social Identity: An Intersectional Perspective Grace Akullo, Universidad Pontificia Comillas, Spain & Strathclyde University, UK Doctorate program in business and regional competitiveness, innovation and sustainability.

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Emerging Experiential Exercises

Emerging Research Papers

1/12/2024 | 2:00 PM - 2:50 PM BJCC | Forum G

1/12/2024 | 2:00 PM - 2:50 PM Sheraton | Atrium 1

ChatGPT as an Emergent Tool in the Classroom

Understanding and Unlocking Rural Entrepreneurship Education

Experiential Exercise: Peer Review of a Business Plan Using ChatGPT

Understanding Veteran Entrepreneurship Within and Across Rural Places

John X. Volker, Austin Peay State University

Adam Pritchard, Syracuse University D’Aniello Institute for Veterans and Military Families | Rosalinda Vasquez Maury, Syracuse University D’Aniello Institute for Veterans and Military Families | Mirza Tihic, Syracuse University College of Professional Studies

Student-developed business plans are submitted to ChatGPT for criticism. They receive AI feedback and discuss its applicability to their business plan. They choose to incorporate the feedback or not. The students learn to develop ChatGPT prompts and experience the synergy between AI and human insight in shaping a successful venture.

Using ChatGPT to Create Engaging In-Class Experiential Exercises Alex F. DeNoble, San Diego State University/Fowler College of Business Explore diverse entrepreneurial pathways using ChatGPT-enhanced experiential exercises. Through 1-page cases with thought-provoking prompts, students analyze opportunities and challenges in various entrepreneurial settings. The exercise encourages students to engage in critical thinking while learning about multiple ways for pursuing entrepreneurship. This exercise is appropriate for introductory entrepreneurship courses.

Data from the National Survey of Military-Affiliated Entrepreneurs (NSMAE) are used to analyze the unique profiles, needs, and business challenges of veteran entrepreneurs living in urban, rural, and subcategories of rural places.

Unlocking Student Success: Unpacking the Significance of Entrepreneurial Competencies in Workforce Development Stephen C. Mukembo, University of Missouri | John Tummons, University of Missouri | Jon C. Simonsen, University of Missouri Educational institutions contribute to community economic development by cultivating human capital capable of addressing societal needs. Teachers provide holistic learning experiences, imparting both subject knowledge and transferable competencies, preparing students for the evolving world of work. Entrepreneurial competencies, cutting across discipline, are essential to tackle work and life challenges.

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1/12/2024 | 2:00 PM - 2:50 PM

Emerging Research Papers 1/12/2024 | 2:00 PM - 2:50 PM Sheraton | Atrium 2

Entrepreneurial Success Through the Lens of Conflict, Motivations and the Dark Triad Mitigating the dark side of entrepreneurship through proper training and program construction Kyle Scott, Sam Houston State University Research on the dark side of entrepreneurship (DSE) has focused on the financial, emotional, and societal downsides of entrepreneurship. By understanding certain features of entrepreneurship contribute to DSE, education programs, specifically universities, can mitigate the effects of DSE through proper program construction.

The Transition from Employment to Entrepreneurship: A Theoretical Model of the Psychological Motivations for Hybrid Entrepreneurship Victoria Antin Yates, Oklahoma State University | Caitlin Porter, University of Memphis | James Vardaman, University of Memphis This manuscript offers a theoretical model explaining the psychological motivations for hybrid entrepreneurship. Drawing on self-determination theory, we argue that employees seek out entrepreneurial activities to meet psychological needs unmet in full-time employment. Hybrid entrepreneurship uniquely offers meaningful work, independence, and social security, and thereby a unique form of entrepreneurship.

Managing Conflict in the Family Business: An Experimental Approach Using Restorative Justice Eunjeong Shin, Berry College | Paula Danskin Englis, Berry College | Basil G. Englis, Berry College We explore the role of restorative justice on conflict management in the family business. We will conduct a series of experiments using scenarios depicting different levels and types of conflict using a sample of family business members with different orientations to forgiveness and restorative justice.

Evaluating Team Entrepreneurial Passion as a Factor in Influencing Project Success

SIG Sheraton | Ballroom 2 Doc Meetings Consortium

Featured Presentation

Model Community Accelerator/Incubator Finalist Panel Discussion

FGCU, Veterans Florida Entrepreneurship Program Roya, Rustamjon Isroilov

Innovative Co-Curricular Programming 1/12/2024 | 2:00 PM - 2:50 PM BJCC | Forum H

Family Business and Acquisition Entrepreneurship New Skills-Based Small Business and Social Entrepreneurship Masters Program Shoshana Bass, New York University A proposed accelerated masters degree in small business ownership, family business, and social entrepreneurship seeks to overcome the perception held by US entrepreneurs of the limited value of postgraduate entrepreneurship education, and in adopting an aggressively tactical approach, will equip aspiring entrepreneurs with practical skills to achieve new venture success.

Entrepreneurship Through Acquisition (ETA) Is Still Entrepreneurship Kevin Cox, Florida Atlantic University | Jason Lortie, Florida Gulf Coast University | Greg Shugar, Florida Atlantic University | Regina Thompson, Florida Atlantic University | Curtis Sproul, Georgia Southern University This section focuses on a seemingly often overlooked area within the entrepreneurship domain: entrepreneurship through acquisition (ETA). Participants will learn about a newly developing co-curricular educational program designed for those interested in buying a business as opposed to starting a business.

Translating Research for Impact

Robert Cooney, eVision Partners, Inc.

1/12/2024 | 2:00 PM - 2:50 PM BJCC | Forum E

This study assesses the extent to which the level of team entrepreneurial passion (Santos, et al., 2019) contributes to the project success (Aga, et al., 2016; Cooney, 2020; Ika, et al., 2016; and Westerveld, 2003) of large scale business and technology change projects.

Exploring the Reciprocal Relationship between Poverty Engagement and Entrepreneurship Research Michael H. Morris, University of Notre Dame | Susana C. Santos, Rowan University

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This paper explores a reciprocal relationship wherein field engagements to assist low income and disadvantaged entrepreneurs have produced a number of new theoretical, conceptual, and empirical advances, and how these research advances have significantly enabled enhancements in our ability to directly assist these entrepreneurs and develop policy recommendations.

Stephenson Department of Entrepreneurship & Information Systems

BS Entrepreneurship Entrepreneurship Minor PhD in Business Administration (entrepreneurship focus)

Competitive Experiential Exercises

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1/12/2024 | 3:00 PM - 3:50 PM BJCC | Forum C

1/12/2024 | 3:00 PM - 3:50 PM BJCC | Forum D

Problem Identification and Student-Led Course Development on Day 1

Entrepreneurial Mindset and Action and Increasing Access for Minorities

Lemonade stand pitching on the first day: Setting standards and practicing theory

You Can’t Win if You Don’t Try: Encouraging Women to Pitch Entrepreneurial Ideas

William “Patch” Paczkowski, PhD, Florida Atlantic University

Miranda Welbourne Eleazar, University of Iowa | Sujin Jeong, University of Iowa

In the very first entrepreneurship class, student groups quickly conceptualize, plan, and pitch an innovative approach to a classic lemonade stand business. They immediately recognize the multitude of issues that must be faced in an entrepreneurial enterprise, which then creates an outline for the remainder of the course.

Unveiling the spectrum of unique customer needs: Avoiding generalization in problem statements

We theorize women to be negatively related to intent to pitch entrepreneurial ideas, affecting women’s entrepreneurship and funding. We test women’s intent to pitch and effects of low stakes pitch experiences in studies of 1) business school students and 2) nascent entrepreneurs and consider judges’ gender composition for nascent entrepreneurs.

Jay Markiewicz, Virginia Commonwealth University

Extracurricular activities for entrepreneurial learning: A typology based on learning theories

Are your students overly solution focused in their concepts, missing the essential problem of the customer, and missing the point that unique customers have unique needs? Mine too. This activity helps students break those habits, become more skilled in problem identification, and become confident in crafting well-written value propositions.

We interviewed entrepreneurship ecosystem experts to gather their views on potential extracurricular activities and their benefits. We then developed a typology of the recommended 34 activities, through a hybrid approach, discussing them against relevant learning theories and concepts.

Basel Hammoda, Tallinn University of Technology

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Check out the Entrepreneurial Mindset Profile® (EMP), an assessment which measures 14 scales critical to entrepreneurial success. The EMP provides data that help college students develop their entrepreneurial abilities and make career choices. emindsetprofile.com

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Discover The Case Centre... We offer a rich and diverse range of cases, articles, book chapters and teaching materials; run case method workshops; provide case writing and teaching scholarships; and hold global awards and competitions. Come and meet us Visit our stand and find out about our world-leading case collection, plus much more. www.thecasecentre.org The Case Centre is the independent home of the case method. We advance the case method worldwide to inspire and transform business education across the globe.

