Mikas Agarwal

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Marketing and sales teams often face challenges in collaborating because they operate with distinct objectives and strategies. Marketers focus on building brand awareness and generating leads, while sales teams prioritize closing deals and driving revenue. Conflicting performance metrics and competing priorities can create tension and hinder the development of productive working relationships, leading to misunderstandings and an interteam dynamic hampered by friction.  Conversely, aligning marketing and sales teams around shared goals and improving communication between them can foster a more cohesive approach to customer engagement, resulting in more effective lead generation, smoother conversion processes, and ultimately, increased revenue for the business. Check out the tips from 14 members of Forbes Agency Council below to find out how.

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In the past, e-commerce companies enabled direct-to-consumer sales by creating online storefronts where customers could browse, purchase and receive products directly from the seller, cutting out intermediaries such as retail stores. Today, artificial intelligence is transforming the e-commerce landscape by helping businesses personalize recommendations, handle customer service, optimize pricing strategies, and much more. As the members of Forbes Agency Council know, the effect that these AI-driven enhancements have on the overall shopping experience can lead to more conversions and higher sales. Below, 12 members share creative ways for e-commerce companies to blend AI with digital marketing to boost D2C sales.

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The promotional product industry is redefining itself, focusing not just on the product but also on the purpose, experience and message it carries.

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A client disappearing in the middle of a project not only disrupts their agency team’s momentum, but can also cause delays that lead to the reallocation of resources, ultimately hindering the agency’s ability to deliver the best results in a timely fashion. While dealing with a client who goes missing in action during a project can be challenging, it’s important for agency leaders to handle such situations professionally and in a way that preserves both their firm’s reputation and its capacity to deliver results for all clients.  Fortunately, there are ways to keep a project on track while working to bring a client who has gone MIA back onto the same page with the agreed-upon strategy, schedule and approval timeline. Below, members of Forbes Agency Council share their preferred methods of addressing an unresponsive client’s absence in a proactive and constructive manner while minimizing any negative impact on the project.