How does one move around in a Digital Showroom?

There are essentially two ways for providers of a virtual product showroom to pick up their customers. Free navigation on the internet is one possibility. By utilizing a mouse, buttons, or a controller, visitors can explore information and goods in space just as in a video game.

The second choice while moving into a digital showroom is guided tours, which lead visitors on a tour of the provider's environment. This format can be used to showcase insights, offers, and products and provide any necessary explanations. A highly immersive experience is available with the aid of VR glasses. But not every user has access to this pricey equipment.

Therefore, a VR offering should be presented as an optional extra function in virtual product showrooms or as a part of a unique customer experience in a physical store. In any event, free browsing and discovery are equally feasible in an interactive virtual showroom and its physical equivalent.

Examples of Interactive Virtual Showrooms:

1. Mahindra Automobile Interactive Virtual Showroom

   Several programmes are included in Mahindra's Digital Transformation Strategy, including bringing the showroom home. The consumer can co-create and identify their Mahindra car with any specification through an immersive technology experience of a digital showroom, from the comfort and convenience of their own home, and can even involve their family in the decision-making process.

   Three key components of the "Bring the Showroom Home" platform—Digital Showroom, Self-explore, and Make my SUV—will allow buyers to fully experience the vehicle of their choice.

   By offering a world-class customer experience, the Mahindra SYOUV platform strengthens Mahindra's engagement during the pre-purchase phase. The primary offering during the pre-purchase stage is an interactive virtual showroom platform, which merges the virtual and physical worlds.

   To offer an outstanding customer experience, they have also made sure that the backend system is strong. The following are some of the main features of their interactive virtual showroom:

   • Dealer Stock Availability: The user receives total transparency regarding the inventory at dealerships in his area. The user can check the anticipated next availability date for the chosen stock at the dealership of his or her choice if a stock is not currently available.
   • Exploration in Collaboration (CE): Create your SUV together with family and friends online.
   • Chat, audio call, or video call with a Mahindra expert using the Talk to Our Expert (TTE) feature.
   • Compare Automobiles: Examine other top-selling SUVs to see how your potential Mahindra SUV stacks up. The platform's photo compare function, which is not offered by other platforms, is a crucial feature.
   • Finance & Insurance: The user is given the opportunity to look through a variety of finance and insurance choices provided by top banks and insurers. They can ask the bank or insurer for a price based on their choice.
   • Anytime, Anywhere Test Drive: The user can search for available slots online and reserve a time window for a test drive. Through Google Maps, he can also follow the TD vehicle as it approaches his position.
   • Order Your Customized SUV Online: The buyer can order an SUV online and add any available accessories. He can see prices and readily available offers and schemes online, as well as choose a vehicle model, version, and color.

2. Tommy Hilfiger Interactive Virtual Showroom

   PVH Corp. (NYSE: PVH), the company that owns Tommy Hilfiger, is thrilled to announce the opening of a cutting-edge digital sales showroom at its worldwide headquarters in Amsterdam, the Netherlands. The digital showroom offers businesses a more interesting and smooth purchasing experience, revolutionizing the sales process. The interactive system combines brand material, sales tools, and collection information into one fluid touchscreen interface.

   The interactive half-meter by one-meter by elegant walnut-framed touchscreen table that serves as the focal point of an interactive virtual showroom is connected to a four-meter-high wall-to-wall grid of 4K screens. Customers can generate custom orders with all product categories displayed on a single screen while digitally browsing every item in the Tommy Hilfiger athletics and Hilfiger Denim seasonal collections. They may see important outfits from head to toe, zoom in quite closely to see distinctive design elements, and click on a piece of clothing to get more details like available colors and size ranges.

   The process of choosing products and placing orders is based on a conventional sales strategy that has been redesigned using a digitalized system.

   The interactive interface enables in-depth conversations about style, merchandising, and customized deliveries for each client. Furthermore, the digital showroom successfully immerses the buyer in the full Tommy Hilfiger brand experience by enhancing conventional sales tools with a variety of brand information.

   Tommy Hilfiger's continued commitment to sustainability is further aided by the digital showroom concept, which lessens sample production, does away with the need for printed order forms, and decreases the environmental effects of shipping. As a result, all aspects of sample production—from manufacturing and supply chain to packaging and international shipping—have substantially less of an impact on the environment.

3. Engel & Volkers Interactive Virtual Showroom

   Privately held Engel & Volkers AG is a German corporation that offers real estate-related services through a network of franchised locations.

   In Hamburg, Germany, Engel & Cie, the predecessor to Engel & Völkers, was established in 1977. Franchises have played a major role in the company's growth.

   Approximately 520 residential property offices and 49 commercial property offices make up the company, which also manages property portfolios, investment properties, and multi-purpose apartment and office buildings.

   In a first for North America, Engel & Völkers North America has announced the beginning of a network-wide endeavor to integrate virtual reality technology, capabilities, and support into each of its real estate stores. Engel & Völkers North America announced during its national conference, Exchange, that it will give each of its brokerages a Google cardboard headset, a virtual reality camera, educational webinars, marketing materials, and support.

   According to Anthony Hitt, CEO of Engel & Völkers North America, "We know that virtual reality is not just a trend, and we are committed to integrating new technologies into our network that assist improve the home buying and selling experience."

   As a genuinely global real estate network, this not only benefits our domestic business but also contributes significantly to its value. When looking to buy a home in North America, international buyers can focus their attention and enjoy 3D listings on a much larger scale, saving time.

4. Triode Gallery Virtual Product Showroom

   On June 7th, 2018, a new digital showroom is expected to open at the Triode Gallery in Paris, France. The programme is "a first in the contemporary furniture scene" and an addition to the business that uses virtual reality. A 120 square meter traditional Parisian apartment will be featured in the experience, which guests can tour and modify with a single button click. The founder, Jacques Barret, intends to display American furniture ideas using the online showroom.

   As a result, the Triode Gallery will be able to display artwork that may not strictly adhere to spatial limitations. Although expensive and time-consuming for virtual reality experts, the digital showroom makes it simpler for customers to interact with Triode Gallery's designs.

5. Diesel Hyperoom Interactive Virtual Showroom

   The 100% digital showroom was unveiled by DIESEL as a concept for the company's resellers. Discovering the Spring/Summer 2021 collection is made possible by this portal, which aims to take the place of the actual Milan showroom.

   DIESEL provides an authentic shopping experience as a result. A seller on the website directs the customer. The brand aimed to evoke an emotional and deep connection between customers and resellers. It significantly decreased the number of clothing samples shown in the numerous showrooms thanks to this invention.

   Furthering its dedication to environmental preservation, DIESEL underlines those customers won't have to travel in order to discover new collections, hence lowering their carbon footprint.

Conclusion: 

Digital showrooms appear to be the greatest option given that tens of thousands of shops have closed their current locations and showrooms. They give businesses a means to incorporate new technology into their marketing while also enhancing the client experience. For brands and their customers, the marketing and purchasing processes have been made simple. These virtual product showrooms undoubtedly offer significant advantages to both companies and consumers.