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1/12/2024 | 3:00 PM - 3:50 PM BJCC | Forum G

Emerging Cases and Concepts as Business Models and Tools Change Dynamis Estate Wines: Revenue Models for a Premium Brand in a Stigmatized Industry

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FeaturedPresentation Featured Presentations 1/12/2024 | 3:00 PM - 3:50 PM BJCC | Forum

Anchors Supporting Entrepreneurial Eco-Systems to Enhance Community Economic Development Columbia University

Austin R. Brown, Belmont University | Mark T. Schenkel, Belmont University

Moderator: Tanya Pope, AVP University Supplier Diversity, Columbia University in the City of New York

Entrepreneurs in stigmatized industries often struggle because their ventures are associated with consumers’ overall expectations of low product quality. Using Dynamis Estate Wines, this teaching case explores strategic revenue model decisions entrepreneurs can use to legitimize a premium brand identity in the context of a stigmatized industry.

Panelists: Karen Simmons, Esq., Asst. Dean Community Partnership & Economic Impact, Columbia Business School

Reimagining entrepreneurship education as a shared platform for serving aging populations Craig E. Armstrong, University of Alabama | Josie A. Burks, University of Mississippi | Paul L. Drnevich, University of Alabama | Jef S. Naidoo, University of Alabama We are developing an entrepreneurship education platform that nurtures student attention and skills in service of our burgeoning Baby Boomer retiree population and beyond. We aspire to grow this platform beyond our own teaching innovations across multiple universities to prepare today’s college students to meet their needs.

Teaching Blockchain Entrepreneurship with Pudgy Penguins Colleen C. Robb, PhD, Florida Gulf Coast University Engaging students to learn about both blockchain and entrepreneurship by following the journey of the 23-year-old CEO of Pudgy Penguins, an NFT collection branching off into the toy industry. This unique case study experience utilizes multi-media and in-class exercises to explore start-up challenges.

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Amanda Williams, Program Manager, Gener8tor SherRhonda Gibbs, PhD, Dean, Morehouse Business School This moderated panel will offer a highly interactive discussion on current community and economic development efforts in the Birmingham, AL, Atlanta, GA, and New York City marketplaces that support local entrepreneurs and BIPOC businesses. Participants include a chamber of commerce, an accelerator and two business schools. The panel will address the role and obligation of anchor (place-based) institutions to the local communities in which they exist. The panel will also discuss tools and strategies that can be effective in delivering results.

Emerging Research Papers 1/12/2024 | 3:00 PM - 3:50 PM Sheraton | Atrium 1

Emerging Research in the Role of Major Events in Small Business Seller Fulfillment Factors in Small to Midsize Business Mergers & Acquisitions Reid Tileston, Case Western Reserve University

1/12/2024 | 3:00 PM - 3:50 PM BJCC | Forum H

This research seeks to understand how business owners achieve fulfillment in their business sales.

Using the USASBE Teaching Hub to Develop Your Course and Your Career

Socioemotional Wealth Among Business Owning Couples

USASBE Teaching Hub - Collaboration with WestEnd Learning

Andrea Eastman-Mullins We are thrilled to announce the upcoming launch of USASBE’s brand-new course planning database – the Teaching Hub – your one-stop hub for a wealth of educational resources! Designed with your teaching needs in mind, this comprehensive database is packed with a myriad of materials to enhance your course planning experience. It is a curated mix of over 3,000 teaching resources from over 600 respected sources. Join this session to learn more!

Jerry Mitchell, CEO, Alabama State Black Chamber of Commerce

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A survey of small businesses in the U.S. is used to explore how socioemotional wealth is different between the different types of family businesses (copreneurs, business owning couples, and non-copreneurial family businesses). The findings indicate that copreneurial businesses are less concerned with transgenerational control than other types of family businesses.

Business Survival in the Midst of Disruptive Events: The Roles of Persistence and Resilience Carolyn D. Davis, Morehouse College | Emmanuel Onifade, Morehouse College There have been numerous disruptive events affecting the business landscape recently. Scholars have responded with studies on responses to these events. This study was designed to develop definitional precision of resilience for SMEs by analyzing responses of persistence and resilience to the COVID-19 shutdown using the exploratory case study method.

Antecedents of Effectuation and Causation in SMEs from Emerging Market: The Role of CEO Temporal Focus Ekaterina Kozachenko, Higher School of Economics, National Research University | Galina Shirokova, Higher School of Economics, National Research University | Virginia Bodolica, American University of Sharjah, School of Business Administration Previous studies considered effectuation and causation as alternative decision-making strategies used by entrepreneurs to navigate uncertainty, having various individual- and firm-level factors as antecedents. This research aims to broaden the understanding of individual-level antecedents by examining the role of the CEO temporal focus in the decision-making processes in SMEs.

Emerging Research Papers 1/12/2024 | 3:00 PM - 3:50 PM Sheraton | Atrium 2

Pedagogical Frameworks and Research in Entrepreneurship Experiences Entrepreneurship Educator Practices Anita Rose, Florida Gulf Coast University | Geoffrey Graybeal, University of South Carolina | Jeremiah Nelson, Catawba College An examination of demographic profiles of entrepreneurship educators and a descriptive and inferential examination of the pedagogical online modalities, attitudes toward use of teaching materials, tools, and techniques that impact educational outcomes.

Indicators of Course Engagement among Faculty and Graduate Student Participants in I-Corps Alanna Epstein, University of Michigan | Nathalie Duval-Couetil, Purdue University This analysis will examine preliminary data about the level of course engagement among national (n ~ 2,500) and regional (n ~ 400) Innovation Corps (I-Corps) program faculty and graduate student participants. In future research, we will link these indicators of course engagement with predictors as well as outcomes.

The Impact of International Service Learning Trips on Student Social Entrepreneurship Intentions Briana Stenard, Mercer University | Vijaya Subrahmanyam, Mercer University | Etienne Musonera, Mercer University | Myriam Quispe-Agnoli, Mercer University This study examines the role of service learning experiences abroad on student global awareness and social entrepreneurship intentions. Preliminary results will be shared from pre and post surveys of students who participated in service learning programs to Rwanda and South Africa in the summer of 2023.

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Keynote

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Certificates

FeaturedPresentation Featured Presentations

1/12/2024 | 2:00 - 2:50 PM Doc Sheraton | Outside of Ballroom Featured

1/12/2024 | 3:00 PM - 3:50 PM BJCC | Forum A

Jill Kickul and Tom Lyons

Around the World in 50 Minutes: Designing Social Entrepreneurship Study Abroad Experiences

Consortium

Presentations

Understanding Social Entrepreneurship: The Relentless Pursuit of Mission in an Ever Changing World

Book Book Signing Signing

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Book Signing

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Book SIG Doc Book Signing Certificates Signing Meetings AI Workshop Consortium

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AI Workshop

Social Entrepreneurship SIG

Certificates This session will feature a panel discussion about how to design and execute

1/12/2024 | 3:00 - 3:50 PM Doc Sheraton | Outside of Ballroom Featured

Consortium

Presentations

Dianne Welsh-Hayes

an impactful social entrepreneurship study abroad course. Panelists will share their experiences leading social entrepreneurship courses and will highlight key considerations in selecting a location and partner, preparing students, managing logistics, developing activities, and assessing student learning.

Entrepreneurial Family Business: From Survival to Success

Arts & Creativity in Entrepreneurship Certificate Immersive Program

Date: June 15-22, 2024 Location: Urbania, Italy

USASBE’s Arts & Creativity in Entrepreneurship Certificate is designed to introduce educators in various disciplines to the power of engaging the arts and creative disciplines to develop the entrepreneurial mindset. With proper understanding and orientation to the impact of engaging all senses with different arts disciplines, the learner’s mindset can be developed in myriad ways.

To reserve your space in the program, call USASBE at 202-381-9330, e-mail ceo@usasbe.org, or visit https://events.bizzabo.com/arts2024

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Lead Facilitator:

Dr. Jason D’Mello

Loyola Marymount University

PROGRAM PRICE $3,995 double occupancy $4,495 single occupancy $3,495 non-certificate companion $1,000 deposit deadline March 1, 2024

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Featured SIG Featured Presentation Presentations Meetings

Book Signing Doc Consortium

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FeaturedPresentation Featured Presentations

1/12/2024 | 3:00 PM - 3:50 PM BJCC | Forum B

1/12/2024 | 4:00 PM - 4:50 PM BJCC | Forum B

“If I Had a $1,000,000” – Developing Assets and Stakeholder Networks to Make Your Program a “Money Maker”

The Road to Social Responsibility: Panel Discussion on Social Impact, Simulations, and Entrepreneurship Education

Whitney Peake, Vitale Professor of Entrepreneurship and Chair, Management Department

Startup Wars

Michael Harris, Interim Dean, College of Business Sustaining long-term entrepreneurship programs requires funding and institutional support. This session provides insights on how to create signature experiences, develop advisory councils, and effectively navigate university channels. Best practices will be shared on successful fundraising efforts. Donor relations will also be addressed to build unified support for a comprehensive program.

Innovative Co-Curricular Programming 1/12/2024 | 3:00 PM - 3:50 PM BJCC | Forum E

Using Context to Unlock Potential Unlocking Innovation Through a Lens of Pop Culture: Communicating Creativity & Innovation Perspectives Paul Stafford, Durham University Unlock innovation with PCCIP—an approach that uses pop culture to explore creativity and design thinking. Non-traditional participants join interactive sessions, collaborate across fields, and shape the future through creative problem-solving. Paul Stafford from Durham University shares insights into the PCCIP journey with Harry Potter and Doctor Who.

Supporting the Entrepreneurial Mindset Through Curriculum and Programming in Rural Kansas Dr. Melinda Rangel, Tabor College | Jeremy Ensey, Tabor College | Presenters Jean Paul Fort and Nathaniel Heilig This program features a co-curricular endeavor between Tabor College and the newly opened Central Kansas Center for Entrepreneurship (CKEC). Backed by a $90,000 Rural Business Development grant, the CKEC opened in January 2023 with programming to grow rural economic development and support the undergraduate entrepreneurship students at Tabor College.

Competitive Experiential Exercises 1/12/2024 | 4:00 PM - 4:50 PM BJCC | Forum C

Using AI Creatively to Explore Markets and Create MVPs Artificial Interviewing: How AI Can Reduce Your Students’ Customer Interviewing Anxiety Federico Mammano, TeachingEntrepreneurship.org | Doan Winkel, TeachingEntrepreneurship.org Discover the future of entrepreneurial training: ChatGPT! This exercise leverages ChatGPT as a simulator that provides guided questions so students can: • Hone their interview skills through real-time feedback • Explore the twists and turns of customer emotions and needs • Build their confidence in their interviewing ability

60 Second MVP: How AI Can Help Your Students Instantly Validate Their Business Models Justin Wilcox, TeachingEntrepreneurship.org Students bridge theory with real-world application by creating two MVPs: one with classic digital tools and another with AI. Use this with various educational levels to demystify startup processes, MVPs’ importance, and AI’s power. Dive into this engaging experience and empower the next generation of innovators!

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Emerging Research Papers 1/12/2024 | 4:00 PM - 4:50 PM BJCC | Forum H

Entrepreneurial Awareness & Intention Through Sticky Situations Nurturing the Next Generation of Innovators: Book AwardSpirit Through Unleashing Entrepreneurial Keynote Signing Panel Secondary Education in Germany Matthias Liedtke, Entrepreneurship Hub, Technical University SIG Doc of Braunschweig | Patrick Kozikowski, Technical University of Meetings Consortium Braunschweig | Reza Asghari, Entrepreneurship Hub, Technical University of Braunschweig This study explores promoting entrepreneurship in general schools and its effect on student awareness when introduced in secondary education. It investigates effective promotion, activity-awareness correlation, teacher roles, and implementation strategies. Valuable insights from stakeholder interviews emphasize the significance of teacher commitment, curriculum integration, and support for successful implementation.

The impact of entrepreneurship education on entrepreneurial behaviors: Mediating roles of implementation and entrepreneurial intentions Katsufumi Matsui, The University of Tokyo | Kana Tomita, The University of Tokyo | Enkhzaya Nergui, Kyushu University This study explored the impact of entrepreneurship education on entrepreneurial intentions, implementation intentions, and entrepreneurial behaviors, with a particular focus on the mediating roles of entrepreneurial and implementation intentions. A quasi-experimental design was used to compare treatment and control groups to test the effectiveness of entrepreneurship education.

Flattening the Roller Coaster: Resilience and Emotion in Entrepreneurship Lauren Zettel, Central Michigan University This research finds that resilient entrepreneurs are better able to manage swings in both positive and negative emotions as they deal with challenges in the venturing process. The results have implications for theory, for practitioners, and for educators seeking to enhance entrepreneurship students’ resilience abilities.

Born Global Enterprises or International New Ventures: Bridging the Gap between Developed and Emerging Economies Marleth Judith Morales Marenco, University of Alabama | Vishal K. Gupta, University of Alabama | Stanford A. Westjohn, University of Alabama Born Global (BG) highlights firms that quickly internationalize, often favoring global over domestic markets. Despite emerging economies’ significance, BG research mainly focuses on developed regions. This study analyzes 149 BG articles, noting underrepresentation and biases, especially toward European contexts. It calls for broader, multidisciplinary research, emphasizing challenges in developing nations.

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FeaturedPresentation Featured Presentations 1/12/2024 | 4:00 PM - 4:50 PM BJCC | Forum Sponsored by VentureWell

Empowering Innovation: Unleashing the Potential of Lean LaunchPad Across Diverse Audiences Tara Loomis, Program Director, Federal Innovation, VentureWell Terik Tidwell, Program Director, Inclusive Innovation, VentureWell Molly Wasko, Professor/Associate Dean, UAB School of Business Join us for an engaging session where we'll explore how the Lean LaunchPad methodology can be your guiding compass, whether you are teaching deep tech researchers aiming to transition their ideas from lab to market or behavioral researchers eager to implement and disseminate their findings. Discover firsthand how this versatile curriculum has successfully empowered individuals across diverse backgrounds and stages in the commercialization or dissemination journey.

Emerging Research Papers 1/12/2024 4:00 PM - 4:50 PM Sheraton | Atrium 1

How Does Location and Agency Play a Part in Nascent Entrepreneurship Emergent Patterns as Small Businesses and Consumers Forge Ahead Robert J. Lahm, Jr., Western Carolina University | Lane Perry, Western Carolina University This paper chronicles and further analyzes the post-pandemic economic conditions that are informing (as well as driving) consumer behavior and small business decisions. A metaphorical roller coaster ride is navigating steep climbs and abrupt falls, twists, and turns with recession concerns that suggest a possibility of careening off the rails.

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Decentralized Autocrats: The Impact of Different Voting Rules on Equity and Inclusion in Decentralized Autonomous Organizations

Impacts of a Student Consultant Internship Program on Students’ Entrepreneurial Attitudes and Perceptions

Ted Ladd, Hult International Business School | Annette Pflaum, Hult International Business School | Matthew Fisher, Hult International Business School

Many decentralized autonomous organizations, attractive for their democratic decision making, exhibit surprising concentrations of power in just a few voters. Using data from over 17,000 voting events, this paper examines the impact of different voting schemes on power concentration. The findings apply to all organizations seeking to empower stakeholders.

Knowledge generation of international venture capital-invested ventures under technological decoupling Lingling Qin, Guangdong University of Technology | Sunny Li Sun, University of Massachusetts Lowell This research builds on the myopic loss aversion perspective, and firstround IVC investments in U.S. and Chinese new ventures, to explore how international venture capital-invested ventures between the U.S. and China generate new knowledge differently. Preliminary results suggest differences in knowledge search, knowledge coupling and technological trajectories.

Food Halls: Investigating the Impact on Community Through Placemaking and Economy Through Entrepreneurial Micro-Ecosystems Lane Perry, Western Carolina University | Michael Altman, Meredith College | Nathan Woolard, University of Tulsa US restaurateurs and developers have “food hall fever,” opening locations at unprecedented rates. Recent IBISWorld research suggests growth of ~$72 billion by 2026. This study determines impact of food halls on placemaking, social value creation, and economic impact codified in the growth of the entrepreneurial micro-ecosystems where these ventures exist.

Emerging Research Papers 1/12/2024 | 4:00 PM - 4:50 PM Sheraton | Atrium 2

Experiences and Situations that Impact Entrepreneurial Success Entrepreneurial Ecosystems and the Supply Chain for New Entrepreneurs Janice A. Black, Western Carolina University | Bethany A. Davidson, Western Carolina University This pilot study of one university system examined differences between the entrepreneurship education program and degree offerings delivered by rural universities compared to the programs and degrees offered by non-rural universities. The study also examined differences in industry composition between areas with rural and non-rural institutions.

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This research explores whether participation in a rural small business student consulting internship statistically and significantly affects students’ intentions to launch a business, reflection, competencies, entrepreneurial attitude orientation, perceived behavioral control, and personal attitudes toward entrepreneurship.

Rural and Urban Perceptions of Entrepreneurial and Business Ecologies in the Great Plains Ritu Jadwani, University of Nebraska-Lincoln | Claire Nicholas, Sam Noble Museum, University of Oklahoma | Surin Kim, University of Nebraska-Lincoln | Maria Rosario T. de Guzman, University of Nebraska-Lincoln | Anna Naomi Erdmann, University of Nebraska-Lincoln | Olivia Kennedy, University of Nebraska-Lincoln | Abbie Averitte, University of Oklahoma | Molly Brandt, University of Nebraska-Lincoln This qualitative study explored adults’ perceptions regarding rural life, entrepreneurship potential, and business development in rural locales in the US Midwest. Interviews of current and former rural residents suggest many perceived barriers regarding rural business development and indicate a need to address these concerns to support rural entrepreneurship.

Submit a Certification Idea Scan the QR code to submit your idea to USASBE!

USASBE 2026 and 2027 Annual National Conferences

Host Sponsorship RFP The Annual USASBE National Conference brings together the foremost educators, scholars, and practitioners advancing the teaching, study, and practice of entrepreneurship. Want to host the 2026 or 2027 USASBE Conference?

Deadline for Letter of Intent is April 30, 2024 (USASBE 2026) and April 30, 2025 (USASBE 2027).

QUESTIONS OR IDEAS

Learn more about the benefits of hosting

about bringing USASBE 2026 and 2027 to life?

Contact Julienne Shields at ceo@usasbe.org

Schulze School of Entrepreneurship 69

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Emerging Research Papers 1/12/2024 | 4:00 PM - 4:50 PM BJCC | Forum A

From Classroom to Marketplace: The Launch of a Student-Run Retail Entrepreneurship Lab Emily M.S. Worrall, Iowa State University | Dr. Linda S. Niehm, Iowa State University To provide non-business students with unique opportunities that bridge the classroom and the real world, a retail entrepreneurship learning lab course was established. The course encompasses a physical and online store and provides comprehensive knowledge and experience needed to grow a small business. All product offerings are student and alumni made.

The Toll of Hard Work and Exhaustion on Entrepreneurs Keynote Entrepreneurial grinding and gladdening: Moving beyond work-life balance and into work-life harmony Parul Manocha, University of Alabama at Birmingham | Patrick Murphy, University of Alabama at Birmingham This study explores the shift from work-life balance to work-life harmony in entrepreneurship. It emphasizes the need to understand these shifts in managing work-life dynamics in the context of the inherent stressors of entrepreneurship. This research enhances our understanding of

SIG SIG Meetings Meetings

Book Signing

AI Worksho

Doc Consortium

1/12/2024 | 5:00 PM - 5:50 PM Sheraton | Ballroom

Social Entrepreneurship SIG Meeting

entrepreneurial processes and reponds to timely calls in entrepreneurship.

(Dinner immediately following)

Proactive SMEs? Empirical Evidence from Russia

Social Entrepreneurship SIGs should meet up at labeled tables in the ballroom at 5:00 PM on Friday before the Networking Reception unless otherwise posted.

Galina Shirokova, HSE-University (National Research University Higher School of Economics) | Polina Artamoshina, HSE-University (National Research University Higher School of Economics) | Emilia Karpinskaia, HSE-University (National Research University Higher School of Economics) | Tatiana Manolova, Bentley University Proactiveness is one of the central entrepreneurship concepts that is widely studied across various fields, but little attention has been paid to its contextualization in emerging markets. Being guided by this assumption, we aim to reveal the variety of phenomenon proactiveness manifestations in SMEs in a Russian setting.

Innovative Co-Curricular Programming 1/12/2024 | 4:00 PM - 4:50 PM BJCC | Forum E

Learn and Perform Outside the Traditional Classroom X-STREAM Builders Candy Dodd, Ball State University/Entrepreneurial Leadership Institute | Rob Mathews, Ball State University/Entrepreneurial Leadership Institute Working with a local elementary school, the Entrepreneurial Leadership Institute team developed an afterschool enrichment program for 4th and 5th graders. Students came to ELI’s Launch Pad twice a week during the spring semester to learn about leadership, problem solving, innovation, creativity and entrepreneurship.

Award Panel

#USASBE2024

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Networking Reception 1/12/2024 | 6:00 PM - 7:30 PM Sheraton | Exhibit Hall

Longenecker Fellows Dinner 1/12/2024 | 7:00 PM - 9:00 PM New and existing Longenecker Fellows welcome. Check e-mail for location details.

Hospitality Room 1/12/2024 | 7:30 PM - 9:00 PM Sheraton | Atrium Hosted by Stephen F. Austin State University

Featu Prese

• Participate at the inaugural GCEC Global Summit in Bangkok, Thailand hosted by the Sasin School of Management from June 20-22, 2024. Explore a global mindset with a focus on inclusion and sustainability. • Participate at the 2024 GCEC Conference hosted by Babson College from November 14-16, 2024. Join hundreds of your peers to explore entrepreneurial trends, solve our common problems, and share best practices—together!

January 10-14

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Birmingham, Alabama

Saturday, January 13

Book Signing

Award Panel

Keynote

SIG Meetings

Certificates

1/13/2024 | 10:15 AM - 12:05 PM Doc BJCC | Forum Featured B Consortium Presentations

AI Workshops for Educators

P L E NARY P RESEN TATIO N

Dr. Jeff Stamp (Pre-registration required)

1/13/2024 | 9:00 AM - 10:00 AM Sheraton | Ballroom

Keynote

Keynote Presentation

AI Workshop Workshop

Resilient Leadership: Start Where You Are!

In this session, we take the critical first step in the process of managing the output of creative ideas – developing the consumer concept. Our goal will be to look at how consumer concepts are structured, designed, and evaluated as an emerging asset that is valuable to the new venture. Provided along the way, we will explore an effective AI prompt engineering methodology that can be used in your own courses to evaluate early ideas that arise in the entrepreneurship classroom.

Mainstage

Book Sig

SIG Doc Competitive Experiential Meetings Consortium Exercises

Faris Alami

1/13/2024 | 10:15 AM - 11:05 AM BJCC | Forum C

Artificial Intelligence and Artificial Identification

Saturday Coffee Sponsored by Saint Louis University

Book Award Award Panel Signing Panel

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The Birds and Bees of AI: How Students Should Use AI for Entrepreneurship (and when they avoid it) Certificates AI Workshop should Justin Wilcox, TeachingEntrepreneurship.org | Doan Winkel, John Carroll University

1/13/2024 | 10:15 AM - 11:05 AM SIG Sheraton | Ballroom 2 Doc

Meetings

Consortium

Featured If you want your students to be able to take advantage of AI, you have Presentations to teach them how AI works. This fun, interactive activity will teach your

Model University Accelerator/Incubator Finalist Panel Discussion

McGill University Dobson Centre for Entrepreneurship Northern Kentucky University Iowa State University: CYstarters Accelerator Wake Forest Center for Entrepreneurship Accelerator System

Book Book Signing Signing

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Dr. Jennifer M. Walske

Presentations

Scaling the Social Enterprise: Lessons Learned from Founders of Social Startups

#USASBE2024

Artificial Ideation: How AI Can Improve Your Students’ Business Ideas Justin Wilcox, TeachingEntrepreneurship.org | Federico Mammano, TeachingEntrepreneurship.org If your students keep coming up with repetitive and infeasible ideas, AI can help change that. This exercise shares four ways it can help:

Certificates

1/13/2024 | 10:15 AM - 11:05 AM Doc Sheraton | Outside of Ballroom Featured

students how AI models come up with their answers, and when they can, and can’t, be trusted.

Search keywords on our app to easily find session information.

1. Identifying customers they are uniquely suited to serve 2. Hypothesizing problems those customers might be experiencing 3. Ideating solutions 4. Building minimum viable products

Competitive Experiential Exercises 1/13/2024 | 10:15 AM - 11:05 AM BJCC | Forum G Entrepreneurship Innovation Challenge Jeff Varrone, Northern Kentucky University The Entrepreneurship Innovation Challenge at Northern Kentucky University combines a creative classroom activity with a real-world entrepreneurial experience for students. During this session, we will explore how do you allow students to experience “creating and starting a business” when they are in a classroom setting.

Curricular Programming 1/13/2024 | 10:15 AM - 11:05 AM BJCC | Forum

Learning Beyond the Classroom Learning Happens Beyond the Classroom Lendynette Pacheco-Jorge, Hynes Institute for Entrepreneurship & Innovation, Iona University | Rob Kissner, Hynes Institute for Entrepreneurship & Innovation, Iona University | Christoph Winkler, Hynes Institute for Entrepreneurship & Innovation, Iona University The Hynes Institute creates opportunities for students across campus to learn and apply the entrepreneurial mindset by providing impactful learning experiences that connect the curricular and co-curricular programs into a singular experience. This presentation will explore several examples of how co-curricular activities support and amplify curricular programming.

Pizza, pasta and prosecco. Designing global immersion courses in Italy to teach students about women’s entrepreneurship. Susan Batchelder, Indiana University Kelley School of Business | Sara Cochran, Indiana University Kelley School of Business We designed and taught two MBA global immersion courses that focused on women’s entrepreneurship in Italy in 2023. We will explain how these courses were designed and executed as well as the impact they had on student participants.

Emerging Research Papers 1/13/2024 | 10:15 AM - 11:05 AM BJCC | Forum A

Technology and Transitional Entrepreneurship Topics of Interest

Northern Iowa | Noman Ikram, University of Northern Iowa | Cheick Bally, University of Northern Iowa In deconstructing when and how entrepreneurs beat the system, and underrepresented minority entrepreneurs disproportionately beat statistical odds (Ometto & Offidani-Bertrand, 2022), this paper expands Bourdieu’s (1986) Field of Practice capital conversion framework to introduce a new epistemological lens of social realism, which is simultaneously essentialist and relative (Matton, 2010; Roelofse, 2017).

Emerging Themes of Transitional Entrepreneurship: The Challenges and Successes of Women Veteran Entrepreneurs Su Li, Old Dominion University | Kris Irwin, Old Dominion University | Tancy Vandecar-Burdin, Old Dominion University Women veteran entrepreneurs face lots of different challenges and limitations in their transition from military to business, and their stories drive us to gain a deeper understanding. Leveraging Schlossberg’s 4S transition theory, we provide new insights into how transitional entrepreneurs can overcome hardship within the intersection of self-situation-support-strategy framework.

The Hidden Costs of Exhaustion? Effects of CEO Insomnia on Positive Persistence and Organizational Entrepreneurial Orientation Aleksandra Zakharova, NRU HSE – St. Petersburg | Galina Shirokova, NRU HSE – St. Petersburg | William Wales, University at Albany | Violetta Bacon-Gerasymenko, Oregon State University This paper attempts to add the CEO health perspective to EO research by identifying how CEO sleep problems may impact firm-level entrepreneurial behaviour. We examine how CEO insomnia influences entrepreneurial orientation in SME's context, how a CEO’s positive persistence mediates and how a CEO’s tenure moderates this relationship.

Emerging Research Papers 1/13/2024 | 10:15 AM - 11:05 AM Sheraton | Atrium 1

Perspectives on the Effectiveness of Tools and Techniques on Unique Populations of Entrepreneurship Students Developing Character Virtues in Undergraduate Entrepreneur Leaders Johann Ducharme, University of Delaware | Dr. Kate Allman, Wake Forest University | Susan Fesperman, Wake Forest University This study explored the character development of entrepreneurship undergraduates. Four strategies to foster character virtue were employed: reflection on personal experience, engagement with virtuous exemplars, dialogue that increases virtue literacy, and awareness of situational variables. We found positive significant growth in creativity, humility, and servant leadership from our analysis.

Capital Conversion and Social Realism: When Underrepresented Entrepreneurs Beat the Odds Emmalinde Roelofse, University of Northern Iowa | Ali Bai, University of Northern Iowa | Megan Bunyer, University of

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The Influence of Customer Perspective Taking on Business Models

The Influence of Business Incubators in Achieving Economic Development in Ghana

Shelby Meek, Kennesaw State University

Abayomi Akinboye, University of Delaware | Daniel K. Gameti, Ghana Institute of Management and Public Administration

This project delves into the power of customer perspective taking for evolving business models. I analyze how new venture ideas in the form of business model canvases evolve through three time periods, before customer perspective taking interviews, during the interview process, and after 13 completed interviews.

The Impact of Technology-Mediated Interaction on Student Engagement and Learning Outcomes in Different Learning Environments Mark Annett, MS, MBE, Patent Agent, JD (Candidate 1/24), NJ Institute of Technology Exploring the influence of ChatGPT debates on student engagement and learning outcomes in asynchronous online and in-person active learning settings.

Emerging Research Papers

Choosing a Dependent Variable in Comparative Entrepreneurship Studies Jeff Cohu, Lipscomb University This study evaluates the existing measures available for use as dependent variables in comparative entrepreneurship studies. The study demonstrates the limitations of availability and compatibility of the existing measures of country-level entrepreneurial activity.

Understanding entrepreneurial competencies of U.S. veterans Basel Hammoda, Tallinn University of Technology | Mirza Tihic, Syracuse University | Adam J. Pritchard, Syracuse University The study investigates entrepreneurial competencies of U.S. veterans developed through their military service. It adds to our limited understanding of competence profiles of veterans, and provides guidance to different organizations invested in developing programs to support veterans social and economic welfare.

Award Panel

Investor’s Dilemma: Assessing Coachability SIGand Meetings Competencies of Promising Entrepreneurs Tatiana Somià, Free University of Bozen-Bolzano and Ohio University | Mariangela Vecchiarini, University of North Georgia Entrepreneurs’ coachability can influence investors’ funding decisions. Defined as a blend of self-awareness, learning, relationship management, and implementation competencies of coaching insights, coachability enhances founders’ adaptability and growth potential. Our study validates an original coachability scale, offering investors a tool to inform funding decisions.

#USASBE2024

1/13/2024 | 10:15 AM - 11:05 AM Sheraton | Atrium 1 Gender Inclusiveness in Entrepreneurship Education Policy Processes: A Woman’s Empowerment Perspective

Impactful Co-Curricular Programming

Community and Coaching Impacts on Entrepreneurial Activity

Emerging Research Papers

Grace Akullo, Universidad Pontificia Comillas, Spain & Strathclyde University, UK

1/13/2024 | 10:15 AM - 11:05 AM Sheraton | Atrium 2

Keynote

Research has shown that business incubators provide support for start-ups and nascent entrepreneurs against the liability of newness to survive, grow, and contribute to the economies of nations. Using Ghana as a case study, this paper explores the influence of business incubators on economic development.

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Engaging External Partners for Success 1/13/2024 | 10:15 AM - 11:05 AM BJCC | Forum H Entrepreneur Resource Groups: Creating Positive Collisions Seth Butler, The University of Alabama | Theresa Welbourne, The University of Alabama An initiative led by several Alabama-based incubators and accelerators created the first entrepreneur resource groups (ERGs), identity-based groups for entrepreneurs. This idea was inspired by corporate employee resource groups (ERGs). We have observed that incubator ERGs have resulted in increased confidence, networking, and innovativeness, like ERGs have in larger firms.

Book Book Signing Signing

AI Workshop

Certificates

1/13/2024 | 11:15 AM - 12:05 PM Doc Sheraton | Outside of Ballroom Featured

Consortium

Presentations

Tsedale M. Melaku and Christoph Winkler The Rowman & Littlefield Handbook on Workplace Diversity and Stratification

note

Translating Research for Impact 1/13/2024 | 10:15 AM - 11:05 AM BJCC | Forum E

Understanding the Dynamics of Managing Risks of Early-Stage Investments Managing Risks at Early-Stage Investments A Signaling Theory Perspective Dr. Vineet Malhotra, Florida Institute of Technology | Dr. Jigyna Patel, Florida Institute of Technology Signaling theory remains an intriguing topic of inquiry, demonstrating relevance across diverse academic domains. However, the research on signaling within entrepreneurial finance, particularly in early-stage investments characterized by information asymmetry, remains conspiciously scant. This study assumes significance for practitioners and scholars attempting to understand dynamics of signals on funding decisions.

Book Award Award Panel Signing Panel

AI Workshop

1/13/2024 | 11:15 AM - 12:05 PM

SIG Sheraton | Ballroom 2 Doc Meetings Consortium

Certificates

Featured Presentations

Model Emerging Entrepreneurship Program Finalist Panel Discussion

Stephen F. Austin State University, Arnold Center for Entrepreneurship University of Buffalo Saint Louis University, Chaifetz Center for Entrepreneurship

Competitive Experiential Exercises

Sigma Nu Tau

1/13/2024 | 11:15 AM - 12:05 PM BJCC | Forum C

Playing with Places and Spaces Using Technology GIS in Action: Prototyping Your Entrepreneurial Ideas with Location Intelligence Lindi Roelofse, University of Northern Iowa How do we help our aspiring entrepreneurs yield the mighty powers of Geospatial Information Systems (GIS)? Join us for an experiential learning workshop overview to help students transform emerging business ideas into prototypes, and communicate complex dense info simply and fast using enchanting free, open-source (as well as licensed) software.

Creating Mazes to Build Design Thinking Skills Mindy Walls, Waynesburg University If you are looking for a fun and impactful project for a Creativity or Introduction to Entrepreneurship course, creating mazes is for you. The exercise provides instruction in team building, human-centered design, and the design thinking process. Students learn to hypothesize, conduct field observations, and reflect on lessons learned.

The Only Academic Honor Society Dedicated to Entrepreneurship! To initiate a new chapter contact: SigmaNuTauEntHonorSociety@gmail.com Visit us at: SigmaNuTau.org

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Become a catalyst for change.

csun.edu/nazarian At the David Nazarian College of Business and Economics, we teach students across all disciplines how to transform their concepts and ideas into reality.

#USASBE2024

EARLY BIRD REGISTRATION CLOSES JAN. 31

MARCH 18-20, 2024 San Diego, California | Hyatt Regency La Jolla

USE THE CODE USASBE TO TAKE AN ADDITIONAL $25 OFF REGISTRATION!

LEARN MORE!

New Horizons: Navigating the Challenges and Opportunities of Regional Ecosystem Building

IMPORTANT DATES: Jan. 31: Call for Proposals Closes Feb. 9: Super Early Bird Registration Ends

JUNE 12-14, 2024 College Park, Maryland

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Competitive Experiential Exercises

Competitive Research Papers

1/13/2024 | 11:15 AM - 12:05 PM BJCC | Forum G

1/13/2024 | 11:15 AM - 12:05 PM BJCC | Forum

Designing and Engineering Using AI Technology

Entrepreneurship Education Then and Now

Virtual Design Pedagogy: Understanding the Metaverse and Improving Creative Design Skills using ZEPETO Studio Platform™

Imageries of Entrepreneurship Education in the United Kingdom, 1860-2020

Changhyun (Lyon) Nam, PhD, Florida State University | Jeremy M. Bernardoni, PhD, University of North Texas | Sophia D. Min, PhD, University of New Hampshire This activity engages with ZEPETO Studio™ to facilitate students’ creation of fashion and dress items via simulation. Students interested in creative design engage in experiential practice that addresses both the lack of design practice platform availability and product development pedagogy while interacting in the virtual platform of the Metaverse.

Entrepreneurial Prompt Engineering: A Framework for Helping Your Students Innovate with AI

Luke Pittaway, Ohio University | Colette Henry, Dundalk Institute of Technology | David Kirby, University of Wales Trinity Saint David | John Thompson, University of Huddersfield Our paper uses a historical method to review the history of entrepreneurship education in the United Kingdom from 1860-2020. Adopting a historical frame we consider historical variations in entrepreneurship education over time by creating an analytically structured account from historical data, firsthand accounts, and published works.

Deconstructing the MVP: Fundamental Elements

Federico Mammano, TeachingEntrepreneurship.org | Doan Winkel, TeachingEntrepreneurship.org

Jason Lortie, Florida Gulf Coast University | Kevin Cox, Florida Atlantic University | Sean Derossit, Florida Gulf Coast University | Scott Kelly, Florida Gulf Coast University | Regina Thompson, Florida Atlantic University

This exercise introduces a methodology and tool that unlocks the holy grail of education (differentiated learning) using ChatGPT. Students can learn virtually any topic they are interested in, and get help with any topic they don’t understand as they discover how to use artificial intelligence to increase their real intelligence.

Current literature in the field of entrepreneurship has clear definitions of what an MVP is. The literature and practical guidance lacks clarity on the exact requirements and individual elements that make up an MVP while still properly achieving validation or invalidation. This research intends to clearly identify those elements.

Emerging Research Papers

Competitive Research Papers 1/13/2024 | 11:15 AM - 12:05 PM BJCC | Forum D

1/13/2024 | 11:15 AM - 12:05 PM BJCC | Forum A

Entrepreneurial Self-Efficacy

Paying Attention to Aspirational Entrepreneurs and Times of Disruption

It’s exactly who I want to be: How social identity shapes economic or social entrepreneurial intentions through self-actualization Sönke Mestwerdt, ESCP Business School | Katrina M. Brownell, University of Southern California | Jill Kickul, University of Southern California It is well established that social identity has an important influence on entrepreneurial outcomes, but the processes through which identity shapes preferences for entrepreneurship remain underexplored by scholars. We suggest that self-actualization might explain how and why different types of social identities are associated with preferences for economic or social entrepreneurship.

“May I have your attention, please?”: A Bibliometric Analysis of Attention-Based View Research Athina Skiadopoulou, The University of Alabama The attention-based view (ABV) theory offers an attention-centric perspective on organizational strategy. Our analysis clarifies its intellectual structure, trends, and future directions. ABV research has concentrated in five areas, highlighting mainly contextual and cognitive influences. We encourage the exploration into the organizational architecture’s role, alongside implications for entrepreneurship education.

A Mountain-Beach Tourism Community POST-COVID Comparison Janice A. Black, Western Carolina University | J. Kay Keels, Coastal Carolina University

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COVID hit and hurt many across the globe. We compare two sites ripe for remote workers and vacationers during and post COVID. We found that communities close to natural attractions that were prepared for supporting growth from previous trends were able to capitalize on them and have enhanced economic outlooks.

Emerging Research Papers 1/13/2024 | 11:15 AM - 12:05 PM Sheraton | Atrium 1

New Theories and Innovative Program Concepts Tool time? An examination of student performance in entrepreneurship courses using open educational resources and supplemental instruction materials Geoffrey Graybeal, University of South Carolina | Yanju Li, Georgia State University What happens to student performance when you swap out traditional entrepreneurship textbook materials with open educational resources and supplemental instruction tools in an introductory entrepreneurship course?

This research study investigates the results and findings from changes in one course over a 6-year data collection period.

Applying Resource-Based Theory to Social Value Creation: A Conceptual Model of Contributive Advantage Colleen C. Robb, Florida Gulf Coast University | Katrina Brownell, University of Southern California | Malin Brännback, Åbo Akademi University Evaluating social impact offers a challenge for firms. Drawing from resourcebased theory, we explore how firms assess social impact and integrate competitive advantage to develop a model of social value creation. We introduce two concepts – contributive advantage and social rent – and explore the implications for research and practice.

Toward the Excellence in Entrepreneurship Education and Ecosystem: The Model of Virginia Tech Chien-Chi Tseng, Virginia Tech The paper reviews the key factors of entrepreneurship education and ecosystem for the model of Virginia Tech. The study begins by defining the key terms. Then it proceeds to analyze a conceptual framework, exploring the role of each factor in facilitating the outstanding model in the entrepreneurship education ecosystem.

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Innovative Co-Curricular Programming 1/13/2024 | 11:15 AM - 12:05 PM BJCC | Forum H

New Paradigms in Developing Entrepreneurs

Traditional programs often fall short in equipping aspiring entrepreneurs with effective pitch skills. This online curriculum supports startups and students by emphasizing communication mastery utilizing AI-enabled resources and tailored assessments. Field tested with 250 startups, this program is poised to transform pitch preparation in academia and accelerator settings.

Translating Research for Impact

Kitchen Table Pedagogy in Entrepreneurship Education

1/13/2024 | 11:15 AM - 12:05 PM BJCC | Forum E

Ariel D. Smith, Wake Forest University

Providing Relevant and Timely Venture Feedback

Entrepreneurship educators often invite guest speakers to their courses. While these experiences offer students valuable insights, they rarely allow for genuine relationship-building and community immersion. Using kitchen table pedagogy, students have the opportunity to develop more intimate relationships with local entrepreneurs and the local community beyond the university.

Not Your Grandma’s Communication Skills: Pitching & Presenting for the 21st Century and Beyond Désirée H. Young, VentureWalk

Automated Assessment for Venture Project-Based Learning Howard Haines, Central Michigan University | Prashant Chandrasekar, Mary Washington University Come observe an approach of how instructors can use student reports and their own expertise to train an algorithm that can augment the educators' efforts to provide relevant and timely venture project feedback for individuals and teams.

Take ownership and be the boss of your future at the Arnold Center for Entrepreneurship

Major and minor to help you build your own business Internships and scholarships Two pitch competitions with $15K in prizes Society for Entrepreneurial Advancement student club

Small Business Resource Hub to help you network locally

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1/13/2024 | 12:30 PM - 1:45 PM Sheraton | Ballroom

Competitive Experiential Exercises

AI Challenges Future Trends for Entrepreneurship Education & Practice Panel Discussion

Keynote

SIG Walk Before We Run: Learning Doc Customer Discovery Through Peer Empathy Interviews Meetings Consortium

Dr. Craig E. Armstrong

Tom Murdock, University at Buffalo

Dr. John Burr

Customer discovery may be king, but an intimidating skill for undergrads to learn. Walk Before We Run provides an entry-level customer discovery exercise for students to practice interviewing skills with their peers about shared experiences before moving on to interview potential customers for a new venture.

Dr. Doan Winkel Dr. Paul L. Drnevich (Moderator)

Book Award Award Panel Signing Panel 1/13/2024 | 2:00 PM - 2:50 PM

Wickedly Ingenious: Engaging in Creativity, and Entrepreneurship Through Solving Certificates AI Workshop Innovation Wicked Problems

SIG Sheraton | Ballroom 2 Doc Meetings Consortium

Model Entrepreneurship Program Finalist Panel Discussion

Miami University

Award Keynote Texas Christian University Panel

ook gning

Book Signing

SIG SIG Meetings Meetings

Danielle Ailts Campeau, University of St. Thomas | Ron Duggins,

FeaturedUniversity of Central Arkansas Presentations

In this dynamic first day of class exercise, students are introduced to the concepts of creativity, innovation and entrepreneurship by tackling a wicked problem. They brainstorm, sketch prototypes, and develop a basic business model using only three words, showcasing how innovation and entrepreneurship often occurs within an environment of constraints.

Certificates Competitive FeaturedResearch Papers Presentations

AI Workshop

Doc Consortium

1/13/2024 | 2:00 PM - 2:50 PM Sheraton | Ballroom

Agriculture SIG Meeting AI Workshop Workshop

Book Sign

Early Interviewing and Creativity Exercises

Panel

note

Mainstage

1/13/2024 | 2:00 PM - 2:50 PM BJCC | Forum C

Certificates

1/13/2024 2:00 PM - 3:50 PM Doc BJCC | Forum Featured B Consortium Presentations

AI Workshops for Educators

1/13/2024 | 2:00 PM - 2:50 PM BJCC | Forum D

The Roles of Family and Culture in Entrepreneurial Activity Does Misery Love Company? Clustering and Small Business Owners’ Development of Psychological Capital Andac Arikan, Florida Atlantic University | Juliet Oriaifo, North Carolina Agricultural and Technical State University | Sam Ekwuribe, Path to Growth Entrepreneurship Centre

Dr. Jeff Stamp (Pre-registration required) In this session, we take the critical first step in the process of managing the output of creative ideas – developing the consumer concept. Our goal will be to look at how consumer concepts are structured, designed, and evaluated as an emerging asset that is valuable to the new venture. Provided along the way, we will explore an effective AI prompt engineering methodology that can be used in your own courses to evaluate early ideas that arise in the entrepreneurship classroom. Search keywords on our app to easily find session information.

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Emerging Experiential Exercises 1/13/2024 | 2:00 PM - 2:50 PM BJCC | Forum G

1/13/2024 | 2:00 PM - 2:50 PM BJCC | Forum A

New Twists on Useful Tools

Inclusive Entrepreneurial Ecosystems, Strategy and Innovation Dynamics

Using the Pitch to Drive Deeper Financial Forecasting Activities Peter Thorsson, University of Oregon | Josh Fegles, LivePlan We often refer to the feasibility of a venture as a three-legged stool of mindset, customer validation, and profitability. This excercise uses typical post-pitch questions to drive students to purposefully create increasingly deep financial forecasts to ensure solid answers and excellent pitch performances.

The Student Success Business Model Canvas Scott Vanselow, Florida Gulf Coast University | Annie Stout, Florida Gulf Coast University Walking dual-enrolled and first-year students through the navigation of the personal business model canvas.

One-word interview: A focused elaboration classroom exercise William “Patch” Paczkowski, Florida Atlantic University | Chung Wong, Raymond James Students pair up and discuss a business idea. When there is a desire for clarification or further inquiry, the listening student can ask a question with only one word. This restrictive structure requires effective communication and active listening while helping identify key issues requiring deeper discussion.

AI Workshop

Certificates

FeaturedPresentation Featured Presentations

1/13/2024 | 2:00 PM - 2:50 PM BJCC | Forum

Systemize and Quantify All Aspects of Entrepreneurship Student Development PRO Munir Mandviwalla, Professor of MIS, Executive Director, Institute for Business and Information Technology, Temple University | Laurel Miller, Associate Professor of MIS and Director Institute for Business and Information Technology, Temple University Entrepreneurship programs have always done a great job developing students by offering opportunities such as accelerators, competitions, maker spaces, and studios. Yet, find it challenging to quantify the benefits of these opportunities. PRO systemizes and quantifies all aspects of student development. The patentpending PRO platform uses points combined with portfolios, activity feeds, rewards, and sharing to motivate all students to engage in development. PRO solves the measurement problem for entrepreneurship programs because students’ entrepreneurial activities are public, captured automatically on an open portfolio available on the Internet. Student achievements measured by points are presented on leaderboards and LinkedIn certificates, and summary reports are available for program heads.

Emerging Research Papers

#USASBE2024

Search keywords on our app to easily find session information.

Fostering inclusive entrepreneurship ecosystems Joshua Bendickson, University of Louisiana | Geoffrey Stewart, University of Louisiana | Patricia Lanier, University of Louisiana | Birton Cowden, Kennesaw State University | Sydnee Johnson, University of Louisiana We discuss methods for leading and managing inclusive entrepreneurial ecosystems (IEEs) that encourage inclusion and participation from underrepresented portions of its community. This article uses an in-depth interview method for data collection. Our findings present challenges and opportunities in striving to have more IEEs.

From Passion to Business Candy Dodd, Ball State University/Entrepreneurial Leadership Institute | Rob Mathews, Ball State University/Entrepreneurial Leadership Institute Jennifer Wiese is a mother of four boys, the oldest with autism. Wiese soon discovered changing her son’s diet changed his world for the better. Students will hear Jennifer’s story and how she turned her passion to make life better for her family into a thriving business.

Entrepreneurial Strategy - Essential Drivers of Firm Performance Vijay K. Patel, University of North Carolina, Charlotte The accelerating dynamic technology landscape demands a novel and empirically based approach to entrepreneurial strategy. In this proposed formulation we incorporate innovative approaches using AI-based approaches to analyze public domain data to understand key drivers of entrepreneurial strategy in a contemporaneous context..

Check it out! More benefits than ever! Online subscription to Entrepreneurship Education & Pedagogy

Emerging Research Papers 1/13/2024 | 2:00 PM - 2:50 PM Sheraton | Atrium 1

Assessment and Growth in Entrepreneurship Education Can Assessment-Driven Coaching Develop Entrepreneurship Skills? Evidence from Higher Education Entrepreneurship Programs Thomas S. Lyons, University of Tennessee at Chattanooga | John S. Lyons, University of Kentucky This presentation will report on research testing the hypothesis that coaching informed and driven by a clinical entrepreneurship skills assessment will result in positive changes in the entrepreneurship skill level of participating students. Data is derived from programs at a community college and a four-year university.

Supporting the Growth of Entrepreneurship: Reviewing the Growth and Development of Entrepreneurship Education in the United Kingdom and China Robin Bell, University of Worcester Entrepreneurship education has been encouraged worldwide to boost economic growth through entrepreneurship. Entrepreneurship education has been promoted and delivered differently throughout the world to fit diverse settings and goals. This paper will chart how entrepreneurship education has grown and developed, supported by policy, in the UK and China.

Innovative Co-Curricular Programming 1/13/2024 | 2:00 PM - 2:50 PM BJCC | Forum E From the Classroom to the Boardroom: Co-Creating Success in High School Entrepreneurship and Family Business Education Dr. Chantz B. Miles, St. John Fisher University | Dr. Carol Wittmeyer, St. John Fisher University This session will provide an overview of how St. John Fisher is growing entrepreneurship for high school students from diverse backgrounds leveraging Fisher’s high school summer programming and strong connections with Junior Achievement and DECA. Programming consists of a competition, supporting DECA students and family business students in educational forums.

SUBMIT A CERTIFICATE IDEA Scan the QR code to submit your idea to USASBE!

Connecting Entrepreneurship Students with Big Business David Strukel, Hiram College | David Kukurza, Hiram College Hiram College Entrepreneurship Honors students worked on research projects for the Nestle and Penske companies and delivered results and conclusions to management at the end of the semester-long projects. Hear why entrepreneurship students were best suited for this kind of work.

Innovative Co-Curricular Programming 1/13/2024 | 2:00 PM - 2:50 PM BJCC | Forum H

Impactful Leadership and Innovation Programs The Open Education and Emerging Systems (OEES) Leadership Lab Walter Balser, University of Florida, College of Education | Parker Van Hart, University of Florida, College of Education Tech is driving massive shifts in society and K-12 education is falling behind. What is your university doing to help meet the need in this rapidly changing landscape? UF’s College of Education is building a multi-disciplinary program to attack this need using examples from tech industry growth.

Collaborating Across Universities (and State Lines) to Spur Innovative Mindsets Andrew Burkemper, Coker University | Wil Clouse, The Clouse-Elrod Foundation, Inc. What if several universities across North Carolina, South Carolina, and Tennessee banded together to inspire the next generation of entrepreneurial leaders to catch the maverick spirit and nurture their innovative thinking? Learn how eight entrepreneurship programs are working together across campus lines to create and grow the Maverick Innovators Fellowship.

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Keynote AI Workshop

Award Certificates Panel

Featured SIG Featured Presentation Presentations Meetings

Book Signing Doc Consortium

AI Workshop

Certificates

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1/13/2024 | 3:00 PM - 3:50 PM BJCC | Forum

1/13/2024 | 3:00 PM - 3:50 PM BJCC | Forum A

A Model of Anchor Engagement: How Columbia University engages its local community to expand entrepreneurship and economic development

The Emerging Domain of Religious Entrepreneurship

Columbia University

There is a growing interest in research and teaching at the intersection of faith and entrepreneurship across a range of universities, including top-tier publications and special issues, an academic research conference (https:// lifemiamioh.com/conference), a PhD seminar, academic coursework, and co-curricular programming. Come learn about the state of the emerging domain!

Moderator: Anne B. Waters, PhD, Special Advisor to the Executive Vice President, Columbia Facilities and Operations Session Participants: Tanya Pope, AVP University Supplier Diversity, Columbia University in the City of New York Karen Simmons, Esq., Asst. Dean Community Partnership & Economic Impact, Columbia Business School Diane Spizzirro, Director, Career Education & Development, Career Design Lab, Columbia SPS The Columbia Business School, Columbia School of Professional Studies, and Columbia University Facilities and Operations Department will speak about the programs that support entrepreneurs and infuse entrepreneurship into the local community. Many participants are BIPOC, and the schools serve as an economic engine to the uptown Manhattan communities.

Miami University Brett Smith

Competitive Experiential Exercises 1/13/2024 | 3:00 PM - 3:50 PM BJCC | Forum C

Self-Exploration and Team Building Based on Strengths and Competencies Putting your strengths to work: Entrepreneurial Team Building Mark Gagnon, Penn State Students utilize CliftonStrengths to improve their self-awareness and to build better teams. Strengths and weaknesses are discussed and then explored by building teams from a visible list of peer strengths. The exercise improves student engagement early in the semester and has been implemented in an upper-level undergraduate course.

Customer Experience Gaps and Troughs Experiential Exercise Candy Dodd, Ball State University/Entrepreneurial Leadership Institute | Rob Mathews, Ball State University/Entrepreneurial Leadership Institute

Lean Into USASBE And make your impact through better research, better teaching, and better practice. LEARN MORE AT USASBE.ORG

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Search keywords on our app to easily find session information.

Students observe a business in a specific industry and interview customers. They are then paired with three other students according to their unique entrepreneurial style (pre-tested) as to create diverse teams. In this session, students will work together to build out the customer experience highs and lows using LEGO bricks.

AI Workshop

Certificates

FeaturedPresentation Featured Presentations 1/13/2024 | 3:00 PM - 3:50 PM BJCC | Forum D

Building the Pipeline from HS to College: BizInnovator Startup Fosters Next Generation of Innovators and Entrepreneurs University of Iowa Dawn Bowlus, Director - Jacobson Institute BizInnovator Startup entrepreneurship curriculum brings DesignThinking and Lean Startup to high school and serves as an important onramp to college-level entrepreneurial programs nationwide. Participants will engage in a hands-on startup activity geared for the HS classroom and explore ways to leverage this curriculum for the benefit of your college or university.

Competitive Research Papers 1/13/2024 | 3:00 PM - 3:50 PM BJCC | Forum H

Psychological Resources and Entrepreneurial Action Hope and Hype in Silicon Valley: The Case of the Talented Ms. Holmes Craig E. Armstrong, University of Alabama | Josie A. Burks, University of Mississippi Elizabeth Holmes rose from a Stanford dropout to celebrated entrepreneur and first female billionaire in Silicon Valley until the gap between the hype of her claims and scientific reality could no longer be sustained. We apply the Gartner Hype Cycle to represent her mercurial rise and fall through the news.

Emerging Experiential Exercises 1/13/2024 | 3:00 PM - 3:50 PM BJCC | Forum G

Unleash, Unlock, and Innovate with Students' Entrepreneurial Potential Gaming Style Feedback for Progress in Graduate Degree Program Janice A. Black, Western Carolina University See a role-playing “gaming” style feedback report for a graduate entrepreneurship program. The visual graphics enable students to better understand their progress through the degree and how different courses contribute to the entrepreneurial knowledge, skills and ability development. Example brochure and feedback form for a Graduate program are provided.

Unlocking Entrepreneurial Potential: A One-Hour Sprint to Habit-Driven Startup Success Mark Bole, Florida Gulf Coast University This is a one-hour exercise designed to instill an entrepreneurial mindset through rapid startup ideation and the psychology of habit formation. Ideal for entrepreneurship education, this interactive session guides students to create sustainable, customer-focused solutions.

Emerging Research Papers 1/13/2024 | 3:00 PM - 3:50 PM Sheraton | Atrium 1

Research on Translating Tools and Frameworks for Effectiveness Entrepreneurs’ Behavior Intention Toward the 17 Sustainable Development Goals: Small Businesses

Progress in venturing process by nascent entrepreneurs: The role of individual proactiveness and cultural values

Changhyun (Lyon) Nam, Jim Moran College of Entrepreneurship, Florida State University | Christopher (Chris) Cyrille, Jim Moran College of Entrepreneurship, Florida State University

Emilia Karpinskaia, National Research University Higher School of Economics | Louisa Selivanovskikh, University of Konstanz | Galina Shirokova, National Research University Higher School of Economics | Virginia Bodolica, American University of Sharjah

This study will investigate the impact of small business entrepreneurs’ concerns regarding environmental knowledge, climate change, and green self-identity on their attitudes and behavioral intentions toward the SDGs. The framework is valuable for assessing the influence of the SDGs on entrepreneurs and their efforts to address climate change and sustainability.

The study explores the impact of proactiveness of nascent student entrepreneurs on their progress in the venturing process under prevailing autonomy and mastery cultural values. Our findings show that proactiveness contributes to the gestation progress, and legitimacy of proactiveness and entrepreneurship in the society strengthens this connection.

Fast-Tracking Lean Startup: Using AI to Expedite the Build-Measure-Learn Loop Dr. Carol Lucy, Jacksonville State University This study investigates the effectiveness of artificial intelligence (AI) by evaluating the pivot/persevere decision after building the initial minimum viable product. Before completing the initial build-measure-learn loop, student teams are divided to determine if the traditional Lean Startup method vs. AI utilization expedites and/or enhances the most sustainable startup model.

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The Impact of Role Identity on Entrepreneurial SIG Learning: A Longitudinal Study of the NSF Meetings Innovation-Corps Program Erik Monson, University of Vermont – Grossman School of Business | Siri Terjesen, Florida Atlantic University | Dongwook (Jimmy) Kim, North Dakota State University | Ahmad Al Assady, North Dakota State University Role identity theory suggests that the effectiveness of learning how to commercialize ideas might depend on the role identity developed by their experience. We use the I-Corps program to test this hypothesis and find that entrepreneurs learning about commercialization might be different depending on their role identity.

Build It and They Will Come: Could an Internship Toolkit for Small Business Owners in Rural Communities Be the Solution? Steven McKinney, University of Alabama | Jessica L. Hurst, Iowa State University This research study seeks to increase internship opportunities for students interested in rural entrepreneurship and small business ownership by identifying and developing a customizable internship toolkit that small business owners can use to develop structured internship programs. This study targets retail and service-related businesses in rural communities.

Innovative Co-Curricular Programming 1/13/2024 | 3:00 PM - 3:50 PM BJCC | Forum E

Ideas in Innovation at University Entrepreneurship Programs Total Buy-In: Rebuilding a Pitch Competition into an Accelerator with Campus-Wide Support at TCU

Book Signing

AI Workshop

Doc Doc Consortium Consortium

(for DC participants only)

Featured Presentations

1/13/2024 | 3:00 PM - 3:50 PM Sheraton | Atrium 1

Plenary 1/13/2024 | 4:00 PM - 5:00 PM Sheraton | Ballroom

Awards Ceremony Paper Awards: Best Empirical Paper